Cine Gracher
Cine Gracher is a family-owned Brazilian regional cinema chain operating 10 complexes and 34 screens across Santa Catarina, Paraná, and Rio Grande do Sul, serving general consumers in secondary cities with discounted theatrical exhibition, concessions, corporate bulk ticketing, and Havan retail co-location partnerships.
- Company typePrivate
- Founded1915
- HeadquartersBrusque, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cine Gracher does
Cine Gracher is a regional Brazilian cinema chain headquartered in Brusque, Santa Catarina, operating 10 cinema complexes with 34 total screens across three southern states (Santa Catarina, Paraná, and Rio Grande do Sul). Founded in 1915 by Carlos Gracher as Cine Esperança, the company is privately held by the founding family and employs 51–100 people; it has operated continuously under the Gracher name for over 109 years. Its core offering is theatrical film exhibition (2D and 3D) using DCI-standard 2K digital projection, Dolby 3D and Volfoni systems, Digital Sound 5.1, high-definition effect processors, and 'Smart Stadium' ergonomic seating across its complexes.
The business generates revenue primarily through box-office ticket sales and concessions (Bomboniere), with secondary streams from corporate bulk ticket packages (minimum 30 tickets, 6-month validity), private room rentals for events and corporate functions, and Havan card payment-driven transactions at Havan co-located locations. Pricing is highly promotional, anchored by Brazilian regulatory half-price tickets (meia-entrada, capped at 40% of seats per session under Lei da Meia-Entrada) and overlaid with chain-specific discounts such as 'I Love Segunda' (Monday sub-half-price), 'Terça da Mulher' (free for women with a full-price companion), Wednesday/Thursday half-price afternoons, and birthday free tickets. Online ticket sales are fulfilled through the One Ticket platform, which is not proprietary to Cine Gracher.
The chain targets general consumers (families, couples, friend groups) in secondary cities that major Brazilian exhibitors under-serve, plus a small corporate segment for bulk ticketing and event rentals, and a niche accessibility segment via monthly TEA (autism-friendly) sessions and third-party accessibility app integration (MovieReading, Greta, Mobiload for audiodescription, LIBRAS, and descriptive subtitles). Multiple complexes operate inside Havan department stores under a channel-reseller partnership with the Lojas Havan retail chain. Go-to-market is predominantly direct-to-consumer via physical complexes and promotional digital marketing (website and social media), with corporate and event sales handled through direct phone-based sales.
Cine Gracher firmographics
Firmographics- Name
- Cine Gracher
- Legal name
- Cine Gracher
- Website
- https://cinegracher.com.br
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cine Gracher is a family-owned Brazilian regional cinema chain operating 10 complexes and 34 screens across Santa Catarina, Paraná, and Rio Grande do Sul, serving general consumers in secondary cities with discounted theatrical exhibition, concessions, corporate bulk ticketing, and Havan retail co-location partnerships.
- Ownership category
- akta.pro rank
Cine Gracher industry classification
Industry- Product category
- Movie Theater Operations
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industries
- Cinema Concessions & On-site F&B Operations (MPADAKAN), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)
Keywords
Where Cine Gracher is headquartered
LocationHeadquarters
- HQ city
- Brusque
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Cine Gracher business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Movie Tickets: Primary revenue from selling admission tickets to movie screenings across all 34 screens. Pricing varies by format (2D/3D), time slot, and day of week. Standard full-price tickets plus discounted meia entrada (half-price) tickets for eligible groups.
- Concessions (Bomboniere): Sale of food and beverages including combos, snacks, and drinks at cinema lobby concession stands.
- Corporate Tickets: Bulk ticket packages sold to companies for employee rewards and client relations. Minimum order of 30 tickets, valid for 6 months.
- Private Events and Room Rentals: Cinema room rental for events, film screenings, lectures, and conventions. Requires minimum 30 tickets and 10-day advance reservation.
- Havan Card Partnership: Partnership revenue from Havan retail chain customers purchasing tickets using Havan store cards at participating locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard full-price admission |
| Transaction based/ take rate | Pay-as-you-go | Meia Entrada (Half-Price) Tickets |
| Transaction based/ take rate | Pay-as-you-go | I Love Segunda Promotion |
| Transaction based/ take rate | Pay-as-you-go | Wednesday/Thursday Afternoon Promotion |
| Transaction based/ take rate | Pay-as-you-go | Tuesday Women Promotion (Terça da Mulher) |
| Transaction based/ take rate | Pay-as-you-go | Birthday Promotion |
| Transaction based/ take rate | Multi-year contract | Corporate Bulk Tickets |
| Transaction based/ take rate | Pay-as-you-go | Havan Card Payment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Cine Gracher product offering
Product offeringCore offering
Cine Gracher operates 10 cinema complexes with 34 total screens across southern Brazil (Santa Catarina, Paraná, and Rio Grande do Sul), screening blockbuster and family films in 2D and 3D digital formats with 5.1 surround sound. Tickets are sold online through the One Ticket platform and at cinema box offices. The offering is supplemented by an in-cinema concession (Bomboniere) selling food and beverage combos, corporate bulk ticket packages, and cinema room rentals for private events.
