Evoke

What Evoke does

Evoke is a privately held, full-service marketing agency headquartered in Belgrade, Serbia, operating under legal name Evoke Marketing Agency. Founded in 2016 and employing between 11 and 50 people, the firm delivers integrated marketing services across four pillars: Strategy (brand and communication strategy, market research, positioning), Creative (verbal and visual identity, campaigns, UX/UI), Production (photo, video, motion, digital), and Advertising (media planning and buying, campaign management, PR, influencer/KOL activations, 360° integrated campaigns). Its offering is positioned as partnership-driven and human-led creative/strategic work rather than a technology or SaaS product, with no proprietary platform or disclosed AI tooling.

The firm serves B2B clients across a wide horizontal set of industries — described internally as "nearly every industry" — and has worked with over 100 companies across more than 10 countries, primarily throughout the Adria region. Revenue is generated through professional services engagements (custom, quote-based projects and likely retainers) delivered via direct client relationships and a sales-led GTM motion. The company maintains a limited public footprint via Instagram, Facebook, and LinkedIn, and has no disclosed funding, no parent company, no acquisitions, and no named customer logos in the available source material.

Name

Evoke

Legal name

Evoke Marketing Agency

Website

https://evoke.rs

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Evoke is a Belgrade-based, full-service marketing agency offering strategy, creative, production, and advertising services to B2B clients across diverse industries, primarily in the Adria region. The firm has worked with over 100 companies across more than 10 countries via a partnership-driven delivery model.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Digital marketing services
• Creative advertising agency
• Brand strategy consulting
• Marketing campaign management
• Media planning and buying

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Full-service marketing agency generating revenue through strategic consulting, creative services, production, and advertising campaign management. Revenue is derived from client engagements across strategy, creative, production, and advertising services delivered through a partnership-driven model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Evoke is a partnership-driven, full-service marketing agency that delivers integrated marketing services across four pillars: Strategy (brand and marketing strategy, research, positioning), Creative (brand identity, creative campaigns, art direction, UX/UI design), Production (photo, video, audio, motion, print, digital, website and app production), and Advertising (media planning and buying, campaign management and optimization, PR, influencer activations, and 360° integrated campaigns). The agency operates primarily across the Adria region, serving B2B clients of varied sizes and industries through custom, scope-based engagements rather than packaged software products.

Product overview

Evoke is a full-service marketing agency providing integrated marketing services rather than a software product company. The company offers four interconnected service pillars: Strategy (planning and research), Creative (design and branding), Production (content creation), and Advertising (campaign execution). Services are delivered as consultancy and execution rather than packaged software products, with a partnership-driven approach working closely with clients throughout the marketing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting services for B2B clients covering brand analysis and goal setting, target audience and market research, brand strategy and positioning, marketing strategy, and communication strategy development.
• Creative Services Creative development services including verbal and visual brand identity, creative campaigns and concepts, art direction and visual guidelines, and UX/UI design for web and apps.
• Production Services Content production services including photo, video, and audio production, post-production, motion design and animation, print and digital content production, and website and app production.
• Advertising Services Advertising and campaign management services including media planning and buying, campaign management and optimization, PR and strategic communications, influencer and KOL activations, and 360° integrated campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• DDB: Global advertising network with regional presence. Direct overlap on integrated advertising campaigns and brand strategy, particularly for multinational clients.
• VMLY&R: Global brand experience and advertising network with regional delivery capabilities. Overlaps with Evoke on integrated creative, brand strategy, and marketing transformation engagements.
• BBDO: Global creative network with regional operations. Overlaps with Evoke on creative campaigns, brand building, and integrated advertising for global and regional clients.
• Leo Burnett: Global creative agency network serving the Adria region. Competes for brand strategy and creative work, typically at the high end of enterprise engagements.
• Publicis: Global advertising and communications group with Belgrade presence. Direct overlap with Evoke on integrated advertising, brand strategy, and creative campaign work for enterprise clients.
• McCann Worldgroup: Global advertising and marketing services network with an established Belgrade office. Competes with Evoke on integrated brand and advertising work but at significantly larger scale and with broader geographic capabilities across multiple markets.
• Saatchi & Saatchi: Global creative agency brand operating in the Balkans. Competes with Evoke on creative-led integrated campaigns for multinational brands active in the region.
• Wunderman Thompson: Global creative, content, and commerce agency with operations in the Adria region. Overlaps with Evoke on integrated campaigns, digital production, and brand-to-performance work.
• Ogilvy: Global creative and integrated marketing network operating in Serbia. Overlaps with Evoke across advertising, branding, and PR services for regional and multinational clients seeking brand-building campaigns.
• Havas: Global advertising and communications network operating across the Adria/Balkans. Competes for integrated brand, advertising, and communications mandates from regional and global clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/evoke.marketing.agency
• LinkedInlinkedin.com/company/evoke-rs
• Instagraminstagram.com/evoke.marketing.agency/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoke