Latina

What Latina does

Latina (legal entity: Compañía Latinoamericana de Radio Difusión S.A.) is a privately held Peruvian television broadcaster founded in 1983 and headquartered in the Jesús María district of Lima, Peru. It operates multiple linear broadcast signals — Latina (principal channel), Latina Noticias (news), Latina Clásicos (archival content), and Latina Podcast (audio) — and a digital streaming extension through the rudo.video platform, providing live TV and on-demand video (VOD) to general Peruvian audiences across entertainment, news, sports, documentaries, and podcasts.

Its content portfolio spans produced novelas (Valentina Valiente, La propuesta), international format adaptations (Me Caigo De Risa, El Gran Chef Famosos, Yo Soy), news and investigative programs (Punto Final, Reporte Semanal, Sin Medias Tintas), sports rights including Peruvian volleyball leagues and the 2025 Women's Club World Championship, original documentary series on Peru's glaciers, forests, and cultural heritage, and a podcast catalog (Habla Serio, Alerta Latina, Código Misterio, Leamos). The company also operates Tienda Latina, an online branded merchandise store extending the brand into direct-to-consumer retail.

The business model is advertising-supported linear and on-demand broadcasting for a horizontal Peruvian audience segment; no consumer subscription pricing or enterprise contracts are disclosed. Distribution combines traditional linear TV broadcast with self-serve digital streaming on rudo.video, and the company holds a registered LATINA® trademark for the brand and online portal. The company is private with no disclosed parent, no funding rounds, no M&A activity, and roughly 501–1,000 employees.

Name

Latina

Legal name

Compañía Latinoamericana de Radio Difusión S.A.

Website

https://latina.pe

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Latina is a privately held Peruvian television broadcaster operating multiple linear channels (Latina, Latina Noticias, Latina Clásicos, Latina Podcast), the rudo.video digital streaming platform, and a branded merchandise store, serving general Peruvian audiences with entertainment, news, sports, documentaries, and podcasts.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

Keywords

• Peruvian television broadcasting
• Free-to-air TV network
• Video on demand streaming
• News and entertainment programming
• Spanish-language broadcast content

Headquarters

HQ city

Jesús María

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Broadcasting: Linear television broadcasting across multiple channels including Latina, Latina Noticias, Latina Clásicos, and Latina Podcast. The channel generates revenue through advertising during programming.

Distribution channels2 records

Marketing channels2 records

Core offering

Latina is a Peruvian television broadcaster that operates multiple linear TV channels (Latina, Latina Noticias, Latina Clásicos, and Latina Podcast) delivering entertainment, news, sports, and documentary content to Spanish-speaking audiences in Peru. Its core offering includes live TV broadcast signals, a video-on-demand (VOD) streaming service via the rudo.video platform, and an online branded merchandise store (Tienda Latina), all monetized primarily through advertising.

Product overview

Latina is a Peruvian television broadcasting company offering a multi-channel TV platform with four main channels (Latina principal, Latina Noticias, Latina Clásicos, and Latina Podcast), a VOD streaming service, and an online store. The content portfolio spans entertainment programs (telenovelas, comedy shows, musical competitions, cooking shows), news programming, sports coverage (volleyball leagues, South American championships, club world championships), documentaries on environmental and cultural topics, and classic archival content. The platform provides live TV streaming and on-demand access to full episodes, match highlights, rankings, and exclusive footage.

Differentiator

Problem solved

Functional benefit

Brands

• Latina Noticias: News channel
• Latina Deportes
• Latina Clásicos
• Latina Podcast

Products and services

• Latina (TV Principal) Main free-to-air television channel broadcasting entertainment, news, sports, and documentary content to Peruvian households.
• Latina Noticias Dedicated news channel offering current affairs, political coverage, and breaking news reporting for Peruvian viewers, with a companion site at latinanoticias.pe covering Deportes as well.
• Latina Clásicos Classic programming channel featuring archival content and nostalgic programming from Latina's broadcast history.
• Latina Podcast Podcast channel featuring audio content including Habla Serio, Alerta Latina, Código Misterio, Leamos, and El espejo.
• VOD (Video on Demand) On-demand video streaming service accessible via the rudo.video platform, allowing users to watch full episodes of programs on demand.
• Tienda Latina Online merchandise store selling Latina-branded products to consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TelevisaUnivision: Largest Spanish-language media company globally, operating broadcast networks (Univision, Canal 5), content production, and streaming (ViX). Comparable Spanish-language broadcast and content model, though vastly larger scale and primarily serving US Hispanic and Mexico.
• Globo (TV Globo): Brazil's dominant broadcast TV network and content producer. Comparable as a Spanish/Portuguese-language broadcast network with extensive entertainment and news IP, although at vastly larger scale and operating in Brazil.

Emerging players

• Win Sports: Colombian sports TV network with subscription and advertising revenue around football rights. Comparable to Latina's sports-heavy programming strategy (Liga Peruana de V\u00f3ley, Sudamericano de V\u00f3ley), though focused on football rather than volleyball and operating in Colombia.

Direct peers

• Andina de Televisi\u00f3n (ATV): Peruvian broadcast TV network with national reach, offering news and entertainment programming. Direct competitor in Lima and nationwide Peruvian TV ratings and ad market.
• Willax: Peruvian broadcast television channel focused on news and current affairs with growing entertainment programming. Direct competitor for Peruvian audiences and political/news ad inventory.
• Panamericana Televisi\u00f3n: Major Peruvian free-to-air television broadcaster with news, entertainment, and sports programming. Competes directly with Latina for national audience ratings and advertising revenue in Peru.
• RPP TV: Peruvian TV channel tied to the RPP radio/Grupo RPP media group, broadcasting news and entertainment. Competes with Latina Noticias and main Latina signal for Peruvian news audiences.
• Am\u00e9rica Televisi\u00f3n: Peruvian broadcast television network operating in the same Lima market with comparable free-to-air linear TV, news, entertainment, and sports coverage. Direct head-to-head competitor for audience share and Peruvian advertising budgets.

Regional players

• Caracol Televisi\u00f3n: Colombian free-to-air broadcast network producing telenovelas, news, and entertainment. Comparable as a Spanish-language LATAM broadcaster with similar genre mix, but operating in Colombia.
• Canal 13 (Chile): Chilean free-to-air broadcast television network with news, entertainment, and sports. Operates in a different country but with a similar linear broadcast model and content mix comparable to Latina's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Latina_pe
• Facebookfacebook.com/Latina.pe
• LinkedInlinkedin.com/company/latina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latina