Mayfair

What Mayfair does

Mayfair is a regional, enclosed shopping mall located at 2500 North Mayfair Road in Wauwatosa, Wisconsin, approximately 10 miles from downtown Milwaukee. Operated by GGP Retail LLC, a subsidiary of Brookfield Properties (formerly General Growth Properties), the property serves the greater Milwaukee metropolitan area as a one-stop retail, dining, and entertainment destination. Its tenant base of roughly 100+ retailers includes national anchors Nordstrom and Macy's alongside specialty operators such as Sephora, Vera Bradley, Athleta, and The Container Store, with full-service dining (Maggiano's Little Italy), a food court, and an AMC movie theater (located on the second level in the Macy's wing) anchoring the entertainment mix.

The underlying technology layer is limited but includes a License Plate Reader (LPR) parking and crime-prevention program that reads plates, photographs, location, and timestamps; data is retained for 30 days and shared in real time with local law enforcement. Supporting amenities include 24-hour security, safety escorts, a K-9/gun-sniffing program, free parking with designated rideshare zones, wheelchair and stroller rentals, massage chairs, and a mall walker program with early entrance access. The property is promoted via a website (mayfairmall.com), Facebook, Instagram, and an email newsletter, with leasing inquiries routed to GGP corporate.

Mayfair's business model is classic regional-mall operator economics: primary revenue comes from leasing retail and restaurant space to tenants (described in GGP materials as recurring lease revenue), supplemented by advertising/media placements sold to brands seeking access to the mall's shopper demographic. There is no consumer-facing entry fee; parking is free. The site actively markets available lease space to retailers seeking exposure in Wauwatosa. No pricing, revenue, headcount trend, or growth-trajectory data is publicly disclosed for Mayfair as a standalone property.

Name

Mayfair

Legal name

GGP RETAIL LLC

Website

https://mayfairmall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayfair is a regional shopping mall in Wauwatosa, Wisconsin, serving the greater Milwaukee area with 100+ retail stores, dining options, and an AMC movie theater. Owned by GGP Retail LLC (a Brookfield Properties subsidiary), it generates revenue primarily through tenant leasing and advertising.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Regional shopping mall
• Retail leasing
• Commercial real estate
• Mall dining entertainment
• Shopping center operations

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Tenant Leasing: Mayfair generates primary revenue by leasing retail spaces to various store operators including Nordstrom, Sephora, Vera Bradley, The Container Store, Athleta, and Maggiano's Little Italy. Tenants pay rent for prime retail locations within the shopping center.
2. Advertising Opportunities: The mall offers advertising opportunities to brands seeking to reach the mall's shopper demographic. Media inquiries are directed to GGP's PR team at [email protected].

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mayfair is a regional shopping mall in Wauwatosa, Wisconsin (near Milwaukee) that leases retail space to approximately 100+ tenant retailers, restaurants, and an AMC movie theater. It provides a physical shopping and dining destination with award-winning outdoor streetscape architecture, along with on-site services such as 24-hour security, free parking, accessibility amenities, and mall walker programming.

Product overview

Mayfair is a regional shopping mall offering a unified retail and dining experience. The core offering comprises the physical mall property with approximately 100+ retail stores (including anchor stores like Nordstrom and specialty retailers like Sephora, Vera Bradley, Athleta, and The Container Store), dining options including Maggiano's Little Italy and a Food Court, and AMC Theatres on the second level. Supporting services include 24-hour security with safety escorts and K-9 patrols, accessibility amenities such as free wheelchair and stroller rentals, massage chairs, and free parking with designated rideshare zones. The mall also employs License Plate Reader (LPR) technology for parking enforcement and security purposes. Mayfair operates under GGP Retail LLC (now Brookfield Properties) and is located in Wauwatosa, WI.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayfair Mall (Shopping Mall Property) A regional shopping center in Wauwatosa, WI, featuring approximately 100+ retail stores, full-service restaurants, an outdoor streetscape, and an AMC movie theater; the mall leases space to tenant retailers and serves consumer shoppers.
• Retail Tenant Leasing Leasing of retail spaces within the Mayfair mall to national, regional, and local retailers and restaurants. Target tenants include brands seeking prime retail location exposure in Wauwatosa.
• AMC Theatres at Mayfair An AMC movie theater located within the mall on the second level in the Macy's wing, operated by AMC Theatres and serving as the mall's anchor entertainment offering.
• Mall Security Services 24-hour on-site security services provided to mall shoppers and tenants, including jump starts, lost vehicle protocol, towing assistance, safety escorts, police assistance, and a K-9/gun sniffing program.
• Parking Services Free parking in the surrounding lots of the mall, with designated rideshare drop-off/pick-up locations near Macy's, Crate & Barrel, and Barnes & Noble.
• Advertising Opportunities Advertising opportunities offered to brands seeking to reach the mall's shopper demographic; media inquiries are directed to GGP's PR team at [email protected].

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, key and minor.

• GGP Retail LLCcoreOthersGGP Retail LLC is the parent company and property manager of Mayfair. The mall operates under GGP's portfolio and uses GGP's corporate resources for leasing, advertising, and property management. GGP is a major shopping center operator now part of Brookfield Properties.
• Brookfield PropertiescoreOthersBrookfield Properties is the parent company of GGP and thus owns/operates Mayfair. The website uses Brookfield Properties branding and infrastructure.
• AMC TheatreskeyStrategic or Co-development PartnerAMC Theatres operates a movie theater at Mayfair located on the second level in Macy's wing. The theater provides entertainment as part of the mall's visitor experience.
• Renaissance Milwaukee WestminorOthersNearby hotel partner recommended for visitors requiring accommodations. Renaissance Milwaukee West is located nearby and can be reached at 414.771.2300.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brookfield Properties: Direct parent company of Mayfair and one of the largest owners/operators of retail real estate in North America. Operates a portfolio of high-quality regional malls and mixed-use centers, providing direct operational comparability.
• RPT Realty: REIT owning and operating open-air shopping centers primarily anchored by grocery and necessity-based tenants. Comparable retail real estate operator focused on consumer-essential and daily-needs retail in regional markets.
• Macerich: U.S. REIT that owns and operates high-quality regional malls anchored by Nordstrom, Macy's, and Bloomingdale's. Highly comparable to Mayfair in tenant mix, format, and target consumer demographic.
• Federal Realty Investment Trust: REIT specializing in open-air, mixed-use, and street-front retail destinations in affluent coastal and high-density markets. Comparable premium retail real estate operator with similar tenant mix and experiential positioning.
• CBL & Associates Properties: REIT that owns and manages a portfolio of enclosed regional malls, open-air lifestyle centers, and outlet centers. Comparable mall-operating model with regional mall properties across the Midwest and Southeast.
• Taubman Centers: REIT focused on owning and operating dominant Class A regional malls in major U.S. markets. Targets similar affluent consumer demographics and features comparable luxury and specialty retail tenant mixes.
• Brixmor Property Group: Largest publicly traded open-air shopping center REIT in the U.S. Operates a portfolio of 370+ shopping centers, comparable to Mayfair in retail real estate ownership model but with more open-air/community center focus.

Broad incumbents

• Unibail-Rodamco-Westfield (URW): Global owner/operator of flagship retail destinations including the Westfield brand of regional malls. Comparable business model focused on top-tier, experience-led retail properties in major markets.
• Simon Property Group: Largest U.S. mall REIT, owning and operating premier regional malls, premium outlets, and lifestyle centers. Direct competitor for high-quality anchor tenants and a comparable owner/operator model, though at much larger scale.
• Kimco Realty: Largest publicly traded owner of open-air shopping centers in North America. Broader scale and grocery-anchored focus, but comparable retail real estate landlord model with national tenant relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MayfairMall
• Instagraminstagram.com/mayfairmallwi
• Xx.com/shopmayfairmall
• LinkedInlinkedin.com/company/mayfair-employment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfair