Hairlaya
Hairlaya is a Texas-based DTC and B2B2C hair extension brand selling 100% human hair extensions (Hybrid, Hand-Tied, Tape-in, Pre-bonded) to end consumers and professional stylists via its Stylist Pro program, shipping to seven countries.
- Company typePrivate
- Founded2020
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hairlaya does
Hairlaya is a Dallas/Plano, Texas-based hair extension brand operated by BEAUTY EVOLUTION LLC. Founded in 2020, the company sells 100% cuticle human hair extensions — including Genius Hybrid Wefts, Hand-Tied Wefts, Tape-ins, and Pre-bonded extensions — through direct-to-consumer e-commerce via hairlaya.us. Hairlaya's flagship technical claim is its proprietary Genius Hybrid Weft, positioned as a distinct construction versus standard hand-tied and machine-tied wefts, with double-drawn craftsmanship and a 90-day warranty supporting quality positioning.
The company operates a dual-channel go-to-market: DTC sales to end consumers at entry-level price points around $128 for four wefts, and a B2B2C program called Stylist Pro that supplies professional hair stylists and bundles online certification courses to credential installers. This professional channel is intended to function as a recurring demand layer and as a distribution moat, since certified stylists become embedded with the brand's color matching and installation methods. Geographic footprint spans seven countries — the United States, Australia, Canada, France, Germany, Spain, and the United Kingdom — via direct international shipping.
Hairlaya is a small operation, with 11–50 employees. No funding rounds, acquisitions, patents, or strategic partnerships are disclosed in the available data, indicating the business has been built primarily through organic reinvestment of operating cash flow rather than external capital.
Hairlaya firmographics
Firmographics- Name
- Hairlaya
- Legal name
- BEAUTY EVOLUTION LLC
- Website
- https://hairlaya.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hairlaya is a Texas-based DTC and B2B2C hair extension brand selling 100% human hair extensions (Hybrid, Hand-Tied, Tape-in, Pre-bonded) to end consumers and professional stylists via its Stylist Pro program, shipping to seven countries.
- Ownership category
- akta.pro rank
Hairlaya industry classification
Industry- Product category
- Premium Human Hair Extensions
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industry
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
Keywords
Where Hairlaya is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hairlaya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Hair Extension Product Sales: Direct sales of hair extension products including Genius Hybrid Wefts, Hand-Tied Wefts, Tape-ins (Classic and Genius Injection), Pre-bonded options (Flat Tip/K Tip, Nano Tip, I-Tip), and Tools & Accessories. Revenue is generated through one-time product purchases via e-commerce storefront with tiered pricing based on length and color.
- Professional Education & Certification: Online education courses for hair extension techniques (hand-tied and tape-in installation) with certification upon completion. Courses include free starter toolkit for practical training.
- Stylist Pro Membership Program: B2B program offering professional stylists exclusive discounts, priority support, and early access to products. While membership itself may be free, the tiered discount system incentivizes higher volume purchases from stylists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Genius Hybrid Weft Extensions - Starting at $128 |
| Other | Pay-as-you-go | Stylist Pro Tiered Discounts |
| One time/ perpetual license | Pay-as-you-go | Online Education Courses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hairlaya product offering
Product offeringCore offering
Hairlaya, operated under Beauty Evolution LLC, designs and sells premium 100% cuticle-aligned human hair extensions (hand-tied, tape-in, and pre-bonded/U-tip and K-tip) using a proprietary Genius Hybrid Weft construction. The company also supplies professional application/removal tools, color swatches, and a certified online extension course with starter kit for stylists. A Stylist Pro program supports licensed professionals with exclusive pricing, while direct-to-consumer e-commerce serves end wearers.
Product overview
Hairlaya is a premium hair extension brand positioned as 'The Most Comfortable Hair Extensions', offering a unified product portfolio centered on 100% cuticle human hair with double-drawn craft. The core product line spans multiple application methods: Genius Hybrid Wefts and Gorgeous Hand-Tied Wefts (for beaded/hand-tied installation), Genius Injection Tape-in and Classic Tape-In (tape-in methods), Flat Tip/K Tip, Nano Tip, and I-Tip (pre-bonded methods), along with complementary Tools & Accessories and Hairlaya Color Swatches for precise color matching. The company supplements its product sales with professional education through its Hairlaya Weft Installation Course, which provides online certification for stylists. All products are backed by a 90-day warranty and feature ethical sourcing practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Tied Hair Extensions
Quantifiable outcome
- Hair extensions can last 12-24 months with proper care and maintenance
- +2 more outcomes
Companies that use Hairlaya
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Hairlaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Hairlaya partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Hairlaya competitors and assessment
Company assessmentDirect peers
- Bellami Hair: Bellami is a leading premium DTC hair extensions brand offering tape-ins, clip-ins, and hand-tied wefts via e-commerce. It is a direct competitor to Hairlaya in the premium cuticle human hair extensions category with overlapping stylist/professional channels.
