Beauty Forum

Name

Beauty Forum

Legal name

Health and Beauty Germany GmbH

Website

https://beauty-forum.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Beauty Trade Media

akta.pro primary industry

Beauty & Grooming Magazines (MPAJAEAE)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Beauty trade media
• Professional magazine publishing
• Beauty industry events
• Cross-media advertising
• Beauty yearbook directory

Headquarters

HQ city

Ettlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Subscription-based revenue from BEAUTY FORUM, MEDICAL, and BUSINESS print and digital magazines. Premium Abo includes print and digital plus exclusive Beauty-Box. Subscriptions automatically renew annually unless cancelled 3 months before end of term.
2. Advertising & Sponsorships: Cross-medial advertising solutions including print ads, online banners, newsletter placements, social media, and special themed advertising sections (Product News, Education Highlights, Depot Check, Trends, Cold Season Beauty, Medical Beauty).
3. Event Tickets & Exhibitor Fees: Revenue from BEAUTY FORUM Days regional events, BEAUTY FORUM Festival, and BEAUTY FORUM Stars Award ceremony. Ticket sales for professional trade visitors and exhibition space for brands.
4. Jahrbuch Advertising: Annual BEAUTY FORUM Jahrbuch (yearbook) featuring brand and product pages. Pricing from 4,500 EUR (2/1 page) to 8,000 EUR (4/1 page, double spread) for advertising space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beauty Forum publishes B2B trade magazines (BEAUTY FORUM, MEDICAL) and industry directories for the professional beauty market in German-speaking countries, and monetizes its audience via subscriptions, cross-media advertising, and event/exhibitor fees. It also operates an annual yearbook, a mobile app, a podcast, a newsletter, an e-paper, and trade events such as BEAUTY FORUM Days, BEAUTY FORUM Festival, Stars Award, and Podologie-Kongress Leipzig.

Product overview

BEAUTY FORUM is a comprehensive professional beauty industry media platform in German-speaking regions, consisting of multiple branded publications and digital products. The core offering includes the BEAUTY FORUM Magazin (leading beauty trade magazine) and MEDICAL magazine (medical beauty and holistic skin health), both available as print subscriptions and digital editions through the online shop. The platform is complemented by the BEAUTY FORUM Jahrbuch (annual industry yearbook), the BEAUTY FORUM App (mobile application), a Podcast series, and a Newsletter. The event portfolio features the BEAUTY FORUM Days (regional events), the BEAUTY FORUM Festival (flagship event combining professional and consumer areas), the BEAUTY FORUM Stars Award (annual product award), the Gloria Award (German cosmetics prize), and the Podologie-Kongress Leipzig (podology congress). Comprehensive advertising solutions are offered across print magazines, the yearbook, digital channels, social media, and cross-media packages including themed special sections like Product Neuheiten, Education Highlights, Depot Check, Trends, Cold Season Beauty, and Medical Beauty.

Differentiator

Problem solved

Functional benefit

Brands

• MEDICAL: Professional beauty and medical cosmetics magazine covering aesthetic dermatology, cosmetic treatments, and holistic skin health
• COSSMA
• BEAUTY FORUM Festival
• BEAUTY FORUM Days
• Gloria Award - Deutscher Kosmetikpreis
• BEAUTY FORUM Jahrbuch
• Podologie-Kongress Leipzig
• Guide by Beauty Forum
• BEAUTY FORUM Podcast

Products and services

• BEAUTY FORUM Magazin

Quantifiable outcome

• BEAUTY FORUM magazine reaches beauty professionals and enthusiasts with average age 51, household net income >5,000€, 76% homeowners, 89% self-employed
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• Cosmoprof NetworkmoderateStrategic or Co-development PartnerBEAUTY FORUM is part of the Cosmoprof Network, connecting with international beauty industry events and platforms under the Cosmoprof umbrella brand.
• Health and Beauty GroupcoreOthersHealth and Beauty Germany GmbH is part of the international Health and Beauty Group, which includes BEAUTY FORUM Events, BEAUTY FORUM magazine, MEDICAL magazine, and COSSMA publication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Beautyworld: Beautyworld is a major B2B beauty trade fair serving the Middle East market. It is a regional peer with comparable exhibitor and visitor economics to BEAUTY FORUM's regional Days events but serves a different geography.

Others

• Rodial Publishing Group: Rodial Media publishes niche consumer and trade beauty titles in the UK including Professional Hairdresser and Beauty magazines. It is adjacent as a specialized beauty trade publisher but serves primarily UK markets rather than competing directly with BEAUTY FORUM in DACH.

Direct peers

• Global Cosmetic Industry: Global Cosmetic Industry (GCI Magazine / Allured) is a long-established English-language B2B beauty trade publication serving brand marketers and formulators. It is comparable in business model (trade magazine + digital + events) though focused on the North American market.
• Happi Magazine: Happi is a US-based B2B trade publication covering household and personal care products, including professional beauty. It targets brand R&D, marketing, and procurement decision-makers — a closely adjacent audience to BEAUTY FORUM's professional beauty readership.
• Cosmetics Business: Cosmetics Business is a UK-headquartered B2B media brand covering the global cosmetics and personal care industry across digital, print, and events. It competes for the same beauty brand advertising budgets and professional audience that BEAUTY FORUM monetizes in DACH.
• Professional Beauty: Professional Beauty is a B2B trade publication serving beauty salon owners, therapists, and educators across the UK and Australia. It is directly comparable in audience (professional beauty practitioners) and business model (print + digital + events + awards).
• COSSMA: COSSMA is a German-language B2B trade magazine for the professional cosmetics industry and operates as a sister publication of BEAUTY FORUM under the same Health and Beauty Germany GmbH parent. It targets overlapping professional beauty audiences with similar editorial coverage.

Broad incumbents

• Cosmoprof Worldwide Bologna: Cosmoprof Worldwide Bologna is the world's largest B2B beauty trade event and parent of the Cosmoprof Network that BEAUTY FORUM belongs to. It is a broad incumbent in the beauty event space, overlapping with BEAUTY FORUM's Days, Festival, and Stars Award event business.

Emerging players

• Beauty Independent: Beauty Independent is a US digital-first B2B beauty media outlet covering indie brands, retail, and industry trends. It represents the digital-native competitive threat to traditional trade publishers like BEAUTY FORUM, with similar advertising-supported business model.
• BeautyMatter: BeautyMatter is a digital B2B beauty media brand covering brands, retailers, suppliers, and investors globally. It overlaps with BEAUTY FORUM's audience of beauty industry professionals but competes primarily through digital channels rather than print or live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beautyforum
• LinkedInlinkedin.com/company/health-and-beauty-germany-gmbh
• Instagraminstagram.com/beauty_forum_de
• Xx.com/beautyforum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Forum