Health Optimizing

What Health Optimizing does

Health Optimizing is a privately held global health clinic group founded in 1997 by Thomas Aksnes in Bergen, Norway, and now headquartered at Balbriggan, Ireland (Health Optimizing Ltd.). The company delivers non-invasive, comprehensive health assessments evaluating 20,000 parameters via 8 technologies (EKG/HRV, pulse wave analysis, bio-impedance, phase angle, EIS, spectroscopy, thermography, voice analysis) followed by personalized therapy plans using proprietary technologies including Health Optimizing Homeostasis, CellRegulation (pulsating magnetic field), Papimi, Nitric Oxide therapy, DendriteStim, and others. The combined "33 state-of-the-art" methodology stack and protocol sequencing constitute the company's core intellectual property, with R&D housed in the HealthTech Sciences AS subsidiary at the Bergen research park.

The business operates a tiered franchise model (Basic, Core, Flagship, Royal Retreat) across at least 16 named clinics in 9 countries spanning Europe, North America, Africa, and Asia, supplemented by a hospital partnership with Italy's Gruppo San Donato. Revenue streams include clinical assessment and therapy services, franchise licensing, home-therapy device sales/rentals through the CellRegulation sub-brand, and a Health Optimizing Supplements line. Pricing is pay-per-assessment (e.g., €250–€375 in Lithuania for a 2.5–3 hour session) and multi-year franchise subscriptions across the three clinic tiers. Customer segments are individuals with chronic health challenges, elite and amateur athletes, and proactive health-optimization seekers, with the Health Optimizing Academy providing certification for all franchise staff.

Name

Health Optimizing

Legal name

Health Optimizing Ltd.

Website

https://healthoptimizing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Health Optimizing is a global franchise clinic group using 33 proprietary high-tech medical methodologies to deliver comprehensive 20,000-parameter assessments and personalized therapy protocols for chronic-illness, athlete, and wellness-optimization consumers across 5 continents.

Ownership category

akta.pro rank

Product category

Integrative Health Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Integrative health services
• Health diagnostics clinics
• Cellular therapy treatments
• Preventive medical assessments
• High-tech medical clinics

Headquarters

HQ city

Balbriggan

HQ country

Ireland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Assessment Services: Comprehensive health assessments ranging from Main Assessment (20,000 parameters) to specialized diagnostic tests. Assessments are conducted by trained practitioners and form the foundation of the treatment protocol.
2. Therapeutic Treatment Services: Personalized therapy plans utilizing high-tech methodologies including Health Optimizing Homeostasis, CellRegulation, Papimi, Nitric Oxide therapy, and other proprietary technologies. Treatment protocols are tailored to individual assessment results.
3. Franchise Licensing: Franchise opportunity for establishing certified Health Optimizing clinics globally. Franchisees receive access to proprietary methodologies, training through Health Optimizing Academy, and ongoing support.
4. Home Therapy Device Sales/Rentals: CellRegulation devices available for home use and rental for ongoing health maintenance. Provides recurring revenue from device provision.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Health Optimizing operates a global network of health clinics delivering comprehensive health assessments (evaluating 20,000 parameters using 8 breakthrough technologies) followed by personalized therapy programs combining 33 proprietary and licensed high-tech methodologies. Core therapeutic platform, Health Optimizing Homeostasis, stimulates the body's intrinsic self-healing mechanisms. Services are delivered through owned and franchised clinics at four tiers (Flagship, Core, Basic, Royal Retreat) across 5 continents, supplemented by a home-therapy device (CellRegulation) and a supplements line.

Product overview

Health Optimizing operates as a global network of health clinics using a combination of 33 state-of-the-art technologies for comprehensive health assessment and therapeutic treatment. The core offering includes the proprietary Main Assessment evaluating 20,000 health parameters using 8 breakthrough technologies, followed by personalized therapy plans. The main therapeutic platform is Health Optimizing Homeostasis, which stimulates the body's intrinsic self-healing mechanisms. Key proprietary technologies include Health Optimizing CellRegulation (pulsating magnetic field system), Papimi (cell voltage stimulation), Health Optimizing Nitric Oxide (nascent gas therapy), and various assessment technologies including HD Thermography, VoiceAnalysis, and Spectroscopy. The company operates a franchise model with different clinic tiers (Basic, Core, Flagship, and Royal Retreat) across 5 continents, supported by the Health Optimizing Academy for staff training. Additional sub-brands include CellRegulation (home therapy devices) and Health Optimizing Supplements.

