What Ideart does

Ideart Reklam Ajansı is a privately held, full-service Turkish advertising agency founded in 2008 and headquartered in Istanbul, with a regional office in Izmir. The agency provides integrated brand communication services including advertising film production, packaging design, press and print advertisements, key visual design, social media management, brand positioning, and campaign management. It serves brand clients across multiple verticals, including food (Söke Un, Porsi10, Tukaş, Feast), pet food (Reflex Plus, Spectrum Mama), agricultural irrigation (Rivulis), automotive paints (Akripol), industrial chemicals (BASF), and paints/coatings (AkzoNobel Kemipol/Kansai Altan). The firm operates a specialized in-house packaging design sub-brand called Talking Packs, and maintains an Insight blog publishing trend reports on marketing, advertising, and AI-related topics.

The business model is project-based professional services revenue: Ideart is engaged by enterprise clients for discrete creative campaigns covering strategy, scenario development, production, and post-production, with no disclosed pricing, retainer structure, or subscription offering. Go-to-market is sales-led, relying on direct client engagement, portfolio demonstrations, and industry recognition. The agency has built brand credibility through repeated recognition at Turkish advertising competitions (Kristal Elma, Ambalaj Ay Yıldızları, Bumerang) and international design awards (Muse Design Awards, AsiaStar).

Operationally, Ideart combines in-house creative talent across film, print, packaging, and digital disciplines within a small team of 11-50 employees. The firm maintains no public disclosures on revenue, funding, leadership composition, M&A activity, or technology platform development, and operates with a regional Turkish geographic footprint rather than a stated global presence. Recent activity, including 2025 Bumerang awards and active 2025 campaign portfolios, indicates continued operating momentum.

Name

Ideart

Legal name

Ideart Reklam Ajansı

Website

https://ideart.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideart Reklam Ajansı is a privately held Turkish full-service advertising agency, founded in 2008 with offices in Istanbul and Izmir, providing integrated brand communication, packaging design, advertising films, and social media management to enterprise clients across food, pet food, agriculture, automotive, and chemical sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Izmir

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: Ideart generates revenue through providing comprehensive advertising and creative services to brands and companies. Services include campaign development, advertising films, packaging design, social media management, press advertisements, key visuals, brand positioning, and employer branding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ideart Reklam Ajansı is a full-service advertising agency that creates integrated brand communication for business clients. It delivers advertising film production, packaging design (through its Talking Packs unit), press advertisement design, social media management, key visual design, brand positioning, and end-to-end campaign management. The agency serves B2B brand clients across food, pet food, paints, chemicals, agriculture, automotive, and other sectors, primarily in Turkey.

Product overview

Ideart Reklam Ajansı is an advertising agency providing integrated marketing communication services. The agency operates as a service-based business rather than a software platform. Its portfolio includes advertising films (Reklam Filmi), packaging design (Ambalaj Tasarımı), social media management (Sosyal Medya Yönetimi), press advertisements (Basın İlanı), key visual design, brand positioning, and campaign management. The agency also publishes thought leadership content through its Insight platform featuring trend reports on marketing and technology topics.

Differentiator

Problem solved

Functional benefit

Brands

• Talking Packs: Ideart Reklam Ajansı'nın ambalaj tasarım birimi - Ideart's internal packaging design unit

Products and services

• Advertising Films (Reklam Filmi) Ideart creates advertising films for brands, including commemorative films, product launches, and brand storytelling content. Services cover scenario development, shooting plan design, and production. The offering is for brand clients seeking integrated film-based advertising.
• Packaging Design (Ambalaj Tasarımı) Ideart designs product packaging for brands across pet food, food, automotive paints, and consumer goods, delivered through its specialized Talking Packs packaging design unit. The offering is for brand clients that need distinctive, shelf-ready packaging design.
• Social Media Management (Sosyal Medya Yönetimi) Ideart manages brand social media accounts, developing content strategies, posts, and engagement campaigns. The offering is for brand clients that need sustained social presence and content production.
• Press Advertisements (Basın İlanı) Ideart designs print advertisements for newspapers, magazines, and other print media platforms. The offering is for brand clients running multi-channel advertising campaigns.
• Key Visual Design (Keyvisual Tasarımı) Ideart creates key visual designs for brand campaigns and marketing materials, serving as the central visual anchor for multi-format advertising campaigns.
• Brand Positioning (Marka Konumlandırma) Ideart develops brand positioning strategies and brand identity concepts for companies, including strategic messaging, brand architecture, and identity development for B2B brand clients.
• Campaign Management (Kampanya Yönetimi) Ideart manages comprehensive marketing campaigns including advertising, packaging design, and media placement for brands, covering strategy, execution, and rollout across multiple formats.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rafineri: Rafineri is an Istanbul-based independent creative agency offering integrated brand communication, advertising, and digital services to Turkish and regional brands — directly comparable in scale, service mix, and target clientele to Ideart.
• Alametifarika: Alametifarika is a Turkish independent creative agency producing campaigns, packaging, and brand experiences for leading domestic brands; it competes head-to-head with Ideart for similar mid-to-large B2B brand clients in Turkey.
• Punch Istanbul: Punch is an independent Turkish creative agency known for award-winning advertising campaigns and brand work, serving clients across CPG, telecom, and finance — closely overlapping Ideart's client verticals and service offering.
• Tribal Worldwide Istanbul: Tribal Worldwide Istanbul is a digital-led creative agency within the DDB network, providing brand campaigns, digital experiences, and social media — a direct competitor for Ideart's digital and integrated campaign work.
• Güzel Sanatlar: Güzel Sanatlar is a Turkish independent creative agency offering advertising, branding, packaging, and digital services — closely comparable to Ideart in service mix and mid-market Turkish clientele.
• Manajans / JWT Istanbul: Manajans is one of Turkey's longest-established full-service advertising agencies offering creative, digital, and media services; it directly competes with Ideart for brand-side creative mandates from major Turkish enterprises.

Broad incumbents

• TBWA\Istanbul: TBWA\Istanbul is the Turkish office of the global TBWA creative network, offering full-service advertising and brand strategy to multinational and large Turkish clients — a broader incumbent competing for the same enterprise mandates as Ideart.
• Publicis Turkey: Publicis Turkey is the Turkish operation of Publicis Groupe, offering integrated advertising, media, and digital services — a broader incumbent that competes for the same enterprise and regional mandates as Ideart.
• Ogilvy Turkey: Ogilvy Turkey is the local affiliate of Ogilvy, providing brand strategy, advertising, PR, and digital services to multinational and large Turkish clients — competing for the brand-side mandates Ideart targets.
• Leo Burnett Istanbul: Leo Burnett Istanbul is the local arm of the global Leo Burnett network, providing creative, digital, and media services to major brands — competing with Ideart for mid-to-large brand-side retainers, particularly with multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/ideartadworks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideart