Novelty Cone
Joy Baking Group (DBA Joy Cone) is a U.S.-based, 100% employee-owned ice cream cone manufacturer founded in 1924, serving consumer retail, food service, and industrial channels with cake, waffle, sugar, gluten-free, and specialty cone products.
- Company typePrivate
- Founded1924
- HeadquartersPennsauken, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Novelty Cone does
Joy Baking Group, doing business as Joy Cone (formerly Joy Cone Co.), is a U.S.-based, 100% employee-owned food manufacturer founded in 1924 that specializes exclusively in ice cream cones and related baked novelty products. The company practices traditional artisan cone baking and offers four core product types — cake cones, waffle cones and bowls, sugar cones, and gluten-free cones — complemented by specialty SKUs including cookie cones, cake cups, ice cream cake cups, and organic cones. Its business is organized into three go-to-market channels: consumer products sold through retail outlets, food service products supplied to restaurants and ice cream parlors via a dedicated sales channel, and industrial products distributed through affiliated BoDeans Baking for manufacturing and processing customers.
Revenue is generated entirely through physical product sales (hardware-style) across these three channels, with no software, subscription, licensing, or service revenue. Pricing is not publicly disclosed. Go-to-market combines direct-to-consumer retail and e-commerce with a dedicated food-service field-sales motion for commercial buyers; the industrial channel operates through a separate affiliate entity. Marketing is content-led, built around a recipe and craft library, an influencer program, plant tours, and an active presence on Facebook, Instagram, Pinterest, YouTube, and TikTok, supplemented by an email newsletter. The company has no external parent, no institutional investors, no disclosed headcount, no patents or trademarks disclosed, and no AI/technology platform — its stated differentiator is a century of heritage, employee ownership, and artisanal production methods.
Novelty Cone firmographics
Firmographics- Name
- Novelty Cone
- Legal name
- Joy Baking Group
- Website
- https://noveltycone.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joy Baking Group (DBA Joy Cone) is a U.S.-based, 100% employee-owned ice cream cone manufacturer founded in 1924, serving consumer retail, food service, and industrial channels with cake, waffle, sugar, gluten-free, and specialty cone products.
- Ownership category
- akta.pro rank
Novelty Cone industry classification
Industry- Product category
- Ice Cream Cones
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)
- akta.pro secondary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Novelty Cone is headquartered
LocationHeadquarters
- HQ city
- Pennsauken
- HQ country
- United States
- HQ region
- North America
Markets served
Novelty Cone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Consumer Product Sales: Sale of ice cream cones, cake cones, sugar cones, and gluten-free cones directly to retail consumers through various distribution channels.
- Food Service Product Sales: Sale of ice cream cones and related products to food service establishments including restaurants, ice cream parlors, and catering services.
- Industrial Product Sales: Sale of industrial cone products to manufacturing and industrial customers through their parent company BoDeans Baking.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Novelty Cone product offering
Product offeringCore offering
Novelty Cone manufactures and sells a full line of ice cream cones and related baked vessels, including cake cones, waffle cones and bowls, sugar cones, gluten-free cones, cookie cones, cake cups, ice cream cake cups, and organic cones. The company runs three distinct product lines — Consumer Products, Food Service Products, and Industrial Products — to serve grocery retail, foodservice operators, and industrial customers respectively.
Product overview
Joy Cone is a single-product food manufacturing company specializing in ice cream cones. The product portfolio centers on four core cone types—Cake Cones, Waffle Cones & Bowls, Sugar Cones, and Gluten-Free Cones—complemented by specialty offerings including Cookie Cones, Cake Cups, Ice Cream Cake Cups, and Organic Cones. The company organizes its business into three product lines: Consumer Products (retail packaging for grocery stores), Food Service Products (bulk products for restaurants and ice cream shops), and Industrial Products (for food manufacturing). The products are differentiated by base ingredients (cake batter vs. waffle batter vs. sugar) and specialty formulations (gluten-free, organic).
Differentiator
Problem solved
Functional benefit
Brands
- Joy Baking Group: Parent company name appearing in copyright footer and corporate references
Products and services
- Cake Cones Standard flat-bottom, rolled-sugar ice cream cones sold as part of the Consumer Products and Food Service Products lines for retail and foodservice use.
- Waffle Cones & Bowls Waffle-style cones and edible bowls used to serve ice cream and desserts, offered for consumer retail and foodservice operators.
- Sugar Cones Pointed sugar-wafer cones with a flat bottom, sold through retail and foodservice channels for serving ice cream.
- Gluten-Free Cones Ice cream cones formulated without gluten, addressing dietary-restricted consumers through retail and foodservice channels.
- Cookie Cones Cookie-flavored ice cream cones offered as a specialty variety within the company's product portfolio.
- Cake Cups Flat edible cup-shaped vessels used as a base for ice cream servings and desserts.
- Ice Cream Cake Cups Specialty cup-shaped baked vessels designed for ice cream cake presentations and dessert applications.
- Organic Cones Ice cream cones made with organic ingredients for retail and foodservice customers seeking organic-certified offerings.
Quantifiable outcome
- Donated $100,000 to St. Jude Children's Research Hospital
Companies that use Novelty Cone
Customer profileSegments3 records
Ideal customer profiles3 records
Novelty Cone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Novelty Cone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- St. Jude Children's Research Hospital®coreJoy Baking Group proudly partners with St. Jude Children's Research Hospital. The company donated $100,000 to support St. Jude's lifesaving mission of finding cures and saving children. This is in addition to employees' individual monetary contributions. The partnership reflects the company's values of bringing people together to experience joy.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Novelty Cone competitors and assessment
Company assessmentEmerging players
- Coolhaus: Coolhaus is a premium, emerging ice cream sandwich and dessert brand using artisan cookie/waffle wrappers, partially overlapping with Joy Cone's cookie-cup and cake-cup specialty SKUs.
Broad incumbents
- Wells Enterprises (Blue Bunny): Blue Bunny is a major US ice cream manufacturer and bulk consumer of cone products for its novelty lines (ice cream cones and sandwiches), making Wells a key foodservice/industrial customer and adjacent comparable.
- General Mills: General Mills manufactures Häagen-Dazs and other premium ice cream brands sold in the US, representing both a key cone customer and a broader incumbent in frozen desserts adjacency.
- ConAgra Brands: ConAgra owns the frozen and snack brands retail portfolios (including Keebler's cookie and cone snacks), positioning it as a broad incumbent that touches the same retail shelf space as Joy Cone.
- Nestlé USA: Nestlé operates the broadest US frozen dessert portfolio (Dreyer's, Häagen-Dazs, Drumstick), making it both a major customer for cones at scale and a broad incumbent in the broader frozen dessert category.
Regional players
- Graeter's: Graeter's is a craft/regional ice cream brand emphasizing premium scoop and pint formats, comparable as a smaller-scale foodservice customer of bulk cones and an adjacent premium dessert player.
- Turkey Hill Dairy: Turkey Hill is an East-coast regional ice cream manufacturer with retail and foodservice distribution, comparable in scale and customer channel overlap with Joy Cone's food service line.
- Tillamook County Creamery: Tillamook is a premium regional ice cream brand with West-coast strength that uses cones for scoop and parlor formats, comparable as a regional ice cream customer and adjacent category player.
Direct peers
- Keebler Company (Ferrero): Keebler (acquired by Ferrero) manufactures and markets one of the most widely distributed ice cream cone brands in US retail, directly competing with Joy Cone at the shelf in cake and sugar cone formats.
- Kellanova (Kellogg's snacks): Kellanova markets Kellogg's Ice Cream Cones and other cookie/cone-based dessert products that overlap with Joy Cone's waffle and sugar cone SKUs at retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Novelty Cone social profiles
Digital presenceNovelty Cone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novelty Cone leadership team
Management profileNumber of profiles
Novelty Cone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novelty Cone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novelty Cone
What does Novelty Cone do?
Novelty Cone manufactures and sells a full line of ice cream cones and related baked vessels, including cake cones, waffle cones and bowls, sugar cones, gluten-free cones, cookie cones, cake cups, ice cream cake cups, and organic cones. The company runs three distinct product lines — Consumer Products, Food Service Products, and Industrial Products — to serve grocery retail, foodservice operators, and industrial customers respectively.
Is Novelty Cone a public or private company?
Novelty Cone is a private company. It is classified as management employee owned and is currently operating.
When was Novelty Cone founded?
Novelty Cone was founded in 1924. It employs 11 to 50 people.
Where is Novelty Cone based?
Novelty Cone is headquartered in Pennsauken, United States, in the North America region.
How does Novelty Cone make money?
Three revenue lines are on record. Consumer Product Sales are the primary driver. The others are food Service Product Sales and industrial Product Sales.
Who are Novelty Cone's main competitors?
Coolhaus is listed as an emerging player. Broad incumbents are Wells Enterprises (Blue Bunny), General Mills, ConAgra Brands and Nestlé USA. Regional players are Graeter's, Turkey Hill Dairy and Tillamook County Creamery. Direct peers are Keebler Company (Ferrero) and Kellanova (Kellogg's snacks).
Does Novelty Cone have an API?
No public API is recorded for Novelty Cone.
What industry is Novelty Cone in?
Novelty Cone's product category is Ice Cream Cones. Its primary akta.pro industry code is AFAHAEAH, Ice Cream Cakes & Frozen Dessert Bakery Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2050.