- Hidden Crown Hair: Hidden Crown is a US-based premium hair extensions brand offering tape-ins, hand-tied wefts, and clip-ins with a similar stylist-friendly positioning. It overlaps with Hairlaya on product format, target customer, and DTC-plus-professional GTM.
- Great Lengths: Great Lengths is a globally recognized professional hair extensions brand specializing in pre-bonded keratin tip extensions and salon-channel distribution. It directly competes with Hairlaya in the professional stylist segment and premium human hair category.
- Luxy Hair: Luxy Hair is a DTC premium clip-in hair extensions brand with strong social media presence. While primarily clip-in focused, it competes for the same premium human hair consumer wallet and overlaps on positioning, branding, and influencer-led marketing.
- Donna Bella Hair: Donna Bella is a Utah-based hair extensions brand offering tape-ins, I-tips, and wefts with a professional affiliate program. It directly mirrors Hairlaya's stylist-channel and product mix approach in the US market.
- Hotheads Hair Extensions: Hotheads is a tape-in hair extensions specialist with deep penetration in US salons and a professional stylist education program. It competes directly with Hairlaya's tape-in product lines and shares the same professional distribution model.
Emerging players
- Perfect Locks: Perfect Locks is a US-based online retailer of premium 100% human hair extensions including tape-ins, clip-ins, and wigs. It overlaps with Hairlaya on premium positioning, human hair sourcing, and direct-to-consumer e-commerce model.
Broad incumbents
- Hairdreams: Hairdreams is an Austrian-headquartered, established global player in professional hair extension systems including strand-by-strand and volume applications. It competes broadly with Hairlaya in the premium salon channel and offers overlapping professional education.
- Easihair Pro: Easihair Pro is a professional hair extensions brand offering tape-ins, keratin bonds, and hand-tied methods with deep salon distribution. It competes with Hairlaya across the professional stylist segment with a wider product breadth.
Regional players
- Klix Hair Extensions: Klix is a UK-based premium hair extensions brand specializing in nano ring and tape-in extensions with a stylist-focused model. It is a regional comparable to Hairlaya given overlapping product formats and B2B stylist channel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Hairlaya social profiles
Digital presenceHairlaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hairlaya leadership team
Management profileNumber of profiles
Hairlaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hairlaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hairlaya
What does Hairlaya do?
Hairlaya, operated under Beauty Evolution LLC, designs and sells premium 100% cuticle-aligned human hair extensions (hand-tied, tape-in, and pre-bonded/U-tip and K-tip) using a proprietary Genius Hybrid Weft construction. The company also supplies professional application/removal tools, color swatches, and a certified online extension course with starter kit for stylists. A Stylist Pro program supports licensed professionals with exclusive pricing, while direct-to-consumer e-commerce serves end wearers.
Is Hairlaya a public or private company?
Hairlaya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hairlaya founded?
Hairlaya was founded in 2020. It employs 11 to 50 people.
Where is Hairlaya based?
Hairlaya is headquartered in Dallas, United States, in the North America region.
How does Hairlaya make money?
Three revenue lines are on record. Hair Extension Product Sales are the primary driver. The others are professional Education & Certification and stylist Pro Membership Program.
Who are Hairlaya's main competitors?
Direct peers on record are Bellami Hair, Hidden Crown Hair, Great Lengths, Luxy Hair, Donna Bella Hair and Hotheads Hair Extensions. Perfect Locks is listed as an emerging player. Broad incumbents are Hairdreams and Easihair Pro. Klix Hair Extensions is listed as a regional player.
Does Hairlaya have an API?
No public API is recorded for Hairlaya.
What industry is Hairlaya in?
Hairlaya's product category is Premium Human Hair Extensions. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers). Its NAICS code is 456120 and its SIC code is 2844.