What Learn to Trade does

Learn to Trade, founded in 2003 by Greg Secker, is a privately held UK-headquartered forex trading education company that has cumulatively trained more than 400,000 individuals across 30+ countries. The business operates through two main legal entities — Knowledge to Action T/A Learn to Trade in the United Kingdom and Learn to Trade Pty Ltd (AFSL 339557) in Australia — with offices in East Molesey, Surrey and North Sydney, NSW, and a stated headcount of 101-250 employees.

The company's product portfolio is built around a freemium-to-paid funnel. The entry point is a free introductory web class, which feeds into the award-winning three-day 'Learn Forex' immersive course (delivered online globally and in-person in select countries, with access to a live trading floor). Above this sits a premium 1-on-1 mentorship programme positioned as a recurring coaching upsell. The chosen trading infrastructure is the proprietary SmartCharts platform, which combines 120+ technical indicators, multi-timeframe analysis, drawing tools, and a monitoring/alerting system with embedded eLearning content, marketed as a hybrid education-and-analytics tool.

The revenue model is mixed: freemium (free web classes as lead generation), one-time licence fees for the immersive course, and recurring subscription revenue from 1-on-1 mentorship. Go-to-market is event-driven, with free web classes as the primary acquisition channel, supplemented by content marketing (blog, market news, Ask The Experts video series), testimonials, and direct email/contact communication. The target customer base consists of individuals aged 18+ who are aspiring or experienced forex traders, segmented horizontally across geographies rather than by industry vertical, with no named enterprise or institutional customers disclosed.

Name

Learn to Trade

Legal name

Knowledge to Action T/A Learn to Trade / Learn to Trade Pty Ltd

Website

https://learntotrade.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Learn to Trade is a UK-based forex trading education company that trains aspiring and experienced individual traders worldwide through free web classes, a paid three-day immersive course, and one-to-one mentorship, supported by its proprietary SmartCharts charting platform.

Ownership category

akta.pro rank

Product category

Forex Trading Education

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Multibank FX Trading Platforms (FSAFADAC)

akta.pro secondary industry

Retail Multi-Asset Exchanges (FSAFAEAA)

Keywords

• Forex trading education
• Trading courses
• Currency trading training
• Trading mentorship
• Forex coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Forex Trading Education Courses: Paid three-day immersive 'Learn Forex' program available online or in-person. Courses are offered on dates that suit customers after attending free introductory web classes.
2. One-on-One Mentorship/Coaching: Bespoke coaching program providing personalised, one-to-one mentoring that empowers traders with skills and knowledge needed to succeed in forex markets. Offered as a premium upsell after course completion.
3. Free Web Classes (Lead Generation): Free introductory web classes serve as top-of-funnel lead generation to convert participants into paid course enrollments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Learn to Trade provides forex (currency) trading education through a three-day immersive 'Learn Forex' course available online or in-person, supplemented by free introductory web classes and personalized one-on-one mentorship. The offering is anchored by the proprietary SmartCharts trading analytics platform, which integrates eLearning with 120+ technical indicators, advanced charting, and drawing tools for both beginners and experienced traders.

Product overview

Learn to Trade offers a unified forex education platform centered around its SmartCharts trading analytical tool with integrated eLearning. The core offering consists of the award-winning 'Learn Forex' three-day immersive course, supplemented by free introductory web classes and personalized one-to-one mentorship programs. SmartCharts serves as the primary trading platform, providing advanced charting with 120+ technical indicators and drawing tools for both beginners and professionals.

Differentiator

Problem solved

Functional benefit

Brands

• SmartCharts: A cutting-edge trading analytical tool with integrated eLearning, designed by traders for traders. It offers advanced charting with 120+ technical indicators, drawing tools, and comprehensive education and support.

Products and services

• Learn Forex Program Three-day immersive forex trading course available online or in-person, offering comprehensive forex education, practical strategies, and hands-on experience on a live trading floor for aspiring traders.
• One-to-One Mentorship

Quantifiable outcome

• 400,000+ individuals trained globally since 2003
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SmartChartscoreTechnology or IntegrationSmartCharts is Learn to Trade's chosen trading platform - a cutting-edge trading analytical tool with integrated eLearning capabilities. The partnership represents a core strategic integration where SmartCharts provides the technical trading infrastructure (120+ technical indicators, advanced charting, drawing tools) while Learn to Trade provides educational content and mentorship. SmartCharts is available through smartchartsfx.com and [email protected] contact.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• TradingView: TradingView is the dominant retail charting and trading-social platform with extensive community-shared educational content and an integrated broker routing layer. It is adjacent because it is a competing retail-facing analytics platform and a content/community destination that influences Learn to Trade's SmartCharts positioning.

Broad incumbents

• eToro: eToro is a global multi-asset broker and social-trading platform with built-in educational content (eToro Academy) targeting retail traders. It competes for retail FX learners by combining brokerage, copy/social trading, and free education in a single product.
• IG Group: IG Group is a large, public, multi-asset retail broker (parent of DailyFX) that bundles educational content with a full trading platform. It competes for the same retail FX learner with a broader offering (brokerage + education + platform + exchange-traded derivatives).
• OANDA: OANDA is a global retail FX broker offering educational content, market analysis, and a proprietary trading platform. It targets the same retail FX learner but bundles education inside a brokerage relationship rather than selling courses directly.
• Forex.com: Forex.com (StoneX) is a large retail FX/CFD broker that ships its own educational content, webinars, and trading tools to retail traders. It competes for the same retail FX learner but monetizes mainly through spreads/commissions rather than course fees.

Direct peers

• BabyPips: BabyPips is the largest free online forex trading education community, offering structured curricula, a forum, and a proprietary trading simulator. It targets the same retail FX learner audience as Learn to Trade and competes for the same top-of-funnel traffic and paid-course conversions.
• DailyFX: DailyFX is the global FX news and education portal operated by IG Group, offering market analysis, webinars, and structured trading courses for retail traders. It is a direct comparator because it pairs FX education content with an integrated trading venue, mirroring Learn to Trade's education-plus-platform strategy.
• Asia Forex Mentor: Asia Forex Mentor is a retail forex education and mentoring brand that sells premium courses and one-on-one mentorship to aspiring retail FX traders. Its business model (premium course + mentorship with a personality-driven founder) closely parallels Learn to Trade's structure.
• FX Academy: FX Academy is a free, broker-affiliated (DailyForex) online forex education portal offering structured courses, videos, and quizzes for retail traders. It overlaps with Learn to Trade's free web-class offering as a top-of-funnel education destination in the same FX retail segment.
• Online Trading Academy: Online Trading Academy is a multi-asset (FX, equities, options, real estate) trading education provider delivering in-person workshops and online courses with mentorship. It competes for the same retail trader learner wallet with a comparable premium in-person + online + coaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uklearntotrade
• LinkedInlinkedin.com/company/learn-to-trade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn to Trade