Rent A Car Georgia

What Rent A Car Georgia does

Rent A Car Georgia is a private car rental company headquartered in Tbilisi, Georgia, founded in 2007 and operating across the country's three international airport markets with offices in Tbilisi, Kutaisi, and Batumi. The company serves international tourists, adventure travelers, families and groups, business travelers, and transit passengers with a fleet spanning economy hatchbacks, SUVs and 4x4 off-road vehicles, luxury and sports cars, and 7-8 seat minivans. Standard inclusions are unlimited mileage and 85% insurance, with an optional 100% Super Cover upgrade; ancillary offerings include Garmin GPS units with licensed Georgia maps, child safety seats, Thule roof baskets and bike carriers, a 24/7 chauffeur service, and long-term car leasing with 2-3 year contracts.

The core technology is a web-based booking and fleet management system accessed through a multilingual website available in six languages (Georgian, English, Russian, German, French, Japanese), complemented by flight-tracking-based airport delivery infrastructure. Differentiators include the company's claim of being the first in Georgia to offer unlimited mileage across all rentals, embedded insurance at base rates, free parking in Tbilisi, and one-way rentals across the country. The platform supports online reservations, real-time pricing calculation, email-based cancellation, and direct contact via phone and email.

The business model is direct-to-consumer unit pricing with per-day rates ranging from approximately 105 GEL (economy, weekly) to over 800 GEL (Porsche Boxster, daily short-rental), with insurance and VAT included. Ancillary revenue is generated through accessories (GPS, child seats, roof baskets), chauffeur services, additional driver fees, and long-term leasing contracts. The go-to-market is predominantly organic and direct: the company-owned website, walk-in offices, phone, and email serve as primary channels, with no documented third-party distribution or reseller partnerships.

Name

Rent A Car Georgia

Legal name

Rent a Car Georgia

Website

https://rentacar.ge

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rent A Car Georgia is a private Tbilisi-based car rental company operating since 2007 with offices at all three Georgian international airports, serving international tourists, families, and business travelers through a multilingual online booking platform and an economy-to-luxury fleet.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Corporate & Government Contract Car Rental (THADAAAJ), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car rental services
• Vehicle leasing
• Airport transfer services
• Chauffeur services
• Fleet rental

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Daily and weekly car rental services with rates varying by vehicle class. Includes unlimited mileage, insurance, and 24/7 support. Additional charges for airport delivery, additional drivers, and optional accessories.
2. Chauffeur/Driver Service: Professional driver service available for customers who prefer not to drive or lack valid driver's license. Charged at daily rates.
3. Accessories Rental: GPS navigators, child safety seats, roof baskets, and rear-mounted bike carriers available for daily rental as add-on services.
4. Car Leasing: Long-term car leasing contracts for individuals and companies, with monthly payments and flexible terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rent A Car Georgia provides short-term and long-term car rental services across Georgia with offices in Tbilisi, Kutaisi, and Batumi. The company operates a diverse fleet ranging from economy hatchbacks to luxury sports cars and SUVs, with airport delivery, unlimited mileage, included insurance, and 24/7 support. It also offers chauffeur services, vehicle leasing, and rental accessories such as GPS units, child seats, roof baskets, and bike carriers.

Product overview

Rent A Car Georgia operates as a car rental company offering a diverse fleet of vehicles across Georgia with locations in Tbilisi, Kutaisi, and Batumi. The core product is short-term and long-term car rental with vehicles ranging from economy class (Hyundai Getz, Toyota Yaris, Kia Rio) to SUVs (Renault Duster, Kia Sportage, Land Rover Discovery 2, Mitsubishi Pajero) to luxury vehicles (BMW Z3, Porsche Boxster) and minivans (Mercedes Benz Vito, Hyundai H1). The company offers add-on services including GPS navigation rental (Garmin devices with Georgia maps), child car seats in multiple sizes, roof baskets, rear-mounted bike carriers, professional chauffeur service, and vehicle leasing options. Standard insurance coverage (85% CDW/TP) is included with optional 100% Super Cover upgrade. Airport delivery, one-way rentals, and unlimited mileage are featured services.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Services Core car rental offering providing short-term and long-term vehicle rentals across Georgia from offices in Tbilisi, Kutaisi, and Batumi. Includes airport delivery, unlimited mileage, standard 85% insurance, and access to vehicles ranging from economy class to luxury SUVs and minivans for individual consumers and travelers.
• Chauffeur Service Professional driver service providing transportation with experienced, licensed drivers available 24/7 for the duration of the rental period. Targeted at customers who prefer not to drive or lack a valid driver's license.
• Car Leasing Long-term vehicle leasing service with flexible terms of 2-3 years, monthly payments, and options to return or upgrade vehicles at contract end. Available to both individuals and companies.
• GPS Navigator Rental Garmin GPS navigation devices with licensed Georgia maps, featuring 2D/3D perspective, automatic re-routing, ecoRoute, and currency/unit converters. Available as an add-on accessory rental for 10 USD/day (1-3 days), 8 USD/day (4-6 days), 7 USD/day (7+ days).
• Child Car Seat Rental Child safety seats available in three sizes: 9-36 kg (9 months to 11 years), 9-18 kg (9 months to 4 years), and 3-12 kg (up to 1 year). Priced at 7 USD/day (1-3 days), 6 USD/day (4-6 days), 5 USD/day (7+ days).
• Roof Basket Rental Thule 828 Xperience roof basket (112x99 cm) for additional cargo storage. Priced at 15 USD/day (1-3 days), 12 USD/day (4-6 days), 10 USD/day (7+ days).
• Rear Mounted Bike Carrier Rental Thule 968 rear-mounted bike carrier for transporting bicycles, accommodating up to 3 bikes. Available as an add-on accessory for rental vehicles.
• Super Cover Insurance (100% Coverage) Optional full 100% insurance coverage upgrade available as an add-on service for 17 USD per day, providing complete protection without excess, on top of the standard 85% coverage included with rentals.

Quantifiable outcome

• First car rental company in Georgia to offer unlimited mileage on all vehicles
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wizz AirminorStrategic or Co-development Partner · 27 September 2012Low-cost airline that initiated flights to Kutaisi International Airport starting September 2012. The opening of Kutaisi airport coincided with Rent A Car Georgia's decision to open their Kutaisi branch office.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• EconomyBookings: Online car rental aggregator with strong presence in Eastern Europe and the Caucasus, aggregating supply from local operators like Rent A Car Georgia. Same direct-to-consumer tourist acquisition motion but with broader price comparison traffic.
• Localrent: Localrent is an online aggregator specializing in car rentals across the Caucasus and Eastern Europe (Georgia, Armenia, Azerbaijan, Turkey). It aggregates local independent operators including potentially Rent A Car Georgia's competitors, threatening direct booking share.

Others

• GetTransfer / local chauffeur platforms: GetTransfer and similar platforms aggregate private drivers and transfers in Georgia. While not direct car rental competition, they overlap with Rent A Car Georgia's chauffeur service offering for airport transfers and tourist transportation.

Direct peers

• Sixt Georgia: Sixt operates in Tbilisi and other Georgian cities, offering short-term self-drive rentals at airports targeting the same international tourist and business traveler segments. Premium European brand positioning overlaps with Rent A Car Georgia's SUV and luxury fleet.
• Enterprise Rent-A-Car (Georgia): Enterprise operates in Tbilisi with airport and city locations, competing for tourist and local short-term rentals. Strong 'we'll pick you up' brand and broad fleet compete directly for the same customer occasions.
• Europcar Georgia: Europcar operates at Tbilisi International Airport with a broad fleet of passenger vehicles. Competes for the same airport-driven inbound tourist and corporate traveler demand, with European brand equity and global reservations infrastructure.
• Naniko: Naniko is a Tbilisi-based car rental company directly named on Rent A Car Georgia's own website as a peer ('Car rental Tbilisi' link). Operates in the same Georgian market with similar airport-focused short-term rental offerings to international tourists.
• Avis Georgia: Avis (and its Budget sister brand) maintains rental counters at Tbilisi airport serving the same tourist and corporate customer base. Global loyalty program and corporate accounts create competitive pressure on Rent A Car Georgia's business traveler segment.
• Hertz Georgia: Hertz operates a franchise/counter at Tbilisi International Airport, directly competing for the same inbound tourist airport rental customer that Rent A Car Georgia serves. International brand recognition and Hertz Gold loyalty are key competitive levers.

Broad incumbents

• Sixt SE: Sixt SE is the German-based parent of Sixt Georgia and a global mobility incumbent offering short-term rental, leasing, and subscription services. Provides a comparable benchmark for fleet management, digital booking infrastructure, and international brand positioning relevant to Rent A Car Georgia's growth path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentacarge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent A Car Georgia