Hospitality Designs

What Hospitality Designs does

Hospitality Designs (legally Very Jazzroo Enterprises Incorporated) is a North American hotel furniture manufacturer and FF&E (Furniture, Fixtures & Equipment) supplier founded in 1993 and headquartered in Richmond, British Columbia. The company designs, engineers, and manufactures casegoods (headboards, nightstands, desks, TV chests, wardrobes, media consoles, luggage benches, vanity units, and mirrors) through in-house facilities in British Columbia, Canada and South Dakota, USA, with materials spanning pressed board, thermally fused laminate (TFL), and solid wood (birch, maple, oak plywood) construction. Its offering is organized around 19 casegoods collections and a bundled service stack including design and planning (with 3D rendering and franchise approval management), project management, in-house manufacturing, logistics and floor-by-floor delivery, and 0% interest financing up to $2.0 million for qualified buyers.

The company sells primarily to hotel owners, operators, franchisees, and the architects and interior designers who specify on their behalf, with approved-supplier status across the major North American franchise systems including Hilton, Marriott, Best Western, IHG, Choice, and Wyndham. Distribution is direct via enterprise field sales supported by account managers, supplemented by franchise endorsement channels and industry trade show presence (AAHOA, Best Western). Pricing is quote-based, with order minimums ($5,000), standard 50% deposit terms, and 30-business-day pre-shipment balance. All revenue is one-time project-based (casegoods sales), with the financing offering functioning as a complementary service rather than recurring revenue. The company is privately held, bootstrapped, and founder-controlled, with no disclosed institutional investment.

Name

Hospitality Designs

Legal name

Very Jazzroo Enterprises Incorporated

Website

https://hospitalitydesigns.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospitality Designs is a North American hotel furniture manufacturer and FF&E supplier, producing in-house casegoods in British Columbia and South Dakota. It serves hotel owners, franchisees, and designers as an approved supplier for Hilton, Marriott, Best Western, IHG, Choice, and Wyndham.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Casegoods Manufacturing and Sales: Direct sale of manufactured casegoods (headboards, nightstands, desks, TV chests, wardrobes, media consoles, luggage benches, vanity units, mirrors) to hotel owners and operators. Products sold as one-time purchases with 50% deposit upfront and balance due before shipment.
2. FF&E Financing Services: Offers 0% interest financing up to 36 months for hotel furniture packages valued up to $2.0 million, with $0 down and low introductory payment options. Provides financing as a complementary service offering.
3. Custom Furniture Design and Manufacturing: Custom hotel furniture design and manufacturing services for unique pieces, one-of-a-kind public area items, and bespoke guestroom furnishings tailored to specific brand requirements.
4. Franchise Approval Package Services: Manages the entire franchise submission package process on behalf of clients, working with hotel franchises to secure approval.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Hospitality Designs manufactures and supplies hotel casegoods (Furniture, Fixtures & Equipment), including headboards, nightstands, desks, TV chests, wardrobes, media consoles, luggage benches, and vanity units, organized into 19+ design collections. The company operates in-house casegoods manufacturing facilities in British Columbia, Canada and South Dakota, USA, and delivers end-to-end services including design and planning, 3D rendering, project management, logistics, and 0% interest financing up to $2.0 million for hotel FF&E projects.

Product overview

Hospitality Designs is a hotel furniture FF&E (Fixtures, Furniture, and Equipment) provider offering a comprehensive portfolio of casegoods collections and services. The company operates 19 distinct casegoods collections including Millennial, Sylvan, Centennial, Alpine, Dakota, Ellsworth, Rushmore, Keystone, Medora, Kits, Aspen, Cypress, Chelsea, Sutton, Sierra, Karri, Arbutus, and Streamline Units, each offering various furniture pieces such as headboards, nightstands, desks, TV chests, wardrobes, and benches. Beyond product collections, the company provides end-to-end services including Design and Planning (space planning, 3D rendering, franchise approval), Project Management, Casegoods Manufacturing (from facilities in British Columbia and South Dakota), Logistics and Shipping, and Financing options. The offering is a single integrated service rather than a modular platform, combining manufacturing capabilities with project coordination and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Hotel Furniture Bespoke casegoods and furniture pieces designed and manufactured to exact specifications for unique hotel interiors and public area needs.
• Design and Planning Services Pre-production design services including space planning, 3D rendering of finished products, and management of hotel franchise approval submission packages on behalf of clients.
• Project Management Services End-to-end project management of hotel FF&E projects, coordinating vendors, manufacturing, procurement, logistics, and shipping with dedicated account managers.
• Casegoods Manufacturing Services In-house manufacturing of hotel casegoods in North American facilities using pressed board, thermally fused laminate (TFL), and solid wood (birch, maple, oak plywood) construction.
• Logistics and Shipping Services Floor-by-floor delivery coordination directly to hotel properties across North America, synchronized with installation schedules, including detailed status reports and follow-up support.
• FF&E Financing Services 0% interest financing for up to 36 months and up to $2.0 million for hotel furniture packages, with $0 down and low introductory payment options.
• Millennial Collection Hotel casegoods collection featuring minimalist design elements with headboards, nightstands, desks, and accompanying guestroom furniture.
• Sylvan Collection Hotel casegoods collection of guestroom furniture.
• Centennial Collection (Best Western) Casegoods collection designed specifically to meet Best Western franchise brand standards for hotel guestroom furniture.
• Alpine Collection Hotel casegoods collection of guestroom furniture.
• Dakota Collection Hotel casegoods collection of guestroom furniture.
• Ellsworth Collection Hotel casegoods collection of guestroom furniture.
• Rushmore Collection Hotel casegoods collection of guestroom furniture.
• Keystone Collection Hotel casegoods collection of guestroom furniture.
• Medora Collection Hotel casegoods collection of guestroom furniture.
• Kits Collection Hotel casegoods collection of guestroom furniture.
• Aspen Collection Hotel casegoods collection of guestroom furniture.
• Cypress Collection Hotel casegoods collection of guestroom furniture.
• Chelsea Collection Hotel casegoods collection of guestroom furniture.
• Sutton Collection Hotel casegoods collection of guestroom furniture.
• Sierra Collection Hotel casegoods collection of guestroom furniture.
• Karri Collection Hotel casegoods collection of guestroom furniture.
• Arbutus Collection Hotel casegoods collection of guestroom furniture.
• Streamline Units Hotel casegoods line of guestroom furniture units.

