BTONE

What BTONE does

BTONE (비티원) is a South Korean kiosk solutions brand operated by parent corporation Inbiogen Co., Ltd. (주식회사 인바이오젠), founded in 2021 and headquartered in Gangnam-gu, Seoul. The company designs, sells, and rents self-service ordering and payment kiosks primarily to Korean small business owners (소상공인), with stated end markets spanning franchise stores, restaurants, cafes, food courts, rest areas, hospitals, and unmanned retail stores. Its commercial identity is positioned as the "No. 1 kiosk brand" in Korea, supported by a nationwide A/S network and direct sales via phone (1661-0038), KakaoTalk chat, and online inquiry forms.

The core product is a modular self-service kiosk terminal platform with screen sizes ranging from 21.5" to 43" in desk and stand form factors. The portfolio is organized into the BTONE M and BTONE DREAM lines, with card-only and card-plus-cash payment configurations, plus adjacent hardware (cigarette vending machines, smart entry authentication kiosks). Technical differentiators highlighted by the company include modular system design for easier troubleshooting, remote-control A/S capability, multi-payment support (cash, credit card, check card, Samsung Pay), and add-on accessories (vibration bell, digital signage, SMS notifications). No proprietary AI/ML, SDK, or API platform is disclosed.

BTONE generates revenue through three streams: (1) outright kiosk hardware sales at KRW 2,000,000–3,200,000 per unit, (2) a 36-month rental/lease subscription at KRW 66,000–154,000 per month including free A/S during the commitment period, and (3) a "Free Rental Project" with no monthly fees or ownership transfer, monetized through shortened 1-2 day merchant settlement cycles. GTM is sales-led and direct-to-SMB, with no disclosed channel partners, distributors, or international expansion. The company is privately held with no disclosed external funding, and is led by Representative Director Kang Ji-yeon (강지연).

Name

BTONE

Legal name

주식회사 인바이오젠

Website

https://btonetouch.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

BTONE is a South Korean kiosk solutions brand, operated by Inbiogen Co., Ltd., that sells and rents modular self-service ordering and payment kiosks to small business owners across franchise, food service, healthcare, and unmanned-retail segments, primarily in the Seoul/Gyeonggi region.

Ownership category

akta.pro rank

Product category

Self-Service Kiosks

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

akta.pro secondary industry

Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

Keywords

• Self-service kiosks
• Kiosk rental services
• Payment terminal hardware
• Unmanned store solutions
• Self-ordering systems

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Kiosk Hardware Sales: One-time purchase of kiosk devices including various models (비티원M, 비티원 드림) in different sizes. Prices range from KRW 2,000,000 to 3,200,000 depending on model and specifications.
2. Kiosk Rental/Lease Service: Monthly rental payment model with 36-month commitment. Includes free A/S during contract period. Suitable for cafes, restaurants, and franchise operations. Prices range from KRW 66,000 to 154,000 per month depending on model.
3. Free Rental Project: Zero-cost rental program where no ownership transfer occurs. No cancellation fees or monthly charges. Settlement cycle shortened to 1-2 days for merchant convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BTONE manufactures, sells, and rents self-service kiosk terminals (Btone M and Btone Dream series in 21.5"–43" sizes) for unmanned ordering and payment in small businesses, franchises, cafes, hospitals, food courts, and unmanned retail stores. Customers can purchase kiosks outright (KRW 2.0–3.2 million) or rent them on a 36-month lease (KRW 66,000–154,000/month), with a separate free-rental program that monetizes via merchant settlement cycles. Hardware supports cash, card, and Samsung Pay contactless payments, plus add-on equipment including vibration bells, DID digital signage, and SMS notifications.

Product overview

BTONE (비티원) is a kiosk solutions company that positions itself as the #1 kiosk brand in Korea, operated by Inbiogen Co., Ltd. The company offers a portfolio of kiosk products organized into two main lines: the 비티원M (Btone M) series (available in 21.5", 22", 32", and 43" sizes with card-only and card+cash configurations in desk and stand types) and the 비티원 드림 (Btone Dream) series (available in 21.5", 22", and 32" sizes). Additional products include cigarette vending machines and smart entry authentication kiosks. BTONE's product ecosystem is complemented by equipment accessories (vibration bells, DID signage, SMS services) and two payment service models: a rental/lease service with 36-month commitment and a free rental project with no monthly fees. The solutions target various venues including unmanned stores, franchise outlets, food courts, rest areas, hospitals, cafes, and small-scale retail.

