Saudi Sports for All Federation

What Saudi Sports for All Federation does

Saudi Sports for All Federation (SFA) is a government-backed national sports federation operating under the Saudi Ministry of Sport, established to drive community sports participation and physical activity as a deliverable of Saudi Vision 2030. The federation's core technology is the SFA Mobile App (iOS, Android, Huawei), developed with technology partner webook.com, which enables users to discover and join community sports groups, register for events, create groups, and track fitness activities. This digital layer is complemented by physical infrastructure including SFA Domes, a year-round multi-sport facility in Dammam offering basketball, football, tennis, and volleyball, and a national event portfolio spanning the Riyadh Marathon (World Athletics Elite Road Race status, fifth edition in 2026), Jeddah Half Marathon, Arabian Warrior AlUla obstacle race, Global Goals World Cup, and SFA EXPO exhibition. SFA also operates structured demographic programs: Active (youth ages 6-18), Still Young (seniors 50+), and Move With Us (mass-participation running and cycling across 13+ cities).

The federation's revenue model is anchored by government funding from the Ministry of Sport, supplemented by corporate sponsorships (notably ASICS as the official technical sportswear partner and Tawuniya as insurance partner) and event registration fees. Go-to-market is community-led and event-driven: large-scale anchor events (Riyadh Marathon, SFA EXPO) generate participation and visibility, while grassroots community sports groups, targeted programs, and the mobile platform drive sustained engagement across all four major Saudi regions. SFA serves a deliberately horizontal segmentation spanning general population, youth, seniors, and people with disabilities, addressing low historical sports participation rates and limited community sports infrastructure in Saudi Arabia.

Name

Saudi Sports for All Federation

Legal name

Saudi Sports for All Federation

Website

https://sportsforall.com.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Saudi Sports for All Federation is a government-backed national sports federation under the Saudi Ministry of Sport, operating a mobile app, community sports groups, multi-sport facilities, and a national event portfolio to drive physical activity across all Saudi demographic segments in line with Vision 2030.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Adaptive & Para-Sport Event Organizers (MPAKADAM), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community sports programs
• Sports event management
• Mass participation events
• Multi-sport facilities
• Fitness activity tracking

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funding: Primary funding from Saudi government through Ministry of Sport alignment with Vision 2030 national sports strategy
2. Event Registration Fees: Revenue generated from participant registration fees for marathons and community sports events
3. Corporate Sponsorships: Sponsorship revenue from brands including ASICS and other corporate partners supporting events and programs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Saudi Sports for All Federation operates a national platform for community sports participation, combining a mobile application, dedicated multi-sport facilities, and a broad portfolio of community sports programs and mass-participation events. Its services target broad demographic segments including youth, seniors, women, and people with disabilities across Saudi Arabia, and operate in alignment with the Kingdom's Vision 2030 transformation agenda.

Product overview

Saudi Sports for All Federation operates a unified platform combining a mobile application with a broad portfolio of sports programs and events. The core SFA Mobile App enables users to discover community sports groups, create and manage events, and track fitness activities across iOS, Android, and Huawei platforms. This platform is complemented by facility operations (SFA Domes multi-sport facilities in the Eastern Province), community sports group management, and an extensive calendar of signature events including the Riyadh Marathon (World Athletics Elite status), Jeddah Half Marathon, Arabian Warrior obstacle races, and the Global Goals World Cup. SFA also runs structured programs targeting specific demographics: Active Program for youth (ages 6-18), Still Young for seniors (50+), and Move With Us for mass-participation running and cycling across 13+ cities. Annual programs include the SFA EXPO exhibition, summer and winter campaigns, and the ASICS Innovation Pitch Event for sports tech entrepreneurs. The federation also operates a Vendor Gate portal for supplier collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• SFA Mobile App Mobile application for iOS, Android, and Huawei enabling users to discover and participate in community sports groups, events, and activities. Allows group creation, event management, fitness tracking, and challenge participation.
• SFA Domes Year-round multi-sport facility in the Eastern Province (Dammam) offering basketball, football, tennis, and volleyball in air-conditioned domes for all-season community access.
• Community Sports Groups Platform connecting individuals with local community sports groups for various activities. Group leaders can create, manage, and promote sports groups while members can join and participate.
• Riyadh Marathon Annual international marathon event hosted by SFA with World Athletics Elite Road Race status. Features Full Marathon (42.2km), Half Marathon (21.1km), 10km, and 5km Fun Run categories.
• Move With Us (تحرك معنا) Running and cycling sports program supported by Ministry of Sport spanning 13+ cities in Saudi Arabia. Free participation with activities and cash prizes for winners.
• Active Program (نشاطي) Youth sports program for ages 6–18 and families featuring tournaments in football, basketball, volleyball, and beach sports across multiple Saudi cities.
• Still Young (تونا شباب) Senior fitness program targeting adults aged 50+ featuring walking football, walking basketball, fitness clubs, and tournaments. Operates in Riyadh, Jeddah, and Dammam.
• SFA EXPO Largest sports exhibition in Saudi Arabia featuring multiple activity zones (Entertainment, Empowerment, Development, Inspiration, Nutrition, Motivation), B2B networking, and sports group awards.
• Arabian Warrior AlUla Obstacle race event held in AlUla featuring 5 courses (1.6km to 50km) with 8 to 100+ obstacles. Includes camping, live music, and entertainment activities.
• Global Goals World Cup Women's football tournament promoting social impact and UN Sustainable Development Goals. Teams must adopt a SDG and create community initiatives alongside competition.
• GGWCup Basketball Tournament 3x3 basketball tournament within Global Goals World Cup where teams adopt a UN SDG and create community initiatives alongside competition.
• SFA Domes Summer Camp Summer sports camp at SFA Domes in Dammam for children ages 6–15 featuring football, basketball, boxing, and taekwondo with qualified trainers.
• ASICS Innovation Pitch Event Innovation program in partnership with ASICS supporting sports technology entrepreneurs. 6 finalists present solutions for prizes totaling 35,000 SAR.
• SFA Vendor Gate Vendor registration and management portal for companies interested in collaborating with SFA, focusing on quality, ethics, and sustainability standards.

Quantifiable outcome

• 100,000+ app downloads indicating broad digital reach

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• ASICSflagshipGTM or Marketing PartnerASICS serves as the official technical sportswear partner, providing athletic apparel and equipment for federation events and programs. This partnership supports the federation's goal of promoting sports participation across Saudi Arabia.
• Ministry of SportcoreStrategic or Co-development PartnerStrategic partnership with the Saudi Ministry of Sport aligning the federation's community sports initiatives with national Vision 2030 objectives. The ministry provides governmental support and policy alignment for sports participation programs.
• Saudi Arabian Athletic FederationcoreStrategic or Co-development PartnerPartnership with the national athletic federation for coordinated sports programs, event calendar alignment, and shared expertise in athletics development across Saudi Arabia.
• webook.comcoreTechnology or IntegrationTechnology partnership with webook.com for event booking platform, registration systems, and digital infrastructure supporting federation operations and participant management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Strava: Global fitness-tracking social platform with millions of users participating in community challenges and events. Comparable to SFA's mobile app for participation tracking and community engagement, though privately funded rather than government-backed.
• Decathlon: Global sports retailer expanding aggressively in Saudi Arabia with community sports activations and own-brand equipment. Comparable as an emerging participant in Saudi community sports activation, though primarily a retailer rather than a federation.

Direct peers

• Parkrun: Global community of free, weekly 5km running events operating in thousands of locations. Comparable to SFA's Move With Us program in spirit (free mass-participation, community-led) but operates internationally without government backing.
• ActiveSG (Sport Singapore): Singapore's national community sports platform offering facility bookings, classes, and mass-participation events under a government-backed model. Closely mirrors SFA's combination of mobile app, multi-sport facilities, and population-wide programs.
• Qatar Sports for All Federation: National sports federation in Qatar with a similar mandate to promote community sports and mass participation events. Operates parallel programs and signature events targeting population-wide physical activity, making it the most directly comparable regional counterpart to SFA.
• UAE General Authority of Sports: UAE's federal sports regulator and community-sports promoter with similar government mandate and regional Gulf positioning. Comparable in scope of programs (community leagues, mass events) and reliance on state backing.

Broad incumbents

• Sport England: UK government arm's-length body funding and promoting grassroots sport across England. Operates at greater scale and maturity than SFA but with a comparable mandate: increase community sports participation through funding, partnerships, and programs.
• Sport Australia: Australian government agency responsible for promoting sport and physical activity at the national level. Comparable in mission (community participation) and federal backing, though operating in a mature, well-served market unlike Saudi Arabia's growth-stage market.
• Indian Olympic Association / SAI: Sports Authority of India is the national body for sports development and grassroots participation. Comparable as a large emerging-market government sports promoter, though its focus skews more toward elite athlete development than community participation.

Regional players

• Turkish Sports Ministry Community Programs: Turkish government's sports promotion arm with grassroots mass-participation programs. Operates a similar model (state-led community sports, large signature events) but in a different geography (Türkiye vs. GCC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Saudi_SFA
• YouTubeyoutube.com/SaudiSFA
• Facebookfacebook.com/SaudiSFA
• LinkedInlinkedin.com/company/saudisfa
• Instagraminstagram.com/Saudi_SFA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Sports for All Federation