The Times Center

What The Times Center does

The Times Center is a premium event venue and virtual event production services provider headquartered at 242 West 41st Street in midtown Manhattan. The facility, designed by architect Renzo Piano and operated as a subsidiary venue of The New York Times Company, comprises three distinct rental spaces: The Stage (a 378-seat auditorium equipped for live broadcast with dual projection, a drop-down 12'x24' screen, and HD switching), The Hall (a 5,000-square-foot unencumbered event space with 70-inch wall-mounted HD plasma screens, a ceiling-mounted projection screen, wireless audio, and a caterer's staging kitchen accommodating up to 500 guests for receptions), and multi-level Lobby spaces used for registration, exhibits, and networking. The venue is wired for television, radio, and internet broadcasting via street-to-stage fiber and coax feeds, and maintains an in-house video production team that delivers live streaming, PTZ camera operation, video direction, and virtual speaker engineering for hybrid events.

The business sells full-venue rental as a quote-based, hourly-priced service with a six-hour minimum, bundling venue space with staffing (technicians, front of house, security), A/V equipment, and janitorial services; outsourced equipment, additional labor, and loading dock fees are billed back to clients. Revenue is therefore generated primarily through one-time event rental and adjacent professional services revenue from broadcast and livestream production. The go-to-market is direct enterprise field sales through a dedicated booking office (phone, email, and a website inquiry form), targeting corporate event organizers, professional event planners and agencies, and virtual and hybrid event producers across use cases spanning conferences, investor meetings, product launches, awards ceremonies, banquets, press conferences, performances, and broadcast productions. Food and beverage is constrained to an approved catering vendor list. Marketing is concentrated on the company website, an events blog, organic SEO, and a 360-degree virtual venue tour.

Geographically, The Times Center operates a single venue in New York City with no indication of multi-site expansion, distribution partners, or resellers. The company does not disclose revenue, funding, or leadership information in the available data, and given its parent ownership structure it is not a standalone fundraising or M&A target in the conventional sense.

Name

The Times Center

Legal name

The Times Center

Website

https://thetimescenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Times Center is a Manhattan-based premium event venue and virtual event production services provider, operated by The New York Times Company. It rents The Stage, The Hall, and The Lobby to corporate event organizers, planners, and hybrid event producers on a quote-based, full-venue basis.

Ownership category

akta.pro rank

Product category

Event Venue and Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Motion Picture and Video Exhibition (51213)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Event venue rental
• Virtual event production
• Broadcast event services
• Corporate event hosting
• Manhattan event space

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Venue Rental: The Times Center is sold as a full-venue rental including three distinct spaces (The Stage, The Hall, and The Lobbies). Rental rates are set by the hour based on a minimum of six hours. Custom quotes include venue rental, staffing (technicians, front of house, security), A/V rentals, and janitorial/maintenance costs.
2. Production and Technical Services: Additional services including outsourced equipment rentals, additional labor, cleaning services, and loading dock fees billed to the client as part of the custom event quote.
3. Live Stream and Broadcasting Services: In-house video team provides expert networking, PTZ camera operation, video direction, virtual speaker engineering, and live streaming and broadcasting for remote attendees at hybrid events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Times Center is a Manhattan-based event venue and virtual event production facility that rents three bookable spaces — The Stage (378-seat auditorium), The Hall (5,000 sq ft flexible event space), and The Lobby (600 sq ft pre-function area) — and provides in-house broadcast-ready live streaming, virtual, and hybrid event production services for corporate and organizational clients.

Product overview

The Times Center is a versatile event venue operated by The New York Times, featuring three distinct rental spaces: The Stage (a 378-seat auditorium with state-of-the-art audio, video, and theatrical systems suitable for conferences, performances, and broadcasts), The Hall (a 5,000 square-foot customizable event space for banquets, receptions, and trade displays), and The Lobby (multilevel open spaces for registration and networking). The venue also offers Live Stream & Broadcasting Services for hybrid events and full-service event production support. The portfolio is unified by a dedicated team of event experts providing end-to-end planning and technical execution.

Differentiator

Problem solved

Functional benefit

Products and services

• The Stage

Quantifiable outcome

• Suitable for simulcasting between The Stage and The Hall to expand attendance numbers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Approved Catering VendorsminorOthersAll food and beverage service must be provided by one of The Times Center's approved catering vendors. A select list of approved catering companies is maintained to ensure quality service for events.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Convene: Premium meeting, conference, and event venue operator with multiple Manhattan and US locations. Offers full-service production, hybrid event capabilities, and enterprise-focused sales motion highly comparable to The Times Center.
• Jazz at Lincoln Center: Iconic Manhattan performance and event venue located at Columbus Circle. Operates multiple flexible event spaces and serves a similar mix of corporate galas, conferences, broadcasts, and private events — directly competing for premium NYC event bookings.
• Cipriani Wall Street: Landmark Lower Manhattan venue hosting high-end corporate events, galas, and conferences. Comparable prestige positioning, full-service production, and target clientele to The Times Center.
• 583 Park Avenue: Midtown Manhattan event venue historically operated as a premier location for corporate events, galas, fundraisers, weddings, and conferences. Comparable pricing tier and target clientele to The Times Center.
• Pier Sixty / The Lighthouse: Large Manhattan waterfront event venue operated by Life Events, hosting corporate events, galas, weddings, and conferences. Comparable full-service production and catering vendor model with similar target segments.
• The Prince George Ballroom: Manhattan event venue in the Flatiron district offering flexible event space for corporate events, fundraisers, and galas. Directly comparable venue model, target market, and pricing tier.
• Gotham Hall: Grand Manhattan event venue in the financial district offering flexible ballroom and event spaces for corporate and private events. Directly comparable venue scale, target market, and event types.

Broad incumbents

• The Plaza Hotel (event venues): Iconic luxury hotel at the southeast corner of Central Park offering premium ballroom and event spaces for high-end corporate and private events. Overlaps with The Times Center on prestige events but operates as part of a broader lodging business.
• Javits Center: Large-scale public convention and exhibition facility on Manhattan's west side. Overlaps with The Times Center on conferences, conventions, and trade shows but operates at a much larger scale with broader public-event focus rather than premium private/corporate bookings.
• The Pierre (event spaces): Luxury Manhattan hotel with extensive event and ballroom facilities serving corporate and private events at the high end of the market. Comparable prestige positioning and clientele; broader lodging business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheTimesCenter
• LinkedInlinkedin.com/company/thetimescenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Times Center