PSL

What PSL does

PSL GmbH is a German container decoration specialist founded in 1996 and headquartered in Hehlen, with a second operations site in Zeltingen-Rachtig on the Moselle. The company provides decoration services for glass, plastic, and aluminum containers used by food and beverage brands, operating 16 state-of-the-art production lines capable of decorating nearly 200 million bottles and jars annually across a portfolio of more than 1,000 active articles. It ships decorated containers to more than 30 countries.

PSL's service offering spans seven core decoration technologies — coating, metallisation, screen printing, digital printing, foil stamping, sleeve decoration, and no-label look labelling — all housed under one roof. The technical platform includes a proprietary closed-cycle, zero-waste solvent-free finishing system, water-based heavy-metal-free coating chemistry, CNC screen printing with camera-based alignment and inspection (up to seven colors in a single run), and digital printing capable of per-unit personalization and 360° printing on complex container geometries including squares. These processes are supported by in-house product development, pre-press, screen production, color mixing, and quality assurance based on HACCP principles.

The business model is a sales-led, custom-quote industrial services operation. PSL generates revenue through one-time decoration contracts with food and beverage brand owners across seven verticals: spirits, wine, sparkling wine, food, soft drinks, beer, and cosmetics. Named customers include Coca-Cola, Pepsi, Krombacher, Tuborg, JP. Chenet, DeKuyper, Scavi & Ray, Koskenkorva, and Panda Gin, among many others. Distribution occurs via direct shipment to customer filling facilities supported by an ERP/EDI order interface, and via a licensed bonded warehouse that enables decoration of pre-filled beer, wine, and spirits containers. The company is 100% independent and owner-managed, with three managing directors (Carsten Campe, Christian Schaab, Georg Thaller) and no identified external investors.

Name

PSL

Legal name

PSL GmbH

Website

https://pslgmbh.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

PSL GmbH is a German container decoration specialist serving food and beverage brands with coating, metallisation, screen printing, digital printing, foil stamping, sleeve, and labelling services for glass, plastic, and aluminum containers across spirits, wine, beer, soft drinks, food, and cosmetics verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hehlen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Container Decoration Services: PSL generates revenue through providing comprehensive container decoration services including coating, metallisation, screen printing, digital printing, foil stamping, sleeve decoration, and labeling for glass, plastic, and aluminum containers. Services include product development, pre-press, screen production, color mixing, logistics, and bonded warehouse services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PSL GmbH decorates glass, plastic, and aluminum containers for FMCG brands using seven industrial finishing methods—coating, metallisation, screen printing, digital printing, foil stamping, sleeve decoration, and no-label look/labelling. The company delivers complete project support spanning raw container sourcing, in-house pre-press and color mixing, decoration production on 16 lines, quality assurance, logistics, and bonded-warehouse handling of pre-filled bottles, with a capacity of roughly 200 million decorated containers per year.

Product overview

PSL GmbH is a container decoration specialist offering a unified suite of services for decorating glass, plastic, and aluminum containers. The core offering consists of seven decoration technologies—Coating, Metallisation, Screen Printing, Digital Printing, Foil Stamping, Sleeve, and No Label Look/Labelling—supported by Product Development, Quality Assurance, and Logistics services. All decoration processes are housed under one roof at the company's two German locations, enabling PSL to serve the FMCG sector with complete project support from design development through production and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Coating (Beschichtung) Water-based coating service that applies a fine color layer to glass, plastic, and aluminum packaging containers in transparent to opaque, matte to glossy, or satin finishes, using a physiologically safe, heavy-metal-free and completely solvent-free process. Designed for FMCG brand owners across spirits, wine, food, and cosmetics seeking differentiated shelf appearance.
• Metallisation (Metallisierung) Metalization service that creates reflective surfaces in gold, silver, green, purple and other shades on containers, available in glossy or matte finishes and applicable as full surface or gradient treatments. Targeted at brand owners seeking premium shelf impact for spirits, cosmetics, and food packaging.
• Screen Printing (Siebdruck) CNC-driven screen printing service for tapered, contoured, oval, and angular containers that prints up to seven colors in a single run with camera-based alignment and automatic inspection. Built for FMCG brand owners needing high-precision multi-color decoration on complex container shapes.
• Digital Printing (Digitaldruck) Digital printing service enabling per-unit personalization, photorealistic print quality, printing on embossed or debossed surfaces, and 360° printing on complex shapes including square containers. Suited to brand owners running limited editions, personalized campaigns, or highly varied small-batch runs.
• Foil Stamping (Folienprägung) Foil stamping service applying up to three different metallic tones in a single production run, either directly on the container or onto a color coating, combinable with screen printing. Designed for spirits, wine, cosmetics, and specialty food brands seeking elegant premium finishing.
• Sleeve Decoration (Sleeve-Dekoration) Full-surface container decoration service using printed specialty film that wraps the entire container, with equipment handling both empty and filled bottles and access to a licensed bonded warehouse for beer, wine, and spirits. Targets brands needing 360° graphics or sleeving of pre-filled containers.
• No Label Look / Labelling (Selbstklebeetiketten) Self-adhesive label application service using precision camera alignment to place up to three labels on reliefs or distinctive container features for maximum shelf impact, offered as a cost-effective finishing method. Used by FMCG brand owners including Coca-Cola and Pepsi for bottled beverage labeling.
• Product Development (Produktentwicklung) Pre-press, screen production, color mixing, individual mock-ups, pilot series production, and print approval arrangement provided to FMCG customers as upstream support for their container decoration projects.
• Quality Assurance Quality management based on the HACCP concept that continuously checks all process steps from goods receipt through production to loading, providing full traceability of all materials through PSL's merchandise management system.
• Logistics Services Comprehensive logistics handling including call-off scheduling, sourcing of containers, sleeves, and labels, direct shipment to filling facilities, EDI-enabled electronic order processing, and bonded warehouse access for pre-filled beer, wine, or spirits bottles.

Quantifiable outcome

• 200 million bottles and jars decorated in 2022
• +2 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/pslbottle
• LinkedInlinkedin.com/company/psl-bottle-decoration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSL