PraxiMed

What PraxiMed does

PraxiMed, headquartered in Zwönitz, Germany, is a private medical supply distributor founded in 1994 and organized as a group of six wholly-owned GmbH subsidiaries (PraxiMed Vertriebs GmbH, PraxiMed Service GmbH, projekt medizin GmbH, PraxiMed Meditrade GmbH, PraxiMed Halle GmbH, and Biomedizinische Technik Rostock GmbH) plus three Sanitätshäuser (medical supply retail stores in Dresden, Halle-Silberhöhe, and Zittau). The company distributes medical consumables, equipment, and practice technology across ten-plus product categories — including physiotherapy, disinfection/hygiene, wound care, examination/OR supplies, laboratory, first aid/emergency, rehabilitation/care, and practice equipment — through a Magento-based e-commerce shop (praximed.com), a proprietary on-site-installed electronic ordering system called fastOrder, telephone/fax ordering, and regional field service. PraxiMed is a non-tier-1 authorized distributor for major medical manufacturers including B. Braun, Hartmann, Schülke, Dr. Schumacher, BSN Medical, DOMETRA, Melag (90+ SKUs covering autoclaves, thermodisinfectors, water treatment, sealing, and documentation), and Cardinal Health.

PraxiMed generates revenue across five streams: one-time medical product sales (the largest stream), on-site technical services (equipment installation, maintenance, repair, calibration), recurring training and education services (Sachkundelehrgang, Refresherkurse, Praxistage, Thementage, Hygienetage, Wundversorgung Schulungen), regulatory consulting (hygiene management plans, quality management, practice setup, occupational safety, drinking water sampling), and prescription billing administration (Rezeptabrechnung). Pricing is unit-based with free shipping thresholds at €200 for online orders and €150 for fax orders, no minimum order value, and a 10% early booking discount on training. The customer base is horizontally diversified across physician practices (Arztpraxen), clinics and hospitals, physiotherapy practices, laboratories, emergency services, nursing/rehabilitation facilities, MVZs, medical students, and private individuals.

Go-to-market is sales-led and multi-channel: e-commerce for self-service and consumer reach, fastOrder for embedded practice procurement, telephone/fax for traditional buyers, a qualified outside service team (Außendienst) for on-site qualification, installation, and technical service, and event-based demand generation through Praxistage (practice days) and Thementage (theme days) in Dresden and Meerane. Distribution runs through DHL and trans-o-flex for regional freight across Saxony, Saxony-Anhalt, and Thuringia, plus nationwide parcel delivery. The proprietary technology stack is conventional — no AI/ML capabilities are disclosed — and the competitive position rests on 30+ years of supplier relationships, multi-channel distribution reach, regulatory compliance services (Sachkundelehrgang certifications, hygiene plans), and installed-base switching costs from fastOrder and on-site equipment.

Name

PraxiMed

Legal name

PraxiMed Vertriebs GmbH

Website

https://praximed.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

PraxiMed is a German medical supply distributor (founded 1994) selling medical consumables, equipment, and hygiene products via e-commerce, proprietary fastOrder system, and field service to physician practices, clinics, and healthcare facilities, with complementary technical service, training, and compliance consulting across Saxony, Saxony-Anhalt, and Thuringia.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwönitz

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Products Sales: Sale of medical products across 10+ categories including physiotherapy, disinfection/hygiene, bandages, examination/OR supplies, laboratory, first aid/emergency, rehab/care, and practice equipment. Revenue is generated through e-commerce, telephone, and fax orders with free shipping thresholds.
2. Technical Services: On-site technical service including equipment installation, maintenance, repair, and calibration. Supported by qualified field service staff.
3. Training and Education Services: Sachkundelehrgang (competency courses), Refresher courses, Praxistage, Thementage, Hygienetage, Wundversorgung training, and trade fair attendance. Early booking discounts available.
4. Consulting Services: Hygiene management (hygiene plans, cleaning and disinfection plans), quality management support, practice planning, needs assessment for consumables with budget optimization.
5. Rezeptabrechnung (Prescription Billing): Billing service for medical prescriptions on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PraxiMed is a German medical supply distributor founded in 1994 that supplies medical practices, clinics, hospitals, and care facilities with medical consumables, instruments, hygiene products, and equipment from leading brands (B. Braun, Hartmann, Miele Professional, Sarstedt). Beyond product distribution, the company provides integrated services including technical equipment service, hygiene management, prescription billing, practice setup consulting, occupational safety, and water sampling.

Product overview

PraxiMed is a German medical supply distributor operating an e-commerce platform (PraxiMed Online Shop) combined with a comprehensive service portfolio. The core offering includes the online shop for purchasing medical supplies across 9 main categories (Physiotherapy/Sports, Disinfection/Hygiene, Bandages, Examination/OR Supplies, Laboratory, First Aid/Emergency, Rehabilitation/Nursing, Technology/Accessories, Practice Equipment) and the fastOrder electronic ordering system. Services include Technical Service (maintenance/repair/calibration), Hygiene Management (consulting and plan creation), Prescription Billing, Practice Setup, Occupational Safety, and Drinking Water Sampling. Training services include Sachkundelehrgang (expert knowledge courses), refresher courses, and themed training days. The company also distributes branded medical products from Cardinal Health (Kendall ECG electrodes), MELAG (autoclaves, water treatment, documentation systems), B. Braun, Hartmann, Schülke, and other manufacturers. The company group includes PraxiMed Vertriebs GmbH, PraxiMed Service GmbH, projekt medizin GmbH, PraxiMed Meditrade GmbH, PraxiMed Halle GmbH, and Biomedizinische Technik Rostock GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• PraxiMed Online Shop

