Just Vision
- Company typePrivate
- Founded2003
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Just Vision firmographics
Firmographics- Name
- Just Vision
- Legal name
- Just Vision, Inc
- Website
- https://justvision.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Just Vision industry classification
Industry- Product category
- Documentary Media Production
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Social Issue & Advocacy Documentaries (MPADADAG)
- akta.pro secondary industries
- Media Arts & Film/Photography Nonprofits (BPAGAHAJ), Grant Funding & Public/Nonprofit Financing (MPADAAAO)
Keywords
Where Just Vision is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Vision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals that support the organization's mission of independent storytelling and strategic audience engagement on Israel-Palestine.
- Film Sales: Sales of documentary films including educational/institutional copies and home DVDs. Educational copies come with public license for free educational screenings.
- Monthly Sustainer Program: Monthly recurring donations through the Sustainers Circle program, providing predictable revenue for strategic planning.
- Legacy Giving: Planned giving options including bequests in wills, beneficiary designations from retirement plans or life insurance, providing long-term financial stability.
- Stock Donations: Gifts of stock accepted as charitable contributions.
- Donor Advised Funds: Acceptance of grants from Donor Advised Funds, allowing donors to receive immediate tax deductions while recommending grants over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Boycott - Educational/Institutional Copy |
| One time/ perpetual license | One-time | Naila and the Uprising - Educational/Institutional Copy |
| One time/ perpetual license | One-time | My Neighbourhood - Educational/Institutional Copy |
| One time/ perpetual license | One-time | My Neighbourhood - Home DVD |
| One time/ perpetual license | One-time | Budrus - Educational/Institutional Copy |
| One time/ perpetual license | One-time | Budrus - Home DVD |
| One time/ perpetual license | One-time | Encounter Point - 85 min version |
| One time/ perpetual license | One-time | Encounter Point - 52 min version (Educational) |
| One time/ perpetual license | One-time | Encounter Point - Home DVD |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Just Vision product offering
Product offeringCore offering
Just Vision is a nonprofit media organization that produces award-winning documentary films and investigative journalism focused on Israel-Palestine. It sells and licenses a library of seven feature documentaries (Boycott, Naila and the Uprising, My Neighbourhood, Budrus, Encounter Point, Home Front, The Wanted 18) in educational/institutional and home DVD formats, and publishes the Local Call investigative journalism platform. Funding is primarily secured through individual donations, monthly sustainers, and grants.
Product overview
Just Vision operates as a media organization offering a portfolio of documentary films focused on non-violent resistance and human rights in Israel-Palestine, complemented by investigative journalism and educational resources. The core offering consists of seven documentary films (Boycott, Naila and the Uprising, My Neighbourhood, Budrus, Encounter Point, Home Front, and The Wanted 18) available for purchase in educational/institutional and home viewing formats through an online store. These films are supported by supplementary educational materials including discussion guides and a graphic novel. The organization's journalism arm, Local Call, provides investigative reporting, while additional resources include a legislation tracker and curated TED Talks.
Differentiator
Problem solved
Functional benefit
Brands
- Local Call: Hard-hitting investigative journalism publication covering Israel-Palestine
- Palestine Reporting Lab
Products and services
- Boycott (Film) Award-winning documentary film about the anti-boycott movement in the United States and its intersection with free speech debates around Israel-Palestine. Sold as an educational/institutional copy ($400, 73 min) with perpetual public screening license and as a digital download. Targeted at educational institutions, community groups, and engaged individual viewers.
- Naila and the Uprising (Film) Documentary film telling the story of Palestinian women who led a non-violent resistance movement during the 1987 First Intifada. Sold as an educational/institutional copy ($295, 76 min digital download, DVD available on request) with educational screening license, targeted at universities and community audiences.
- My Neighbourhood (Film) Documentary following Mohammed El-Kurd, a Palestinian teenager in the Sheikh Jarrah neighborhood of Jerusalem, documenting the struggle against displacement. Sold as an educational/institutional copy ($150) including 32-page discussion guide and Home Front series, and as a home DVD ($20) for private use only.
- Budrus (Film) Award-winning documentary about a Palestinian village's successful non-violent resistance campaign against Israel's separation barrier, focusing on the role of women. Sold as an 82-minute educational/institutional copy ($250) with educational screening license and as a home DVD ($24.99) for private use only.
- Encounter Point (Film) Documentary film featuring Israeli and Palestinian ex-combatants and victims' families working together for peace. Available in an 85-minute version (currently out of stock) and a 52-minute educational version ($195) with educational screening license.
