What Fruchthof Nagel does

Fruchthof Nagel GmbH is a German fresh-produce wholesaler founded in 1946 by Kurt Nagel and headquartered in Neu-Ulm, with additional distribution hubs in Worms and Ilsfeld. The company procures fresh fruits and vegetables from regional and international cultivation and supplies wholesale distributors (Großhandel) and gastronomy/hospitality businesses (Gastronomie) across southern Germany, covering major metropolitan areas including Frankfurt, Munich, Stuttgart, and Nuremberg. The product portfolio spans more than 500 fresh SKUs, including Fresh-Cut convenience products (pre-cut salads, shredded vegetables, portioned produce) produced in-house, plus specialty lines under sub-brands such as Frulo's Frisch.Frucht and Fruchtkrone.

The company's operational backbone combines three core technology and infrastructure layers. First, a captive cold-chain logistics network consisting of 90 refrigerated trucks and 180+ drivers making daily deliveries from the three regional hubs. Second, a banana ripening facility with more than 50 modern ripening chambers operated around the clock by in-house ripening masters, enabling precise quality control. Third, a Fresh-Cut production line that produces kitchen-ready and consumer-ready items with custom packaging and labeling per customer specifications. Distribution combines direct enterprise sales via account managers with a B2B e-commerce platform at shop.fruchthof.de for online ordering and weekly promotional pricing.

Fruchthof Nagel generates revenue through transactional wholesale sales of fresh produce, with pricing structured per kilogram, per piece, or per package unit and varying by origin, quality class, and weekly availability. The company holds multiple food-safety and sustainability certifications (IFS Wholesale, FSSC 22000, QS, Bio, Fairtrade) that qualify it for enterprise customers and organic-segment buyers. It also operates the Fruchtbazar, a physical specialty market at the Neu-Ulm site serving retail consumers. The company is privately held as a GmbH and is managed by three Geschäftsführer (Managing Directors): Claus-Martin Löffler, Stephan Westphal, and Daniel Brenneise.

Name

Fruchthof Nagel

Legal name

Fruchthof Nagel GmbH

Website

https://www.fruchthof.de/

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Fruchthof Nagel is a German fresh-produce wholesaler founded in 1946 that supplies fruits, vegetables, and Fresh-Cut convenience products to wholesale distributors and gastronomy customers across southern Germany using its own refrigerated fleet, banana ripening chambers, and B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Perishable Prepared Food Manufacturing (311991)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH)

Keywords

• Fresh produce wholesale
• Fruit and vegetable distribution
• Cold chain logistics
• Fresh-cut production
• Banana ripening services

Headquarters

HQ city

Neu-ulm

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Logistics Services: Transportation and delivery services using own fleet of 90 refrigerated trucks throughout southern Germany.
2. Fresh-Cut Production: Production and sale of kitchen-ready and ready-to-eat fresh-cut products with custom packaging and labeling according to individual customer requirements.
3. Fresh Produce Sales: Primary revenue stream from sale of fresh fruits and vegetables to wholesale and gastronomy customers. Products sourced from regional and international cultivation. The company offers over 500 fresh items including fresh-cut (FF) convenience products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fruchthof Nagel is a B2B fresh produce wholesaler and distributor that supplies fruits and vegetables from regional and international cultivation to wholesale (Großhandel) and gastronomy/hospitality customers throughout southern Germany. The company operates an integrated value chain that covers procurement, in-house banana ripening (50+ chambers), Fresh-Cut production for kitchen-ready and ready-to-eat products with custom packaging and labeling, and daily refrigerated delivery via its own fleet of 90 trucks.

Product overview

Fruchthof Nagel operates as a comprehensive fresh produce wholesale company offering an integrated platform of products and services. The core offering consists of Frischelösungen (end-to-end fresh solutions) and Logistik (modern refrigerated logistics), supported by a B2B Webshop platform for online ordering. The product portfolio spans fresh produce categories including fruits (bananas, citrus, stone fruit, berries, melons, tropical/exotic), vegetables (leafy, cabbage, root/tuber, onion, mushrooms), herbs, and convenience products. The company operates its own Fresh-Cut production facility for kitchen-ready and consumer-ready items, and maintains a Bananenreiferei (banana ripening facility) with over 50 ripening chambers. Sub-brands include Frisch.Frucht for fresh-cut products and Fruchtkrone for specialty preparations like sweet potato products. Services encompass the Fruchtbazar physical retail market in Neu-Ulm, custom packaging and labeling, and logistics delivery across southern Germany.

