Coachcraft by MacDonald
Coachcraft by MacDonald is a family-owned RV repair and customization service in Columbus, Georgia, serving owners of luxury motorhomes including Wanderlodge, Country Coach, Newmar, Foretravel, Prevost, and Newell with mechanical, interior restoration, and collision work.
- Company typePrivate
- Founded1989
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coachcraft by MacDonald does
Coachcraft by MacDonald is a family-owned RV maintenance, repair, and customization company founded in 1989 by Frank and Brad MacDonald and headquartered in a single facility at 1370 Belinda Drive in Columbus, Georgia. The company serves owners of luxury motorhomes and coaches, with a particular specialization in Wanderlodge vehicles — it is the last certified Wanderlodge repair center in the USA. The customer base extends to other premium brands including Country Coach, Newmar, Foretravel, Prevost, and Newell, with use cases spanning routine maintenance, mechanical and chassis repairs, full interior restorations, collision and insurance work, vintage classic restoration, and specialty modifications such as hydralift installations.
The company operates three core service lines: Mechanical and Chassis (regular maintenance, chassis repairs, slide room repairs, fuel tank services, electrical repair, generator and air conditioning service, hydralift installations); Interior Repair and Restoration (ceilings, flooring, cabinetry, plumbing, appliances, and full interior overhauls); and Bodyshop and Insurance Work (collision repair, custom lighting, awnings, and insurance claims coordination). All work is performed on-site at the Columbus, GA facility, requiring customers to transport vehicles to the location. The company supplements billable service with Coach Care Resources (downloadable checklists, winterizing guides, and tire care documentation) and maintains a YouTube channel featuring technical content with co-founder Brad MacDonald.
Coachcraft's revenue model is professional services on a quote-based, pay-as-you-go cadence, with inbound requests handled through the ShopMonkey platform and direct phone/email contact. Marketing is primarily driven by word-of-mouth within the RV enthusiast community, sponsored Wanderlodge events, Family RVing Magazine features, and a Facebook page. The business remains under MacDonald family ownership with no disclosed external investors or institutional funding.
Coachcraft by MacDonald firmographics
Firmographics- Name
- Coachcraft by MacDonald
- Legal name
- Coachcraft by MacDonald
- Website
- https://coachcraftbymacdonald.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coachcraft by MacDonald is a family-owned RV repair and customization service in Columbus, Georgia, serving owners of luxury motorhomes including Wanderlodge, Country Coach, Newmar, Foretravel, Prevost, and Newell with mechanical, interior restoration, and collision work.
- Ownership category
- akta.pro rank
Coachcraft by MacDonald industry classification
Industry- Product category
- RV Maintenance and Repair Services
- NAICS
- Specialized Automotive Repair (811114), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industry
- Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)
Keywords
Where Coachcraft by MacDonald is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coachcraft by MacDonald business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- RV Repair Services: Revenue generated through repair services for motorhomes and coaches, including mechanical repairs, chassis work, slide room repairs, fuel tank services, electrical repairs, generator work, and air conditioning maintenance. Services are quoted on a per-project basis based on the specific repair needs of each vehicle.
- Interior Restoration and Customization: Revenue from comprehensive interior modification and restoration projects including custom cabinetry, flooring, ceilings, plumbing upgrades, appliance installation, and complete interior overhauls. These are typically larger projects with higher ticket sizes.
- Collision and Body Work: Revenue from collision repair, panel replacement, corrosion repair, custom headlight and tail light work, awning services, and full body restoration. Works with insurance companies to facilitate claims processing.
- Specialty Modifications: Revenue from custom modification projects including hydralift installations, custom builds (such as mobile salon conversions), specialty installations, and unique coach customization projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-Based Service Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Coachcraft by MacDonald product offering
Product offeringCore offering
Coachcraft by MacDonald provides comprehensive RV maintenance, repair, and customization services from its single facility in Columbus, Georgia. Its work spans mechanical and chassis services, full interior repair and restoration, and body/insurance collision work for luxury motorhomes and coaches. The company is the last certified Wanderlodge repair center in the USA and specializes in premier brands including Wanderlodge, Country Coach, Newmar, Foretravel, Prevost, and Newell, including vintage classics and custom modification projects.
Product overview
Coachcraft by MacDonald is a premier RV maintenance and repair service provider offering three integrated service lines: Mechanical & Chassis Services (covering regular maintenance, chassis repairs, slide room repairs, fuel tank services, electrical repair, generator services, air conditioning, and hydralift installations), Interior Repair & Restoration (covering electrical systems, plumbing, ceilings, flooring, appliances, cabinetry, and air conditioning), and Bodyshop & Insurance Work (covering collision repair, lighting customization, and awnings). The company specializes in premier brands including Wanderlodge, Country Coach, Newmar, Foretravel, Prevost, and Newell. Coach Care Resources provide customers with downloadable RV checklists, winterizing guides, and tire care maintenance documentation. The company is the last certified Wanderlodge repair center in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Mechanical & Chassis Services
- Interior Repair & Restoration
- Bodyshop & Insurance Work
- Wanderlodge Repair Services
Companies that use Coachcraft by MacDonald
Customer profileSegments1 record
Ideal customer profiles1 record
Coachcraft by MacDonald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coachcraft by MacDonald partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Coachcraft by MacDonald competitors and assessment
Company assessmentDirect peers
- Luxury Coach Services: Independent service provider specializing in luxury motorcoaches and Prevost conversions. Comparable to Coachcraft in target customer, service mix, and competitive positioning within the same economic buyer segment.
- Marathon Coach: Premium luxury motorcoach builder and service provider based in Texas, offering custom builds, repairs, and refurbishments for high-end motorhomes. Closely comparable to Coachcraft in terms of luxury motorcoach service focus and affluent customer base.
- Featherlite Coaches: Specialty luxury motorcoach service and renovation provider. Comparable to Coachcraft in providing repair, restoration, and customization services for high-end motorhome owners.
Broad incumbents
- Newell Coach: Manufacturer of high-end custom motorcoaches with in-house service capabilities. Comparable as another premium motorhome brand whose owners Coachcraft services and competes with for service revenue.
- Foretravel Motorcoach: Manufacturer of luxury motorcoaches with its own service operations. Comparable to Coachcraft because Foretravel owners represent a significant portion of the premium-brand customer segment Coachcraft serves for repair and customization.
- Newmar Corporation: Luxury motorhome manufacturer with factory service and dealer service networks. Comparable as a brand whose owners frequently seek specialized service for Newmar-branded coaches, similar to how Coachcraft serves Wanderlodge/Prevost owners.
- Prevost (Volvo Group): Manufacturer of premium motorcoach shells and converters with an authorized service network. Comparable because Coachcraft specifically services Prevost-based conversions and competes for the same luxury coach owner service relationship.
Others
- Country Coach (legacy owners' services): Although the manufacturer ceased operations, the Country Coach owners' community relies on independent service providers like Coachcraft. Comparable as a brand-legacy ecosystem where Coachcraft competes for service revenue from a finite but loyal customer base.
- Spartan Chassis (Shyft Group): Manufacturer of premium motorhome chassis used by many luxury brands Coachcraft services. Comparable as a supplier/ecosystem participant influencing the technical specifications and repair requirements Coachcraft must address.
Regional players
- Motorhome Express: Independent RV repair and service provider for high-end motorhomes in different regional markets. Comparable to Coachcraft in service offering and customer profile, but primarily serves a different geographic territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Coachcraft by MacDonald social profiles
Digital presenceCoachcraft by MacDonald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coachcraft by MacDonald leadership team
Management profileNumber of profiles
Profiles5 records
Coachcraft by MacDonald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coachcraft by MacDonald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coachcraft by MacDonald
What does Coachcraft by MacDonald do?
Coachcraft by MacDonald provides comprehensive RV maintenance, repair, and customization services from its single facility in Columbus, Georgia. Its work spans mechanical and chassis services, full interior repair and restoration, and body/insurance collision work for luxury motorhomes and coaches. The company is the last certified Wanderlodge repair center in the USA and specializes in premier brands including Wanderlodge, Country Coach, Newmar, Foretravel, Prevost, and Newell, including vintage classics and custom modification projects.
Is Coachcraft by MacDonald a public or private company?
Coachcraft by MacDonald is a private company. It is classified as family owned and is currently operating.
When was Coachcraft by MacDonald founded?
Coachcraft by MacDonald was founded in 1989. It employs 11 to 50 people.
Where is Coachcraft by MacDonald based?
Coachcraft by MacDonald is headquartered in Columbus, United States, in the North America region.
How does Coachcraft by MacDonald make money?
Four revenue lines are on record. RV Repair Services are the primary driver. The others are interior Restoration and Customization, collision and Body Work and specialty Modifications.
Who are Coachcraft by MacDonald's main competitors?
Direct peers on record are Luxury Coach Services, Marathon Coach and Featherlite Coaches. Broad incumbents are Newell Coach, Foretravel Motorcoach, Newmar Corporation and Prevost (Volvo Group). Others are Country Coach (legacy owners' services) and Spartan Chassis (Shyft Group). Motorhome Express is listed as a regional player.
Does Coachcraft by MacDonald have an API?
No public API is recorded for Coachcraft by MacDonald.
What industry is Coachcraft by MacDonald in?
Coachcraft by MacDonald's product category is RV Maintenance and Repair Services. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of IMACAGAE, Bus & Coach Body Manufacturing (Coachwork). Its NAICS code is 811114.