Artrider Productions

What Artrider Productions does

Artrider Productions Inc. is a privately held, family-owned event production company founded in 1982 by Stacey Jarit and Jeff Sobel, headquartered in New Paltz, New York. The company produces a portfolio of juried contemporary craft and art shows across the Northeast United States, with 7-8 annual events held at prestigious venues including the Lyndhurst mansion (Tarrytown, NY), Dutchess County Fairgrounds (Rhinebeck, NY), the National Guard Armory (Morristown, NJ), Guilford Town Green (CT), Staples High School (Westport, CT), and Damrosch Park at Lincoln Center (NYC). Each show features 125-200+ independent American craftspeople, artists, and makers selling handmade goods including ceramics, glass, jewelry, metal, wood, fiber, fine art, photography, printmaking, and gourmet specialty foods. The company is currently led by President Jeff Sobel, Director Jackie Jarit Sobel Hersh (since 2010), and Bookkeeper/Office Manager Kathi McNamara (since 2015), following co-founder Stacey Jarit's passing in 2017.

The company's business model is event-driven, with revenue generated through five primary streams: exhibitor booth fees (ranging from $675 to $1,990 per 10x10 booth depending on show and size), food vendor commissions (15% on top of deposit-based fees), general admission ticket sales, equipment rentals (tents, tables, chairs, pipe and drape, tent weights), and corporate sponsorships. Pricing varies materially by show and configuration; for example, Spring Crafts at Lyndhurst 10x10 booths cost $995 while Rhinebeck outdoor 10x10 booths cost $675, with corner premiums of $245-$295 and electricity fees of $30-$100 per 300 watts. Exhibitors are recruited through annual juried applications via the company's website, and tickets are distributed through third-party platforms (ShowClix, Etix, FareHarbor, Wufoo) and on-site sales, supported by email marketing (eepurl) and organic social media channels (Instagram, Facebook, Twitter under @artridercrafts).

The company's go-to-market emphasizes curation, quality, and venue prestige rather than scale. Key partnerships include the Guilford Art Center (Guilford Craft Expo, the center's most important fundraiser since 1982), the Women's League of Westport (CraftWestport), CERF+ (charitable support), Lyndhurst (National Trust Historic Preservation site), and Dutchess County Fairgrounds. Artrider has raised over $3 million for the National Trust for Historic Preservation and welcomes 7,000+ visitors annually at Guilford Craft Expo alone. The company has no external institutional funding and operates with a small core team.

Name

Artrider Productions

Legal name

Artrider Productions Inc.

Website

https://artrider.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Artrider Productions is a family-owned event production company founded in 1982 that produces 7-8 annual juried contemporary craft and art shows across the Northeast US, serving 125-200+ independent American craftspeople per event and thousands of craft-buying consumers at prestigious venues.

Ownership category

akta.pro rank

Product category

Craft Show Event Production

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Craft show production
• Art festival management
• Juried craft exhibitions
• Event management services
• Handmade goods markets

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Booth Fees: Primary revenue from booth fees charged to craft artists and makers participating in shows. Fees vary by show and booth size, ranging from $675 to $1,990 for 10x10 booths.
2. Food Vendor Fees: Revenue from food, beverage, and concession vendors with booth fees plus 15% commission structure.
3. Ticket Sales: Revenue from general admission tickets, senior discounts, and child tickets. Some shows free to public.
4. Equipment Rentals: Revenue from tent, table, chair, pipe and drape, and tent weight rentals for exhibitors.
5. Sponsorships: Corporate sponsorships from North American companies supporting small businesses and American artist entrepreneurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Artrider Productions Inc. produces and operates a portfolio of juried contemporary craft and art shows across the Northeastern United States. The company organizes annual festivals at prestigious venues including Lyndhurst (Tarrytown, NY), Lincoln Center (NYC), Dutchess County Fairgrounds (Rhinebeck, NY), Morristown Armory (NJ), Guilford Town Green (CT), and Staples High School (Westport, CT), connecting independent American craftspeople, artists and makers with discerning buyers of handmade goods.

Product overview

Artrider Productions is a family-owned event production company that has been organizing and producing high-quality contemporary craft and art shows since 1982. The company operates a portfolio of craft festival products across the Northeastern United States, including the Spring CraftMorristown and Holiday CraftMorristown events in New Jersey; the Spring Crafts at Lyndhurst and Fall Crafts at Lyndhurst events held at the historic Lyndhurst mansion in Tarrytown, NY; the Rhinebeck Crafts Festival at Dutchess County Fairgrounds in New York; the Guilford Craft Expo in Connecticut produced in partnership with the Guilford Art Center; CraftWestport presented by the Women's League of Westport; and CraftNewYork held at Damrosch Park at Lincoln Center. These events feature independent craftspeople, artists and makers selling handmade items including original fashions, accessories, jewelry, ceramics, glass, metal, fiber, wood, mixed media, fine art painting, printmaking, drawing, photography, and gourmet specialty foods. The company also facilitates exhibitor applications, sponsorships, and donation partnerships with organizations like CERF+, Lyndhurst, WYWL, and the National Trust for Historic Preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring CraftMorristown Annual spring craft show held at the National Guard Armory in Morristown, NJ, featuring independent craftspeople, artists and makers selling handmade goods. Targeted at craft exhibitors seeking booth space and consumers seeking handmade products.
• Holiday CraftMorristown Annual holiday-themed craft show held at the Morristown Armory in New Jersey, billed as New Jersey's most unique shopping experience featuring 175+ American craft artists selling handmade holiday gifts, fashion, jewelry, home decor, and gourmet foods.
• Spring Crafts at Lyndhurst Annual spring craft festival held at the historic Lyndhurst mansion in Tarrytown, NY, featuring independent American artists, family activities, and gourmet food vendors on the 67-acre Lyndhurst grounds overlooking the Hudson River.
• Fall Crafts at Lyndhurst Artrider's longest-running craft festival held at the Lyndhurst mansion grounds in Tarrytown, NY, featuring 67 acres of Hudson River scenic views and a curated selection of fine American craft artists.
• Rhinebeck Crafts Festival Hudson Valley's premier craft festival held at Dutchess County Fairgrounds in Rhinebeck, NY, featuring 200+ makers and gourmet specialty food vendors across multiple craft categories.
• Guilford Craft Expo Annual outdoor craft expo produced in conjunction with the Guilford Art Center on the Guilford Town Green in Connecticut, featuring 170+ makers and welcoming 7,000+ visitors annually. It is the Guilford Art Center's single most important fundraiser.
• CraftWestport Curated holiday shopping event presented by the Women's League of Westport (formerly Westport Young Woman's League), held at Staples High School in Westport, CT, featuring 175-200 modern American artists and makers serving as the League's major annual fundraiser.
• CraftNewYork NYC's curated shopping event held at Damrosch Park at Lincoln Center, featuring 125+ American fine craft artists offering wearable art, home decor, fine art, and gourmet foods.

Quantifiable outcome

• Over $3 million raised for National Trust for Historic Preservation
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• CERF+ (Craft Emergency Relief Fund)minorOthers · 1 January 2026Artrider donates to CERF+, which supports craftspeople and artists in emergencies. Donations help sustain the craft community.
• LyndhurstcoreStrategic or Co-development Partner · 1 January 2026Lyndhurst (a historic Gothic mansion and National Trust for Historic Preservation site) hosts Spring and Fall Crafts at Lyndhurst events on its 67-acre property overlooking the Hudson River.
• Dutchess County FairgroundscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Rhinebeck Crafts Festival is held at the Dutchess County Fairgrounds in Rhinebeck, NY.
• National Trust for Historic PreservationminorOthers · 1 January 2026Artrider has raised over $3 million for the National Trust for Historic Preservation through event production.
• Women's League of WestportcoreStrategic or Co-development Partner · 1 January 2023CraftWestport is presented by the Women's League of Westport (formerly Westport Young Woman's League). Artrider produces the event as the league's major annual fundraiser.
• Guilford Art CentercoreStrategic or Co-development Partner · 1 January 1982Artrider produces the Guilford Craft Expo in conjunction with the Guilford Art Center. This is Guilford Art Center's single most important fundraiser, providing proceeds that support all of its educational and community programming.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• One of a Kind Show: Producer of major juried craft and art shows in Chicago and surrounding markets, with the same event-driven model of booth-fee revenue, juried applications, and consumer ticket sales serving independent makers.
• Sausalito Art Festival: Long-running, juried Labor Day weekend art festival in California with a similar premium positioning, juried craft and fine art mix, and ticket-and-sponsorship revenue model.
• American Craft Council: National nonprofit that produces juried American craft shows (including the Baltimore American Craft Show), directly comparable to Artrider in curating and running high-end craft fairs with exhibitor juried selection and consumer ticketing.
• Sugarloaf Craft Festivals: One of the largest juried craft festival producers in the Mid-Atlantic US, operating traveling shows in the same Northeast corridor with comparable exhibitor booth fees, juried applications, and consumer admission model.
• Cherry Creek Arts Festival: Juried arts and crafts festival in Denver producing a flagship summer event with comparable exhibitor scale (200+ artists), ticketed consumer admission, and corporate sponsorship structure similar to Artrider's flagship shows.
• Paradise City Arts Festivals: Producer of juried fine craft and art shows in Marlborough, MA and Northampton, MA — same New England craft-fair category, same exhibitor fee + ticket revenue model, and overlapping maker pool with Artrider.
• CraftBoston / Society of Arts and Crafts: New England's oldest nonprofit craft organization that produces CraftBoston, a juried contemporary craft show; directly comparable in geographic overlap, juried selection model, and target exhibitor/buyer segments.
• ASM Events (Artery Group): Event production company specializing in juried arts and crafts shows across multiple US regions, including comparable fine art and fine craft festivals with the same exhibitor application and booth-fee revenue model.

Regional players

• Beverly Hills Art Show: Long-running juried fine art and craft show in Beverly Hills, CA with comparable exhibitor juried process, consumer admission, and corporate sponsor structure — geographically distinct but operating in the same premium juried art festival category.

Emerging players

• Riverwalk Fine Art Festival: Regional juried fine art festival with a similar model of juried artist selection, booth fees, and consumer ticketing; smaller scale than Artrider but operates in an adjacent category of juried art events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/artridercrafts
• Facebookfacebook.com/artriderproductions
• Instagraminstagram.com/artridercrafts
• LinkedInlinkedin.com/company/artrider-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artrider Productions