Mpg & E Handel Und Service

What Mpg & E Handel Und Service does

MPG&E Handel und Service GmbH is a German B2B specialty distributor of contact lenses, care products, and myopia management solutions, founded in July 2000 and headquartered in Bordesholm, Schleswig-Holstein. The company serves eye care professionals — opticians (Augenoptiker) and ophthalmologists (Augenärzte) — across Germany exclusively, and operates as the lead entity in a four-company group that includes MPG&E Pflegemittel GmbH, MPG&E Vertriebs GmbH, DiLog GmbH und Co. KG, and PITSol Pietzner IT Solution GmbH. Its product portfolio combines proprietary lenses — DreamLens orthokeratology lenses (including DreamLens my M), the ECCO family of soft contact lenses (ECCO easy, ECCO silicone comfort, ECCO royal, ECCO soft my M), the custom natural fit lens, COMPACT perfect bifocals, Chromagen color-vision lenses, and Dream-Sport-Lens — with proprietary and distributed care solutions including Sodyal BioMoist Plus and BioComfort Plus, Alvera, Perfect Aqua Plus, and the exclusively distributed SODYAL palette from Omisan farmaceutici.

The company monetizes through wholesale distribution of lenses and care products to qualified eye care professionals who fit and prescribe contact lenses to end consumers; pricing is not publicly disclosed and is set within the B2B channel under multi-year contractual arrangements. Its go-to-market combines a regional field-sales organization (multiple named Gebietsverkaufsleiter covering territories such as Berlin, Rheinland-Pfalz/Südhessen, and Saarland), a professional online shop (onlineshop.mpge.de), industry trade-show presence (notably opti and the Dreamday Symposium on orthokeratology), and value-added professional services including fitting consultation, seminars, and POS marketing support. Andreas Hess has served as Managing Director since September 1, 2024, following eight years under Fabian Hasert. MPG&E has no external investor or private-equity ownership evidenced and continues to operate as a privately held GmbH.

Name

Mpg & E Handel Und Service

Legal name

MPG&E Handel und Service GmbH

Website

https://mpge.de

Company type

Private

Founded year

2000

Operating status

Operating

Short description

MPG&E is a German B2B specialty distributor of contact lenses, care products, and myopia management solutions, serving opticians and ophthalmologists across Germany through proprietary brands like DreamLens and ECCO plus distributed lines like SODYAL.

Ownership category

akta.pro rank

Product category

Contact Lens Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (423460), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Contact lens distribution
• Contact lens care products
• Orthokeratology lenses
• Myopia management solutions
• Eye care professional supplies

Headquarters

HQ city

Bordesholm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contact Lens Sales (B2B): Wholesale distribution of contact lenses to eye care professionals (opticians and ophthalmologists) across Germany. Products include soft lenses, rigid gas permeable lenses, orthokeratological lenses, and specialty medical lenses.
2. Contact Lens Care Products: Distribution of lens care solutions including Sodyal, BioMoist Plus, BioComfort Plus, Alvera, Perfect Aqua Plus, and other cleaning and disinfecting products for contact lens wearers.
3. Specialty Contact Lens Distribution: Distribution of specialized products including orthokeratological lenses (DreamLens), myopia management solutions (my M), and medical contact lenses for conditions like keratoconus.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MPG&E Handel und Service GmbH is a German B2B wholesale distributor of contact lenses and contact lens care products, supplying eye care professionals (opticians and ophthalmologists) across Germany with a comprehensive portfolio from leading manufacturers. The offering spans proprietary DreamLens orthokeratology lenses, the ECCO family of soft contact lenses (including myopia management lenses), specialty medical lenses, color vision lenses, sports lenses, and care solutions (Sodyal BioMoist Plus, BioComfort Plus, Perfect Aqua Plus, Alvera).

