About Regional
- Company typePrivate
- Founded2016
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
About Regional firmographics
Firmographics- Name
- About Regional
- Legal name
- Region Group Pty Ltd
- Website
- https://aboutregional.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
About Regional industry classification
Industry- Product category
- Regional Digital News Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where About Regional is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
About Regional business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital advertising: The primary revenue model is digital advertising, with display advertisements appearing throughout the website. The site features sponsored content sections and partner business listings.
- Sponsored/Partner content: The site publishes partner content and sponsored articles from local businesses, clearly identified as such per editorial standards.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
About Regional product offering
Product offeringCore offering
About Regional is a WordPress-based digital news platform that publishes locally produced journalism — news, business, community stories, lifestyle, food & wine, opinion, property, sport, and events — for South East NSW and the Capital region. The platform distributes content free of charge to readers via its website, two email newsletters, and social media, and monetizes through display advertising and sponsored/partner content from local businesses. The site is operated by Region Group Pty Ltd as part of a network of regional news publications across Australia.
Product overview
About Regional is a digital local news platform operated by Region Group Pty Ltd, serving South East NSW. The core product is a content publishing website that delivers local news across multiple categories (News, Business, Community, What's On, Lifestyle, Food & Wine, Opinion, Property, Sport). The platform supplements its editorial content with email newsletter products (Daily Digest and Weekly Wrap) and a local business directory (Featured Businesses). The offering is a single unified news platform with complementary communication and advertising features, not a modular SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- About Regional Digital News Platform A regional digital news website providing free local news, community stories, events coverage, opinion pieces, and business news for South East NSW and the Capital region. The platform aggregates content across multiple categories including News, Business, Community, What's On, Lifestyle, Food & Wine, Opinion, Property, and Sport, and is accessible without any subscription or paywall.
- Daily Digest Newsletter A free daily email newsletter that packages the most popular local news stories and delivers them directly to subscribers' inboxes, providing local news coverage of South East NSW without a paywall.
- Weekly Wrap Newsletter A free weekly email summary delivering key local stories and events to subscribers, complementing the Daily Digest with a curated weekly overview of regional news.
Companies that use About Regional
Customer profileSegments1 record
Ideal customer profiles2 records
About Regional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
About Regional partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Region Group Pty LtdcoreAbout Regional operates as a site under the Region Group network, which encompasses multiple regional news publications across Australia. The parent company provides shared infrastructure, editorial standards, and cross-promotion across the regional news network.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
About Regional competitors and assessment
Company assessmentEmerging players
- The Conversation Australia: Australian digital news publisher combining academic and journalistic content. While not region-specific, it competes for digital regional news audience share and advertiser attention in NSW, with a similar pure-digital, ad-supported model.
- Crikey: Independent Australian digital news outlet operating a subscription-supported model. Comparable in being a digitally native Australian news brand, but differentiated by national rather than regional focus and a reader-revenue rather than ad-led model.
Broad incumbents
- News Corp Australia: Australia's largest commercial news publisher with regional NSW titles (e.g., The Daily Telegraph, The Australian). A broad incumbent that competes for both audience attention and the regional SME advertising dollars that fund About Regional.
- Guardian Australia: Major Australian digital news outlet covering national and regional stories including NSW. Operates a similar ad-and-sponsorship-supported digital news model and competes for the same advertisers and digital audience in regional Australia.
- ABC News (Australian Broadcasting Corporation): Australia's national public broadcaster with regional bureaus across NSW. Covers the same South East NSW geographic footprint and competes for the same regional audience and advertiser attention, with far greater reach but a non-commercial mandate.
Direct peers
- Region Illawarra: Another sister site within the Region Group network serving the Illawarra region of NSW. Same digital local news product, parent company, advertising stack, and audience profile, making it a directly comparable regional peer.
- Australian Community Media (ACM): Australia's largest regional news publisher, operating hundreds of regional mastheads including The Canberra Times, Illawarra Mercury, and The Land. Directly comparable in regional/local news publishing, advertising-driven model, and NSW/ACT footprint.
- Region Riverina: Sister regional news site within the Region Group network serving the Riverina area of southern NSW. Identical operating model, parent company, and revenue streams make it a direct internal peer for benchmarking audience and ad performance.
- PS News: Another Region Group-owned regional news title, listed alongside About Regional on its homepage. A direct network peer covering the ACT/NSW region with the same parent, technology stack, and commercial offering.
- Region Canberra: Sister site within Region Group's network covering the Canberra region. Operates the same digital local news model under the same parent, with overlapping editorial standards, advertising products, and audience overlap in the Capital region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
About Regional social profiles
Digital presenceAbout Regional financial estimates
Financial estimateRevenue estimate
Valuation estimate
About Regional leadership team
Management profileNumber of profiles
About Regional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
About Regional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about About Regional
What does About Regional do?
About Regional is a WordPress-based digital news platform that publishes locally produced journalism — news, business, community stories, lifestyle, food & wine, opinion, property, sport, and events — for South East NSW and the Capital region. The platform distributes content free of charge to readers via its website, two email newsletters, and social media, and monetizes through display advertising and sponsored/partner content from local businesses. The site is operated by Region Group Pty Ltd as part of a network of regional news publications across Australia.
Is About Regional a public or private company?
About Regional is a private company. It is classified as corporate owned and is currently operating.
When was About Regional founded?
About Regional was founded in 2016. It employs 11 to 50 people.
Where is About Regional based?
About Regional is headquartered in Canberra, Australia, in the Oceania region.
How does About Regional make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are sponsored/Partner content.
Who are About Regional's main competitors?
Emerging players on record are The Conversation Australia and Crikey. Broad incumbents are News Corp Australia, Guardian Australia and ABC News (Australian Broadcasting Corporation). Direct peers are Region Illawarra, Australian Community Media (ACM), Region Riverina, PS News and Region Canberra.
Does About Regional have an API?
No public API is recorded for About Regional.
What industry is About Regional in?
About Regional's product category is Regional Digital News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 51311 and its SIC code is 2711.