NA-SA Informatics

What NA-SA Informatics does

NA-SA Informatics is a Sharjah-headquartered, privately held laboratory informatics group founded in 2017 that operates as the exclusive distributor of STARLIMS (a Laboratory Information Management System owned by Abbott) across the MENA region, Pakistan, the Philippines, Singapore, and Japan, and as an implementation partner across APAC, ANZ, EMEA, and Canada. The company delivers enterprise LIMS, Scientific Data Management System (SDMS), Electronic Laboratory Notebook (ELN), Laboratory Execution System (LES), Mobile, and Advanced Analytics capabilities on the unified STARLIMS platform, and resells complementary products including the EPIQ Quality Management System, Salesforce cloud services, Sanjeeva HIMS, and Sanjeeva Blood Bank. Its core offering combines STARLIMS licensing/distribution with implementation, configuration, instrument and ERP integration (Empower, Chromeleon, SAP, Oracle, OPC/IP21, SCADA), computer system validation, training, and ongoing support.

The firm is led by founders Wakeel Ahmad Alvi (CEO, Ph.D. in Bio-Informatics Management, 25+ years of STARLIMS experience from v6 to v12) and Fatima Talat (CFO, MBA Finance), with a team of approximately 80 qualified STARLIMS professionals and additional subject-matter experts. Its customer base spans oil and gas, petrochemical and refineries (Saudi Aramco, ONGC, TotalEnergies, SOCAR, Nayara Energy, Mangalore Refinery), pharmaceutical and biotechnology (Serum Institute, Moderna, Lotus Pharma, Inventia Healthcare), food and beverage (PepsiCo India, RAK Food), contract testing (SGS, Gulf Laboratories), government and forensic (Abu Dhabi Judicial Department), and healthcare. The company operates through seven wholly-owned subsidiaries (UAE, India, Egypt, Canada, Singapore, Japan, Philippines) plus a US LLC and partner-led presence in Kuwait, Qatar, and Oman, with 16 disclosed locations.

Revenue is generated through a mix of STARLIMS licensing/distribution margin, professional services for implementation and computer system validation (CSV), training delivered at customer sites or regional centers (New Delhi, Dubai, Egypt, Canada), and Salesforce and data science services. Pricing is custom-quoted per enterprise engagement under multi-year contracts; no public pricing or revenue disclosures are available. The firm has no disclosed external funding and operates as an independent, founder-led group dependent on its territorial relationship with STARLIMS/Abbott.

Name

NA-SA Informatics

Legal name

NA-SA Informatics FZE

Website

https://nasainformatics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NA-SA Informatics is a Sharjah-based exclusive STARLIMS distributor and implementation partner serving regulated enterprise labs (oil & gas, pharma, biotech, food, environmental, forensic) across MENA, APAC, and Canada with ~80 certified professionals.

Ownership category

akta.pro rank

Product category

Laboratory Information Management Systems (LIMS)

NAICS

Computer Systems Design and Related Services (54151), Professional, Scientific, and Technical Services (54), Software Publishers (513210), Other Computer Related Services (541519)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Medical Laboratories (8071)

akta.pro primary industry

Laboratory Information Management Systems (LIMS) (HLAGAJAA)

akta.pro secondary industries

Scientific Data Management & Data Platforms (SDMS/Data Lakehouse for R&D) (HLAGAJAC), Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs (HLACAMAH), Biobank & Biospecimen Management LIMS (HLACAMAG), Clinical Laboratory LIS (Core Lab/Hospital Lab) (HLACAMAA)

Keywords

• Laboratory information management
• STARLIMS implementation services
• Pharmaceutical LIMS solutions
• Computer system validation
• Healthcare informatics platforms

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. STARLIMS Software Distribution: Revenue from exclusive distribution of STARLIMS products in MENA region, Pakistan, Philippines, Singapore and Japan
2. Implementation and Consulting Services: Professional services revenue from STARLIMS implementation, configuration, customization, testing, and go-live support
3. Training Services: End-user training programs delivered onsite at customer premises, training centers (New Delhi, Dubai, Egypt, Canada), or via video conference/MS Teams/WebEx
4. Computer System Validation (CSV): Validation services including URS documentation, FRS documentation, IQ/OQ/PQ execution, compliance assessments for 21 CFR Part 11
5. Salesforce Services: Salesforce implementation, support, training and staffing services for cloud and data solutions
6. Data Science and Analytics: Data Science, Data Analysis, Data Cleansing, Chatbot Services and data projects

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NA-SA Informatics distributes, implements, and supports the STARLIMS laboratory informatics platform across MENA, APAC, ANZ, EMEA, and Canada, delivering enterprise LIMS, SDMS, ELN/LES, Advanced Analytics, and Mobile solutions to regulated industries. The company also resells and implements complementary products including the Sanjeeva HIMS and Blood Bank healthcare platforms, the EPIQ Quality Management System, Salesforce cloud services, and provides professional services for STARLIMS implementation, training, computer system validation (CSV), and data science/analytics.

Product overview

NA-SA Informatics offers a unified Laboratory Informatics Solution centered on STARLIMS, a scalable web-based LIMS platform with integrated modules for SDMS (Scientific Data Management System), ELN (Electronic Laboratory Notebook), LES (Laboratory Execution System), Advanced Analytics, and Mobile capabilities. The company also provides specialized healthcare solutions including Sanjeeva-HIMS (Hospital Information Management System) and Sanjeeva-Blood Bank, plus Salesforce cloud services and data analytics offerings. Services include STARLIMS implementation, training, computer system validation (CSV), and cloud/data services. The company operates as an exclusive distributor and implementation partner of STARLIMS across MENA, APAC, and EMEA regions.

Differentiator

Problem solved

Functional benefit

Brands

• STARLIMS Solutions: Unified LIMS solution including LIMS, SDMS, ELN, Mobility, Advanced Analytics, and Cloud
• Sanjeeva HIMS
• Sanjeeva Blood Bank
• EPIQ

Products and services

• STARLIMS A scalable web-based Laboratory Information Management System (LIMS) solution supporting multi-site connectivity with features ensuring data integrity, traceability, regulatory compliance, and inspection readiness. The platform integrates LIMS, ELN, SDMS, Advanced Analytics, and Mobility in a single application. Sold to enterprise laboratories in pharma, biotech, oil & gas, food & beverage, environmental, forensic, manufacturing, and contract testing.
• STARLIMS SDMS (Scientific Data Management System) A standalone version of the STARLIMS Scientific Data Management System that helps organizations achieve compliance with FDA data integrity expectations and 21 CFR Parts 211 and 212 requirements. Enables instrument interfacing, workflow automation, centralized data storage, and serves as a fill-in for organizations whose existing LIMS lacks an SDMS component.
• STARLIMS ELN (Electronic Laboratory Notebook) and LES (Laboratory Execution System) Electronic Laboratory Notebook and Laboratory Execution System that maximizes lab efficiency and ensures compliance by enabling execution of test workflows without interruption. Features include on-screen SOP display, template transfer from Excel, analytical instrument data capture, electronic signatures for audit trails, and ALCOA-compliant data integrity.
• STARLIMS Advanced Analytics A solution for viewing and analyzing all lab data stored in STARLIMS to make critical business decisions. Features include visual dashboards, predictive analytics, trend identification, bottleneck detection, and geographic/lab floor map visualizations accessible on any device.
• STARLIMS Mobile Solution A mobile solution enabling staff to collect, access, and analyze lab data on the move. Supports sample information recording on-site, result viewing, workflow approvals, barcode scanning, GPS location recording, and custom app building via HTML5 Designer for iOS and Android.
• Sanjeeva-HIMS (Hospital Information Management System) A customizable, comprehensive, and integrated 100% HTML5 web-based Hospital Management System designed to manage all hospital operations. Modules include Ambulance, Casualty, In-patient/Outpatient Management, Ward Management, Doctor Module, Lab Overview, PACS, Pharmacy, HR/Payroll, and Telemedicine.
• Sanjeeva Blood Bank A 100% HTML5 web-based solution for Blood Bank and Blood Transfusion management covering donor recruitment, collection, medical screening, deferral management, patient transfusion services, and mobile blood collection capabilities.
• EPIQ (Quality Management System) An Integrated Quality Management System (QMS) by Caliber that brings data silos from various departments onto one single system for end-to-end seamless quality management. Supports data integrity, ALCOA+ compliance, GAMP 5, and 21 CFR Part 11 / Annexure 11 compliance.
• Salesforce Cloud Services Implementation, support, training, and staffing services for Salesforce cloud solutions including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud, and App Cloud for enterprise clients.
• Data Services Data-focused services including Data Science, Data Analysis, Data Cleansing, Chatbot Services, and Data Projects delivered through a centralized technology platform.
• STARLIMS Implementation Services Complete STARLIMS consulting services including implementation planning, requirement collection, gap study, configuration, customization, equipment interfaces, third-party application integrations (Empower, Chromeleon, SAP, Oracle, OPC/IP21/ASPENTECH, SCADA), testing, go-live phases, project management, and ongoing support.
• STARLIMS Training Services Comprehensive training plans for end users including onsite training at customer premises, training at NA-SA training centers (New Delhi, Dubai, Egypt, Canada), and virtual training via video conference, MS Teams, or WebEx.
• Computer System Validation (CSV) CSV consulting services supporting workflow analysis, STARLIMS solutions, and hardware evaluation including URS/FRS documentation, functional risk assessment, validation plans, 21 CFR Part 11 assessments, IQ/OQ/PQ execution, and validation reports.

