Ruby & White
Ruby & White is a Bristol-based, founder-owned premium butcher that supplies restaurants, hotels, pubs and event companies across the South West and Midlands with bespoke, dry-aged meat sourced directly from small West Country farms, and operates a retail butchery and food-hall shop on Whiteladies Road, Clifton.
- Company typePrivate
- Founded2011
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ruby & White does
Ruby & White is a Bristol-based, founder-owned premium meat business operating as a division of The Butchers at Clifton Ltd. It runs two physically distributed operations: a wholesale unit in St Philips that supplies bespoke cuts of beef, lamb, pork, poultry and game to award-winning restaurants, hotels, pubs, cafés and event companies across the South West and the Midlands, and a retail butchery and food-hall shop on Whiteladies Road in Clifton that sells meats, charcuterie, artisanal cheeses, wines, locally grown vegetables, bread and pantry items direct to consumers. Sourcing is anchored in named direct partnerships with a small number of family-run West Country farms (Castlemead Poultry, Martin Drew's Farm, James Mitchell's Farm, and farms rearing the Ruby Red Devon and British White cattle after which the business is named), enabling snout-to-tail procurement and full provenance traceability.
The technical core is traditional craft butchery underpinned by a proprietary dry-ageing process — beef hung on the bone for 28 to 35 days in a controlled cabinet (2-4°C, 85%+ humidity, regulated air flow) — combined with an in-house Ruby & White Kitchen producing sauces, marinades, flavoured butters, glazed hams and stocks. The product set also includes an own-label condiment range launched in Summer 2014 and game hung for up to a week for depth of flavour.
Revenue is generated through three streams: B2B wholesale meat supply (quote-based pricing negotiated through account managers), retail shop sales (one-time point-of-sale purchases), and pay-as-you-go educational butchery demonstrations (£100 per person) and sausage-making classes (£60 per person, or £100 for two). Distribution is entirely domestic UK; channels are direct (wholesale field sales, in-person retail, in-shop classes) supplemented by email newsletter and organic social media on Twitter and Facebook. Operations are private, unfunded externally, and led by founder Adam Denton alongside Master Butcher Dave Kelly.
Ruby & White firmographics
Firmographics- Name
- Ruby & White
- Legal name
- The Butchers at Clifton Ltd
- Website
- https://rubyandwhite.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ruby & White is a Bristol-based, founder-owned premium butcher that supplies restaurants, hotels, pubs and event companies across the South West and Midlands with bespoke, dry-aged meat sourced directly from small West Country farms, and operates a retail butchery and food-hall shop on Whiteladies Road, Clifton.
- Ownership category
- akta.pro rank
Ruby & White industry classification
Industry- Product category
- Premium Meat & Butchery
- NAICS
- Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (44524)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE)
- akta.pro secondary industries
- Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)
Keywords
Where Ruby & White is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ruby & White business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Shop Sales: Direct retail sales of meats, charcuterie, cheeses, wines, beer, and locally sourced provisions to general public consumers walking into the shop
- Wholesale Meat Supply: Bespoke meat supply to restaurants, hotels, pubs, and event companies across the South West and Midlands
- Butchery Classes: Butchery demonstrations (£100 per person) and sausage making classes (£60 per person or £100 for two) held in the shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Butchery Demonstration Class |
| Unit Pricing | Pay-as-you-go | Sausage Making Class |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Ruby & White product offering
Product offeringCore offering
Ruby & White supplies premium, locally sourced meat products through two channels: a wholesale division in St Philips, Bristol delivering bespoke cuts of beef, lamb, pork, free-range poultry and game to restaurants, hotels, pubs and event companies across the South West and Midlands, and a retail butcher shop and food hall on Whiteladies Road, Clifton, Bristol selling meats, charcuterie, cheeses and provisions to walk-in consumers. Supporting offerings include traditional dry ageing of beef for 28-35 days, an in-house kitchen producing own-brand sauces, marinades, flavoured butters and glazed hams, an own-range condiment line launched in Summer 2014, and paid butchery demonstration and sausage-making classes held in the shop.
Product overview
Ruby & White is a premium butchery and food hall business operating as a division of The Butchers at Clifton Ltd. The business operates two main channels: a wholesale unit in St Philips, Bristol supplying bespoke meat cuts to award-winning restaurants, hotels, pubs and cafes across the South West and Midlands; and a retail shop on Whiteladies Road in Clifton, Bristol offering meats, charcuterie, artisanal cheeses, and local produce. Their product portfolio includes wholesale meat products (grass-fed beef from Ruby Red Devon and British White cattle, lamb, pork, free-range poultry, and seasonal game), the Ruby & White Kitchen producing sauces, marinades, butters, and prepared meats, and their own range of meat condiments launched in 2014. Additional services include dry ageing (28-35 days) and educational classes (butchery demonstrations and sausage making).
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Meat Supply (Beef, Lamb, Pork, Poultry, Game) Bespoke cuts of premium meat (grass-fed beef from Ruby Red Devon and British White cattle, locally sourced lamb, pork, free-range Castlemead Poultry chicken and seasonal game) delivered to restaurants, hotels, pubs, cafés and event companies across the South West and Midlands; individually tailored from varying fat coverage to bespoke cuts.
- Ruby & White Butchers & Food Hall (Retail Shop)
Quantifiable outcome
- Carcasses hung for 28 to 35 days for optimal dry aged steak quality
- +1 more outcomes
Companies that use Ruby & White
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Ruby & White technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ruby & White partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Castlemead Poultry (Stuart Perkins)coreDirect sourcing partnership for free-range chicken. Castlemead is a small, family-run farm less than 20 miles from Ruby & White's processing unit. Uses Hubbard chickens and mills all additional feed on site. Chickens roam free in large grassy fields on non-intensive diet. Also supplies turkey at Christmas.
