X-Reload

What X-Reload does

X-Reload Inc. is a Canadian e-commerce retailer specializing in ammunition reloading supplies, equipment, and shooting accessories, founded in 2009 and headquartered in Beloeil, Quebec. The company operates a direct-to-consumer storefront at x-reload.com that aggregates a broad, deep catalog of reloading components (bullets, brass casings, powders, primers), reloading equipment (single-stage, progressive, and turret presses, dies, powder measures, scales, priming tools), shotshell reloading supplies, cleaning and gunsmithing tools, optics, gun parts, firearm safes, factory ammunition, and firearms. The platform also offers a free ballistic calculator tool at tools.x-reload.com and training services (reloading courses and precision shooting training, both online and hands-on), indicating a modest shift from pure retail into content and education.

X-Reload serves Canadian consumers exclusively — the company does not ship to the United States — with orders processed within 48 hours Monday through Friday and dispatched via Canada Post, Purolator, or UPS. Its primary customer base is competitive and recreational reloading enthusiasts, with secondary segments in hunters and precision shooters. The company monetizes through one-time product sales at unit prices ranging from under $10 (small consumables like primers and patches) to over $4,995 (premium safes), with periodic promotions such as "12% OFF Everything" used to drive volume. The technology stack is a standard Magento-based e-commerce storefront (inferred from CDN version paths) without proprietary software, APIs, or disclosed AI/ML components.

The business is privately held, with no disclosed parent company, institutional investors, or external funding. Ownership, leadership team, and headcount are not publicly identified. The company's self-described market position is "#1 reloading reseller" in Canada, supported by event sponsorships and athlete partnerships in the competitive shooting community. There are no published revenue figures, certifications, patents, awards, or formal partnerships in the source data.

Name

X-Reload

Legal name

X-Reload Inc.

Website

https://x-reload.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

X-Reload is a Canadian e-commerce retailer (founded 2009, Beloeil, Quebec) selling ammunition reloading components, equipment, shooting accessories, and firearms exclusively to Canadian consumers via its own DTC website.

Ownership category

akta.pro rank

Product category

Ammunition Reloading Equipment & Supplies

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Ammunition reloading supplies
• Reloading equipment
• Shooting accessories
• Reloading components
• Ballistic calculator

Headquarters

HQ city

Beloeil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: X-Reload generates revenue through direct product sales of ammunition reloading components (bullets, brass, powders, primers), equipment (dies, presses, powder measures, priming tools), and shooting accessories (gun parts, optics, cases). They operate as an e-commerce retailer selling to Canadian consumers. Products range from individual components at various price points to complete reloading kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

X-Reload operates a Canadian e-commerce storefront that retails ammunition reloading components (bullets, brass, powders, primers), reloading equipment (dies, presses, powder measures, priming tools, kits), factory ammunition, firearms, firearm safes, optics, cleaning supplies, shooting accessories, and apparel. The company also offers reloading and precision shooting training courses and an online ballistic calculator tool. Sales are restricted to Canadian consumers; the company does not ship to the United States.

Product overview

X-Reload is a Canadian e-commerce retailer specializing in ammunition reloading supplies, equipment, and accessories. The company operates a platform-plus-catalog model, offering a comprehensive range of reloading components (bullets, brass, powders, primers), reloading equipment (dies, presses, powder measures, priming tools), and shooting accessories (cleaning supplies, gun parts, optics, targets). The core product portfolio centers on reloading kits for both high-volume handloading and precision handloading applications. Additional offerings include shotshell reloading equipment, ammunition, firearms, firearm safes, books, apparel, and training services. The company also provides a ballistic calculator tool for customers. X-Reload sells exclusively within Canada, serving both recreational and competitive shooting enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Reloading Kits Bundled reloading kits offered in two variants: High Volume Handloading for mass production of ammunition and Precision Handloading for accuracy-focused applications. Sold to Canadian shooting enthusiasts who reload their own ammunition.
• Factory Ammunition
• Firearms
• Firearm Safes
• Reloading and Precision Shooting Training Educational services covering reloading courses and precision shooting training, offered in online and hands-on formats, aimed at Canadian shooting enthusiasts.
• Ballistic Calculator
• X-Reload Apparel and Merchandise
• Books and Educational Materials

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dillon Precision: US manufacturer of progressive reloading presses (e.g., XL750, which X-Reload lists at $1,349.99). Comparable customer base of high-volume/competitive reloaders; key brand dependency for X-Reload's equipment category.
• Lee Precision: Major US manufacturer of reloading presses, dies, and equipment. X-Reload carries Lee products; Lee's direct-to-consumer site and dealer network represent both a supplier relationship and an adjacent DTC threat.
• Hornady: Premier US manufacturer of reloading components (bullets, brass, powders, primers) and ammunition. Core brand on X-Reload's shelves; comparable end-customer (reloading enthusiasts) and a benchmark for component pricing/availability.
• Cabela's Canada (Bass Pro Shops): Canadian big-box sporting goods retailer (operated by Bass Pro) carrying reloading components, ammunition, optics, and apparel. Overlaps with X-Reload on category but serves a much broader outdoor/hunting customer base.

Direct peers

• Natchez Shooters Supplies: US-based retailer offering reloading supplies, ammunition, optics, and shooting accessories. Comparable breadth across reloading components and shooting equipment via e-commerce.
• MidwayUSA: The dominant US-based direct-to-consumer retailer of reloading components, equipment, shooting accessories, and firearms. Closest functional analog to X-Reload in business model, just at much larger scale and in the US market.
• Graf & Sons: US-based mail-order/online retailer focused on reloading components and equipment since the 1950s. Directly comparable catalog (bullets, brass, powders, primers, dies, presses) and direct-to-consumer model.
• Brownells: Long-established US retailer specializing in reloading supplies, gunsmithing tools, and firearm parts/accessories. Highly comparable catalog and customer base (reloading enthusiasts and gunsmiths), though it ships only to the US.
• Powder Valley: US online retailer specializing in reloading powders, primers, and components. Comparable niche focus and DTC motion; useful peer for assortment and pricing benchmarking in propellants/primers.

Regional players

• Reloading Bench (Canada): Smaller Canadian-focused online reloading retailer. Closest Canadian geographic peer to X-Reload; useful benchmark for assortment, pricing, and Canadian shipping policies in the reloading niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/xreload
• Facebookfacebook.com/xreload

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Reload