Schultze

What Schultze does

Lavanderia Schultze is an Italian industrial laundry company that operates under the SoGeSi Spa corporate umbrella within the family-owned Gruppo Nardi Schultze, headquartered in Perugia. Founded in 1846 as a small dye shop, the company has evolved into a nationwide provider of linen rental, industrial washing, ironing, folding, packaging, and daily pickup-and-delivery logistics for the Ho.Re.Ca. sector — hotels, restaurants, and wellness centres — serving more than 1,200 clients across Italy. The company sells three core product lines (Hotel Linen, Restaurant Linen, and Wellness Center Linen) under a unified rental-plus-washing platform branded #feelclean.

The operating model rests on an asset-heavy production infrastructure: nine production plants distributed across Italy (Perugia-area, Stroncone, Ponsacco, Erbusco, Cannara, Porcari), supplemented by three logistics platforms (Guidonia Montecelio for Rome, Arezzo, and Castello D'Argile near Bologna), and a proprietary fleet of approximately 70 vehicles that conducts daily nationwide routes. Facilities are physically segregated into "dirty" (area sporco) and "clean" (area pulito) zones to prevent cross-contamination, with software-monitored washing cycles controlling timing, chemicals, and water temperature. The company holds a dense stack of certifications — ISO 9001 (quality, since 1999), ISO 14001 (environmental, since 2005), ISO 22000 (food safety, since 2009), OHSAS 18001 / ISO 45001 (occupational health and safety), UNI EN 14065 / RABC (biocontamination control, since 2015), ISO 50001 (energy management, since 2019), and SA8000 (social responsibility, since 2019) — which function as procurement qualifiers for institutional hospitality and food-service clients.

The business operates on a subscription-style recurring revenue model: clients rent linen collections rather than purchasing inventory, paying for ongoing rotation, washing, and replenishment services at quote-based pricing tailored to volume, frequency, and collection. Go-to-market is sales-led, with dedicated account managers providing consultation on linen selection, colour matching, and finish combinations. The company employs more than 800 people and collaborators and is privately held by the Schultze family (six generations of ownership), with no external private equity or venture capital investment recorded. The market served is exclusively domestic (Italy).

Name

Schultze

Legal name

SoGeSi Spa

Website

https://lavanderiaschultze.it

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Italian industrial laundry (operating as Lavanderia Schultze under SoGeSi Spa) providing linen rental, washing, and daily logistics to hotels, restaurants, and wellness centres across Italy via nine production plants, three logistics platforms, and a 70-vehicle fleet serving 1,200+ clients.

Ownership category

akta.pro rank

Product category

Industrial Laundry Services

NAICS

Industrial Launderers (812332), Linen Supply (812331)

akta.pro primary industry

Hospitality (Hotel/Resort) Linen Laundry (HSAJAEAB)

akta.pro secondary industries

Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Spa, Salon & Gym Towel/Linen Service (HSAJAMAI)

Keywords

• Industrial laundry services
• Linen rental
• Ho.Re.Ca. linen supply
• Hotel linen rental
• Textile logistics services

Headquarters

HQ city

Perugia

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Linen Rental: The company rents out linen collections (bed, bath, and table linens) to hotels, restaurants, and wellness centres. Clients are freed from the burden of purchasing and managing linen inventory; the service covers delivery, collection, washing, and replacement, allowing clients to adjust quantities and styles as needed.
2. Industrial Laundry Services: Washing, ironing, folding, and packaging of linen for clients who own their own inventory. All processes are conducted in certified modern facilities using eco-compatible products and automated machinery.
3. Logistics and Distribution: Daily pickup and delivery of linen across Italy through a fleet of approximately 70 company vehicles operating from 9 production plants. Ensures no cross-contamination between dirty and clean linen during transport.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lavanderia Schultze rents, washes, irons, folds, packages, picks up and delivers linen for hotels, restaurants and wellness centres across Italy. The offering combines linen rental (bed, bath, table and spa collections) with industrial washing, finishing, certified biocontamination control and a nationwide proprietary logistics fleet operating from 9 production plants and 3 logistics platforms.

Product overview

Lavanderia Schultze is an industrial laundry service company offering a unified platform of linen rental and washing services for the Ho.Re.Ca. sector (hotels, restaurants, wellness centers). The core offering consists of Lavaggio e noleggio (washing and rental) services, which encompass Noleggio (rental), Lavaggio (washing), Stiratura, piegatura e confezionamento (ironing, folding, packaging), Logistica (logistics), and Assistenza Clienti (customer assistance). Products are organized by sector: Hotel Linen (bed and bath linens), Restaurant Linen (table linens), and Wellness Center Linen (spa products). The company operates across all of Italy through 9 production facilities, a fleet of approximately 70 vehicles, serving over 1,200 clients with a workforce of over 800 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavaggio e Noleggio (Washing and Rental) Core integrated service offering linen rental, industrial washing, pickup and delivery for hotels, restaurants and wellness centres across Italy, covering the full Ho.Re.Ca. linen lifecycle.
• Noleggio (Linen Rental) Subscription-based linen rental service providing clients with bed, bath and table linen collections, with consulting on colour and finish combinations to make each venue unique while optimising linen management costs.
• Lavaggio (Industrial Washing) Industrial laundry washing that preserves fabric softness and beauty while sanitising and eliminating bacterial contamination, executed in certified modern facilities using eco-compatible procedures and automated machinery.
• Stiratura, Piegatura e Confezionamento (Ironing, Folding and Packaging) Industrial finishing services that deliver clean, sanitised, soft and neatly folded linen ready for distribution to Ho.Re.Ca. clients.
• Logistica (Pickup and Delivery Logistics) Capillary nationwide pickup and delivery service ensuring daily logistics with punctuality, safety and certified sanitisation, preventing cross-contamination between dirty and clean linen.
• Assistenza Clienti (Customer Assistance) Continuous customer support providing fast and effective solutions and emergency handling to guarantee service continuity for hospitality, restaurant and wellness clients.
• Hotel Linen Collection Rental collection of hotel linen including bed sheets (standard, King and Queen sizes), duvets, top sheets, bedspreads, bath mats, towels, bathrobes and spa products in various fabrics and grammages.
• Restaurant Table Linen Collection Rental collection of table linens for restaurants, including napkins, placemats, runners and tablecloths in various shapes, sizes and colours.
• Wellness Centre Linen Collection Rental collection of spa and wellness linen including sponge towels, customised bath towels and spa bathrobes, with optional logo embroidery or application.

Quantifiable outcome

• More than 1,200 clients served across Italy with 9 production plants and ~70 vehicles

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Vestis Corporation: Vestis is a US uniform and workplace supplies provider spun off from Aramark, focused exclusively on uniform rental and linen services. Its pure-play linen and uniform rental business model directly mirrors Schultze's rental-laundering offering, making it a relevant scale benchmark.
• Alsco Inc. Alsco is a US-founded global uniform and linen rental services provider with operations across Europe, including Italy. It is a broad incumbent offering similar rental-laundering services for hospitality and food-service customers with greater geographic reach than Schultze.
• Rentokil Initial plc: Rentokil Initial is a UK-listed hygiene and workplace services group whose Initial division provides workwear and textile services across Europe. Its breadth of services and international reach position it as a broader incumbent in the textile-rental space where Schultze operates.
• Aramark Corporation: Aramark is a global food, facilities, and uniform services provider operating across multiple continents. Its uniform and linen rental business targets hospitality and industrial customers similar to Schultze's Ho.Re.Ca. clients, making it a relevant broad incumbent benchmark.
• Haniel Group: Haniel is a German family-owned diversified group with significant textile-services operations (e.g., DBL, Textilgruppe) serving hospitality and industrial customers. Its European industrial laundry footprint and family-controlled structure make it a relevant comparable to Schultze.
• Elis S.A. Elis is a leading European textile services group offering flat linen, workwear, and hygiene solutions across multiple countries including Italy. Its pan-European scale and multi-country contracts with international hotel chains position it as a broader incumbent competing for the same Ho.Re.Ca. accounts as Schultze.
• Cintas Corporation: Cintas is a large US-based provider of uniforms, linens, and facility services. While primarily North American, its broad linen and uniform rental capabilities and scale make it a benchmark broad incumbent comparable to Schultze's hospitality linen business model.
• UniFirst Corporation: UniFirst is a US-based uniform and linen rental services provider serving hospitality, food-service, and industrial customers. Its scale, recurring rental model, and route-based logistics make it a relevant broad-incumbent benchmark for Schultze's business model.

Direct peers

• Servizi Italia S.p.A. Servizi Italia is a publicly listed Italian industrial laundry and linen services operator serving healthcare, hospitality and industrial customers. It is the closest direct competitor to Schultze, with overlapping Ho.Re.Ca. customer base, similar rental-laundering model, and comparable geographic footprint in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SchultzeLavanderia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schultze