- Martin Drew's Farm (Upper Wraxall)coreSourcing partner for grass-fed lamb. Farm produces Suffolk and Texel Cross breeds. Lambs roam free in small flocks on meadow grasses and homegrown turnips. Carcasses hung for up to a week after slaughter.
- James Mitchell's Farm (Quantox Hills)corePork supplier from farm in the Quantox Hills. Pigs roam free in small numbers, with access to purpose-built shelters and mud puddles. Slow and natural rearing process with quality diet and high welfare standards.
- West Country Farms (Ruby Red Devon & British White cattle)coreNetwork of small West Country farms specialising in rearing rare cattle breeds - Ruby Red Devon and British White. Named after these two breeds. Cattle reared slowly and naturally on small family farms.
- Colston Bassett StiltonminorWorld Cheese Award winning Stilton cheese stocked at Ruby & White deli counters as part of artisanal cheese range.
- Tempus FoodsminorAward-winning charcuterie supplier featured in Ruby & White deli counters.
- Hobbs House BakeryminorFresh crusty bread and rolls delivered daily to the shop, sourced from Hobbs House Bakery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ruby & White competitors and assessment
Company assessmentDirect peers
- The Ethical Butcher: UK sustainable meat wholesaler and retailer supplying restaurants and consumers with fully traceable, high-welfare meat — closely mirrors Ruby & White's field-to-table narrative and farm-direct sourcing approach.
- Turner & George: UK premium online butcher specialising in dry-aged beef and rare-breed supply to home cooks and restaurants — comparable niche positioning, dry-ageing capability, and provenance-led branding.
- Farmison & Co: Yorkshire-based online butcher working with a network of small UK farms to supply traceable, high-welfare meat to households and chefs — analogous farm-direct sourcing and provenance-led positioning.
- The Ginger Pig: Yorkshire-founded premium butcher and wholesaler operating multiple retail shops and supplying top London restaurants with rare-breed, traditionally reared meat — same combination of retail shopfront, wholesale, and rare-breed supply.
- Pipers Farm: Somerset-based sustainable meat producer selling direct to households and chefs through a small network of partner farms — same West Country geography, farm-direct model, and chef/end-consumer dual channel.
- HG Walter: London-based premium butcher serving both top restaurants and retail customers with a model of bespoke cuts, dry-ageing, and direct farmer relationships — almost identical wholesale-plus-retail proposition to Ruby & White.
- Tom Hixson: London premium online butcher with a long heritage in Smithfield, specialising in dry-aged and rare-breed beef for home and restaurant customers — direct overlap in dry-ageing, rare breeds, and premium B2B/B2C mix.
Emerging players
- The Black Farmer: UK premium meat brand with a strong consumer narrative, supplying retailers and foodservice with branded pork, poultry, and game — partial overlap in product mix and brand-led premium positioning, focused more on packaged branded goods than bespoke wholesale.
Broad incumbents
- Donald Russell: Established UK premium mail-order meat brand with national reach supplying grass-fed beef, lamb, and game to households — overlaps in product range and premium positioning, but operates at much larger national scale via direct-to-consumer shipping.
- Daylesford: Larger organic farm shop operator with on-site butchery, deli counters, and a wide premium food range — comparable retail experience and premium positioning, but operates at significantly greater scale and category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ruby & White social profiles
Digital presenceRuby & White compliance and trust
Trust signalCompliance1 record
Ruby & White financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby & White leadership team
Management profileNumber of profiles
Profiles2 records
Ruby & White funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby & White M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby & White
What does Ruby & White do?
Ruby & White supplies premium, locally sourced meat products through two channels: a wholesale division in St Philips, Bristol delivering bespoke cuts of beef, lamb, pork, free-range poultry and game to restaurants, hotels, pubs and event companies across the South West and Midlands, and a retail butcher shop and food hall on Whiteladies Road, Clifton, Bristol selling meats, charcuterie, cheeses and provisions to walk-in consumers. Supporting offerings include traditional dry ageing of beef for 28-35 days, an in-house kitchen producing own-brand sauces, marinades, flavoured butters and glazed hams, an own-range condiment line launched in Summer 2014, and paid butchery demonstration and sausage-making classes held in the shop.
Is Ruby & White a public or private company?
Ruby & White is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruby & White founded?
Ruby & White was founded in 2011. It employs 11 to 50 people.
Where is Ruby & White based?
Ruby & White is headquartered in Bristol, United Kingdom, in the Europe region.
How does Ruby & White make money?
Three revenue lines are on record. Retail Shop Sales are the primary driver. The others are wholesale Meat Supply and butchery Classes.
Who are Ruby & White's main competitors?
Direct peers on record are The Ethical Butcher, Turner & George, Farmison & Co, The Ginger Pig, Pipers Farm, HG Walter and Tom Hixson. The Black Farmer is listed as an emerging player. Broad incumbents are Donald Russell and Daylesford.
Does Ruby & White have an API?
No public API is recorded for Ruby & White.
What industry is Ruby & White in?
Ruby & White's product category is Premium Meat & Butchery. Its primary akta.pro industry code is AFAIADAE, Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked), with a secondary code of AFAKALAD, Further Processing (Cooked, Smoked, Cured & Deli Meats). Its NAICS code is 42447 and its SIC code is 2000.