Victory Therapy & Wellness

What Victory Therapy & Wellness does

Victory Therapy & Wellness is a single-location outpatient physical therapy clinic founded in 2014 and based at 114 Victory Drive in Swainsboro, Georgia, serving patients across rural Emanuel County and surrounding areas. The clinic provides direct-access (no physician referral required) PT services including manual therapy, dry needling, electrical stimulation, therapeutic exercise, vestibular therapy, and pelvic floor therapy, delivered by a three-person team led by Bill Connor, PT.

The business operates on an insurance-reimbursed outpatient model, accepting Medicare, Aetna, Blue Cross Blue Shield, United Healthcare, and Humana, with self-pay supplementing where applicable. It markets to individual consumers through a website blog, Facebook presence, and email newsletter, supplemented by community word-of-mouth reinforced by its 2025 "BEST of Georgia" recognition.

The clinic is privately held and founder-owned, with no disclosed funding rounds, debt instruments, or M&A activity. Operations are confined to a single physical site; no expansion to additional clinics, geographic markets, or service territories is documented in available materials. The growth posture is best characterized as maintenance and community-embedded rather than scaling.

Name

Victory Therapy & Wellness

Legal name

Victory Therapy & Wellness

Website

https://victorytherapywellness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Victory Therapy & Wellness is a founder-owned, single-location outpatient physical therapy clinic in Swainsboro, Georgia, providing direct-access manual therapy, dry needling, vestibular, and pelvic floor rehabilitation to rural Georgia patients via insurance and self-pay.

Ownership category

akta.pro rank

Product category

Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physical therapy services
• Manual therapy treatment
• Rehabilitation services
• Musculoskeletal pain relief
• Post-surgical rehabilitation

Headquarters

HQ city

Swainsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Physical Therapy Services - Insurance: The clinic accepts multiple insurance plans including Medicare, commercial insurance (Aetna, Blue Cross Blue Shield, United Healthcare, Humana, etc.), and verifies health benefits prior to patient arrival to determine copays, deductibles, or coinsurance.
2. Physical Therapy Services - Self-Pay: Patients without accepted insurance coverage pay out-of-pocket for physical therapy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Victory Therapy & Wellness is a single-location physical therapy clinic providing hands-on rehabilitation and pain-relief services to individual patients in Swainsboro, GA and surrounding rural Georgia counties. The clinic delivers personalized treatment plans using manual therapy, dry needling, therapeutic exercise, electrical stimulation, ultrasound, vestibular therapy, and other modalities to address musculoskeletal pain, sports injuries, post-surgical recovery, and balance disorders.