Product overview

MPG&E is a B2B contact lens specialist offering a comprehensive portfolio of proprietary contact lenses, care products, and myopia management solutions for eye care professionals across Germany. The product range centers on DreamLens (orthokeratological night lenses) and ECCO soft my M for myopia management, complemented by the ECCO family of soft contact lenses (ECCO easy, ECCO silicone comfort, ECCO royal) and specialty lenses (Chromagen for color blindness, natural fit custom lenses, COMPACT perfect bifocal lenses). Care products include Sodyal BioMoist Plus and Sodyal BioComfort Plus combination solutions, as well as Alvera and Perfect Aqua Plus. Through distribution partnerships, MPG&E also offers SODYAL products from Omisan and Cantor & Nissel special lenses. The company provides my M as a myopia management concept combining Ortho-K technology with expert support services.

Differentiator

Problem solved

Functional benefit

Brands

• DreamLens: Orthokeratological contact lens that corrects vision during sleep, allowing clear sight without glasses or contacts during the day.
• ECCO soft my M
• SODYAL
• my M

Products and services

• DreamLens Proprietary orthokeratology (OK) contact lens for overnight vision correction, enabling wearers to see clearly during the day without glasses or contact lenses; sold wholesale to opticians and ophthalmologists in Germany.
• DreamLens my M Myopia management variant of the DreamLens orthokeratology lens, designed to slow the progression of myopia in children through overnight corneal reshaping; sold wholesale to eye care professionals.
• ECCO soft my M (BYO Premium MC) Soft contact lens designed for myopia management in children, offered by MPG&E as part of its myopia management portfolio to eye care professionals in Germany.
• ECCO easy Monthly exchange soft contact lens from the ECCO product family, distributed wholesale to eye care professionals across Germany.
• ECCO silicone comfort Silicone hydrogel soft contact lens from the ECCO family, distributed wholesale to eye care professionals across Germany.
• ECCO royal Bifocal soft contact lens from the ECCO family, distributed wholesale to eye care professionals across Germany.
• natural fit Custom-made soft contact lens from the ECCO family, individually tailored to the wearer's eye; distributed wholesale to eye care professionals across Germany.
• COMPACT perfect Bifocal aspherical lens from MPG&E's product portfolio, distributed wholesale to eye care professionals across Germany.
• Chromagen Specialty color-filter contact lens for red-green color vision deficiencies, distributed wholesale to eye care professionals for fitting patients with color blindness.
• Dream-Sport-Lens Specialized sports contact lens, distributed wholesale to eye care professionals for active wearers requiring stable vision during sports.
• Sodyal BioMoist Plus Contact lens care solution featuring a triple wetting system (Hyaluron-HPMC-PVP) for cleaning, disinfecting, and storing soft contact lenses; distributed wholesale to eye care professionals.
• Sodyal BioComfort Plus Contact lens care solution featuring a triple wetting system (Hyaluron-HPMC-PVP) for cleaning, disinfecting, and storing soft contact lenses; distributed wholesale to eye care professionals.
• Perfect Aqua Plus Contact lens care solution distributed by MPG&E to eye care professionals across Germany.
• Alvera Contact lens care solution distributed by MPG&E to eye care professionals across Germany.
• Sodyal Product Palette (Omisan) Distributed product line from Omisan including the Sodyal care solution family, marketed and distributed by MPG&E in Germany to eye care professionals.
• Cantor & Nissel Special Contact Lenses Specialty medical contact lenses from UK manufacturer Cantor & Nissel, distributed by MPG&E in Germany to eye care professionals for complex clinical fittings.
• Lensio Mini contact lens studio concept (POS marketing solution) offered by MPG&E to help eye care practices establish or expand their contact lens business.
• my M (myopia management program) Myopia management program from MPG&E offering eye care professionals a structured concept, products (DreamLens my M, ECCO soft my M), and support to treat children with progressive myopia.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Omisan farmaceuticicoreChannel Partner/ Reseller/ Distributor · 23 May 2025Intensified long-standing partnership. MPG&E assumed exclusive distribution of the entire SODYAL product palette in Germany, expanding the portfolio with leading premium products in eye health.
• Initiative Tomorrow VisionminorStrategic or Co-development Partner · 31 January 2025MPG&E is an active partner in the Tomorrow Vision initiative, one of nine renowned companies in the contact lens industry.
• Cantor & Nissel LimitedminorChannel Partner/ Reseller/ Distributor · 28 February 2019UK-based specialty contact lens manufacturer. MPG&E serves as distribution partner for Cantor & Nissel products in Germany.
• Procornea Nederland B.V.coreTechnology or Integration · 1 September 2018ECCO soft my M myopia management contact lens is manufactured by Procornea Nederland B.V. 'BYO Premium MC' is a registered trademark of Procornea Nederland B.V.
• Safilens / OpenVistaminorChannel Partner/ Reseller/ Distributor · 27 June 2017Italian contact lens manufacturer. MPG&E assumed exclusive nationwide distribution for innovative premium contact lenses and care products from OpenVista/Safilens.
• mark'ennovyminorChannel Partner/ Reseller/ Distributor · 1 June 2016Spanish contact lens manufacturer. MPG&E had an intensified cooperation with mark'ennovy. Note: The distribution cooperation ended in 2015.
• AvizorminorChannel Partner/ Reseller/ Distributor · 23 January 2009Avizor contact lens care product program distribution partnership. MPG&E assumed distribution of the comprehensive Avizor care product program on the German market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bausch + Lomb: Global ophthalmic company with one of the largest contact lens portfolios including Biotrue and Bausch + Lomb ULTRA, plus contact lens care solutions. A broad incumbent whose product categories overlap with MPG&E's distributed brands.
• Alcon: Global leader in eye care with DAILIES, Air Optix, and PRECISION1 contact lens brands plus lens care (Opti-Free). A broad incumbent whose full portfolio sits in direct competition with MPG&E's distributed soft lens and care solution brands.
• CooperVision: Global contact lens manufacturer and distributor with broad portfolio including specialty and myopia management lenses (MiSight). Competes with MPG&E's offerings but at much larger scale and through multiple channels including direct-to-EYECP.
• Johnson & Johnson Vision: Manufacturer of ACUVUE contact lenses, including ACUVUE Abiliti 1-Day for myopia management. A broad incumbent with global scale and direct relationships with European eye care professionals that compete with MPG&E's specialty offerings.