Product overview
Cine Gracher é uma rede de cinemas brasileira com 10 complexos distribuídos em Santa Catarina, Paraná e Rio Grande do Sul, operando 34 salas de cinema. A oferta principal consiste na exibição de filmes em salas com tecnologia digital 2K, 3D Dolby e Volfoni, e som digital 5.1. O ecossistema de produtos inclui: venda de ingressos online via plataforma One Ticket, bomboniere com combos de alimentos e bebidas,Ingressos Corporativos para empresas (pacote mínimo de 30 unidades com validade de 6 meses), Locação de Salas para eventos corporativos e palestras, e Sessões TEA para público com transtorno do espectro autista. As promoções incluem: I Love Segunda (desconto especial às segundas), Terça da Mulher (mulher accompanieda de pagante tem entrada livre), Aniversariante do Dia (1 ingresso cortesia no dia do aniversário), Todo Mundo Paga Meia (quartas e quintas até 17h30), e Cartão Havan (parceria para pagamento na bilheteria).
Differentiator
Problem solved
Functional benefit
Companies that use Cine Gracher
Customer profileSegments3 records
Ideal customer profiles3 records
Cine Gracher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cine Gracher partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lojas HavancoreStrategic partnership with Lojas Havan retail chain. Cine Gracher operates cinema complexes within Havan stores in Santa Catarina (Brusque, Indaial, Joaçaba, Porto Belo, Porto União). Havan card holders can purchase tickets at these locations with installment options for purchases over R$50.
- One TicketcoreTechnology partnership for online ticket sales platform. One Ticket (oneticket.com.br) provides the online ticketing infrastructure for Cine Gracher's website, enabling customers to purchase tickets, select seats, and manage bookings online.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cine Gracher competitors and assessment
Company assessmentDirect peers
- Cinemark Brasil: Largest cinema chain in Brazil operating hundreds of screens nationwide; directly competes with Cine Gracher in theatrical exhibition, ticketing, and concessions, though at vastly greater scale and primarily in Tier 1 markets.
- Playarte Cinemas: Brazilian cinema chain with multiplex locations offering standard theatrical exhibition and concessions; comparable operating model to Cine Gracher though typically in larger urban centers.
- Kinoplex: Major Brazilian cinema chain with multiplex locations across multiple states; competes head-on with Cine Gracher in same core activity of film exhibition and concessions, often in similar mid-sized markets.
- UCI Kinoplex: UCI-branded cinema locations in Brazilian shopping centers offering similar theatrical exhibition, ticketing, and concession services; directly comparable operating model to Cine Gracher.
- Moviecom: Brazilian cinema chain operating multiple complexes, often in secondary and tertiary cities across southern and southeastern Brazil; comparable size and target market to Cine Gracher's regional chain profile.
- Cinépolis Brasil: Mexican-origin global cinema chain with significant Brazilian footprint including premium formats; directly comparable to Cine Gracher as a cinema operator offering 2D/3D exhibition and concessions across multiple states.
- Severiano Ribeiro Cinemas: Historic Brazilian cinema chain with regional presence; directly comparable to Cine Gracher as a long-established regional cinema operator offering similar exhibition, ticketing, and concession services.
- Centerplex: Smaller Brazilian cinema chain operating multiplex theaters across multiple states; directly comparable to Cine Gracher as a regional cinema operator with similar screen counts and secondary-market focus.
Others
- Lojas Havan: Major Brazilian retail department store chain and Cine Gracher's strategic channel partner; not a competitor but a key distribution and payment partner that hosts Cine Gracher locations inside several Havan megastores.
- One Ticket: Brazilian online ticketing platform that powers Cine Gracher's e-commerce ticket sales; adjacent technology ecosystem participant rather than a cinema competitor, but materially relevant as the company's primary digital distribution infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cine Gracher social profiles
Digital presenceCine Gracher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cine Gracher leadership team
Management profileNumber of profiles
Cine Gracher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cine Gracher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cine Gracher
What does Cine Gracher do?
Cine Gracher operates 10 cinema complexes with 34 total screens across southern Brazil (Santa Catarina, Paraná, and Rio Grande do Sul), screening blockbuster and family films in 2D and 3D digital formats with 5.1 surround sound. Tickets are sold online through the One Ticket platform and at cinema box offices. The offering is supplemented by an in-cinema concession (Bomboniere) selling food and beverage combos, corporate bulk ticket packages, and cinema room rentals for private events.
Is Cine Gracher a public or private company?
Cine Gracher is a private company. It is classified as family owned and is currently operating.
When was Cine Gracher founded?
Cine Gracher was founded in 1915. It employs 51 to 100 people.
Where is Cine Gracher based?
Cine Gracher is headquartered in Brusque, Brazil, in the Latin America region.
How does Cine Gracher make money?
Five revenue lines are on record. Movie Tickets are the primary driver. The others are concessions (Bomboniere), corporate Tickets, private Events and Room Rentals and havan Card Partnership.
Who are Cine Gracher's main competitors?
Direct peers on record are Cinemark Brasil, Playarte Cinemas, Kinoplex, UCI Kinoplex, Moviecom, Cinépolis Brasil, Severiano Ribeiro Cinemas and Centerplex. Others are Lojas Havan and One Ticket.
Does Cine Gracher have an API?
No public API is recorded for Cine Gracher.
What industry is Cine Gracher in?
Cine Gracher's product category is Movie Theater Operations. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAN, Cinema Concessions & On-site F&B Operations. Its NAICS code is 512131 and its SIC code is 7830.