Insurance Placement Agency

What Insurance Placement Agency does

Insurance Placement Agency S.r.l. a Socio Unico (IPA), founded in 2007 and headquartered in Milan, is an Italian multi-firm wholesale insurance intermediary (agenzia plurimandataria) registered in Section A of the RUI under number A000196979 and subject to IVASS supervision. The company also operates as a Lloyd's Coverholder, giving it access to the Lloyd's market. It distributes a portfolio of insurance products through a network of insurance agents, brokers, and intermediaries registered in Section E of the RUI, rather than selling directly to end consumers. Its product lineup covers nine branches: Ramo Cauzioni (Suretyship), Ramo Infortuni (Accident), Ramo RC Generale RCT/RCO-P (General Civil Liability), Ramo RC Medica (Medical Liability), Ramo RC Patrimoniale (Property Liability), Ramo RC Professionale (Professional Liability), Ramo Salute (Health), Ramo Tutela Legale (Legal Protection), and Altro (Other Products, including D&O, marine, transport, and life).

IPA's underlying technology is an insurance intermediation platform with automated brokerage capabilities — a quote engine that processes customer-supplied data against insurer criteria to determine eligibility, conditions, and pricing, augmented by fraud prediction algorithms. Two dedicated digital portals extend this platform: Lookinglass serves customers and intermediaries with policy documentation and assistance requests, while ICN is a reserved collaborator portal that supports personalized quote generation and policy issuance. The company distributes through 16+ direct carrier partnerships (including Accelerant, AmTrust, Assicuratrice Milanese, D.A.S., Helvetia, Lloyd's Insurance Company S.A., MetLife, Nobis, QBE, Swiss Re, and Wakam) and additional wholesale partners (AIG, ERGO, Liberty Specialty Markets, Verti).

IPA operates as a privately held Italian limited liability company and a single-member subsidiary of Special Risks Group Holding Limited, an Irish holding company. Beyond its Milan headquarters at Corso di Porta Nuova n. 16, it maintains a branch (Sucursal) in Madrid, Spain, supporting cross-border wholesale intermediation. Revenue is generated on a commission basis from insurance carriers for risk placement and contract intermediation, with no public pricing model or published revenue figures. The company's stated customer base includes insurance agencies, brokers, intermediaries, public bodies, financial institutions and banks, purchasing groups, and private companies (SMEs).

Name

Insurance Placement Agency

Legal name

Insurance Placement Agency S.r.l. a Socio Unico

Website

https://ipagency.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Placement Agency S.r.l. is an Italian wholesale insurance intermediary and Lloyd's Coverholder, founded 2007, that distributes nine-branch B2B insurance products to insurance agents, brokers, and intermediaries via automated brokerage technology and dedicated digital portals.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Professional Liability (E&O) (FSAJAGAC), Professional Liability (Errors & Omissions) (FSAJADAB), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

Keywords

• Wholesale insurance brokerage
• Insurance intermediation services
• Lloyd's coverholder services
• Specialty insurance distribution
• Commercial insurance products

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Intermediation and Wholesale Brokerage: As a multi-firm wholesale agency, IPA earns commissions from insurance companies for placing risks and intermediating insurance contracts. The company operates on a wholesale basis, working with insurance agents and brokers rather than direct end customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Insurance Placement Agency is a multi-firm wholesale insurance agency and Lloyd's Coverholder that intermediates insurance contracts between 16+ partnering insurance companies and a network of registered insurance agents, brokers, and intermediaries. It distributes nine specialized insurance branches — suretyship, accident, general civil liability, medical liability, property liability, professional liability, health, legal protection, and other specialty lines — supported by an automated brokerage platform and the Lookinglass and ICN digital portals for quote processing and policy issuance.

Product overview

Insurance Placement Agency S.r.l. is a Multi-firm Wholesale Agency, Lloyd's Coverholder, registered in Section A of the RUI (A000196979), founded in 2007. The company operates as an insurance intermediary offering a comprehensive portfolio of insurance products across 9 core branches: Ramo Cauzioni (Suretyship), Ramo Infortuni (Accident), Ramo RC Generale (General Civil Liability), Ramo RC Medica (Medical Liability), Ramo RC Patrimoniale (Property Liability), Ramo RC Professionale (Professional Liability), Ramo Salute (Health), Ramo Tutela Legale (Legal Protection), and Altro (Other Products). The company supports its distribution network through two digital platforms: Lookinglass (customer/intermediary portal) and ICN (collaborator portal for quotes and policy issuance). Services include claims management, policy renewal, and an automated brokerage platform for quote processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ramo Cauzioni (Suretyship) Suretyship insurance products including advance payment bonds, CAR public works, concessions, customs duties, payment guarantees, and good execution bonds for public bodies and private parties.
• Ramo Infortuni (Accident Insurance) Accident insurance coverage for trade associations, business accidents, driver accidents, and individual or team injuries.
• Ramo RC Generale (General Civil Liability RCT/RCO-P) General civil liability insurance for hospital companies, private companies (SMEs), and public entities, providing customized risk management solutions under RCT/RCO-P coverage.
• Ramo RC Medica (Medical Professional Liability) Professional liability insurance designed for healthcare professionals and healthcare facilities to manage risks specific to their operating environment.
• Ramo RC Patrimoniale (Property Liability) Coverage against gross negligence and slight negligence risks for public employees, offering protection for both serious fault and mild fault scenarios.
• Ramo RC Professionale (Professional Liability) Professional liability insurance for various professional activities including lawyers, accountants, engineers, doctors, EDP companies, insurance brokers, and other professionals.
• Ramo Salute (Health Insurance) Individual health insurance solutions providing flexible and complete policies tailored to the specific needs of the insured.
• Ramo Tutela Legale (Legal Protection Insurance) Legal protection insurance covering car, condominium, business, family, and professional legal defense needs.
• Altro (Other Specialty Insurance Products) Additional personalized insurance products including event cancellation, D&O, fine art, global auto/home/jewelers, marine, multi-risk travel, property, pollution liability, transport, life, and yacht insurance.
• Lookinglass Customer and Intermediary Portal Customer and intermediary portal providing access to insurance policy documentation, dedicated services, and direct assistance requests.
• ICN Collaborator Portal Reserved area for authorized collaborators to consult documentation, create personalized quotes, and request policy issuance.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• ACCELERANT INSURANCE EUROPE SA/NVcoreStrategic or Co-development PartnerDirect insurance partner specializing in specific market niches, providing wholesale insurance products through IPA's distribution network.
• AMTRUST ASSICURAZIONI S.p.A.coreStrategic or Co-development PartnerDirect insurance partner providing specialty insurance products through the wholesale channel.
• ASSICURATRICE MILANESE S.p.A.coreStrategic or Co-development PartnerDirect insurance partner offering insurance solutions through IPA's intermediary network.
• D.A.S. DIFESA AUTOMOBILISTICA SINISTRI S.p.A.coreStrategic or Co-development PartnerDirect partner specializing in automobile legal protection and claims management.
• Euroherc Osiguranje d.d.coreStrategic or Co-development PartnerDirect international insurance partner from Croatia, providing cross-border insurance solutions.
• HELVETIA GLOBAL SOLUTION LTDcoreStrategic or Co-development PartnerDirect partner from Helvetia group, one of the major international insurance groups.
• LLOYD'S INSURANCE COMPANY S.A.flagshipStrategic or Co-development PartnerLloyd's insurance company operating as Coverholder relationship with IPA, providing access to Lloyd's global insurance markets and specialized coverage.
• METLIFE EUROPE DESIGNATED ACTIVITY COMPANYcoreStrategic or Co-development PartnerDirect partner from MetLife, major global life and health insurance provider.
• NOBIS COMPAGNIA DI ASSICURAZIONI S.p.A.coreStrategic or Co-development PartnerDirect insurance partner providing comprehensive insurance products through the wholesale channel.
• QBE EUROPE SA/NVcoreStrategic or Co-development PartnerDirect international partner from QBE, a global insurer operating in key markets.
• SWISS RE INTERNATIONAL S.E.coreStrategic or Co-development PartnerDirect partner from Swiss Re, a leading global reinsurer, providing specialized reinsurance solutions.
• TUTELA LEGALE S.p.A.coreStrategic or Co-development PartnerDirect partner specializing in legal protection insurance products.
• WAKAM SAcoreStrategic or Co-development PartnerDirect partner providing innovative digital-first insurance solutions.
• SI INSURANCE (EUROPE) SAcoreStrategic or Co-development PartnerDirect insurance partner providing European insurance solutions.
• Afi Esca S.A.coreStrategic or Co-development PartnerDirect insurance partner.
• GLOBAL ASSISTANCE S.p.A.coreStrategic or Co-development PartnerDirect partner providing assistance and insurance services.
• REVO INSURANCE S.p.AcoreStrategic or Co-development PartnerDirect partner providing specialty insurance products.
• INSURANCE JSC DALLBOGG: LIFE AND HEALTHminorStrategic or Co-development PartnerDirect partner from Bulgaria providing life and health insurance products (Note: Commercial relationship ceased as of 22 September 2025).
• AIG EUROPE S.A.coreStrategic or Co-development PartnerOther wholesale partner providing access to AIG insurance products through the wholesale channel.
• Ergo Versicherung AGcoreStrategic or Co-development PartnerOther wholesale partner providing access to ERGO insurance products.
• Liberty Specialty MarketscoreStrategic or Co-development PartnerOther wholesale partner providing specialty insurance and reinsurance solutions.
• VERTI ASSICURAZIONI S.p.A.coreStrategic or Co-development PartnerOther wholesale partner providing insurance products through the wholesale network.
• Euroins Insurance GroupminorStrategic or Co-development PartnerOther wholesale partner providing access to Euroins insurance products.
• Special Risks Group Holding LimitedflagshipOthersIrish holding company exercising management and control over Insurance Placement Agency S.r.l. as a subsidiary.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aon: Aon is a global insurance and reinsurance broker with significant Italian presence and specialty capabilities. While much larger, Aon's wholesale and reinsurance brokerage operations overlap with IPA's intermediary-distribution model across specialty lines.
• Lockton: Lockton is the world's largest independent insurance broker, operating across specialty and wholesale lines globally. Its relationship-driven, multi-carrier distribution model is structurally comparable to IPA's wholesale intermediation approach, though at vastly larger scale.
• Marsh: Marsh is the world's largest insurance broker with a global wholesale/specialty division (Marsh Specialty). It competes with IPA on large and complex placements and Italian corporate accounts, though it operates as a broad incumbent rather than a pure Coverholder wholesaler.
• Willis Towers Watson (WTW): WTW is a global advisory and insurance brokerage firm with significant specialty, wholesale, and Lloyd's market operations. It competes with IPA on complex Italian and European placements as a broad incumbent with insurance intermediation capabilities.

Direct peers

• BFL Group: BFL Group is a European wholesale insurance broker with strong Italian and French presence, distributing specialty and corporate lines through intermediaries — directly overlapping with IPA's Italian wholesale and multi-branch model.
• Risk Placement Services (RPS): RPS is a leading North American wholesale insurance broker and managing general agent, distributing specialty and excess & surplus lines through a partner network — highly comparable to IPA's plurimandataria wholesale structure and multi-carrier distribution approach.
• Howden Group: Howden is a London-headquartered specialty insurance broker with deep Lloyd's market access and a pan-European wholesale footprint. Its mix of specialty wholesale, European geography, and Coverholder-style operations makes it a close strategic peer for IPA's positioning.
• Burns & Wilcox: Burns & Wilcox is one of the largest independent specialty wholesale insurance brokers and Lloyd's Coverholders, distributing niche and excess & surplus lines through a network of retail agents and brokers — directly mirroring IPA's Coverholder-based wholesale distribution model across specialty lines.
• Ed Broking: Ed Broking is a London-based specialty broker with deep Lloyd's market relationships, distributing complex risks through retail brokers — closely comparable to IPA's specialty line focus and Coverholder-style placement capability.
• RKH Specialty: RKH Specialty is a London-based specialty wholesale broker and Coverholder distributing complex and niche lines through retail brokers — sharing IPA's Coverholder status, Lloyd's access, and intermediary-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-placement-agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Placement Agency