Differentiator

Problem solved

Functional benefit

Brands

• CellRegulation: A proprietary pulsating magnetic field system for direct improvement of cellular health; also offered as a home-therapy solution.
• Health Optimizing Supplements

Products and services

• Health Optimizing Main Assessment
• Health Optimizing Therapy Programs
• Health Optimizing Flagship Clinic (Franchise Tier)
• Health Optimizing Core Clinic (Franchise Tier)
• Health Optimizing Basic Clinic (Franchise Tier)
• Health Optimizing Royal Retreat Clinic
• CellRegulation Home Therapy Device
• Health Optimizing Supplements

Quantifiable outcome

• Healing time for injuries can be reduced 3x compared to standard treatment
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• UN UNITAR (Aquera Voice Analysis)flagshipStrategic or Co-development Partner · 1 January 2019UN Training and Research Institute recognized Aquera Voice Analysis technology as innovative and effective, contributing to UN 2030 Program 'Good Health and Well-Being' goals.
• FrancorpflagshipImplementation/ SI/ Consulting Partner · 1 January 2016World's leading franchise consulting firm that developed Health Optimizing's business offerings. The team converted to become Health Optimizing's in-house Business Development Department in 2018-2019.
• Eversheds SutherlandcoreImplementation/ SI/ Consulting Partner · 1 January 2016Global top 10 law practice that provided legal advice during Health Optimizing's early franchise development. Head of Franchising & Legal Agne Petrauskaite was previously an Associate at Eversheds Sutherland.
• Gruppo San DonatoflagshipStrategic or Co-development PartnerMajor hospital partnership in Italy integrating Health Optimizing department into Gruppo San Donato facility in Monza. Contact person: Brunella Bellotti (+39 393 955 9082). Represents hospital-level integration of Health Optimizing methodologies.
• Santé Wellness Retreat & SpacoreStrategic or Co-development PartnerPartnership with Santé Wellness Retreat & Spa in Cape Town, South Africa for Royal Retreat Clinic location at La Bella Vita Wine Estate.
• Specialized Laboratories WorldwidecoreTechnology or IntegrationCollaboration with top laboratories around the world for special laboratory tests difficult to obtain conventionally, including urine-peptide analysis and IgG & IgA food intolerance testing.
• Thermography Clinic (Canada)coreTechnology or IntegrationSpecialized thermography clinic in Canada that receives and analyzes HD thermography images from Health Optimizing Vilnius, providing detailed reports with conclusions and individual recommendations.
• Leading Specialists and Research TeamsflagshipStrategic or Co-development PartnerOngoing cooperation with leading specialists, research teams, and technology manufacturers around the world for technology development and clinical methodology refinement.
• HealthTech Sciences AScoreStrategic or Co-development PartnerMain R&D company (rebranded in 2007) located in Bergen high-technology centre (research park) for ongoing research and development of Health Optimizing methodologies.

Scale indicators9 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Fountain Life: Fountain Life operates premium preventive-health and longevity centers using advanced diagnostics and AI-driven whole-body assessments. It is directly comparable to Health Optimizing as a multi-location clinic operator focused on early-detection health assessments and personalized optimization protocols for affluent consumers.
• Human Longevity Inc. Human Longevity Inc. (HLI) offers comprehensive whole-genome and deep-phenotype health assessments aimed at early disease detection and longevity. It is comparable to Health Optimizing in its use of high-parameter, technology-driven assessments combined with personalized preventive protocols delivered in a clinic setting.
• Next Health: Next Health is a membership-based preventive health and longevity clinic chain offering advanced diagnostics, IV therapies, and wellness optimization. It overlaps directly with Health Optimizing's positioning in technology-based, assessment-led health optimization for proactive consumers.

Broad incumbents

• Cleveland Clinic: Cleveland Clinic is a leading global hospital system with significant investment in preventive medicine, executive health programs, and integrative medicine. While much broader than Health Optimizing, it represents the incumbent healthcare system Health Optimizing positions against and partners with at the specialty level.
• Mayo Clinic: Mayo Clinic is a global incumbent in advanced diagnostics and integrative care, including executive health and preventive programs. Comparable to Health Optimizing as a high-prestige destination for comprehensive health assessment, but at vastly greater scale and with mainstream clinical validation.
• Canyon Ranch: Canyon Ranch is a long-established luxury wellness resort and clinic operator offering comprehensive health assessments, integrative therapies, and lifestyle programs. It overlaps with Health Optimizing in targeting affluent wellness seekers with multi-day assessment and therapy packages.

Others

• Eversheds Sutherland: Eversheds Sutherland is a global top-10 law firm that advised Health Optimizing on its franchise development. While not a clinical peer, it is an ecosystem enabler comparable to other professional-services firms supporting high-tech clinic rollouts — listed here only to flag ecosystem adjacency, not as a market comparable.
• Thorne: Thorne is a premium supplements and health-tech company with a direct-to-consumer platform offering personalized wellness recommendations and at-home testing. It is comparable to Health Optimizing as an adjacent consumer health-optimization brand, particularly given Health Optimizing's own supplements sub-brand.

Emerging players

• Restore Hyper Wellness: Restore Hyper Wellness is a rapidly scaling franchise chain offering cryotherapy, IV therapy, hormone optimization, and recovery services. It is comparable to Health Optimizing as another franchise-driven wellness network, though focused on lower-tech, higher-frequency services rather than proprietary high-tech diagnostics.
• BioTe Medical: BioTe Medical is a hormone-optimization and wellness franchise that combines proprietary therapies with a provider network. It shares Health Optimizing's franchise-driven, assessment-to-therapy model, though it focuses specifically on bioidentical hormone replacement rather than whole-body health optimization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGUvmEQ83xt7YZgeC3IoFCw
• Facebookfacebook.com/HealthOptimizing
• LinkedInlinkedin.com/company/healthoptimizing
• Instagraminstagram.com/healthoptimizing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Optimizing