Newmarket Tay Power Distribution

What Newmarket Tay Power Distribution does

Newmarket-Tay Power Distribution Ltd (operating as NT Power) is an Ontario Energy Board licensed Local Distribution Company (LDC) that delivers electricity to approximately 50,000 customers across the Town of Newmarket, Town of Midland, and Tay Township in Ontario, Canada. The company is headquartered in Newmarket and maintains a secondary office in Midland. NT Power operates within an OEB-regulated natural monopoly franchise, earning revenue exclusively on the regulated distribution of electricity through approved service charges, distribution volumetric rates, retail transmission rates, and rate riders; it cannot earn a profit on the electricity commodity itself.

NT Power's core technology stack includes owned distribution infrastructure (overhead and underground lines, transformer stations, smart meters), an ArcGIS-based interactive outage dashboard providing real-time restoration information, the MyAccount self-serve customer portal with 24 months of usage history and paperless billing, and integration with the Green Button standard for energy data export. The company offers multiple regulated price plans — Time-of-Use (TOU), Tiered, and Ultra-Low Overnight (ULO) — along with specialized rates for commercial EV charging stations (EVC rate) and distributed energy resource interconnection programs spanning net metering, load displacement, and backup generation across four project size tiers. Auxiliary services include water billing for the Town of Newmarket on a pass-through basis and financial assistance program administration (LEAP, OESP).

NT Power's go-to-market is direct-to-consumer within its exclusive franchise territory, supported by an omni-channel service model combining the MyAccount portal, toll-free 24/7 outage line, online webchat, in-person information sessions, and social media presence. Electricity supply is received from Hydro One's transmission system via three transformer stations (Armitage TS, Holland TS, Waubaushene TS), and the IESO oversees grid-level approvals for large DER interconnections. The company has no parent entity, no disclosed external investors, and operates as an independent regulated utility with no M&A, funding, or leadership transitions on record in the available data.

Name

Newmarket Tay Power Distribution

Legal name

Newmarket-Tay Power Distribution Ltd

Website

https://ntpower.ca

Company type

Private

Operating status

Operating

Short description

Newmarket-Tay Power Distribution (NT Power) is an Ontario Energy Board licensed Local Distribution Company delivering regulated electricity distribution services to approximately 50,000 residential, small business, and commercial customers across the Town of Newmarket, Town of Midland, and Tay Township. It also bills water usage on behalf of the Town of Newmarket.

Ownership category

akta.pro rank

Product category

Electricity Distribution Services

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

Keywords

• Electricity distribution services
• Local distribution company
• Utility billing services
• Distributed energy resources
• Outage management services

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Electricity Distribution Services: As a regulated Local Distribution Company licensed by the Ontario Energy Board, NT Power earns revenue through regulated electricity distribution rates approved by the OEB. These rates include service charges, distribution volumetric rates, low voltage service rates, retail transmission rates, and various rate riders. NT Power cannot make a profit on the sale of electricity itself, only on the delivery of electricity.
2. Water Billing Services: NT Power reads water meters and bills Newmarket customers for water usage on behalf of the Town of Newmarket. This is a pass-through billing service where NT Power collects water charges on behalf of the municipality.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NT Power is an Ontario Energy Board-licensed electricity Local Distribution Company (LDC) that delivers regulated power distribution services to almost 50,000 residential, small business, and commercial/industrial customers across the Town of Newmarket, Town of Midland, and Tay Township. The company also provides customer account management via the MyAccount online portal, multiple regulated pricing plans (TOU, Tiered, ULO, EVC), DER interconnection programs (Net Metering, Load Displacement, Backup Generation), low-income assistance programs (LEAP, OESP, OER), and pass-through water billing on behalf of the Town of Newmarket.

Product overview

Newmarket Tay Power Distribution (NT Power) operates as a single unified electricity distribution platform delivering power to nearly 50,000 customers across the Town of Newmarket, Town of Midland, and Tay Township. The company's product portfolio centers on its licensed Local Distribution Company (LDC) operations, encompassing core services including customer account management via the MyAccount Portal, multiple electricity pricing options (Time-of-Use, Tiered, and Ultra-Low Overnight plans), and billing/payment solutions such as Budget Billing and Pre-Authorized Payment Plans. The platform also supports distributed energy resources through Net Metering, Load Displacement, and Backup Generation programs, alongside EV charging infrastructure with a dedicated Electric Vehicle Charging Rate. Key digital tools include the Outage Map, Capital Projects Map, and System Capacity Maps for operational transparency, while assistance programs like LEAP and OESP support vulnerable customers. The company also provides water billing services for the Town of Newmarket on a third-party basis.

Differentiator

Problem solved

Functional benefit

Products and services

• MyAccount Portal Self-serve customer portal providing 24/7 access to energy usage data, current account balance, payment records, paperless billing enrollment, and pre-authorized payment setup for residential and small business customers.
• Time-of-Use (TOU) Pricing Plan OEB-regulated residential and small business pricing plan with three price periods (Off-Peak, Mid-Peak, On-Peak) that assigns different rates based on time of day electricity is consumed.
• Tiered Pricing Plan OEB-regulated residential and small business pricing plan allowing a certain monthly threshold of electricity at a lower rate, with higher rates applied once the threshold is exceeded.
• Ultra-Low Overnight (ULO) Price Plan OEB-regulated residential and small business pricing plan with four price periods including ultra-low overnight rates (11 p.m. – 7 a.m.) designed to incentivize off-peak consumption.
• Budget Billing Plan Payment plan that provides consistent monthly payment amounts based on the previous 12 months of usage at the service address, with adjustments based on actual consumption and account balance.
• Pre-Authorized Payment Plan Automatic payment service allowing customers to have electricity bills paid directly from their bank account on the due date.
• Outage Map Interactive online tool showing real-time outage information and status across Newmarket and Midland/Tay service territories, with estimated restoration times.
• Capital Projects Map Interactive mapping tool showing current and planned infrastructure upgrades and construction projects across NT Power service areas.
• System Capacity Maps Maps illustrating estimated electrical capacity at distribution stations and feeders, aligned with the Ontario Energy Board's Centralized Capacity Information Map, to assist planning for new connections, service upgrades, EV charging infrastructure, and DER projects.
• Electric Vehicle Charging Rate (EVC) Specialized electricity delivery rate for eligible commercial EV charging stations with monthly peak demand 50–4,999 kW and 12-month average load factor of 20% or less; participating customers pay 17% of the standard Retail Transmission Service Rate, effective January 1, 2026.
• Ontario Electricity Rebate (OER) Provincially funded rebate applied to eligible customers' bills, providing a 23.5% credit on the pre-HST costs of electricity (effective November 1, 2025).
• Net Metering Program Program allowing customers with renewable generation systems (e.g., solar panels) to export excess electricity back to the grid in exchange for credits on their electricity bill, supported by bi-directional meters.
• Load Displacement Program Program for behind-the-meter generation installed to reduce electricity consumption or demand from the NT Power grid without exporting power back to the grid.
• Backup Generation Emergency backup generator program for facilities to supply power when utility service is unavailable, with declaration requirements for backup generators 50kW or larger and ESA inspection required for all installations.
• Low-Income Energy Assistance Program (LEAP) Emergency financial assistance program administered by the Salvation Army's Northridge Community Church, providing emergency help to qualifying low-income electricity customers of NT Power who are behind on bill payments.
• Ontario Electricity Support Program (OESP) Province-wide monthly credit on electricity bills for qualifying lower-income households, automatically applied for eligible NT Power customers.
• Newmarket Water Billing Service Water meter reading, billing, and customer inquiry service provided by NT Power on behalf of the Town of Newmarket, including pass-through collection of stormwater charges on behalf of the municipality.
• Service Requests Online request system for new service connections, electrical service upgrades, temporary services, service removals, meter relocations, and EVSE connections.
• Capacity Allocation Model (CAM) OEB-aligned model for allocating distribution capacity and associated system expansion costs among qualifying development areas to support new housing and other development connections to the NT Power system.

