Name

Din Bilpartner

Legal name

Din Bilpartner ApS

Website

https://dinbilpartner.dk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Workshop service and repair fees: Individual workshops generate revenue through service inspections (basis, lille, stort), repairs, tire services, brake services, and other automotive work. Each workshop sets its own pricing within the chain framework.
2. Mobile workshop services (On The Spot): Mobile workshop services billed at the workshop level for services delivered on-site at customer locations.
3. Vejhjælp (Road Assistance) Subscription: Annual subscription for roadside assistance covering vehicles under 3,500 kg. Priced at 495 kr/year for private customers and 786.35 kr/year for business customers. Covers breakdown, towing, fuel delivery, glass damage, flat tires, and more. Delivered through partnership with Assist24 Denmark A/S.
4. Din Bilpartner Kortet (Financing Card): Financing card offered in partnership with Resurs Bank for splitting workshop bills. Workshops earn revenue from services financed through the card. Commission and interest income flows through the Resurs partnership.
5. Service- og reparationsaftaler (Service and Repair Agreements): Monthly or annual prepaid service agreements where customers pay a fixed fee covering scheduled maintenance. Example: 232 kr/month for a 24-month agreement on a Toyota Aygo with 10,000 km/year. Provides predictable recurring revenue for workshops.
6. Used car sales: Some Din Bilpartner workshops also sell used cars, listing inventory on the chain's website. Revenue from vehicle sales at individual workshop level.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Din Bilpartner operates a nationwide franchise-style chain of 150+ independent automotive workshops in Denmark, providing car service, repair, and maintenance for all vehicle brands alongside used car sales. The chain is unified under the "Den Høje Standard" quality framework and offers tiered service inspections, EV/hybrid certified servicing, a mobile workshop concept (On The Spot), roadside assistance subscriptions (Vejhjælp), and workshop bill financing (Din Bilpartner Kortet) delivered through partner integrations.

Product overview

Din Bilpartner is Denmark's first and oldest free workshop chain (etableret 1985), operating as a network of over 150 independent auto workshops under a unified brand. The core offering combines automotive service and repair (serviceeftersyn) with used car sales (bilsalg), supported by value-added services including certified electric/hybrid vehicle servicing, roadside assistance (Vejhjælp), and financing options (Din Bilpartner Kortet). The portfolio includes tiered service inspections (Basis, Lille, Stort), specialized EV/hybrid service (El- og hybrid certificeret værksted), and the On The Spot mobile workshop concept. Customer loyalty is managed through Din Bilpartner Express program, while service and repair agreements provide predictable monthly costs for vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• On The Spot: Din Bilpartner's mobile workshop service that provides auto services at the customer's location, offering A/C service, emergency tire repair, wheel change, brake cleaning, and full service.
• Din Bilpartner Express
• Din Bilpartner Kortet

Products and services

• Service og reparation (Service and Repair) Core automotive service and repair offering covering all car brands, including tiered service inspections (Basis, Lille, Stort serviceeftersyn) and dedicated packages for commercial vans (varebiler), performed at 150+ workshops nationwide.
• Bilsalg (Used Car Sales) Used car sales operated by member workshops across Denmark, with inventory listed on the chain's website covering brands such as Mercedes-Benz, Volvo, Opel, and Ford; each car is inspected and quality-verified by professional mechanics.
• On The Spot (Mobile Workshop) Mobile workshop service in which Din Bilpartner mechanics travel to the customer's location to perform A/C service, emergency tire repair, wheel change, brake cleaning, and full service inspections.
• Din Bilpartner Express (Loyalty Program) Loyalty program providing recurring benefits to customers who complete an annual service inspection, with app-based access, service reminders, pickup/delivery service, loaner car, priority emergency booking, free bulb and wiper blade replacement, fluid refills between services, damage service, and new car purchase guidance.
• Vejhjælp (Roadside Assistance)
• Serviceaftale (Service Agreement) Monthly subscription service agreement covering all factory-prescribed inspections plus free refills of washer fluid and oil, and free replacement of bulbs and wiper blades between services; example price 136 kr/month for a 24-month agreement on a 1-year-old Toyota Aygo with 10,000 km/year. Does not cover repairs.
• Service- og reparationsaftale (Service and Repair Agreement) Monthly subscription covering all factory-prescribed inspections and repairs on wear parts including brakes, clutch, and exhaust; example price 232 kr/month for a 24-month agreement on a 1-year-old Toyota Aygo with 10,000 km/year, providing no surprise invoices after service visits.
• El- og hybrid certificeret værksted (EV/Hybrid Certified Workshop) Certified electric and hybrid vehicle service program where participating workshops have the required safety equipment, isolation testers, calibrated multimeters, and trained mechanics for high-voltage systems; mechanics trained at FTZ Akademi and workshops audited annually by Teknologisk Institut. Services include Lille elbilserviceeftersyn (basic EV inspection) and Stort elbilserviceeftersyn (comprehensive EV inspection covering high-voltage systems, brakes, and electrical systems).
• Din Bilpartner Kortet (Financing Card) Financing card offered in partnership with Resurs Bank, allowing customers to split workshop bills into installments with a credit limit of up to 60,000 kr; terms include up to 12 months interest-free or up to 60 months with interest (example: 10,000 kr credit, 44-month term, APR 16.06%, total repayment 13,058 kr).

Quantifiable outcome

• 65% of used oil recycled; saves 30% CO2 vs. new motor oil; 15% becomes bitumen for asphalt production
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Assist24 Denmark A/ScoreStrategic or Co-development PartnerAssist24 Denmark A/S, part of Assist24 Group (a market leader in roadside assistance in the Nordic region since 2023), partners with Din Bilpartner to deliver 24/7 nationwide roadside assistance. Din Bilpartner markets this as 'Din Bilpartner Vejhjælp' for vehicles under 3,500 kg. Help arrives within 60 minutes in 9 out of 10 cases. The partnership enables Din Bilpartner to offer a comprehensive assistance product under its own brand while leveraging Assist24's operational infrastructure and response network.
• Teknologisk Institut (Technological Institute of Denmark)coreStrategic or Co-development PartnerTeknologisk Institut serves as the independent auditor for Din Bilpartner's electric and hybrid workshop certification program. Once a year, Teknologisk Institut audits certified workshops to verify they meet requirements for safety equipment, calibrated testing instruments, risk assessments, compliance with manufacturer instructions, and mechanic safety training for high-voltage systems. This third-party certification provides credibility and ensures consistent quality across the workshop network.
• FTZ AkademicoreStrategic or Co-development PartnerFTZ Akademi provides ongoing training and courses for Din Bilpartner mechanics, particularly for new technologies and electric/hybrid vehicle systems. As Din Bilpartner is a subsidiary in the FTZ group, the academy plays a critical role in maintaining the 'Den Høje Standard' through continuous professional development of workshop staff.
• FTZ Autodele & Værktøj A/S (parent company)coreOthersDin Bilpartner ApS is a subsidiary in the FTZ group. FTZ serves as the parent company providing shared services including data protection ([email protected]), HR recruitment portal, and automotive parts supply. FTZ is Denmark's largest automotive parts distributor, providing Din Bilpartner workshops with access to parts procurement systems including FTZ+ customer management.
• Dansk Bilbrancheråd (DBB)coreStrategic or Co-development PartnerDin Bilpartner was established in 1985 by Dansk Bilbrancheråd (previously known as CAD). DBB is the Danish automotive industry council that originally founded and supports the workshop chain. The relationship provides Din Bilpartner with industry credibility, advocacy, and a connection to the broader Danish automotive ecosystem.
• Spildolie-indsamling partners (waste oil recycling)minorStrategic or Co-development PartnerDin Bilpartner works with leading companies in the collection and handling of waste oil. The partnership ensures that used motor oil is processed and recycled, saving 30% CO2 compared to new motor oil. 65% of waste oil is recycled into new oil, 15% becomes gasoil for industry, and 15% becomes bitumen for asphalt production. This supports Din Bilpartner's environmental sustainability commitments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bosch Car Service: Global independent workshop network franchised by Bosch, providing branding, technical data, parts, and training to member workshops — directly comparable franchise-style auto service concept with international scale advantage over Din Bilpartner.
• First Stop: European tire and auto service network with franchise model across multiple countries, providing branding, training, and parts supply to member workshops. Comparable in service category and franchise structure.
• Euromaster: Michelin-owned European tire and auto service network with franchise and company-owned workshops across multiple countries. Comparable in service category (tires, brakes, general service) and franchise-style operation, though broader geographic footprint.
• ATU Auto-Teile-Unger: Germany's largest independent auto service chain, combining workshop operations with parts retail. Comparable business model combining service and parts distribution, though at much larger scale and concentrated in DACH region.
• Point S: International cooperative of independent tire and auto service dealers operating across 30+ countries. Comparable franchise/cooperative model and service category, though with stronger international footprint than Din Bilpartner.
• Kwik Fit: One of Europe's largest independent auto service chains (tires, brakes, servicing, MOT) with a franchise and corporate-owned model across the UK and continental Europe. Comparable in service category, parts procurement, and customer-facing brand, though operating in different geographies.
• AutoCrew (Continental): Continental's international independent workshop franchise network providing parts, technical data, and branding to member workshops. Comparable franchise concept with strong parent-brand backing, similar to Din Bilpartner's FTZ affiliation.

Direct peers

• Mekonomen: Swedish-based Nordic auto service chain operating a franchise/workshop network similar to Din Bilpartner, with comparable subscription service agreements, parts distribution, and B2C/B2B service positioning across the Nordics. Closest direct comparable in geography and business model.
• Meca Norway: Norwegian auto service chain operating a franchise network of independent workshops, with similar model to Din Bilpartner — branding, parts supply, training, and service standards for member workshops across Norway.

Others

• FTZ Autodele & Værktøj: Parent company of Din Bilpartner and Denmark's largest automotive parts distributor. Relevant as the supplier / parent enabling Din Bilpartner's parts procurement advantage, but operates in wholesale parts distribution rather than direct service retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/Din-Bilpartner-Autovrksted-og-bilforhandler-109375838170580
• Xx.com/dinbilpartner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Bilpartner