Iberico de Toledo
Iberico de Toledo is a family-owned Spanish artisanal producer, founded in 1963 and based in Pulgar, that breeds Iberian pigs, cures traditional pork and veal products, and sells them direct to Spanish consumers via its own e-commerce site, a Pulgar retail store, and the Makro HORECA network.
- Company typePrivate
- Founded1963
- HeadquartersPulgar, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Iberico de Toledo does
Iberico de Toledo (legal entity Explotaciones Hermenegildo Aranda SL, trading as Embutidos Montes de Toledo and Ibéricos de Toledo) is a Spanish family-owned artisanal food producer founded in 1963 and headquartered in Pulgar, Toledo. The company operates a vertically integrated model: it breeds Iberian pigs raised outdoors on a feed regimen that includes 0.3% extra virgin olive oil, performs on-site artisanal curing and butchering, and sells the resulting portfolio direct to consumers through its own e-commerce platform (ibericosdetoledo.es) and a physical retail store in Pulgar, with additional volume routed through the Makro wholesale network under the Alma Makro program for HORECA customers in Madrid.
The product catalog spans cured Iberian items (jamón ibérico, paletas, chorizos, salchichones, morcillas, lomo curado, tasajo, fuet), fresh Iberian cuts (solomillo, lomo fresco, costillas, papada), prepared items (butifarra, choricitos frescos, morcillas frescas), a veal (ternera) line, and tiered Christmas gift baskets (Cestas de Navidad) priced €26.90-€329.90. Product unit prices range from €3.90 (fuet) to €169.90 (whole jamón ibérico de cebo de campo). Curing cycles run from one month (chorizo sarta) to more than 3.5 years (jamón ibérico), defining the production cadence and inventory profile.
The revenue model is straightforward direct product sales: one-time unit or per-kilogram pricing, free peninsula shipping above €100, and free local shipping above €40. Marketing is conducted through owned social channels (Facebook, YouTube, Instagram), an email newsletter, recurring trade show presence at Salon del Gourmet, and regional co-financing ties with the Junta de Comunidades de Castilla-La Mancha. The customer base is primarily Spanish individual consumers, supplemented by HORECA buyers reached through Makro and the Association of Centenary Restaurants and Taverns of Madrid.
Iberico de Toledo firmographics
Firmographics- Name
- Iberico de Toledo
- Legal name
- Explotaciones Hermenegildo Aranda SL
- Website
- https://ibericosdetoledo.es
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iberico de Toledo is a family-owned Spanish artisanal producer, founded in 1963 and based in Pulgar, that breeds Iberian pigs, cures traditional pork and veal products, and sells them direct to Spanish consumers via its own e-commerce site, a Pulgar retail store, and the Makro HORECA network.
- Ownership category
- akta.pro rank
Iberico de Toledo industry classification
Industry- Product category
- Artisanal Iberian Pork Products
- NAICS
- Animal Slaughtering and Processing (3116), Meat Retailers (44524)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industry
- Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)
Keywords
Where Iberico de Toledo is headquartered
LocationHeadquarters
- HQ city
- Pulgar
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Iberico de Toledo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from direct sales of Iberian pig products through their e-commerce platform and physical retail store. The company handles breeding, artisanal manufacturing, and direct sale of products obtained from Iberian pigs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and Christmas baskets |
| Unit Pricing | Pay-as-you-go | Cesta 12ª - Premium Christmas basket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Iberico de Toledo product offering
Product offeringCore offering
Iberico de Toledo breeds Iberian pigs and veal outdoors in Pulgar, Toledo, feeds them with extra virgin olive oil (0.3%), and produces artisanal Iberian pork products (cured hams, shoulders, chorizos, salchichones, morcillas, fuet, lomo, tasajo) and veal cuts. Finished products are sold directly to consumers through the company's own e-commerce site (ibericosdetoledo.es) and physical retail store, with supplementary distribution through Makro's Alma Makro program to the HORECA channel. Seasonal Christmas gift baskets (Cestas de Navidad) bundling Iberian products are a recurring commercial line.