Others

• Procornea Nederland B.V. Netherlands-based specialty contact lens manufacturer whose ECCO soft my M (BYO Premium MC) is a key MPG&E distributed myopia management product. Supplier relationship rather than competitor, but represents a strategic dependency for MPG&E's pediatric myopia franchise.

Direct peers

• Hecht Contactlinsen GmbH: German specialty contact lens company offering fitting consultation, ortho-K, and medical contact lenses to eye care professionals. Direct peer in the German specialty CL distribution market with similar B2B GTM through opticians and ophthalmologists.
• Wöhlk Contactlinsen GmbH: German specialty contact lens manufacturer and B2B distributor with a strong focus on orthokeratology, custom RGP lenses, and myopia management. Closest comparable German-headquartered competitor in the specialty contact lens distribution space to Augenoptiker and Augenärzte.
• Menicon Co., Ltd. Japanese pioneer in orthokeratology (Menicon Z Night) and a leading specialty contact lens manufacturer with European distribution. Closest direct comparable to MPG&E's DreamLens ortho-K franchise and myopia management positioning.
• mark'ennovy Personalized Care: Spanish specialty contact lens manufacturer focusing on custom-made lenses and myopia management. Previously a partner of MPG&E (partnership ended 2015), now a competing manufacturer whose lenses are sold through competing distributors in Germany.

Emerging players

• Safilens S.r.l. Italian contact lens manufacturer with OpenVista premium product line. Currently a distribution partner of MPG&E (since 2017) — illustrates MPG&E's role as a German channel but could evolve into a competing distribution model elsewhere in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mpg & E Handel Und Service