Quantifiable outcome

• Served approximately 50,000 customers across Newmarket, Midland, and Tay Township.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hydro OnecoreOthersHydro One is Ontario's largest electricity transmission and distribution service provider. NT Power receives its electricity supply through Hydro One's transformer stations (Armitage TS, Holland TS, and Waubaushene TS). A 'loss of supply' from Hydro One results in outages for NT Power customers. Hydro One also owns certain restricted feeders within NT Power's service territories.
• Independent Electricity System Operator (IESO)coreTechnology or IntegrationThe IESO oversees Ontario's electricity grid and manages the connection approval process for generators connecting to the IESO-controlled grid. For large DER projects (>10MW), a System Impact Assessment (SIA) by the IESO is required as part of the NT Power interconnection process.
• Salvation Army Northridge Community ChurchcoreImplementation/ SI/ Consulting PartnerThe Salvation Army's Northridge Community Church manages and distributes funds for the Low-Income Energy Assistance Program (LEAP), which provides emergency financial assistance to qualifying low-income electricity customers served by NT Power.
• MEARIEminorOthersMEARIE is NT Power's insurer. When customers file damage claims resulting from power outages, MEARIE conducts investigations, assesses potential damage, and determines coverage amounts for settlements.
• Town of NewmarketcoreStrategic or Co-development PartnerNT Power reads water meters and bills customers for water usage on behalf of the Town of Newmarket. The Town of Newmarket is also responsible for water services, stormwater billing, and water quality inquiries. NT Power collects stormwater charges on behalf of the municipality.
• MetrolinxminorStrategic or Co-development PartnerMetrolinx is expanding GO Transit service along the Barrie line, which serves the Newmarket community. NT Power is relocating existing electricity distribution lines across railway tracks at multiple locations to facilitate the electrification of the GO Expansion program. Black & McDonald Ltd. was contracted by NT Power for this work.
• Black & McDonald Ltd.minorChannel Partner/ Reseller/ DistributorBlack & McDonald Ltd. ('B&M') was contracted by NT Power to carry out utility relocation work for the Metrolinx GO Expansion Rail Electrification project at the Timothy St. South Railway Crossing. Work commenced in September 2024.
• Ontario Energy Board (OEB)coreOthersThe Ontario Energy Board is the regulatory authority that licenses NT Power as a Local Distribution Company, approves electricity rates, sets conditions of service, and oversees the Distribution System Code. NT Power submits Major Event Day reports to the OEB following major outage events.
• Electrical Safety Authority (ESA)coreOthersThe Electrical Safety Authority is responsible for ESA inspection and connection authorization for generation projects and service connections within NT Power's service territory. ESA inspection is required for all backup generator installations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hydro One: Ontario's largest electricity transmission and distribution service provider, and NT Power's wholesale supply partner via three transformer stations. Comparable as a regulated Ontario utility operator, though at significantly larger scale and with broader transmission and distribution scope.

Direct peers

• Toronto Hydro: OEB-licensed LDC serving approximately 785,000 customers in the City of Toronto. Directly comparable as an Ontario municipal electric distribution utility operating under the same rate-setting framework, similar customer mix, and comparable digital customer-service infrastructure (MyAccount-style portals, outage maps).
• Oakville Hydro: OEB-licensed LDC serving Oakville, Ontario. Comparable as a mid-sized Ontario municipal electric distribution utility with similar service territory profile in a high-growth Greater Toronto Area municipality, operating under identical OEB regulatory rules.
• Entegrus Powerlines: OEB-licensed LDC serving approximately 50,000 customers in southwestern Ontario (Chatham-Kent and surrounding areas). Closely comparable in scale (~50,000 customers) and regulatory framework to NT Power, with similar municipal-utility governance and service offerings.
• Elexicon Energy: OEB-licensed LDC formed through the amalgamation of Whitby Hydro, Oshawa PUC, and Veridian Connections, serving approximately 170,000 customers in Durham Region. Comparable as a recently-consolidated Ontario LDC operating under the same regulatory framework with similar DER and grid modernization mandates.
• Hydro Ottawa: OEB-licensed LDC serving approximately 345,000 customers in Ottawa and surrounding areas. Comparable Ontario electricity distributor with similar regulated rate structure, customer-assistance programs (LEAP/OESP equivalents), and DER/EV integration initiatives.
• Burlington Hydro: OEB-licensed LDC serving approximately 67,000 customers in Burlington, Ontario. Comparable mid-sized Ontario municipal electric distributor operating under the same OEB rate-setting, customer-assistance, and smart-meter/DER framework.
• Veridian Connections: OEB-licensed LDC (now part of Elexicon Energy) serving approximately 65,000 customers across Durham Region municipalities. Comparable Ontario electric distribution utility serving a similar customer scale to NT Power with identical regulatory and operational profile.
• Alectra Utilities: The largest Ontario LDC, serving approximately 1 million customers across multiple Greater Toronto and Hamilton Area municipalities. Directly comparable as an OEB-licensed electricity distributor operating under the same regulatory framework and serving similar customer profiles in Ontario.
• Milton Hydro: OEB-licensed LDC serving approximately 25,000 customers in the Town of Milton, Ontario. Comparable as a small Ontario municipal electric distribution utility operating under the same OEB rules, with similar DER, EV, and customer-portal offerings in a high-growth Halton Region municipality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NTPowerNews
• Facebookfacebook.com/profile.php?id=100075251217887
• LinkedInca.linkedin.com/company/newmarket-tay-power-distribution-ltd
• Instagraminstagram.com/ntpowernews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmarket Tay Power Distribution