Product overview
Iberico de Toledo (Embutidos Montes de Toledo) operates an e-commerce platform and physical retail store specializing in artisanal Iberian pork products. The company is a family business founded in 1963, dedicated to breeding, artisan manufacturing, and direct sale of Iberian pork products. Their signature offering centers on Iberian ham (Jamón Ibérico) and pork shoulder (Paleta Ibérica) from field-fed (cebo de campo) Iberian pigs fed with extra virgin olive oil (0.3%). The product portfolio includes: (1) whole and sliced cured Iberian pork products (chorizos, salchichones, morcillas, fuet, lomo, tasajo), (2) fresh Iberian pork cuts (solomillo, lomo, costillas, papada/guanciale), (3) veal cuts (filetes, carne de guisar, carne picada, morcillo), (4) prepared Iberian products (butifarra, choricitos frescos, morcillas frescas), and (5) seasonal Christmas gift baskets (Cestas de Navidad) ranging from basic to premium configurations. Products are sold through their online store (ibericosdetoledo.es) and physical store in Pulgar, Toledo.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Iberian hams contain >50% oleic acid content, higher than acorn-fed Iberian hams
Companies that use Iberico de Toledo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Iberico de Toledo technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Iberico de Toledo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Makro (Alma Makro)coreEmbutidos Montes de Toledo has been incorporated by MAKRO to their stores through the 'Alma Makro' initiative. This program supports small local producers by acquiring most of their production and selling it without profit, plus offering logistics support. Products are also preferentially supplied to the Association of Centenary Restaurants and Taverns of Madrid.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Iberico de Toledo competitors and assessment
Company assessmentDirect peers
- Dehesa de Extremadura: Iberian pork and cured meats brand from the Extremadura dehesa with retail and foodservice presence. Comparable artisanal supply chain and cured meat SKU set.
- Cinco Jotas (5J): Premium Iberian ham producer from Jabugo, Huelva, with branded retail and foodservice distribution globally. Directly comparable to Iberico de Toledo in product category (jamón ibérico) and artisanal positioning, though at much larger scale.
- Ibéricos Fermín: Spanish Iberian cured meat producer with broad embutidos portfolio and DTC e-commerce operations across Europe and the US. Comparable in cured sausage/ham product mix and DTC go-to-market.
- Señorío de Olivenza: Iberian pork producer from Extremadura offering jamón, paleta, and embutidos via specialty retail and online channels. Overlaps directly in product category and DTC distribution.
- Joselito: Family-run Spanish producer of premium Iberian ham and embutidos, selling via DTC, retail, and HORECA channels. Comparable in heritage, premium positioning, and Iberian pork product portfolio.
- Sánchez Romero Carvajal: Producer of premium Iberian Jamón de Jabugo (also known as 'JR') and cured meat products with multi-channel distribution. Closely matches Iberico de Toledo's cured meat and jamón focus.
- Arturo Sánchez: Spanish Iberian pig producer with artisanal Jamón Ibérico de Guijuelo, sold through retail and restaurant channels. Comparable artisanal heritage and product mix in Iberian pork.
Broad incumbents
- Covap: Andalusian agricultural cooperative with a large Iberian pork and dairy portfolio sold through mainstream retail. Comparable on raw material production but operates at much larger scale and broader category breadth.
- El Pozo Alimentación: Major Spanish meat producer with significant ham, sausage, and prepared meat business across retail and foodservice. Incumbent comparable on meat processing/category but at industrial rather than artisanal scale.
- Campofrío Food Group: Largest Spanish processed meats company with broad cured meat, sausage, and ham portfolio across mass retail. Adjacent on cured sausage category but competes on volume rather than artisanal premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Iberico de Toledo social profiles
Digital presenceIberico de Toledo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iberico de Toledo leadership team
Management profileNumber of profiles
Profiles1 record
Iberico de Toledo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iberico de Toledo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iberico de Toledo
What does Iberico de Toledo do?
Iberico de Toledo breeds Iberian pigs and veal outdoors in Pulgar, Toledo, feeds them with extra virgin olive oil (0.3%), and produces artisanal Iberian pork products (cured hams, shoulders, chorizos, salchichones, morcillas, fuet, lomo, tasajo) and veal cuts. Finished products are sold directly to consumers through the company's own e-commerce site (ibericosdetoledo.es) and physical retail store, with supplementary distribution through Makro's Alma Makro program to the HORECA channel. Seasonal Christmas gift baskets (Cestas de Navidad) bundling Iberian products are a recurring commercial line.
Is Iberico de Toledo a public or private company?
Iberico de Toledo is a private company. It is classified as family owned and is currently operating.
When was Iberico de Toledo founded?
Iberico de Toledo was founded in 1963. It employs 11 to 50 people.
Where is Iberico de Toledo based?
Iberico de Toledo is headquartered in Pulgar, Spain, in the Europe region.
How does Iberico de Toledo make money?
One revenue line is on record: direct Product Sales.
Who are Iberico de Toledo's main competitors?
Direct peers on record are Dehesa de Extremadura, Cinco Jotas (5J), Ibéricos Fermín, Señorío de Olivenza, Joselito, Sánchez Romero Carvajal and Arturo Sánchez. Broad incumbents are Covap, El Pozo Alimentación and Campofrío Food Group.
Does Iberico de Toledo have an API?
No public API is recorded for Iberico de Toledo.
What industry is Iberico de Toledo in?
Iberico de Toledo's product category is Artisanal Iberian Pork Products. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of AFANAEAG, Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats). Its NAICS code is 3116 and its SIC code is 2013.