Motion Medical
Motion Medical is a privately held Alabama-based DME distributor that supplies orthopedic braces — including Bauerfeind lines and proprietary products — to physician offices, hospitals, and surgery centers across the southeastern United States, handling insurance billing directly on behalf of patients.
- Company typePrivate
- Founded1989
- HeadquartersPelham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Motion Medical does
Motion Medical is a privately held Durable Medical Equipment (DME) distributor and billing services provider headquartered in Pelham, Alabama, with a billing operations presence in Birmingham. Founded in 1989, the company employs approximately 10 people and operates a regional distribution model focused on orthopedic braces and related medical equipment across the southeastern United States, with documented sales coverage spanning Gulf Coast and Northeast territories. Its core product portfolio combines distributed lines from premium manufacturer Bauerfeind — including GenuTrain knee braces, GenuStart knee supports, and EpiTrain elbow braces — with proprietary or co-branded products such as Spry Step (including a pediatric version), Exoguard, and Rebel Reliever. The company is ACHC-accredited and operates a Stock-and-Bill model where products are physically placed in physician offices, hospitals, and surgery centers while Motion Medical retains ownership and bills insurance carriers directly on behalf of patients.
The business operates three integrated service channels: Distribution (representation of top orthopedic manufacturers with next-day delivery from an Alabama warehouse); DME Consulting (regulatory compliance, revenue optimization, and denial management guidance for providers); and Stock-and-Bill (product placement at provider sites with full insurance billing administration). Customers include physician offices, orthopedic and spine practices (named examples include Northeast Orthopedics, Tuscaloosa Orthopedic Center, and Alabama Back Institute), hospitals, and surgery centers; the secondary end-customer is the patient receiving prescribed orthopedic equipment. Revenue is generated through insurance carrier reimbursements filed on behalf of patients, with patients responsible for deductibles and co-insurance balances. The go-to-market motion is enterprise field sales via territory-based account executives and direct relationship management, supplemented by referrals and testimonials.
Firmographic and operational indicators — including a small employee base, regional geographic scope, founder/owner-led management (Lane as CEO and Paul as President per the Our People page), absence of disclosed institutional capital, no subsidiaries, no acquisitions, and no public revenue figures — characterize Motion Medical as a stable, founder-operated regional DME services business rather than a venture-backed growth entity. Recent observable activity (a brand refresh, new pediatric product launch, and active careers page in early 2026) indicates ongoing measured investment, but the overall growth profile is incremental rather than transformational.
Motion Medical firmographics
Firmographics- Name
- Motion Medical
- Legal name
- Motion Medical, Inc.
- Website
- https://motionmedical.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motion Medical is a privately held Alabama-based DME distributor that supplies orthopedic braces — including Bauerfeind lines and proprietary products — to physician offices, hospitals, and surgery centers across the southeastern United States, handling insurance billing directly on behalf of patients.
- Ownership category
- akta.pro rank
Motion Medical industry classification
Industry- Product category
- Durable Medical Equipment Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
- akta.pro secondary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where Motion Medical is headquartered
LocationHeadquarters
- HQ city
- Pelham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Motion Medical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Insurance Billing Services: Motion Medical files insurance claims on behalf of patients for prescribed orthopedic braces and supplies. Revenue comes from insurance carrier reimbursements, with patient responsibility being deductibles and co-insurance amounts. The company operates as a DME (Durable Medical Equipment) supplier billing insurers directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-based pricing with patient co-pay obligations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Motion Medical product offering
Product offeringCore offering
Motion Medical distributes orthopedic braces and durable medical equipment (DME) to physician offices, hospitals, and surgery centers across the southeastern United States. The company represents top orthopedic manufacturers such as Bauerfeind, offers Stock-and-Bill placement of products in provider facilities, and files insurance claims directly on behalf of patients. Services include DME consulting on regulatory compliance, revenue optimization, billing guidance, and product in-services.
Product overview
Motion Medical operates as a medical equipment distributor offering orthopedic braces and supplies through three main service channels: Distribution (representing top orthopedic manufacturers with local Alabama warehouse and next-day delivery), DME Consulting (regulatory compliance, revenue optimization, billing guidance), and Stock-and-Bill (placing products in physician offices, hospitals, and surgery centers with direct insurance billing). The product portfolio includes Bauerfeind-branded supports such as GenuTrain knee braces, GenuStart, and EpiTrain elbow braces, as well as proprietary products like Spry Step, Exoguard, and Rebel Reliever.
Differentiator
Problem solved
Functional benefit
Products and services
- Bauerfeind GenuTrain Knee Brace
Quantifiable outcome
- Next-day delivery on stock items from local warehouse
Companies that use Motion Medical
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Motion Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motion Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BauerfeindcoreMotion Medical represents Bauerfeind products including Genutrain S Knee Brace and EpiTrain. Bauerfeind is a top orthopedic manufacturer whose products are featured prominently on the Motion Medical website with product images showing their braces being used.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Motion Medical competitors and assessment
Company assessmentBroad incumbents
- Medline Industries: Medline is a major US medical supply manufacturer and distributor with an orthopedic and DME portfolio serving hospitals, surgery centers, and clinics, positioning it as a broad competitor to Motion Medical's stock-and-bill offering.
- Cardinal Health Medical: Cardinal Health distributes medical and surgical supplies including orthopedic DME to hospitals, ambulatory surgery centers, and physician offices, overlapping with Motion Medical's customer base at greater scale and with broader product breadth.
- McKesson Medical-Surgical: McKesson is a national medical distributor supplying DME, orthopedic braces, and billing services to physician offices and health systems, representing a much larger incumbent competing in Motion Medical's category.
Direct peers
- Thuasne USA: Thuasne is a French orthopedic bracing manufacturer with US distribution of knee, ankle, back, and elbow braces sold through DME suppliers and physician offices, competing in the same prescription-brace category as Motion Medical.
- Össur Americas: Össur manufactures and distributes orthopedic braces and supports, including knee and spinal bracing lines, and competes with Motion Medical in supplying orthopedic specialists across the US.
- Breg, Inc. Breg is a US-based orthopedic bracing manufacturer and distributor serving orthopedic practices, hospitals, and surgery centers with knee, shoulder, and spine bracing products, directly overlapping Motion Medical's core product and customer base.
- DeRoyal Industries: DeRoyal manufactures and distributes orthopedic braces, supports, and DME consumables to hospitals, surgery centers, and physician offices, closely mirroring Motion Medical's distribution model and product categories.
- Hanger, Inc. Hanger is one of the largest US providers of orthotic and prosthetic DME, with clinical relationships in orthopedic and rehabilitation markets that overlap directly with Motion Medical's healthcare-provider customer base.
- Enovis (DJO Global): Enovis owns the DJO orthopedic bracing portfolio (DonJoy, Aircast, ProCare), making it a direct competitor in orthopedic DME distribution to physician offices and surgery centers in the United States.
Emerging players
- Trulife (Engineered Medical Solutions): Trulife produces orthopedic braces, supports, and rehabilitation products distributed through DME channels, representing a smaller specialty competitor with overlapping product lines but limited US distribution scale relative to Motion Medical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Motion Medical social profiles
Digital presenceMotion Medical compliance and trust
Trust signalCompliance1 record
Motion Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Medical leadership team
Management profileNumber of profiles
Profiles4 records
Motion Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Medical
What does Motion Medical do?
Motion Medical distributes orthopedic braces and durable medical equipment (DME) to physician offices, hospitals, and surgery centers across the southeastern United States. The company represents top orthopedic manufacturers such as Bauerfeind, offers Stock-and-Bill placement of products in provider facilities, and files insurance claims directly on behalf of patients. Services include DME consulting on regulatory compliance, revenue optimization, billing guidance, and product in-services.
Is Motion Medical a public or private company?
Motion Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion Medical founded?
Motion Medical was founded in 1989. It employs 11 to 50 people.
Where is Motion Medical based?
Motion Medical is headquartered in Pelham, United States, in the North America region.
How does Motion Medical make money?
One revenue line is on record: insurance Billing Services.
Who are Motion Medical's main competitors?
Broad incumbents on record are Medline Industries, Cardinal Health Medical and McKesson Medical-Surgical. Direct peers are Thuasne USA, Össur Americas, Breg, Inc., DeRoyal Industries, Hanger, Inc. and Enovis (DJO Global). Trulife (Engineered Medical Solutions) is listed as an emerging player.
Does Motion Medical have an API?
No public API is recorded for Motion Medical.
What industry is Motion Medical in?
Motion Medical's product category is Durable Medical Equipment Distribution. Its primary akta.pro industry code is CRAOAHAF, Durable Medical Equipment (DME) & Home Health Distribution, with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 423450 and its SIC code is 3842.