Neovapo
Neovapo is a French e-cigarette and e-liquide specialist founded in 2011, selling 450+ French-made flavors, hardware, CBD products and DIY components through 20+ retail stores and a national e-commerce site.
- Company typePrivate
- Founded2011
- HeadquartersPoitiers, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Neovapo does
Neovapo is a French specialty retailer and direct-to-consumer e-commerce operator founded in 2011 and headquartered in Poitiers, France. The company sells electronic cigarettes, French-manufactured e-liquids (more than 450 proprietary flavors sold in 10ml, 50ml and 100ml formats with 0-18mg/ml nicotine options), CBD products (e-liquides, flowers, resins, cosmetics, pods, vaporizers), and DIY e-liquid components through a hybrid model that combines a national e-commerce site with a network of more than 20 branded retail stores across France. Hardware is sourced through distribution partnerships with major international brands including Vaporesso, Geekvape, Voopoo, Smok, Joyetech, Eleaf, Aspire, Innokin, Kangertech, JNR, OXVA and Justfog, alongside proprietary lines such as Terravap and Pack Gold Neovapo.
The company's core technology assets are its French in-house e-liquide manufacturing laboratory, a TPD2-compliant product range (2ml reservoirs, 20mg/ml nicotine ceiling, USB-C rechargeable hardware), and a scratch-code authentication system applied across all hardware items. Customers are segmented into adult smokers transitioning away from tobacco, experienced vapers seeking hardware and DIY components, CBD wellness consumers, and (since the 2025 French ban on disposable e-cigarettes) rechargeable-puff users seeking compliant alternatives.
Neovapo generates revenue through unit-priced retail sales of e-liquides, hardware kits, CBD products and accessories, supported by a Carte VIP loyalty programme with points accumulation and promotional PRIX RED pricing. Distribution is direct-to-consumer: online orders ship from a single Poitiers warehouse via 24-48 hour Chronopost delivery, while in-store customers access personalised consultations, live chat and phone support (05 86 16 50 50). The company has received Meilleure Enseigne 2019 and Meilleur Site E-commerce 2020 recognition and reports a 4.8/5 customer satisfaction rating on thousands of verified reviews.
Neovapo firmographics
Firmographics- Name
- Neovapo
- Legal name
- Neovapo
- Website
- https://www.neovapo.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neovapo is a French e-cigarette and e-liquide specialist founded in 2011, selling 450+ French-made flavors, hardware, CBD products and DIY components through 20+ retail stores and a national e-commerce site.
- Ownership category
- akta.pro rank
Neovapo industry classification
Industry- Product category
- Vaping Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH)
Keywords
Where Neovapo is headquartered
LocationHeadquarters
- HQ city
- Poitiers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Neovapo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-liquid sales: Sale of proprietary French-manufactured e-liquides in various formats (10ml, 50ml, 100ml) with different nicotine strengths (0-18mg/ml) and flavor profiles (classic, fruity, menthol, beverage, gourmet)
- E-cigarette hardware: Sale of complete e-cigarette kits, clearomizers, batteries, coils, and accessories from partnered brands including Vaporesso, Geekvape, Voopoo, and others
- CBD products: Sale of CBD products including e-liquides, flowers, resins, cosmetics, pods, and vaporizers for wellness applications (mobility, sleep, stress)
- DIY products: Sale of DIY e-liquid components including empty bottles, concentrated flavors, base liquids, and nicotine boosters for customer mixing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget e-liquide pricing (PRIX RED) |
| Unit Pricing | Pay-as-you-go | Premium 50ml e-liquides |
| Unit Pricing | Pay-as-you-go | Large format 100ml e-liquides |
| Unit Pricing | Pay-as-you-go | E-cigarette kits |
| Unit Pricing | Pay-as-you-go | CBD products |
| Unit Pricing | Pay-as-you-go | Accessories and consumables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Neovapo product offering
Product offeringCore offering
Neovapo is a French specialist retailer and manufacturer of electronic cigarettes, e-liquids, and CBD products, operating an e-commerce platform at neovapo.com and a network of more than 20 physical stores across France. The company manufactures its own French-made e-liquids in over 450 flavors and sells third-party vaping hardware (Vaporesso, Geekvape, Voopoo, Smok, etc.), rechargeable puff devices, CBD products, and DIY e-liquid components. Customers can also commission custom e-liquid blends through an in-house creation service.
Product overview
Neovapo is a French e-commerce company and physical retailer specializing in electronic cigarettes, e-liquids, and CBD wellness products since 2011. The company operates over 20 stores in France and an e-commerce platform. Their core product portfolio consists of: (1) E-liquides Français Neovapo - proprietary French-manufactured e-liquids in 450+ flavors sold in 10ml, 50ml, and 100ml formats with nicotine options from 0-18 mg/ml; (2) Kits Cigarettes Électroniques - complete e-cigarette starter kits from partner brands (Vaporesso, Geekvape, Voopoo, Joyetech, Smok, Eleaf, Aspire, Innokin, Kangertech) available in pod, box, stick formats; (3) CBD Products - encompassing e-liquides CBD, flowers, resins, cosmetics (creams, balms), CBD pods, vaporizers, and educational books; (4) Puff Rechargeable - USB-C rechargeable devices with interchangeable pods as legal alternatives to single-use disposables (banned February 2025); (5) DIY E-liquide - components for custom e-liquid preparation; (6) Hardware accessories including clearomizers, coils, batteries/boxes, and rebuildable atomizers; and (7) Custom e-liquid creation service. The company emphasizes French manufacturing, TPD2 compliance, quality testing, and scratch-code verification systems.
Differentiator
Problem solved
Functional benefit
Products and services
- E-liquides Français Neovapo French-manufactured e-liquids available in over 450 different flavors (classic, fruity, fresh, menthol, beverage, mix) composed of propylene glycol, vegetable glycerin, food-grade aroma, and optional nicotine (0-18 mg/ml). Sold in 10ml, 50ml, and 100ml formats.
- Kits Cigarettes Électroniques Complete e-cigarette kits from partner brands (Vaporesso, Geekvape, Voopoo, Joyetech, Smok, Eleaf, Aspire, Innokin, Kangertech) available in pod, box, and stick tube formats with internal battery or removable accus options, categorized by consumption level (small, medium, large).
- DIY E-liquide Do-it-yourself e-liquid components including empty bottles, DIY aroma concentrates, base liquids (propylene glycol/vegetable glycerin), and nicotine boosters for users who want to create custom e-liquid blends.
- Pack Gold Neovapo Neovapo's proprietary branded starter kit combining e-cigarette hardware with e-liquids in a complete package offering.
- Matériel (Hardware) Vaping hardware components including clearomizers, cartridges, coils/resistances, batteries and box mods, and rebuildable atomizers (RDA, RTA, RDTA).
- Puff Rechargeable Rechargeable puff devices with USB-C battery and interchangeable pods/cartridges, compliant with TPD2 regulation (2ml tank capacity, max 20mg/ml nicotine). Brands include JNR, Lost Mary, Vaporesso, Elf Bar, Geek Bar.
- CBD Products CBD product range including e-liquides CBD, CBD flowers, CBD resins, CBD cosmetics (creams, balms, serums), CBD pods/puffs, CBD vaporizers, and CBD books. Includes sub-categories for mobility, sleep, and stress wellness applications.
- CBD Cosmétiques Topical CBD cosmetic products including creams, balms, body lotions, hand creams, lip balms, and facial masks for localized application targeting skin comfort.
- Livres CBD Educational books about CBD including titles such as 'CBD que faire avec ?' by Léa Ruellan, 'Le petit livre du CBD' by Professor Nicolas Authier, and 'CBD' by Marco Piayette.
- E-liquide Sur Mesure Custom e-liquid creation service allowing customers to design their own flavors according to personal preferences.
Quantifiable outcome
- 4.8/5 customer satisfaction rating
- +1 more outcomes
Companies that use Neovapo
Customer profileSegments4 records
Ideal customer profiles8 records
Neovapo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Neovapo partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- VaporessocoreNeovapo carries Vaporesso products including GTX One Pro kit, positioning the brand as a key hardware partner for premium e-cigarette devices and pod systems
- GeekvapecoreNeovapo carries Geekvape products including Aegis Mini 5, Aegis Legend 5, Sonder Q3, and Kloud kits, representing a key brand partnership for durable, high-performance devices
- VoopoocoreNeovapo carries Voopoo products including Drag 6, Drag S3, Vinci Spark 220, Argus Klyc, and UForce-X tanks, representing a major brand partnership for innovative vaping technology
- SmokmajorNeovapo carries Smok products including TFV18 Mini clearomizer, representing one of the major global vaping hardware brands
- JoyetechmajorNeovapo carries Joyetech products as part of their diverse hardware brand portfolio
- EleafmajorNeovapo carries Eleaf products as part of their diverse hardware brand portfolio
- AspiremajorNeovapo carries Aspire products as part of their diverse hardware brand portfolio
- InnokinmajorNeovapo carries Innokin products as part of their diverse hardware brand portfolio
- KangertechmajorNeovapo carries Kangertech products as part of their diverse hardware brand portfolio
- GreeneocoreNeovapo distributes Greeneo CBD products including pre-rolls, boosters, and pod products, representing a key CBD brand partnership
- Mama KanacoreNeovapo distributes Mama Kana CBD products including flowers, resins, and pre-rolls, representing a major CBD brand partnership
- Marie JeannecoreNeovapo distributes Marie Jeanne CBD products including Puud pods and Fruizy Mix CBD, representing a key wellness CBD partnership
- TerravapmajorNeovapo carries Terravap e-liquides including Pandawan, Magical, and Red King 50ml ranges, representing a proprietary brand partnership
- JNRmajorNeovapo carries JNR rechargeable puff products including Stellar 50K, Gorilla X 43K, and other pod systems following the 2025 disposable ban
- Elf Bar / Lost MarymajorNeovapo carries Elf Bar and Lost Mary rechargeable puff products as alternatives to disposables following the 2025 French ban
- OXVAmajorNeovapo carries OXVA products including NeXLIM GO, representing innovative pod system technology
- JustfogmajorNeovapo carries Justfog products including Minifit and Glent Pro kits
- HarmonymajorNeovapo distributes Harmony CBD cosmetic products including creams and lip balms
- AsabiomajorNeovapo distributes Asabio CBD cosmetic products including recovery cream, regenerating balm, and anti-aging serum
- VertumajorNeovapo distributes Vertu CBD cosmetic products including day and night creams, and lip balm
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Neovapo competitors and assessment
Company assessmentDirect peers
- Taklope: French vape specialist retailer with e-commerce and stores; competes with Neovapo across e-liquids, hardware, and CBD-adjacent categories.
- Le Petit Vapoteur: Leading French vape e-commerce retailer with a strong physical store presence, direct competitor to Neovapo in French e-cigarettes, e-liquids, and accessories with similar omni-channel model.
- Jwell: Major French vape retail chain with hundreds of stores nationwide; competes head-to-head with Neovapo on store coverage, e-liquid range, and hardware partner brands.
- Clopinette: French specialty vape retailer with strong physical store network and e-commerce; directly comparable on dedicated vape retail, e-liquid breadth, and TPD2-compliant product mix.
- CIGUSTO: French vape retailer chain offering e-cigarettes, e-liquids, and CBD products across stores and online; competes with Neovapo on price, store footprint, and product breadth.
- Vapostore: French online-first vape retailer with growing retail presence; directly comparable on e-cigarette hardware, e-liquid catalog, and DIY accessories.
Emerging players
- VDLV: French e-liquid manufacturer with its own brand and B2B activity; comparable to Neovapo's proprietary Terravap/Neovapo e-liquid line where they overlap on French-made, TPD2-compliant e-liquid production.
- Liquideo: French e-liquid brand and manufacturer with a sizable flavor catalog; competes with Neovapo's private-label e-liquids and is also stocked by other French retailers.
Broad incumbents
- BAT / Vuse: Global tobacco incumbent with a major vape hardware brand (Vuse); competes with Neovapo in the e-cigarette category and sets the broader regulatory/commercial benchmark for the French market.
- Philip Morris International (HEETS/IQOS): Global tobacco giant with heat-not-burn and vape-adjacent products; a broad incumbent shaping nicotine-alternative demand and retail partnerships in France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Neovapo social profiles
Digital presenceNeovapo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neovapo leadership team
Management profileNumber of profiles
Neovapo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neovapo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neovapo
What does Neovapo do?
Neovapo is a French specialist retailer and manufacturer of electronic cigarettes, e-liquids, and CBD products, operating an e-commerce platform at neovapo.com and a network of more than 20 physical stores across France. The company manufactures its own French-made e-liquids in over 450 flavors and sells third-party vaping hardware (Vaporesso, Geekvape, Voopoo, Smok, etc.), rechargeable puff devices, CBD products, and DIY e-liquid components. Customers can also commission custom e-liquid blends through an in-house creation service.
Is Neovapo a public or private company?
Neovapo is a private company. It is classified as unknown and is currently operating.
When was Neovapo founded?
Neovapo was founded in 2011. It employs 51 to 100 people.
Where is Neovapo based?
Neovapo is headquartered in Poitiers, France, in the Europe region.
How does Neovapo make money?
Four revenue lines are on record. E-liquid sales are the primary driver. The others are E-cigarette hardware, CBD products and DIY products.
Who are Neovapo's main competitors?
Direct peers on record are Taklope, Le Petit Vapoteur, Jwell, Clopinette, CIGUSTO and Vapostore. Emerging players are VDLV and Liquideo. Broad incumbents are BAT / Vuse and Philip Morris International (HEETS/IQOS).
Does Neovapo have an API?
No public API is recorded for Neovapo.
What industry is Neovapo in?
Neovapo's product category is Vaping Products. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands. Its NAICS code is 459991 and its SIC code is 2100.