jay line
- Company typePrivate
- Founded1977
- HeadquartersSaint Catharines, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
jay line firmographics
Firmographics- Name
- jay line
- Legal name
- Jay-Line
- Website
- https://jay-line.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
jay line industry classification
Industry- Product category
- Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912), Office Supplies and Stationery Retailers (459410)
- SIC
- Paperboard Containers & Boxes (2650), Greeting Cards (2771), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro industry
- Branded Merchandise & Corporate GiftsBusiness & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion ServicesStationery & Office Paper Products (notebooks, pads, forms)Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)Folding Carton & Paperboard Packaging PrintingIndustrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing
Keywords
Where jay line is headquartered
LocationHeadquarters
- HQ city
- Saint Catharines
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
jay line business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Printed Promotional Products: One-time sales of custom printed promotional items including buttons, magnets, stickers, labels, calendars, notebooks, event materials, and eco-products. Volume-based pricing with tiered discounts. Setup charges apply for custom orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Poly Wristbands - $0.44-$0.49/unit |
| Unit Pricing | Pay-as-you-go | Table Runners - $34-$86/unit |
| Unit Pricing | Pay-as-you-go | Scratch And Win Cards - $0.44-$0.67/unit |
| Unit Pricing | Pay-as-you-go | Stock Sticker Sheets - $1.79-$2.09/unit |
| Unit Pricing | Pay-as-you-go | Wine Bottle Boxes - $11.99/unit |
| Unit Pricing | Pay-as-you-go | Mug Boxes - $7.29/unit |
| Unit Pricing | Pay-as-you-go | White Poly Roll Stickers - $0.35-$0.63/unit |
| Unit Pricing | Pay-as-you-go | Vehicle Magnet Signs - $14.59-$50.03/unit |
| Unit Pricing | Pay-as-you-go | 4" x 6" Adhesive Note Pads - $1.78-$6.02/unit |
| Unit Pricing | Pay-as-you-go | Floor Graphics - $8.05-$41.65/unit |
| Unit Pricing | Pay-as-you-go | Seeded Paper Business Cards - $0.37-$0.81/unit |
| Unit Pricing | Pay-as-you-go | Deluxe Grow Kit - $7.68-$7.97/unit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
jay line product offering
Product offeringCore offering
Jay-Line manufactures and sells custom printed promotional products for businesses and organizations, including buttons, magnets, stickers, calendars, journals, business cards, wristbands, scratch cards, table runners, packaging, signage, and eco-friendly items made from seeded paper, stone paper, and wood. Customers order stock items directly through the e-commerce site or request quotes for custom-branded production runs with volume-based tiered pricing.
Product overview
Jay-Line is a promotional products company offering a broad portfolio of custom printed promotional items. The product portfolio is organized into main categories: Buttons & Magnetics (buttons, badges, various magnets), Paper & Plastics (note pads, journals, business cards, acrylic products), Event & Leisure (candy/consumables, games, event promotions), Calendars (wall and desk calendars), Home & Office (coasters, personal care items), Eco Products (seeded paper products, stone paper products, wood products, grow kits), and Print Pack & Sign (banners, boxes, stickers, labels, signage). The company specializes in customizable promotional items for marketing, events, and corporate branding across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Buttons & Badges
Companies that use jay line
Customer profileSegments4 records
Ideal customer profiles4 records
jay line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
jay line partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
jay line competitors and assessment
Company assessmentBroad incumbents
- 4imprint: The largest North American direct promotional products distributor with a broad catalog spanning similar categories (bags, drinkware, writing, apparel, eco). Comparable because it sells many of the same product types Jay-Line produces, though at much larger scale and via a different (largely drop-ship) model.
- PCNA (Polyconcept North America): Leading North American supplier of branded promotional products including hard goods, drinkware, bags, and writing instruments. Comparable because it supplies many of the same product categories and serves the same distributor/B2B buyer ecosystem.
Direct peers
- Quality Logo Products: Mid-sized online promotional products company selling custom-printed merchandise to businesses. Comparable because it competes head-to-head in the same online B2B promo space with similar catalog breadth and a quote-based custom model.
- HALO (formerly HALO Branded Solutions): Large US-based promotional products distributor with a similarly broad merchandise portfolio serving B2B marketing buyers. Comparable because it competes for the same end customers (corporate marketing teams) with overlapping product categories.
- National Pen: Direct-to-business promotional products company specializing in writing instruments, apparel, and customized merchandise. Comparable because it serves overlapping SMB and mid-market B2B buyers with similar custom-printed product types.
- Boundless Network: Technology-enabled promotional products platform connecting distributors to suppliers. Comparable because it operates in the same B2B promo distribution channel that Jay-Line sells into via its distributor program.
- Colorful Images: Promotional products manufacturer specializing in custom printed magnets and printed promotional items. Comparable because it directly overlaps with Jay-Line's strong magnets and custom-printed product categories.
Emerging players
- Printify: Print-on-demand platform for custom merchandise. Comparable because it represents the emerging low-cost digitally-native model that competes with traditional custom promotional printers like Jay-Line, particularly for SMB buyers.
Regional players
- Fields Manufacturing: Canada-based promotional products manufacturer (Calendars, Year-In-Review books, planners). Closely comparable because it is a Canadian competitor producing similar printed paper-based promo products like calendars and journals, serving the same domestic market.
- Gill-line: Custom imprinted promotional products manufacturer based in the US. Comparable because it produces similar custom-printed promotional items (magnets, calendars, bags) and serves the same B2B marketing buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
jay line social profiles
Digital presencejay line financial estimates
Financial estimateRevenue estimate
Valuation estimate
jay line leadership team
Management profileNumber of profiles
jay line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jay line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jay line
What does jay line do?
Jay-Line manufactures and sells custom printed promotional products for businesses and organizations, including buttons, magnets, stickers, calendars, journals, business cards, wristbands, scratch cards, table runners, packaging, signage, and eco-friendly items made from seeded paper, stone paper, and wood. Customers order stock items directly through the e-commerce site or request quotes for custom-branded production runs with volume-based tiered pricing.
Is jay line a public or private company?
jay line is a private company. It is classified as unknown and is currently operating.
When was jay line founded?
jay line was founded in 1977. It employs 11 to 50 people.
Where is jay line based?
jay line is headquartered in Saint Catharines, Canada, in the North America region.
How does jay line make money?
One revenue line is on record: custom Printed Promotional Products.
Who are jay line's main competitors?
Broad incumbents on record are 4imprint and PCNA (Polyconcept North America). Direct peers are Quality Logo Products, HALO (formerly HALO Branded Solutions), National Pen, Boundless Network and Colorful Images. Printify is listed as an emerging player. Regional players are Fields Manufacturing and Gill-line.
Does jay line have an API?
No public API is recorded for jay line.
What industry is jay line in?
jay line's product category is Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 45942 and its SIC code is 2650.