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• B. BrauncoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes B. Braun medical products including injection/infusion supplies, surgical gloves, and patient care products through its online shop and ordering systems.
• HartmanncoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes Hartmann medical products including wound care, bandages, and hygiene products.
• SchülkecoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes Schülke disinfection and hygiene products, with dedicated Schülke action campaigns on the platform.
• Dr. SchumachercoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes Dr. Schumacher disinfection and hygiene products.
• BSN MedicalcoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes BSN medical products including compression and orthopedic supplies.
• DOMETRAcoreChannel Partner/ Reseller/ DistributorTop brand partner. PraxiMed distributes DOMETRA medical products.
• Melag (MELAtherm, Vacuklav, Cliniclave, MELAdem)coreChannel Partner/ Reseller/ DistributorKey technology brand partner. PraxiMed distributes the full range of Melag products including MELAtherm thermodisinfectors, Vacuklav and Cliniclave autoclaves, MELAdem water treatment systems, MELAseal sealing devices, and documentation solutions (MELAflash, MELAdoc, MELAnet). Over 90 Melag products listed in the shop.
• Cardinal Health (Kendall)minorChannel Partner/ Reseller/ DistributorBrand partner. PraxiMed distributes Cardinal Health medical products including Kendall EKG electrodes and patient monitoring supplies.
• IntersurgicalminorChannel Partner/ Reseller/ DistributorBrand partner. PraxiMed distributes Intersurgical respiratory and airway management products including i-gel supraglottic airway devices.
• BauerfeindminorChannel Partner/ Reseller/ DistributorBrand partner. PraxiMed distributes Bauerfeind compression and orthopedic products including sports compression socks.
• DHLminorChannel Partner/ Reseller/ DistributorLogistics partner. PraxiMed ships orders via DHL express and parcel services.
• trans-o-flexminorChannel Partner/ Reseller/ DistributorLogistics partner. PraxiMed uses trans-o-flex courier service for freight shipments in Saxony, Saxony-Anhalt and Thuringia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global dental and medical distributor serving physician practices, dental practices, and hospitals with a broad product catalog, technology solutions, and practice management services. Comparable to PraxiMed across product breadth (medical consumables, equipment, dental supplies) and customer base, though at significantly larger scale and with stronger digital infrastructure.
• Medline Industries: Major manufacturer and distributor of medical supplies and clinical solutions serving hospitals, ambulatory surgery centers, physician offices, and home health. Comparable medical supply distribution model with overlapping categories (wound care, examination supplies, hygiene) and similar healthcare-customer focus.
• McKesson Medical-Surgical: One of the largest medical-surgical distributors in North America and Europe, supplying physician offices, surgery centers, and hospitals with medical supplies, equipment, and pharmaceutical distribution. Comparable core distribution and healthcare-provider customer model, though at much greater scale and geographic reach than PraxiMed.
• B. Braun: Global medical technology and pharmaceutical company with extensive direct distribution of infusion, surgical, and wound care products to hospitals and practices. Functions as a core supplier-partner to PraxiMed but also competes via its own direct-sales channels for many of the same product categories.
• PAUL HARTMANN AG: Major German manufacturer of medical and hygiene products (wound care, bandages, disinfection, incontinence care) and direct supplier to healthcare providers. Both partner and adjacent competitor to PraxiMed — PraxiMed distributes Hartmann products but Hartmann also serves end customers directly.

Direct peers

• dental bauer: German dental and medical supply distributor serving dental practices, laboratories, and clinics with consumables, equipment, and practice service solutions. Highly comparable to PraxiMed in geographic focus (DACH region), product mix (MELAG and similar sterilization lines, hygiene, consumables), and SMB/customer-segment focus.
• Sanitätshaus Müller: Established German Sanitätshaus retail chain supplying orthopedic aids, rehabilitation products, and medical consumables to practices and end customers. Comparable German medical supply retail/wholesale model with overlapping customer segments (care services, rehabilitation, private individuals) and category mix.
• Aposan GmbH: German specialty pharmaceutical and medical supply distributor with a focus on homecare, practice supply, and patient-specific therapy solutions. Comparable German B2B medical distribution model with similar customer overlap (physician practices, home care) and emphasis on service beyond pure product supply.
• Mediq: European healthcare services and medical supply provider serving hospitals, care institutions, and home-care patients with medical devices, consumables, and care solutions. Directly comparable business model combining distribution with services and homecare focus, overlapping with PraxiMed's Reha/Pflege and care service segments.

Emerging players

• DocMorris: German/European online pharmacy and healthcare platform offering consumer medical products, OTC, and pharmacy services via digital channels. Comparable only in the consumer-direct e-commerce medical supply layer; not a direct distributor to physician practices, but represents the digital-native competitive threat to traditional medical distributors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/praximed24
• Facebookfacebook.com/praximed
• LinkedInlinkedin.com/company/praximed-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PraxiMed