- The Wanted 18 (Film) Documentary film from Just Vision's film catalog, available through the Just Vision platform and featured in their documentary film portfolio.
- Home Front (Film) Documentary film series exploring the Israeli-Palestinian conflict from multiple perspectives, bundled with the My Neighbourhood educational/institutional package.
- Budrus Graphic Novel Graphic novel adaptation of the award-winning Budrus film, telling the village's unarmed struggle against the separation barrier through the eyes of 15-year-old Iltezam Morrar. Available in Arabic as an educational and engagement resource.
Quantifiable outcome
- Press coverage in hundreds of leading outlets including The Washington Post, CNN, The New York Times, BBC, Le Monde, The Guardian, NPR
Companies that use Just Vision
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Just Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Just Vision partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Just Vision competitors and assessment
Company assessmentBroad incumbents
- Human Rights Watch: Large international human rights organization that produces investigative reports and increasingly uses video and documentary-style storytelling. Comparable in narrative-change mission and the production of advocacy media around Israel-Palestine and global human rights.
- ProPublica: Major U.S. nonprofit investigative journalism organization. Comparable as a 501(c)(3) newsroom funded primarily by donations, but operates at a substantially larger scale and broader topic range than Just Vision's journalism arm.
Emerging players
- The Marshall Project: Nonprofit investigative journalism outlet focused on criminal justice. Comparable as a mission-driven, donor-funded journalism nonprofit using storytelling to drive narrative change in a single high-salience issue area.
- Type Investigations: Nonprofit investigative journalism organization producing in-depth reporting on social issues. Comparable in mission and nonprofit structure, with overlap on the journalism and narrative-change work Just Vision does via Local Call.
- The Intercept: Independent investigative news outlet covering national security, civil liberties, and human rights. Comparable in its combination of investigative journalism and narrative change, and a natural outlet for the kind of work Just Vision produces.
- Bellingcat: Independent investigative collective specializing in open-source investigations. Comparable in its nonprofit-supported investigative journalism model, with strong overlap in international conflict and accountability reporting.
Direct peers
- Doc Society: Global nonprofit that supports independent documentary filmmakers and impact campaigns. Directly comparable as a documentary-focused nonprofit that combines production support with audience engagement and impact strategy.
- WITNESS: International nonprofit that partners with local activists to use video for human rights. Highly comparable as a nonprofit media organization producing advocacy-driven video content on human rights issues.
- Kartemquin Films: Chicago-based nonprofit documentary production company producing social-issue films for over 35 years. Highly comparable in mission, nonprofit structure, and emphasis on independent documentary work for impact.
- Video Volunteers: Nonprofit that trains community members in video storytelling to drive local accountability. Comparable mission and structure: a nonprofit using documentary-style video to amplify under-represented voices on social issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Vision social profiles
Digital presenceJust Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Vision leadership team
Management profileNumber of profiles
Just Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Vision
What does Just Vision do?
Just Vision is a nonprofit media organization that produces award-winning documentary films and investigative journalism focused on Israel-Palestine. It sells and licenses a library of seven feature documentaries (Boycott, Naila and the Uprising, My Neighbourhood, Budrus, Encounter Point, Home Front, The Wanted 18) in educational/institutional and home DVD formats, and publishes the Local Call investigative journalism platform. Funding is primarily secured through individual donations, monthly sustainers, and grants.
Is Just Vision a public or private company?
Just Vision is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Just Vision founded?
Just Vision was founded in 2003. It employs 1 to 10 people.
Where is Just Vision based?
Just Vision is headquartered in Washington, United States, in the North America region.
How does Just Vision make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are film Sales, monthly Sustainer Program, legacy Giving, stock Donations and donor Advised Funds.
Who are Just Vision's main competitors?
Broad incumbents on record are Human Rights Watch and ProPublica. Emerging players are The Marshall Project, Type Investigations, The Intercept and Bellingcat. Direct peers are Doc Society, WITNESS, Kartemquin Films and Video Volunteers.
Does Just Vision have an API?
No public API is recorded for Just Vision.
What industry is Just Vision in?
Just Vision's product category is Documentary Media Production. Its primary akta.pro industry code is MPADADAG, Social Issue & Advocacy Documentaries, with a secondary code of BPAGAHAJ, Media Arts & Film/Photography Nonprofits. Its NAICS code is 51211 and its SIC code is 7812.