Genoa Medical Facilities

What Genoa Medical Facilities does

Genoa Medical Facilities is a nonprofit, integrated rural healthcare system headquartered in Genoa, Nebraska, founded in 1987 and operating with 51-100 employees. The organization functions as a Critical Access Hospital network anchored by Genoa Community Hospital, a 19-bed facility, and extends services through a co-located 39-bed long-term care nursing home (Genoa Long Term Care), an assisted living residence (Looking Glass Estates), Park Street Medical Clinic for primary and urgent care, and Loup Valley Physical Therapy operating at campuses in both Genoa and Fullerton. Its mission centers on delivering comprehensive healthcare access to the rural Genoa region and surrounding communities of Nebraska.

The clinical service portfolio spans emergency care, laboratory and radiology diagnostics, general surgery (via a partnership with Faith Regional Physician Services), swing bed and outpatient cardiac and pulmonary rehabilitation, speech-language pathology, and the Senior Life Solutions outpatient mental health program targeting adults aged 65 and older. Technology infrastructure is conventional: the organization uses the athenahealth patient portal for electronic medical record access, online bill pay, and patient-facing resources, with no proprietary platforms or AI-driven systems. Revenue is generated through patient services billed predominantly through Medicare, Medicaid, and private insurance, with specific pricing not publicly disclosed and a pay-as-you-go billing cadence.

The business model is characteristic of a community-based Critical Access Hospital system: reimbursement flows from government payors and insurance carriers, supplemented by a separately organized 501(c)(3) foundation (Genoa Medical Foundation) that accepts charitable donations, stock gifts, and bequests. The Critical Access Hospital designation provides cost-based Medicare reimbursement and regulatory protections specific to rural facilities. The go-to-market is entirely local — direct patient care, physician referrals, and community outreach via website and Facebook — with no national or international footprint. The Genoa Medical Foundation operates as a wholly owned nonprofit affiliated entity supporting charitable fundraising.

Name

Genoa Medical Facilities

Legal name

Genoa Medical Facilities

Website

https://www.genoamedical.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Genoa Medical Facilities is a nonprofit integrated rural healthcare system in Genoa, Nebraska, operating a 19-bed Critical Access Hospital alongside long-term care, assisted living, primary care, physical therapy, and geriatric mental health services for local Nebraska communities.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (62399), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Skilled Nursing Care Facilities (8051), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Nursing Homes (Non-SNF) (HLAFAFAC), Hospital-Operated Urgent Care Centers (HLAFADAC)

Keywords

• Rural healthcare services
• Critical access hospital
• Long-term care
• Assisted living facility
• Senior mental health

Headquarters

HQ city

Genoa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Healthcare services provided to patients including hospital care, long-term care, assisted living, rehabilitation, and outpatient services. Revenue generated through patient services, insurance reimbursements, and government healthcare programs.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Genoa Medical Facilities operates an integrated rural healthcare campus in Genoa, Nebraska, anchored by a 19-bed Critical Access Hospital (Genoa Community Hospital) and extending to a 39-bed long-term care nursing home, an assisted living facility (Looking Glass Estates), and an outpatient primary and urgent care medical clinic (Park Street Medical Clinic). The organization delivers acute and emergency care, surgery, diagnostic lab and radiology, swing bed and cardiac/pulmonary rehabilitation, physical therapy at two campuses, speech-language pathology, and the Senior Life Solutions outpatient mental health program for older adults.

Product overview

Genoa Medical Facilities is a rural healthcare system offering a unified portfolio of integrated services through its 19-bed Critical Access Hospital (Genoa Community Hospital) as the central hub. The system includes Long-Term Care (39-bed nursing home), Looking Glass Estates Assisted Living, and Park Street Medical Clinic, all co-located for convenience. Core clinical services encompass Emergency Services, Lab, Radiology, Surgery (colonoscopies, endoscopies), Rehabilitation Services (including Cardiac and Pulmonary Rehabilitation), Speech Therapy, and Physical Therapy at two campuses. The Senior Life Solutions program provides specialized mental health care for adults 65+. Additional patient resources include a Healthcare Research Center, Online Bill Pay, and Patient Portal. The Genoa Medical Foundation supports the organization as a nonprofit 501(c)(3).

Differentiator

Problem solved

Functional benefit

Products and services

• Genoa Community Hospital (Critical Access Hospital) Critical Access Hospital offering specialized and personal care to patients with a favorable nurse-to-patient ratio; serves as the central hub of the integrated Genoa, Nebraska campus.
• Long-Term Care 39-bed nursing home connected to Genoa Community Hospital, providing long-term nursing care with convenient access to lab and ancillary hospital services.
• Looking Glass Estates (Assisted Living) Assisted living facility at 424 Looking Glass Lane, Genoa, NE for residents who need some assistance with medication, cooking, cleaning, and daily living activities.
• Park Street Medical Clinic Outpatient primary and urgent care medical clinic at 505 South Park Street, Genoa, NE providing routine visits, illness treatment, and urgent care services.
• Emergency Services Emergency room services at Genoa Community Hospital for urgent medical situations requiring immediate care.
• Laboratory Services Laboratory services for diagnostic testing, accessible to inpatients at Genoa Community Hospital and to Long-Term Care residents through the connected nursing home.
• Radiology Services Radiology imaging services for diagnostic purposes at the Genoa campus.
• Surgery General surgical procedures including colonoscopies, endoscopies, and minor surgical procedures performed on-site by a visiting general surgeon using state-of-the-art endoscopy equipment.
• Physical Therapy (Loup Valley Physical Therapy) Outpatient physical therapy services delivered at the Genoa Campus and at the Fullerton Campus (308 Broadway Street, Fullerton, NE) under the Loup Valley Physical Therapy brand.
• Rehabilitation Services Swing Bed rehabilitation and outpatient Cardiac and Pulmonary Rehabilitation staffed by a qualified Registered Nurse and Physician.
• Speech Therapy Speech-language pathology services for patients of all ages experiencing difficulty with speech, language, swallowing, or cognition due to acquired brain injuries (stroke, TBI) or neurological diseases (ALS, Parkinson's, Alzheimer's, MS).
• Senior Life Solutions Outpatient mental health program for older adults (typically age 65+) experiencing depression, anxiety, or other age-related mental health challenges, including confidential assessment, individual therapy, group therapy, family therapy, medication education and management, and after-care planning; over 90% of participants report significant symptom improvement.

Quantifiable outcome

• Over 90% of Senior Life Solutions program participants report significant improvement in symptoms
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faith Regional Physician ServicescoreStrategic or Co-development PartnerDr. Nicholas Boyle, MD from Faith Regional Physician Services-General Surgery provides general surgical procedures at Genoa Medical Facilities on the third Wednesday of every month, including colonoscopies, endoscopies, and minor surgical procedures. This partnership brings specialized surgical services to the rural community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Faith Regional Health Services: Regional health system in Norfolk, Nebraska that is already a strategic partner to Genoa Medical Facilities (Dr. Nicholas Boyle provides general surgery on-site monthly). Comparable as a Nebraska-based rural/regional provider with a similar mix of inpatient, outpatient, and specialty services anchored around a community hospital.
• Avera Health: Large regional health system serving rural communities across South Dakota, Minnesota, Iowa, Nebraska, and North Dakota. Operates a network of Critical Access Hospitals with integrated clinic, long-term care, and assisted living services closely analogous to Genoa's model, though at much greater scale.
• CHI Health St. Francis: Grand Island, Nebraska-based community hospital within the CHI Health/CommonSpirit system. Comparable as a mid-Nebraska acute care provider with similar service breadth; larger scale and broader geographic reach than Genoa.

Direct peers

• Columbus Community Hospital (Nebraska): Mid-sized community hospital in Columbus, Nebraska providing acute care, outpatient services, long-term care, and clinic services to a similar rural/small-city catchment. Closely comparable in service mix and Nebraska rural market context.
• Lexington Regional Health Center: Critical Access Hospital in Lexington, Nebraska serving a rural central-Nebraska community with a comparable portfolio of acute, emergency, outpatient, and ancillary services. Comparable scale and rural Nebraska operating context.
• Beatrice Community Hospital: Community hospital in Beatrice, Nebraska delivering acute care, emergency, outpatient, surgical, and rehabilitation services to a similar rural service area. Comparable service mix and rural Nebraska operating context.
• Howard County Medical Center: Critical Access Hospital in St. Paul, Nebraska offering acute, emergency, long-term care, and clinic services to a small rural community. Closely comparable in scale, CAH designation, and integrated rural service model.

Regional players

• Great Plains Health: North Platte, Nebraska-based regional health system with comparable acute, outpatient, and ancillary services serving a rural western-Nebraska catchment. Similar mission and patient population, but operating at a larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GenoaMedical
• LinkedInlinkedin.com/company/genoa-medical-facilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genoa Medical Facilities