Rex Sports

What Rex Sports does

Rex Sports is a privately-held recreational sports company founded in June 2019 and headquartered in Victoria, British Columbia. It organizes and operates basketball leagues, tournaments, summer camps, and youth training programs for adult recreational athletes and youth (ages 10-15) in the Greater Victoria and Vancouver Island area. The company also wholly owns South Island Volleyball, extending its programming into volleyball leagues.

The product portfolio centers on basketball: the Capital Basketball League (CBL) is a fully officiated 5v5 men's league with D1 and D2 divisions at PISE; May Madness is an annual tournament entering its fourth year; the Rex Co-ed Basketball League is a tiered inclusive league launching in 2026; Rex Summer Basketball Camps run at four school venues; and a weekly Youth Basketball Training program runs at Juan de Fuca Rec Centre. Pricing is transaction-based: $1,800 per CBL team (8-12 players) and $120 per participant for youth training, with a 2.5% credit card processing fee pushing participants toward e-transfer payments.

Rex Sports has no proprietary technology platform; operations are run on third-party registration systems (LeagueApps, CampBrain) and distributed partly through Saanich and Westshore municipal recreation portals. Marketing runs on organic social channels (Instagram, Facebook, YouTube, Flickr) plus a Google Forms newsletter signup. The company is founder-led, with no disclosed outside capital, and reports serving over 3,000 athletes to date.

Name

Rex Sports

Legal name

Rex Sports

Website

https://rexsports.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Sports is a privately-held recreational sports company in Victoria, B.C. that organizes basketball leagues, tournaments, summer camps, and youth training for adult recreational athletes and youth ages 10-15 across Vancouver Island, and also owns South Island Volleyball.

Ownership category

akta.pro rank

Product category

Recreational Sports League and Camp Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Recreational basketball leagues
• Youth sports training
• Basketball tournament operations
• Sports camp programs
• Community sports programming

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. League and Tournament Registration Fees: Revenue generated from team registration fees for basketball leagues and tournaments. The Men's Capital Basketball League charges $1800 per team, with teams requiring 8-12 players. May Madness tournament generates revenue through team registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rex Sports operates organized recreational basketball programming in Victoria, B.C., including adult men's leagues (Capital Basketball League), an annual May Madness tournament, co-ed social basketball leagues, summer basketball camps for youth, and weekly youth basketball training sessions. Programs are delivered at partnered venues (schools, PISE, recreation centres) with professional officiating, stats, photography/video, and mentorship-led coaching, including involvement of former professional player Jordan Charles.

Product overview

Rex Sports is a recreational sports company providing organized basketball leagues, tournaments, camps, and youth training programs in Victoria, B.C. The company operates a multi-product portfolio centered on basketball programming: the Capital Basketball League (CBL) offers fully officiated 5v5 men's competition in two divisions; May Madness is an annual premier basketball tournament; the Rex Co-ed Basketball League provides inclusive co-ed recreational play; and youth development is served through summer camps and weekly training sessions. All programs are led by experienced basketball professionals with emphasis on mentorship, fundamentals, and community building. The company was founded in June 2019 as the ownership group behind South Island Volleyball.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Basketball League (CBL)

Quantifiable outcome

• Served over 3000 athletes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Passion Sports Custom ApparelminorGTM or Marketing PartnerPassion Sports Custom Apparel is a sponsor of Rex Sports, providing custom apparel services. This sponsorship relationship supports the company's branding and merchandise needs.
• The RackminorGTM or Marketing PartnerThe Rack sponsors the Men's Capital Basketball League (Spring season), providing financial or in-kind support for league operations.
• South Island Volleyball (SIVA)coreStrategic or Co-development PartnerSouth Island Volleyball is owned by Rex Sports, making it a core subsidiary/partnership. Volleyball leagues are offered through the sivolleyball.ca website under the Rex Sports umbrella.
• PISE (Pacific Institute for Sport Excellence)coreOthersPISE serves as the home venue for Capital Basketball League games and May Madness tournament. Located at Camosun College, it is described as the 'Home of the Camosun Chargers'.
• Glenlyon Norfolk SchoolminorOthersHost venue for Rex Summer Basketball Camps. Located in Victoria, B.C.
• St Margaret's SchoolminorOthersHost venue for Rex Summer Basketball Camps. Located in Victoria, B.C.
• Duncan Christian SchoolminorOthersHost venue for Rex Summer Basketball Camps. Located in Duncan, B.C. (Vancouver Island).
• St Michaels University SchoolminorOthersHost venue for Rex Summer Basketball Camps. Located in Victoria, B.C.
• Juan de Fuca Rec CentreminorOthersHost venue for Youth Basketball Training programs. Located in the Westshore area of Greater Victoria.
• Gordon Head Middle SchoolminorOthersPlanned venue for upcoming co-ed social basketball league (Monday nights).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• i9 Sports: National youth-sports franchise in the U.S. and Canada offering organized league play, camps, and clinics for kids. Closely comparable to Rex Sports on the youth-development side (ages 10–15 training, camps, mentorship-led coaching), though it runs multi-sport franchise operations rather than a single-sport regional business.
• Sportball: Canadian youth multi-sport instruction provider offering coached programs for young children in schools and rec centers. Comparable to Rex Sports' youth training and camps in terms of instructor-led, structured skill-development programming delivered through municipal and school channels.
• Sport & Social Group Canada: Operates adult recreational sports leagues and social sports programming across Canadian cities. Directly comparable to Rex Sports' adult-league and tournament model, with similar per-team registration pricing and bar/district-league sponsorship economics, but operating in larger metros (Vancouver, Toronto, Calgary) rather than a single region.

Others

• Westshore Parks & Recreation: Municipal recreation provider that is both a Rex Sports channel partner and a competing youth basketball programming provider. Comparable because the same registration infrastructure is used to distribute Rex Sports' Youth Basketball Training while also offering parallel programs.
• South Island Volleyball: Volleyball league and tournament operator on Vancouver Island that is wholly owned by Rex Sports. Listed here only because it is the company's own subsidiary brand and operates the same league/tournament playbook in a second sport, illustrating the model's replication potential.
• Saanich Parks & Recreation: Municipal recreation department that distributes the Rex Co-ed Basketball League through its registration platform while also running competing basketball programming. Directly comparable as both a partner channel and a competing provider in the same local market.

Broad incumbents

• Boys & Girls Club of Greater Victoria: Community youth organization offering recreational sports, leagues, and after-school programming in Victoria. Comparable as a community-based youth sports provider serving overlapping demographics and competing for the same family registrations.
• YMCA of Greater Victoria: Community recreation operator in the same Greater Victoria geography, offering gym facilities, youth sports, and adult leagues. Comparable as a broad recreation-services incumbent that competes with Rex Sports for the same local athlete pool while also serving as a potential channel partner.
• BC Basketball: Provincial governing body for basketball in British Columbia that organizes amateur competitions, player development pathways, and coach certification. Comparable because it operates the broader amateur basketball ecosystem in the same province where Rex Sports runs its leagues and tournaments.
• Junior NBA Canada (NBA Canada youth basketball): NBA-affiliated youth basketball instruction and league program operating across Canada. Comparable to Rex Sports' youth basketball training and camps in target age group and instructional format, but with significantly larger brand and content budgets.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/10sVf-0owa8
• Facebookfacebook.com/rexsportsvictoria
• Instagraminstagram.com/rexsports_
• LinkedInlinkedin.com/company/rex-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Sports