What International Rollforms does

International Rollforms Incorporated is a U.S.-based custom roll forming manufacturer operating from a 65,000 sq ft facility in Deptford, NJ, with a satellite manufacturing site in Utah. The company produces custom roll-formed metal components and assemblies for buyers across 18+ industry verticals, including automotive, construction, solar energy, infrastructure, and government customers such as the Interstate Highway Systems. Its technical capabilities extend beyond roll forming into stamping, welding, and in-die assembly, allowing the company to deliver finished sub-assemblies rather than formed blanks alone, and supporting in-line operations that reduce downstream handling for buyers.

The company holds ISO 9001-2015 certification and sources high-strength galvanized steel through a strategic vendor partnership, indicating a procurement-ready supplier posture aimed at Fortune 500 OEMs and regulated buyers. Operational infrastructure includes a 383 kW on-site solar array installed in 2021 across 45,000 sq ft of panels, which lowers unit energy cost and reduces grid exposure. With 51-100 employees and a family-owned ownership structure, the business operates on a quote-based, direct-sales commercial model without external investors or disclosed funding, and it has been in operation for 40+ years. Revenue mechanics are entirely contract-driven per customer specification, with no standardized pricing, subscription, or platform component.

Name

International Rollforms

Legal name

International Rollforms Incorporated

Website

https://internationalrollforms.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

International Rollforms is a family-owned U.S. custom roll forming manufacturer with facilities in Deptford, NJ and Utah, producing roll-formed metal components and sub-assemblies for OEMs across 18+ industries including automotive, construction, and government.

Ownership category

akta.pro rank

Product category

Custom Metal Roll Forming and Fabrication

NAICS

Custom Roll Forming (332114), Forging and Stamping (3321)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Custom roll forming
• Metal roll forming
• Roll formed parts
• Metal stamping
• Welded assemblies

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Roll Formed Parts Manufacturing: International Rollforms generates revenue by manufacturing custom roll formed metal parts and shapes for customers across various industries. The company produces parts with special attention to demanding tolerances, offering both standard and complex rollformed components. Revenue is generated through the production and delivery of parts, with pricing based on part complexity, material type, order volume, and tolerance requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

International Rollforms manufactures custom roll formed metal parts and shapes by feeding continuous metal strips through roller dies to produce engineered profiles in ferrous and nonferrous materials (steel, aluminum, copper, brass, plated, pre-painted, and laminated). The company complements roll forming with in-line secondary operations including post-punching, stamping, spot-welding, and in-die assembly to deliver finished parts and welded assemblies to industrial OEMs and government buyers.

Product overview

International Rollforms is a custom roll forming manufacturing company offering metal forming services primarily through its core Custom Roll Forming and Metal Roll Forming products. The company provides a comprehensive suite of services including In-Line Roll Forming Operations, Metal Stamping, and Welded Assemblies as secondary operations. Their roll formed parts span various industries including automotive (intrusion beams), construction (fence posts), lighting, display, mining (roof supports), and material handling. The product architecture is a service-based model where custom roll forming serves as the primary capability, supplemented by in-line operations and stamping to streamline production and reduce costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Roll Forming Custom roll forming manufacturing service that shapes continuous metal strips into desired profiles using roller dies, capable of forming various shapes, angles, and curves in ferrous and nonferrous metals. Designed for industrial OEMs and government buyers needing engineered parts with tight tolerances.
• Metal Roll Forming Metal roll forming process that produces roll formed parts from various materials including steel, aluminum, copper, and brass with emphasis on demanding tolerances for industrial OEMs.
• In-Die Assembly Progressive die assembly capability that feeds two raw material strips into one die, stamping out and assembling mating parts in a single press stroke to deliver sub-assemblies straight off the line for industrial OEM customers.
• Metal Stamping Progressive stamping service for producing parts including blanking, cylindrically forming, and assembling stamped and embossed components, offered as part of integrated roll forming work for industrial customers.
• Welded Assemblies Automatic spot-welding and assembly service combining pre and post-punched roll formed components into finished welded assemblies for industrial OEM customers seeking one-stop-shop delivery.
• Roll Formed Parts & Shapes Catalog of manufactured roll formed components — fence posts, automotive intrusion beams, lighting fixtures, display components, mine roof supports, and various custom shapes — produced from materials ranging from .005 inch stainless steel to 7 ga carbon steel for industrial OEM and government buyers.

Named customers2 records

Segments17 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Steel Vendors (unnamed)minorStrategic or Co-development PartnerInternational Rollforms collaborated with steel vendors to develop a high-strength hot dipped galvanized steel product (80 ksi min. yield) with forming characteristics sufficient to make parts without cracking or peeling, resulting in an economically priced fence post for the retail consumer market through reduced material content per part.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHAPE Corp: SHAPE Corp is a Tier 1 automotive roll forming supplier producing structural components, intrusion beams, and body-in-white parts. Directly comparable to International Rollforms' automotive segment and represents the larger-scale, automotive-focused end of the custom roll forming peer set.
• Dahlstrom Roll Form: Dahlstrom Roll Form is a US-based custom roll former specializing in tight-tolerance profiles and complex shapes for industrial OEMs. Direct peer on custom roll forming services with a similar mid-market, multi-vertical customer profile.
• Profile Custom Roll Forming: Profile Corporation (Profile Roll Forming) operates roll forming lines producing custom shapes for construction, transportation, and industrial applications. Closely comparable service offering and customer mix to International Rollforms.

Emerging players

• Samco Machinery: Samco Machinery is a Canadian manufacturer of roll forming equipment and systems, with adjacent service offerings. Comparable technology stack but equipment-focused rather than a pure custom parts service.
• The Bradbury Group: Bradbury designs and builds roll forming equipment lines and also produces roll formed parts via its coil processing and fabrication services. Comparable on technology (servo-feed, in-line punching) and partially on services, but primarily an equipment OEM rather than a pure custom roll former.

Broad incumbents

• Nucor Corporation: Nucor is the largest US steel producer with downstream fabrication capacity including cold-roll forming of steel products. Overlaps with International Rollforms as a buyer of steel substrates and a potential competitor on simpler profiles, but vastly larger scale and breadth.
• Formtek (Mestek): Formtek, a division of Mestek, supplies roll forming machinery, metal processing, and fabrication equipment globally. Adjacent rather than direct — competes with International Rollforms only insofar as customers might internalize forming capacity using Formtek-supplied lines.
• Wieland Group: Wieland is a global nonferrous metals producer (rolled copper and alloy strip) operating at far greater scale. Broader incumbent in the upstream rolled products space rather than a direct roll forming peer.

Regional players

• Voortman Steel Machinery: Voortman designs and builds steel plate and section processing systems including roll forming lines; a European-headquartered equipment maker with comparable metal forming technology but no direct US custom-parts overlap.
• Helmut Rübsamen GmbH: Helmut Rübsamen is a German custom roll former producing precision stamped and formed parts for the electronics, automotive, and medical sectors. Direct service-model peer but primarily serves European customers rather than the US market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-rollforms-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Rollforms