Differentiator

Problem solved

Functional benefit

Brands

• BTONE TOUCH: Brand name for kiosk self-ordering solutions
• 비티원M
• MIRINE
• 비티원 드림 (BTONE DREAM)

Products and services

• Btone M (비티원M) 22" Card-Only Desk Type 22-inch card-only desk-type self-ordering kiosk for franchise stores, food courts, rest areas, and hospitals. Monthly lease: KRW 66,000 (36-month).
• Btone M (비티원M) 43" Stand Type 43-inch stand-type card-only kiosk for franchise stores, food courts, rest areas, and hospitals. Monthly lease: KRW 110,000; one-time purchase: KRW 3,100,000.
• Btone M (비티원M) 32" Card+Cash Stand Type 32-inch stand-type kiosk supporting both card and cash payments for unmanned stores, franchise stores, food courts, rest areas, and hospitals. Monthly lease: KRW 110,000; one-time purchase: KRW 3,200,000.
• Btone M (비티원M) 21.5" Card-Only Stand Type 21.5-inch stand-type card-only kiosk for franchise stores, food courts, rest areas, and hospitals. Monthly lease: KRW 90,000; one-time purchase: KRW 2,700,000.
• Btone M (비티원M) 21.5" Card+Cash Stand Type 21.5-inch stand-type kiosk accepting card and cash payments, targeted at unmanned stores, small-scale stores, cafes, and hospitals. Monthly lease: KRW 80,000; one-time purchase: KRW 2,500,000.
• Btone Dream (비티원 드림) 21.5" 21.5-inch integrated-solution kiosk for small-scale stores, cafes, and hospitals. Monthly lease: KRW 70,000; one-time purchase: KRW 2,000,000.
• Btone Dream (비티원 드림) 22" Card-Only White Desk 22-inch white desk-type card-only kiosk providing an integrated solution for stores across various industries. Monthly lease: KRW 88,000; one-time purchase: KRW 2,530,000.
• Btone Dream (비티원 드림) 22" Cash+Card White Stand 22-inch white stand-type kiosk accepting both cash and card payments, providing an integrated solution for stores across various industries. Monthly lease: KRW 132,000.
• Btone Dream (비티원 드림) 32" Card Black Stand 32-inch black stand-type card kiosk providing an integrated solution for stores across various industries. Monthly lease: KRW 154,000.
• K Machine (케이머신) 32" 32-inch kiosk machine available through BTONE's sales consultation, listed as a product option in the inquiry form.
• Smart Entry Authentication Kiosk 11" (스마트 출입인증 키오스크) 11-inch smart entry authentication kiosk designed for access-control applications.
• Cigarette Vending Machine Kiosk 21.5" (담배자판기) 21.5-inch self-service cigarette vending machine kiosk offered through BTONE's product consultation.
• Kiosk Rental/Lease Service (키오스크 렌탈 서비스) 36-month monthly rental/lease payment plan for BTONE kiosks with free A/S during the contract period and ownership transfer upon completion, recommended for cafes, restaurants, and franchise stores.
• Free Rental Project (키오스크 무상 임대 프로젝트) Zero-cost kiosk rental program with no ownership transfer, no penalty fees, and no monthly fees; merchant settlement cycle shortened to 1–2 days.

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NCR Corporation: Large global provider of self-checkout, POS, and kiosk solutions across retail and hospitality with a broader enterprise software stack — competes with BTONE for multi-unit franchise and chain accounts in Korea via its global footprint.
• Elo Touch Solutions: Touch-screen and interactive computing hardware provider whose self-service kiosk platforms are widely used in retail, hospitality, and healthcare — directly comparable to BTONE's interactive kiosk use cases.
• Diebold Nixdorf: Global leader in connected commerce, POS, and self-service kiosk hardware for retail and financial services — overlaps with BTONE on unattended/self-service hardware serving SMB and enterprise retail.
• Glory Ltd:

Direct peers

• Posiflex Technology: Global POS and self-service kiosk manufacturer offering modular, multi-form-factor kiosks and POS terminals to retail, hospitality, and SMB segments — closely aligned with BTONE's product portfolio and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTONE