John Hilinski

What John Hilinski does

John Hilinski M.D. is a solo, surgeon-owned facial plastic and reconstructive surgery practice based at 11199 Sorrento Valley Road, Suite 202, San Diego, California. The practice is operated by Dr. John M. Hilinski, a Harvard Medical School–educated, dual board-certified facial plastic surgeon who completed his residency at UCSD Medical Center and a fellowship sponsored by the American Academy of Facial Plastic and Reconstructive Surgery. It serves individual consumer patients seeking cosmetic and reconstructive procedures of the face and neck, with rhinoplasty (including revision, preservation, ethnic, piezo, and rib-graft variants) as the core offering, complemented by otoplasty, facelift, neck lift, eyelid surgery, brow lift, chin augmentation, facial reconstruction, and hair transplant services. A second service line operates as a medspa offering Botox, Dysport, Jeuveau, injectable fillers, laser and RF microneedling treatments, CoolSculpting, chemical peels, and regenerative therapies, staffed in part by Aesthetic Nurse Danielle Feigenbaum.

The business model combines one-time surgical revenue with recurring non-surgical treatment revenue and retail skincare product sales through Revision Skincare. Pricing is quote-based rather than published, with financing offered via third-party providers and loyalty incentives delivered through Alle, Aspire Galderma Rewards, and Evolus Rewards programs. Patient acquisition is content-driven: an extensive Rhinoplasty Tutorial and 200+ before-and-after case gallery function as SEO assets, supplemented by virtual online consultations and travel-planning content for out-of-town patients, plus self-serve online booking for medspa appointments. The practice is privately held with no disclosed outside investment and operates a related charitable initiative, the Hilinski Foundation for Surgery.

The practice contains no proprietary technology platform; treatments rely on standard surgical and aesthetic devices (e.g., Piezo, Pixel 8 RF, Profound RF, CoolSculpting, erbium laser). Its competitive position is anchored in surgeon credentials, a deep educational content footprint, and procedure breadth rather than in technology or scale advantages.

Name

John Hilinski

Legal name

John Hilinski, M.D.

Website

https://drhilinski.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

John Hilinski M.D. is a solo, surgeon-owned facial plastic and reconstructive surgery practice in San Diego offering rhinoplasty, facelift, otoplasty, and medspa treatments (Botox, fillers, lasers, RF, CoolSculpting) to individual consumer patients, supported by virtual consultations for out-of-town patients.

Ownership category

akta.pro rank

Product category

Facial Plastic Surgery

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Facial plastic surgery
• Rhinoplasty procedures
• Cosmetic surgery services
• Medspa treatments
• Facial rejuvenation services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including rhinoplasty, revision rhinoplasty, facelift, otoplasty, eyelid surgery, and other facial plastic surgeries. Revenue generated per procedure with pricing based on complexity.
2. Non-Surgical Medspa Treatments: Injectable treatments (Botox, Dysport, fillers), laser treatments, skin rejuvenation, and body contouring procedures. Provides recurring revenue through repeat treatments and maintenance protocols.
3. Skincare Products: Sale of Revision Skincare Products and other medical-grade skincare products to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

John Hilinski M.D. is a solo facial plastic surgery practice in San Diego offering surgical procedures (rhinoplasty, revision rhinoplasty, facelift, otoplasty, eyelid surgery, facial reconstruction) and non-surgical medspa treatments (Botox, dermal fillers, laser treatments, RF microneedling, CoolSculpting, chemical peels). The practice is operated by Dr. John M. Hilinski, a Harvard-trained, dual board-certified facial plastic surgeon, supported by an aesthetic nurse specializing in non-surgical treatments.

Product overview

John Hilinski MD operates as a facial plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice is organized around two main service lines: surgical procedures (including rhinoplasty, otoplasty, facelifts, eyelid surgery, and facial reconstruction) and medspa/non-surgical treatments (including Botox, dermal fillers, laser treatments, and body contouring). The practice is distinguished by its Rhinoplasty Tutorial, an extensive educational resource developed by Dr. Hilinski to guide patients through understanding various rhinoplasty techniques. The surgical offerings range from primary cosmetic procedures like rhinoplasty and facelifts to specialized procedures including ethnic rhinoplasty, revision rhinoplasty, and ear reconstruction. The medspa services include injectables (Botox, Dysport, Jeuveau, fillers), laser treatments, RF microneedling, CoolSculpting, and skin rejuvenation treatments. Dr. Hilinski is joined by Aesthetic Nurse Danielle Feigenbaum who specializes in non-surgical treatments. The practice serves the San Diego area and out-of-town patients.

Differentiator

Problem solved

Functional benefit

Brands

• Hilinski Foundation for Surgery: A charitable foundation associated with the practice for supporting surgery access.

Products and services

• Rhinoplasty Surgery Nose reshaping surgery covering primary cosmetic rhinoplasty, revision rhinoplasty for failed prior surgeries, preservation rhinoplasty, piezo/ultrasonic rhinoplasty, rib cartilage grafting, ethnic rhinoplasty for diverse patient populations, and teen rhinoplasty. Addresses cosmetic concerns, breathing issues, trauma, and prior failed surgery.
• Otoplasty and Ear Surgery Ear reshaping and reconstructive surgery including otoplasty (ear pinning), preservation otoplasty, reverse otoplasty to revise prior ear surgery, scarless incisionless otoplasty, macrotia ear reduction, earlobe repair, gauge earlobe repair, and correction of congenital ear deformities.
• Facelift and Facial Rejuvenation Surgery Facial rejuvenation surgery including traditional lower face and upper neck lift, mini facelift, mid facelift, neck lift, neck liposuction, brow lift, chin augmentation with implants, buccal fat removal, facial liposuction, fat transfer, and upper lip lift.
• Eyelid and Brow Surgery Upper and lower eyelid lift (blepharoplasty), Asian eyelid surgery, brow lift, upper eyelid ptosis repair, and correction of excess eyelid skin that may affect vision.
• Lip Surgery Surgical lip procedures including upper lip lift, lip reduction, lower lip advancement, lip reconstruction, and surgical lip enhancement.
• Facial Reconstruction Surgery Reconstructive surgery for facial trauma, congenital deformities, scar revision, skin cancer reconstruction following MOHS surgery, and mole removal.
• Hair Transplant FUE (Follicular Unit Extraction) hair transplant procedure to restore hair growth in areas of hair loss.
• Neuromodulator Injectable Treatments Botox, Dysport, and Jeuveau neuromodulator injections for wrinkle reduction, including Baby Botox, Botox for Bunny Lines, and Botox Lip Flip procedures.
• Injectable Filler Treatments Dermal filler injections including Bellafill, Radiesse (face, chin, hands), Sculptra, Restylane, Juvederm, Renuva, and liquid rhinoplasty for facial volume restoration and enhancement.
• Laser Skin Treatments Laser services including Erbium Laser Peel, Laser Hair Removal, Laser Tattoo Removal, Pix:E, Skin Resurfacing, and Vein Treatment.
• CoolSculpting Body Contouring FDA-cleared CoolSculpting fat freezing treatment for non-surgical fat reduction in various body areas.
• Skin Rejuvenation Treatments Skin rejuvenation treatments including Pixel 8 RF Microneedling, Profound RF, VI Peel, PRF (Platelet-Rich Fibrin), Plated Exosomes by Rion, EZ Gel, Ariessence PDGF, and Nutrafol hair loss treatment.
• Revision Skincare Products Sale of Revision Skincare Products and other medical-grade skincare products to patients for at-home skin care maintenance.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights6 records

Direct peers

• Paul Nassif, MD Facial Plastic Surgery (Beverly Hills): Dr. Paul Nassif operates a Beverly Hills facial plastic surgery practice with a similar portfolio of rhinoplasty, revision rhinoplasty, and facial rejuvenation procedures, and serves an out-of-town patient base through brand-driven content marketing.
• Raj Kanodia, MD (Beverly Hills): Dr. Raj Kanodia is a celebrity rhinoplasty surgeon with a Beverly Hills practice; he overlaps directly with John Hilinski's core competency in cosmetic and ethnic rhinoplasty.
• Andrew Frankel, MD Facial Plastic Surgery (Beverly Hills / NY): Dr. Andrew Frankel is a board-certified facial plastic surgeon specializing in rhinoplasty and revision rhinoplasty, comparable in surgeon profile, training pedigree, and procedure mix to Dr. Hilinski.
• Babak Azizzadeh, MD Facial Plastic Surgery (Beverly Hills): Dr. Babak Azizzadeh runs a facial plastic and reconstructive surgery practice in Beverly Hills focused on rhinoplasty, facelift, and facial paralysis reconstruction, with similar emphasis on complex and revision cases.
• Clevens Face and Body Specialists (Melbourne, FL): Dr. Ross Clevens runs a facial plastic surgery practice offering rhinoplasty, facelift, eyelid surgery, and a medspa, with the same dual surgical-plus-non-surgical service model.
• The Naderi Center for Rhinoplasty & Cosmetic Surgery (VA / DC): Dr. Shervin Naderi runs a rhinoplasty- and facial-plastic-surgery-focused center with content-driven patient acquisition, closely paralleling Dr. Hilinski's rhinoplasty specialty and educational content approach.
• Quatela Center for Plastic Surgery (Rochester, NY): The Quatela Center is a multi-surgeon facial plastic surgery practice with an associated medspa and a strong physician-branded reputation, structurally similar to the John Hilinski model.

Regional players

• Sadeghi Plastic Surgery & Med Spa (San Diego): Dr. Munib Sadeghi operates Belladerma, a San Diego plastic surgery and medspa practice with comparable cosmetic and non-surgical offerings, competing for the same local patient population.
• Ranch & Coast Plastic Surgery (San Diego / Del Mar): Ranch & Coast is a San Diego-area plastic surgery practice offering facial rejuvenation, rhinoplasty, and injectables, occupying the same local market for cosmetic facial procedures.

Others

• Allergan Aesthetics (AbbVie) Medspa Channel Programs (Alle / Aspire): Allergan/AbbVie and Galderma/Evolus loyalty programs (Alle, Aspire Galderma Rewards, Evolus Rewards) sit inside John Hilinski's patient workflow, providing supplier financing, loyalty infrastructure, and co-marketing demand for the medspa stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/drhilinski
• Facebookfacebook.com/drhilinski
• LinkedInlinkedin.com/company/john-hilinski-m-d

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Hilinski