Product overview

Victory Therapy & Wellness is a single-location physical therapy clinic offering a comprehensive suite of therapeutic services. Their core offering is physical therapy augmented by specialized treatment modalities including manual therapy, dry needling, electrical stimulation, therapeutic exercise, and ultrasound. The clinic provides condition-specific treatments for musculoskeletal issues including back pain, neck pain, arthritis, sports injuries, and post-surgical rehabilitation. Additional services include vestibular therapy, concussion management, ergonomic training, and prenatal/postnatal pelvic floor therapy. The practice emphasizes hands-on care combined with advanced diagnostic methods such as movement investigation and gait analysis to create personalized treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Services Comprehensive physical therapy services using advanced diagnostic methods such as movement investigation and gait analysis to create personalized treatment plans for pain relief, healing, and injury prevention for individual patients in rural Georgia.
• Manual Therapy Hands-on therapeutic techniques designed to relieve pain and improve body function through targeted manipulation of muscles, joints, and soft tissues.
• Dry Needling Safe and effective treatment method that reduces pain and muscle tension while improving mobility through the use of thin, sterile needles.
• Electrical Stimulation Therapy Therapeutic modality that uses electrical currents to relieve pain, reduce muscle spasms, and encourage the body to produce pain-relieving hormones.
• Therapeutic Exercise Prescribed exercises designed to improve muscle tone, increase flexibility, and help patients move more effectively to reduce pain and restore function.
• Concussion Management Specialized treatment program for evaluating and treating concussion symptoms to help patients safely return to normal activities and sports.
• Vestibular Therapy Treatment for dizziness and balance disorders that helps patients improve coordination and reduce symptoms of vertigo.
• Massage Therapy Soft tissue manipulation techniques to reduce muscle tension, improve circulation, and promote relaxation and healing.
• Joint Mobilization Manual therapy technique that gently moves joints to improve range of motion and reduce pain and stiffness.
• McKenzie Method Mechanical diagnosis and treatment approach for back, neck, and extremity problems using repeated movements and positions.
• Myofascial Release Hands-on technique that applies gentle pressure to the myofascial connective tissue to release restrictions and reduce pain.
• Trigger Point Therapy Treatment targeting trigger points in muscles to relieve pain and reduce tension and referred pain patterns.
• Ultrasound Therapy Deep heating modality using sound waves to promote healing, increase blood flow, and reduce pain and inflammation in tissues.
• Ergonomic Training Education and assessment to optimize workplace setup and body positioning to prevent injuries and reduce strain.
• McConnell Taping Specialized taping technique using adhesive tapes to improve patellar tracking, joint alignment, and support during rehabilitation.
• Pelvic Floor Therapy (Pre/Postnatal) Specialized therapy for prenatal and postnatal conditions including pelvic floor dysfunction, diastasis recti, and pregnancy-related pain, including massage therapy and preparation for delivery.
• Direct Access Physical Therapy Direct evaluation and treatment services without requiring a doctor's referral, allowing patients to choose physical therapy first for faster access to care.
• Post-Surgical Rehabilitation Structured rehabilitation program following surgery to restore range of motion, strength, and function while following surgical protocols.
• Sports Injury Treatment Specialized treatment for sports-related injuries aimed at returning athletes to their sport safely and preventing future injuries.

Quantifiable outcome

• Patients experience high levels of success with treatment services due to implementation of advanced technology and methods.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Physicians and Healthcare ProvidersminorStrategic or Co-development PartnerThe clinic works with referring physicians and primary care doctors who refer patients for physical therapy services. Victory Therapy & Wellness coordinates care with doctors to ensure optimal patient outcomes and follow post-surgical rehab protocols.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BenchMark Physical Therapy: Multi-state outpatient PT provider with strong Southeast presence offering orthopedic, manual therapy, and specialty services. Comparable outpatient PT service mix and target patient segments as Victory.
• Select Medical Outpatient Division: Large diversified post-acute and outpatient rehabilitation provider with physical therapy clinic operations. Overlaps in outpatient PT/rehab services though operates at much larger scale with hospital affiliations.
• ATI Physical Therapy: National outpatient PT chain with hundreds of clinics offering orthopedic, sports, post-surgical, and workers' comp rehab. Comparable to Victory in core PT service scope, though operates at vastly greater scale across multiple states.
• Drayer Physical Therapy Institute: National outpatient PT provider offering orthopedic, sports, and specialty services including vestibular and women's health. Comparable outpatient therapy services and clinic-based delivery model.
• Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network offering orthopedic, vestibular, and sports rehab. Comparable service portfolio and outpatient clinic model as Victory.
• Results Physiotherapy: PE-backed outpatient PT chain emphasizing manual therapy and direct access. Highly comparable to Victory's emphasis on hands-on manual therapy, direct access, and orthopedic rehabilitation.
• U.S. Physical Therapy: Public operator of mostly independently-branded outpatient PT clinics nationwide. Directly comparable business model—single-site outpatient PT clinics offering orthopedic and rehabilitation services.
• Athletico Physical Therapy: Midwest/Southeast-based outpatient PT chain offering orthopedic, sports, vestibular, and pelvic health therapy. Overlapping service line and outpatient clinic model with Victory.

Regional players

• Therapyworks (Emory Healthcare affiliate): Georgia-based outpatient rehabilitation provider offering PT and specialty rehab services. Same core service category and Georgia-state footprint, though operates as hospital-affiliated multi-site provider rather than independent practice.

Direct peers

• Access Physical Therapy & Wellness: Regional outpatient PT practice group with multiple clinic locations offering manual therapy, vestibular, post-surgical rehab, and direct access services. Closest match to Victory in clinic-count, service mix, and rural/small-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/victorytherapywellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Therapy & Wellness