The Fig House

What The Fig House does

The Fig House is a privately-held, single-location event venue in Highland Park, Los Angeles, geographically positioned between downtown LA and Pasadena. The space hosts weddings, corporate events, social gatherings, and film productions inside a design-forward, Art Deco-style interior accommodating approximately 250 seated guests or up to 350 guests in a cocktail-style reception layout. The business operates with a micro headcount of 1–10 employees and has no public parent company, funding history, or acquisition activity on record.

The venue is exclusively managed by 24 Carrots Catering & Events, which provides integrated catering, equipment rentals, and lighting services on site. Revenue mechanics center on site-rental fees paired with mandatory catering commissions flowing through the 24 Carrots exclusivity arrangement; ancillary services such as valet parking are layered on through a third-party partnership. The customer base is a long-tail mix of engaged couples, corporate event planners, private social hosts, and production companies, with the digital channel fighousela.com functioning as the principal booking and marketing surface.

Distribution is single-site and local, relying on inbound direct bookings, vendor referrals, wedding planner networks, and digital marketing. There is no evidence of multi-location expansion, franchising, SaaS products, or technology platform revenue, and the venue's competitive position rests on physical-asset differentiation and an integrated service stack rather than scale or proprietary technology.

Name

The Fig House

Legal name

The Fig House

Website

https://fighousela.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fig House is a privately-held, single-location event venue in Highland Park, Los Angeles, hosting weddings, corporate events, social gatherings, and film productions, exclusively managed by 24 Carrots Catering & Events with integrated catering, rentals, and lighting.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: Rental of The Fig House event spaces including The Grand Hall (2,000 sq. ft.), The Lounge (1,000 sq. ft.), The Garden (3,500 sq. ft.), The Fort, and Getting Ready Suites. Includes 6 hours of event time, tables and chairs for up to 200 guests, built-in bar, bistro string lighting, lounge vignettes, and event security.
2. Catering Services: Gourmet catering exclusively provided by 24 Carrots Catering & Events. All food, bar services, staffing, and dining rental items are provided through 24 Carrots.
3. Event Rentals: Additional tables, chairs, linens, tableware, bar service rentals, lounge furniture, dance floors, lighting upgrades, and décor available through 24 Carrots' exclusive rental and lighting partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Fig House is a bespoke event venue in Highland Park, Los Angeles, offering exclusive rental of multiple indoor and outdoor spaces for weddings, corporate events, social celebrations, and film productions. The venue includes The Grand Hall (2,000 sq. ft.), The Garden (3,500 sq. ft.), The Lounge (1,000 sq. ft.), The Fort, and Getting Ready Suites accommodating up to 350 cocktail-style or 200 seated guests. All aspects of events including catering, bar service, rentals, and staffing are managed exclusively through 24 Carrots Catering & Events.

Product overview

The Fig House is a design-forward event venue offering exclusive rental of multiple interconnected indoor and outdoor spaces for events. The core offering is venue rental encompassing The Grand Hall (2,000 sq. ft. indoor hall), The Garden (3,500 sq. ft. outdoor courtyard), The Lounge (1,000 sq. ft.), The Get-Ready Suite, and The Fort. The venue is exclusively managed by 24 Carrots Catering & Events, which provides integrated catering, bar services, staffing, and rental equipment as add-on services bundled with venue contracts. The venue accommodates up to 350 guests for cocktail-style events or 200 for seated dinners, with packages including tables, chairs, lounge vignettes, and lighting, while additional rentals and customizations are available through 24 Carrots' exclusive vendor partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fig House Venue Rental Exclusive rental of The Fig House event venue space for weddings, corporate events, social gatherings, and film productions. Includes 6 hours of event time, tables and chairs for up to 200 guests, built-in bar, bistro string lighting, lounge vignettes, and event security. The venue accommodates up to 350 guests cocktail-style or 250 seated dinner.
• The Grand Hall 2,000 sq. ft. indoor event space featuring Art Deco design details, stained-glass windows, and chandeliers; accommodates up to 200 guests for seated reception or is used for dinner receptions.
• The Garden 3,500 sq. ft. outdoor garden courtyard with olive and peppercorn trees, bistro string lighting, and landscape lights; used for ceremonies, alfresco dinners, and cocktail receptions; accommodates up to 200 guests.
• The Lounge 1,000 sq. ft. indoor lounge space featuring eclectic Art Deco detailing and romantic lounge furniture; commonly used for cocktail hour and receptions.
• The Fort Event space featuring a built-in bar; available starting at 10am on event day for preparations.
• The Get-Ready Suite On-site getting ready facility with two suites offering mirrors, garment hooks, lounge seating, and storage space; available starting at 10am on event day.
• Catering & Bar Services Exclusive in-house gourmet catering, bar service, staffing, equipment, security, and dining rental items provided by 24 Carrots Catering & Events as part of venue contracts.
• Event Rentals Included rentals: 200 Bentwood Chairs, 17 8' wood farm tables, 3 6' wood farm tables, lounge vignettes, bistro string lighting, and built-in bars. Additional tables, chairs, linens, tableware, dance floor, lighting, and decor available through 24 Carrots.
• Private Tours Exclusive private tours of the venue available by phone at 323.254.4103 or email, for prospective clients to view spaces before booking.
• Private Tastings Complimentary menu tastings hosted at The Fig House for clients who have signed venue and catering contracts; recommended 4-6 months prior to events.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• 24 Carrots Catering & EventscoreStrategic or Co-development Partner24 Carrots is the exclusive manager and service provider for The Fig House. All aspects of events are handled in-house including venue space, gourmet catering, bar service, rentals, staffing, and signature service. 24 Carrots provides all dining rental items, additional rentals, and coordinates with outside vendors.
• Valet Parking PartnersupportingStrategic or Co-development PartnerTrusted valet partner providing elevated, easily-accessible parking for event guests. Venue representative coordinates valet arrangements and provides pricing based on event scope and guest count.
• 24 Carrots Exclusive Rental & Lighting PartnerssupportingTechnology or IntegrationExclusive rental partners providing additional tables, chairs, linens, tableware, lounge furniture, dance floors, lighting upgrades, and décor. Lighting upgrades and additions available through 24 Carrots' exclusive lighting partner.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Ebell of Los Angeles: Historic Mid-Wilshire LA event venue hosting weddings, galas, and corporate events — comparable capacity and customer base, with a more classical aesthetic than The Fig House.
• The Paramour Estate: Silver Lake LA estate venue hosting weddings, corporate events, and film productions — directly comparable in multi-space layout, indoor/outdoor flexibility, and LA-event positioning.
• Millwick: Industrial-modern downtown LA event venue with an outdoor courtyard — directly comparable in wedding/corporate/social positioning, capacity, and design-forward aesthetic.
• Greystone Mansion: Beverly Hills historic mansion venue for weddings, corporate galas, and private events — comparable capacity, premium positioning, and reliance on distinctive architectural identity.
• Carondelet House: Historic LA event venue in the Arts District operated by the same parent catering company, 24 Carrots — making it the closest operational peer and a direct sister property to The Fig House.
• Calamigos Ranch: Multi-property Malibu-area event venue operator focused on weddings and corporate events — comparable in exclusive-rental model and capacity, though serving a more affluent, destination-event niche.
• Lombardi House: Hollywood-based boutique LA wedding and event venue with indoor/outdoor spaces — comparable capacity, target customer (wedding couples, corporate planners), and private-tour booking model.
• SmogShoppe: Design-forward, sustainable event venue in Culver City/Mid-City LA hosting weddings, corporate events, and social gatherings — directly comparable boutique positioning, similar capacity, and overlapping customer base with The Fig House.
• The Majestic Downtown: Historic downtown LA event venue hosting weddings, corporate events, and large-scale social celebrations — comparable in capacity range, design-forward interior, and downtown-LA customer base.
• Newhall Mansion: LA-area (Piru) private estate used as a full-service wedding and event venue — comparable in exclusive-rental model, capacity, and reliance on an in-house catering/coordination team.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thefighouse
• Xx.com/thefighouse
• Facebookfacebook.com/TheFigHouse
• LinkedInlinkedin.com/company/the-fig-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fig House