Quantifiable outcome

• Reduced cost and turnaround time
• +5 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• STARLIMS (Laboratory Informatics Division of Abbott)coreTechnology or Integration · 1 January 2017Exclusive distributor of STARLIMS in MENA region, Pakistan, Philippines, Singapore and Japan. Implementation partner of STARLIMS in APAC, ANZ, EMEA and Canada. Deep partnership includes sales and product training at STARLIMS headquarters in Hollywood, Florida (Aug-Sep 2022). Team of 80+ STARLIMS certified professionals.
• Pasteur Commercial Limited LLCminorChannel Partner/ Reseller/ DistributorChannel partner in UAE/Abu Dhabi region for STARLIMS distribution and implementation services
• Microsystems LLCminorChannel Partner/ Reseller/ DistributorChannel partner in Oman for STARLIMS distribution. Located at Knowledge Oasis Muscat.
• Mannai Trading Co.minorChannel Partner/ Reseller/ DistributorChannel partner in Qatar for STARLIMS distribution and implementation
• Ashraf & CO.minorChannel Partner/ Reseller/ DistributorChannel partner in Kuwait for STARLIMS distribution. Located in Safat, Kuwait.
• SalesforcecoreTechnology or IntegrationNA-SA Informatics provides Salesforce implementation and support services including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud, App Cloud. Also provides Salesforce training and staffing services.
• AbbottcoreStrategic or Co-development PartnerParent company of STARLIMS. Abbott acquired STARLIMS in 2013. Strategic partnership for laboratory informatics solutions distribution and implementation.
• ModernaminorOthersBiotechnology customer using STARLIMS solutions for pharmaceutical/biotech laboratory operations

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• LabWare: A leading independent LIMS vendor that directly competes with STARLIMS in regulated lab markets worldwide. Comparable because LabWare targets the same pharmaceutical, petrochemical, and contract-testing customers with similar enterprise LIMS functionality and a global implementation partner network.
• LabVantage Solutions: A direct LIMS competitor with a 100% web-based platform serving pharmaceutical, food, and oil & gas labs. Highly comparable — LabVantage is one of the most credible alternative LIMS platforms that NA-SA customers may evaluate against STARLIMS.
• Autoscribe Informatics (Matrix LIMS): An independent LIMS vendor (Matrix LIMS) commonly compared head-to-head with STARLIMS in contract testing, food, and water/environmental labs. Comparable because it competes for the exact mid-market contract testing and environmental lab deals that NA-SA services.

Broad incumbents

• Agilent Technologies (OpenLab): Provides OpenLab LIMS/ELN as part of a broader analytical instruments and lab informatics portfolio. Comparable because Agilent competes for the same regulated-lab informatics budget that NA-SA targets, particularly in pharma QC and contract testing labs.
• Abbott Informatics (STARLIMS): The product owner of STARLIMS and a division of Abbott. Although NA-SA is its exclusive regional partner, Abbott Informatics is the upstream principal that controls product roadmap, pricing, and ultimate go-to-market — making it the most consequential peer relationship for NA-SA's economics.
• Thermo Fisher Scientific (SampleManager LIMS): A broad life-sciences and lab informatics incumbent whose SampleManager LIMS is a major competitor to STARLIMS across pharma and applied markets. Comparable as a one-stop vendor offering LIMS plus instruments, software, and global services that can outcompete regional STARLIMS partners on enterprise deals.
• PerkinElmer (Revvity Signals LIMS): Offers the Signals LIMS/notebook platform for pharma and analytical labs following PerkinElmer's Applied Sciences reorganization into Revvity. Comparable as an established LIMS/ELN vendor serving regulated industries that NA-SA also targets.
• Dassault Systèmes (BIOVIA): BIOVIA offers LIMS, ELN, and scientific informatics as part of the broader Dassault 3DEXPERIENCE platform. Comparable in that BIOVIA targets the same pharma/biotech R&D and quality customers that NA-SA serves, often at the enterprise tier.

Emerging players

• Caliber Technologies (EPIQ QMS): Provider of the EPIQ Quality Management System that NA-SA resells/implements alongside STARLIMS. Comparable as a niche QMS/regulatory compliance vendor with a similar go-to-market through implementation partners serving regulated industries.

Regional players

• GECI (STARLIMS implementation competitor, MENA): A regional IT services and LIMS implementation competitor active in MENA. Listed as an OTHERS-type comparable because NA-SA explicitly highlights GECI among the regional STARLIMS partner competitors it faces for MENA enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/na-sa-informatics-india

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NA-SA Informatics