Differentiator

Problem solved

Functional benefit

Brands

• frulo's frisch.frucht: A premium brand for fresh fruit products, only selected contract partners are authorized to market frulo's frisch.frucht products, guaranteeing year-round fresh fruit quality.

Products and services

• Frischelösungen (Fresh Solutions) End-to-end fresh produce solution covering procurement from regional and international cultivation, processing, and delivery of fresh fruits and vegetables for wholesale and gastronomy customers throughout southern Germany.
• Logistik (Refrigerated Logistics) Daily temperature-controlled delivery service using a fleet of 90 modern refrigerated trucks and 180+ drivers, distributing fresh produce across southern Germany.
• Webshop (B2B Online Shop) B2B online ordering platform at shop.fruchthof.de offering the full fresh produce assortment, weekly specials, seasonal highlights, and account-based ordering available around the clock.
• Fruchtbazar Specialty Market Physical specialty retail market at the Neu-Ulm headquarters offering quick pickup, seasonal products, and individual customer requests with a diverse selection available directly on-site.
• Fresh-Cut Production (Fresh-Cut-Produktion) In-house production of kitchen-ready and consumer-ready fresh-cut produce with custom packaging and labeling according to individual customer requirements for commercial kitchens and food service.
• Bananenreiferei (Banana Ripening Service) Banana ripening operation with more than 50 modern ripening chambers, operated around the clock by in-house Reifemeister (ripening masters), enabling precise control over fruit ripening to meet customer delivery schedules.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Landgard eG: German producer cooperative for fresh produce and flowers with ~€1B revenue and 2,700+ employees. Both companies operate B2B fresh produce distribution to wholesale and retail customers in Germany with similar product assortments and quality certification profiles.
• EDEKA Fruchtkontor: Sourcing and distribution arm of EDEKA, Germany's largest supermarket group, handling fresh fruit and vegetable procurement for the entire EDEKA retail network. Comparable in Fresh-Cut capability and B2B fresh produce distribution at much larger scale.
• OGV Norddeutsche Obst- und Gemüse-Vertriebsgesellschaft mbH: German regional fresh produce wholesaler distributing fruits and vegetables to retailers and food service operators. Comparable B2B model, similar product range, and similar certification-driven market positioning, though focused on Northern Germany.

Broad incumbents

• METRO AG: Major German foodservice and wholesale distributor operating METRO Cash & Carry stores across Europe. Overlaps significantly with Fruchthof's gastronomy customer base in fresh produce supply, but at much larger scale and with broader assortment.
• BayWa AG: German agricultural and energy conglomerate with produce sourcing and distribution operations. Operates across the agricultural value chain including fresh produce, though as part of a much broader portfolio including farming inputs, energy, and building materials.
• REWE Group: German retail and tourism group with extensive fresh produce sourcing and distribution operations for REWE and PENNY supermarket banners. Competitor for wholesale customers and significant overlapping customer base in gastronomy supply.
• Greenyard NV/SA: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables. Operates at vastly larger scale but with highly comparable service offering to Fruchthof including Fresh-Cut prepared products and ripening expertise.
• Dole plc: Global fresh produce company formed from merger of Total Produce and Dole. Comparable in fresh fruit distribution to wholesale and foodservice channels, though operating at global scale across multiple categories beyond produce.

Others

• Bonduelle Group: French global leader in processed vegetables (canned, frozen, fresh prepared). Comparable Fresh-Cut/prepared vegetable capabilities, though primarily processed rather than fresh wholesale, and operating across Europe.
• SV Group: Swiss foodservice and hospitality group operating restaurants, hotels, and catering with significant fresh produce procurement needs. Represents a customer-side comparable to Fruchthof's gastronomy segment, illustrating scale and operational patterns of large foodservice fresh produce buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fruchthof-nagel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruchthof Nagel