TransOptima

What TransOptima does

TransOptima GmbH is a Swiss boutique consulting firm specializing in traffic engineering, transportation planning, transportation economics, and traffic management. Founded in 2006 by Dr.-Ing. Milenko Vrtic, who serves as Managing Director and sole owner, the company is headquartered in Olten with a secondary office at Technopark Zürich. The firm employs a small senior team of four named professionals (Dr.-Ing. Milenko Vrtic, Robert Simon, Dr. Andreas Justen, and Jonas Hess) and operates as a privately held GmbH with no external investors, parent, or subsidiaries.

The company's core offering is professional consulting services built on four technical pillars: (1) development and application of aggregate and disaggregate traffic demand models for policy and planning questions; (2) multi-modal simulation covering private motorized transport (MIV), public transit (ÖV), cycling (Velo), and pedestrian (Fuss) modes at both macro and micro levels; (3) Stated Preference (SP) survey design and discrete choice model estimation for travel behavior analysis; and (4) preparation, analysis, and visualization of large transportation datasets. These capabilities are wrapped in a broader service set that includes traffic analysis and forecasting, evaluation of transport projects and policy measures, traffic management system design, and impact analysis. The team has produced a sustained body of peer-reviewed publications between 2006 and 2021 in outlets such as Transportation Research Part A, the Journal of Choice Modelling, and Travel Behaviour & Society, establishing external academic validation of its methodology.

TransOptima generates revenue through project-based consulting engagements, almost exclusively with Swiss public-sector clients. The named customer base includes federal agencies ASTRA (Federal Roads Office) and ARE (Federal Office for Spatial Development), and cantonal transportation authorities in at least seven cantons - Zürich, Bern, Luzerne, Ticino, Zug, Solothurn, and Aargau - for whom the firm has developed, calibrated, and maintains the "Gesamtverkehrsmodell" (total traffic model). The firm also executes international projects in Germany, Romania, Slovenia, and China, and is a partner in the IG-MODUS Swiss transport modeling consortium. The go-to-market motion is sales-led, executed through direct engagement with government procurement bodies and senior personal relationships, with no intermediaries, resellers, or self-service channels. Pricing is not publicly disclosed and is negotiated per project based on scope and complexity.

Name

TransOptima

Legal name

TransOptima GmbH

Website

https://transoptima.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

TransOptima GmbH is a Swiss boutique consulting firm providing traffic modeling, multi-modal transportation simulation, Stated Preference surveys, and travel behavior analysis to Swiss federal, cantonal, and municipal government agencies, with select international engagements.

Ownership category

akta.pro rank

Product category

Transportation Planning Consulting

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Services-Management Services (8741)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

akta.pro secondary industries

Transportation & Infrastructure Planning (BPAHAKAF), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• Traffic planning consulting
• Transportation modeling services
• Traffic simulation consulting
• Travel behavior analysis
• Transportation policy research

Headquarters

HQ city

Olten

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: TransOptima generates revenue through consulting engagements with Swiss government agencies and research institutions. Projects include transportation modeling, traffic analysis, forecasting, policy assessment, and infrastructure planning studies. Revenue is project-based, typically involving multi-month engagements with cantonal and federal authorities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TransOptima GmbH is a Swiss consulting firm that provides planning, consulting, and research services in traffic planning, traffic economics, traffic technology, and traffic management. Its core services include development and application of traffic models for various planning and policy questions, multi-modal simulation (private vehicles, public transit, cycling, pedestrian), traffic analysis and forecasting, infrastructure project evaluation, Stated Preference surveys with discrete choice model estimation, traffic surveys, traffic management systems and impact analysis (macro and micro simulation), and processing, analysis, and visualization of large transportation datasets for passenger and freight transport.

Product overview

TransOptima GmbH is a Swiss consulting firm that provides planning services, consulting, and research in traffic planning, traffic economics, traffic technology, and traffic management. Rather than offering a packaged software product, the company delivers specialized services including development and application of traffic models for various planning and policy questions, simulation development (private vehicles, public transit, cycling, pedestrian), traffic analysis and forecasting, evaluation of traffic projects, Stated Preference surveys and discrete choice model estimation, traffic surveys and analysis, traffic management systems and impact analysis, and processing/analysis/visualization of large traffic datasets. Projects span passenger and freight transport from local to international scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Planning Consulting Planning services in traffic planning (Verkehrsplanung), including development and application of traffic models for various transportation planning and policy questions, traffic analysis and forecasting, and traffic project evaluation (transport, spatial, environmental). Serves Swiss federal, cantonal, and municipal government transportation authorities.
• Traffic Economics Consulting Consulting services in traffic economics (Verkehrswirtschaft), including economic analysis, mobility pricing studies, and policy impact assessment for transport and spatial development. Serves Swiss federal and cantonal government clients.
• Traffic Technology and Traffic Management Consulting Consulting and research services in traffic technology and traffic management (Verkehrstechnik und Verkehrsmanagement), including development and application of multi-modal simulations (private vehicles, public transit, cycling, pedestrian), traffic management systems and impact analysis using macro and micro simulation models. Serves Swiss federal, cantonal, and municipal government transportation authorities.
• Travel Behavior Research Services Design and implementation of Stated Preference (SP) surveys, estimation of discrete choice models, and travel behavior analysis for passenger and freight transport. Includes design of traffic surveys and analysis.
• Big Transportation Data Processing and Visualization Preparation, analysis, and visualization of large-scale traffic and transportation datasets, supporting model calibration, validation, and policy analysis for government clients.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IG-MODUSminorStrategic or Co-development PartnerTransOptima is a partner in the IG-MODUS consortium, which appears to be a Swiss professional network or consortium related to transportation modeling and planning. The partnership provides access to collaborative research opportunities and professional exchange within the Swiss transportation planning community.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Basler & Hofmann AG: Established Swiss engineering consultancy with a strong Verkehrsplanung / traffic-engineering practice serving federal, cantonal, and municipal clients; competes for the same transportation planning and modeling engagements in Switzerland.
• Justra Planung + Modellierung GmbH: Bern-based transport-modeling boutique run by Dr. Andreas Justen (who is also a Projektleiter at TransOptima), offering directly overlapping traffic modeling, SP survey, and infrastructure-impact services — a direct peer with a structural personnel link.
• Rapp AG: Swiss engineering and planning consultancy with a substantial transport-modeling practice; direct competitor for cantonal and federal traffic-model mandates. Dr. Andreas Justen was previously 'Senior Experte Verkehrsmodelle' at Rapp Basel before joining TransOptima.
• EBP Schweiz AG: Swiss planning and engineering consultancy with a transportation practice covering modeling, traffic engineering, and mobility concepts. Jonas Hess was previously a project leader at EBP Zürich, and the firm competes for the same cantonal and federal modeling commissions.
• Emch+Berger AG: Swiss engineering firm with traffic, infrastructure, and mobility practices, active in cantonal and municipal transport planning. Competes with TransOptima for consulting mandates from public-sector clients in German- and French-speaking Switzerland.

Broad incumbents

• PTV Group: German transport-planning software and services incumbent (PTV Visum, Vissim) that supplies modeling platforms used across Switzerland and competes for major transport-modeling projects as a broader, well-capitalized incumbent.

Regional players

• NEA (Netherlands) B.V. Dutch transport research and consulting firm with a strong national-modeling and policy-evaluation practice, organizationally and methodologically comparable to TransOptima; primarily serves the Dutch public sector.
• SNZ Ingenieure und Planer: German-speaking transport engineering consultancy (with Swiss and German operations) offering traffic modeling, Verkehrserhebungen, and infrastructure planning; comparable in scope and clientele to TransOptima, with primary operations outside Switzerland.
• Intraplan Consult GmbH: Munich-based transport-planning consultancy active in national and regional demand modeling, comparable in methodology to TransOptima but primarily serving the German market; relevant peer for the firm's German and EU-adjacent engagements.

Others

• IVT, ETH Zürich: Academic institute for transport planning where Dr. Vrtic was a Senior Scientist and group leader; not a commercial competitor but supplies talent and methodological benchmarks and occasionally co-delivers publicly funded modeling studies alongside TransOptima.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/transoptima-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TransOptima