Desi Telephone Labels
Desi Telephone Labels is a privately held e-commerce company that sells physical phone labels, faceplates, and plastic covers for hotel guest-room phones and legacy business telephone systems, supported by a free proprietary labeling software covering 100+ phone brands.
- Company typePrivate
- Founded1995
- HeadquartersVancouver, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Desi Telephone Labels does
Desi Telephone Labels (legal entity DESI Telephone Labels, Inc.) is a privately held e-commerce company founded in 1995 and headquartered in Vancouver, Washington. The company sells physical printing supplies — principally paper and plastic telephone labels, custom faceplates, and plastic covers — for hotel/motel guest-room phones and legacy business PBX/key telephone systems. It maintains a catalog of pre-formatted templates covering more than 100 phone brands and hundreds of models, including Avaya, Cisco, Mitel, NEC, Panasonic, Polycom, Samsung, Toshiba, and Yealink on the business side, and Bittel, Cetis, Comdial, Cortelco, Nortel, Teledex, TeleMatrix, and VTech on the hospitality side.
The company's technical core is the DESI Labeling System Version 3, a free Windows-compatible desktop application that customers download to print labels on standard office printers using pre-built templates. The product portfolio is organized into four categories: business phone labels and plastic covers, hotel/motel faceplates and plastic covers, accessories (110-block labels, BIX-block labels, phone-number strips, tent cards), and a premium custom-label service offering full-color or monochrome offset printing with email proofing and 7-day delivery. Same-day shipping is offered for in-stock items ordered by 12 PM Pacific.
The business model is direct-to-customer e-commerce: customers browse a brand and model-indexed catalog on labels.desi.com, add items to a shopping cart, and pay per order with no subscription or licensing fee. The software is provided at no cost as a customer-acquisition and retention tool. Two primary vertical segments — business telephone systems and hotel/motel/hospitality — account for the bulk of demand, with SMBs, individual buyers, and international customers reached through organic search, the company website, and email newsletter marketing. The company employs 11-50 people and operates with no disclosed outside funding.
Desi Telephone Labels firmographics
Firmographics- Name
- Desi Telephone Labels
- Legal name
- DESI Telephone Labels, Inc.
- Website
- https://labels.desi.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Desi Telephone Labels is a privately held e-commerce company that sells physical phone labels, faceplates, and plastic covers for hotel guest-room phones and legacy business telephone systems, supported by a free proprietary labeling software covering 100+ phone brands.
- Ownership category
- akta.pro rank
Desi Telephone Labels industry classification
Industry- Product category
- Telephone Labeling Products
- NAICS
- Packaging and Labeling Services (561910), Commercial Screen Printing (323113)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
- akta.pro secondary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
Keywords
Where Desi Telephone Labels is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Desi Telephone Labels business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Phone Label and Accessory Sales: One-time purchase of physical phone labels, faceplates, plastic covers, and accessories. No subscription required. Software provided free with purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - no tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Desi Telephone Labels product offering
Product offeringCore offering
Desi Telephone Labels sells printed telephone labels, plastic faceplate covers, and related accessories for hotel/motel and business telephones across 100+ phone brands and hundreds of models. Purchases include free access to the proprietary DESI Labeling System software, which lets customers print custom labels on standard printers using pre-built templates. Custom offset-printed label orders are also produced with email proofing and 7-day delivery.
Product overview
DESI Telephone Labels provides a comprehensive telephone labeling solution centered on its free DESI Labeling System software, which enables users to print custom labels across hundreds of telephone models. The product portfolio consists of four main categories: (1) Phone Labels & Plastic Covers supporting over 80 business telephone brands including Avaya, Cisco, Mitel, NEC, Panasonic, Polycom, Samsung, and Yealink; (2) Hotel/Motel Faceplates & Plastic Covers supporting hospitality phone brands such as Bittel, Cetis, Teledex, and TeleMatrix Marquis series; (3) Accessories including 110 Block Labels, BIX Block Labels, Phone Number Strips, Tent Cards, and DESI Backer Post-it Notes; and (4) DESI Custom Labels—a premium add-on service offering full-color offset printing with custom specifications delivered in 7 days. The DESI Labeling System software serves as the core enabling technology across all label products.
Differentiator
Problem solved
Functional benefit
Products and services
- DESI Labeling System Software
Quantifiable outcome
- Same-day shipping for in-stock orders placed by 12 PM PST
Companies that use Desi Telephone Labels
Customer profileSegments2 records
Ideal customer profiles2 records
Desi Telephone Labels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Desi Telephone Labels partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Desi Telephone Labels competitors and assessment
Company assessmentDirect peers
- Compulabel: Manufacturer and distributor of custom and stock labels, including custom printing services. Comparable specialty label maker with custom printing capabilities and software tools.
- OnlineLabels.com: Direct e-commerce competitor selling custom printed labels via a self-serve website with downloadable design software. Closest comparable in business model and target market, though broader in scope across label categories.
- SheetLabels.com (Maia Business Software): Online retailer of blank and custom-printed sheet labels for laser/inkjet printers. Similar e-commerce-first model serving small businesses needing custom label printing.
- Master Label Company: Specialty custom label manufacturer producing pressure-sensitive labels, sleeves, and tags. Comparable custom printing model serving niche industrial and consumer customers.
Broad incumbents
- Brady Corporation: Large industrial identification and label printing company. Overlaps with DESI in custom printed labels and labeling software, though Brady serves safety/compliance/industrial markets at much larger scale.
- Brother International: Global manufacturer of label printers (P-touch series) and label consumables for office and industrial use. Overlaps with DESI on label printing hardware/software/label consumable ecosystem at vastly greater scale.
- DYMO (Newell Brands): Major label printer and consumable label maker. Operates a broader label ecosystem across home, office, and industrial — much larger scale, but overlapping product/customer base with DESI's labeling use case.
Others
- Bittel: Manufacturer of hotel telephones and charging products. DESI lists Bittel in its compatibility catalog; an adjacent supplier in the same hotel phone ecosystem rather than a direct competitor.
- Cetis: Major manufacturer of hotel guest-room telephones (brands including Teledex, TeleMatrix, Scitec). Adjacent ecosystem player — DESI supplies faceplate labels for Cetis-made hotel phones but does not directly compete.
- NEBS (New England Business Services): Provider of business forms, labels, and supplies for small businesses. Shares target customers (office managers, SMBs) but broader catalog without DESI's niche phone-labeling specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Desi Telephone Labels social profiles
Digital presenceDesi Telephone Labels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desi Telephone Labels leadership team
Management profileNumber of profiles
Desi Telephone Labels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desi Telephone Labels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desi Telephone Labels
What does Desi Telephone Labels do?
Desi Telephone Labels sells printed telephone labels, plastic faceplate covers, and related accessories for hotel/motel and business telephones across 100+ phone brands and hundreds of models. Purchases include free access to the proprietary DESI Labeling System software, which lets customers print custom labels on standard printers using pre-built templates. Custom offset-printed label orders are also produced with email proofing and 7-day delivery.
Is Desi Telephone Labels a public or private company?
Desi Telephone Labels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Desi Telephone Labels founded?
Desi Telephone Labels was founded in 1995. It employs 11 to 50 people.
Where is Desi Telephone Labels based?
Desi Telephone Labels is headquartered in Vancouver, United States, in the North America region.
How does Desi Telephone Labels make money?
One revenue line is on record: phone Label and Accessory Sales.
Who are Desi Telephone Labels's main competitors?
Direct peers on record are Compulabel, OnlineLabels.com, SheetLabels.com (Maia Business Software) and Master Label Company. Broad incumbents are Brady Corporation, Brother International and DYMO (Newell Brands). Others are Bittel, Cetis and NEBS (New England Business Services).
Does Desi Telephone Labels have an API?
No public API is recorded for Desi Telephone Labels.
What industry is Desi Telephone Labels in?
Desi Telephone Labels's product category is Telephone Labeling Products. Its primary akta.pro industry code is IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart), with a secondary code of IMALAKAN, Finishing, Converting & Die-Cutting Services. Its NAICS code is 561910 and its SIC code is 3470.