Quantifiable outcome

• 5-year warranty on all casegoods (both TFL and wood products)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Best WesterncoreChannel Partner/ Reseller/ DistributorApproved/endorced supplier for Best Western franchise hotels. Hospitality Designs manufactures and supplies FF&E casegoods for Best Western properties across North America, including Centennial Collection designed for Best Western brand standards.
• Choice HotelscoreChannel Partner/ Reseller/ DistributorApproved supplier for Choice Hotels franchise properties including Ascend Collection and Comfort Inn brands.
• HiltoncoreChannel Partner/ Reseller/ DistributorApproved supplier for Hilton brands including Hampton by Hilton, Homewood Suites by Hilton, and Hilton branded properties. Products must meet Hilton's pre-approved vendor list requirements.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorApproved supplier for IHG franchise hotels including Holiday Inn Express & Suites and other IHG brand properties.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorApproved supplier for Marriott brands including Marriott Fairfield Inn & Suites, Delta Marriott, and other Marriott franchise properties.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorApproved supplier for Wyndham franchise hotel properties.
• AAHOA (Asian American Hotel Owners Association)minorStrategic or Co-development PartnerSilver Member for over 10 years. AAHOA has 18,000 members owning 20,000+ hotel properties. Company attends the Annual AAHOA Tradeshow and Conference, typically held in May.
• AHLA (American Hotel & Lodging Association)minorStrategic or Co-development PartnerAllied member of AHLA, which serves as the singular voice representing every segment of the hotel industry including major chains, independent hotels, management companies, REITs, bed and breakfasts, and industry partners.
• CHLA (California Hotel & Lodging Association)minorStrategic or Co-development PartnerVendor member of CHLA, recognized as one of the most influential state lodging associations in California. CHLA provides legislative advocacy, educational training, communication, and cost-saving programs.
• HAC (Hotel Association of Canada)minorStrategic or Co-development PartnerAffiliate member of HAC, the leading voice of the Canadian Hotel & Lodging industry bringing legislative solutions to industry challenges including fair rules for sharing economy, hotel labour shortage, and sustainability solutions.
• Amy Liao, Director of DesigncoreOthersAmy Liao serves as Director of Design and led the design of the Best Western tradeshow booth in Seattle, showcasing collaboration between design and manufacturing teams.
• LaSalle College VancouverminorStrategic or Co-development PartnerEducational partnership where Hospitality Designs team spoke with students about hospitality interior design realities, franchise hotel design guidelines, budgets, and career preparation in the industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Standard Textile: Vertically integrated hospitality supplier of textiles and FF&E serving the same North American hotel customer base. Comparable on the hospitality procurement side and on franchise program participation, but anchored in linen/uniforms rather than casegoods manufacturing.
• Haworth: Global contract furniture manufacturer serving commercial interiors including hospitality-adjacent projects. Compares on manufacturing scale and integrated design-to-delivery capabilities, though its core focus is office/workplace rather than hotel casegoods.
• National Office Furniture: Commercial furniture manufacturer (now part of Kimball) producing casegoods, desks, and seating for contract interiors. Comparable on wood-casegoods manufacturing and project-based sales to commercial buyers, though primarily serving office rather than hotel.
• Flexsteel Industries: Public furniture manufacturer with a hospitality seating and casegoods business serving hotel chains. Overlaps with Hospitality Designs on guestroom furniture for franchise brands, but with materially greater scale, public-market capital, and product breadth.
• MillerKnoll (formerly Knoll): Large design-led contract furniture platform serving commercial interiors including select hospitality projects. Comparable as a vertically integrated manufacturer with brand-driven design capabilities, though hospitality is not its primary vertical.
• Kimball International: National contract furnishings company with a dedicated Hospitality division offering casegoods, seating, and tables for hotels. A much larger incumbent competing for the same franchise and boutique hotel projects as Hospitality Designs, with broader product lines and greater financial scale.
• American Hotel Register Company: Long-established US hotel FF&E distributor and supplier serving similar franchise and independent hotel buyers. Overlaps with Hospitality Designs on guestroom casegoods and hotel procurement workflows, but operates as a broader multi-category distributor rather than a casegoods manufacturer.
• La-Z-Boy Contract: Contract division of La-Z-Boy supplying upholstered seating and casegoods to hotels and senior living. Comparable on hospitality FF&E customer base and on senior living exposure, with substantially greater manufacturing scale and brand recognition.

Direct peers

• Source International: US-based hospitality furniture manufacturer focused on seating, casegoods, and tables for hotels. Direct peer to Hospitality Designs on product category, customer base (franchise hotel groups), and project-based FF&E sales model.
• Stylex: Commercial seating and tables manufacturer serving hospitality and contract interiors. Comparable as a North American project-based FF&E supplier competing for the same hotel guestroom and public-space specifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HotelFurnishing
• Facebookfacebook.com/hospitalitydesigns
• LinkedInlinkedin.com/company/hospitality-designs
• Instagraminstagram.com/hospitalitydesigns
• TikToktiktok.com/@hospitalitydesigns?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Designs