Antrocel
Antrocel is a privately-held Lithuanian manufacturer of specialized cellulose fiber additives used in Stone Matrix Asphalt and pavement road construction, serving asphalt contractors and OEM equipment manufacturers globally through direct B2B sales and white-label partnerships.
- Company typePrivate
- Founded2000
- HeadquartersSiauliai, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Antrocel does
Antrocel (legal name Antrocelas) is a privately-held Lithuanian manufacturer of specialized cellulose fiber additives used in asphalt road construction, headquartered in Gergždeliai, Šiaulių r., Lithuania. Its core technology centers on cellulose fiber formulations developed over more than 25 years for Stone Matrix Asphalt (SMA) and related pavement applications, addressing durability, moisture resistance, and binder-aggregate adhesion problems in road surfaces.
The company sells four distinct products: Antrocel-G and Antrocel-P are cellulose fiber additives for SMA and pavement reinforcement respectively; Antrocel-AAK is a specialized cellulose fiber formulation for advanced asphalt applications; and AntrocelBond is an adhesion promoter designed to improve bonding between asphalt components. Together these products address mix design, structural reinforcement, and longevity of road surfaces.
Antrocel generates revenue through direct B2B sales to asphalt road construction companies and contractors, supplemented by an OEM partnership model that allows equipment manufacturers to integrate or white-label the products under their own brands. The go-to-market is sales-led, emphasizing long-term trusted partnerships, tailored solutions for specific asphalt projects, and proactive post-sale communication. The company claims global project coverage with logistics tailored to customer needs, supported by digital marketing through a product website and downloadable technical documentation, though no pricing, headcount, or revenue figures are publicly disclosed.
Antrocel firmographics
Firmographics- Name
- Antrocel
- Legal name
- Antrocelas
- Website
- https://antrocel.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Antrocel is a privately-held Lithuanian manufacturer of specialized cellulose fiber additives used in Stone Matrix Asphalt and pavement road construction, serving asphalt contractors and OEM equipment manufacturers globally through direct B2B sales and white-label partnerships.
- Ownership category
- akta.pro rank
Antrocel industry classification
Industry- Product category
- Asphalt Construction Materials
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Paving Mixture and Block Manufacturing (324121)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)
- akta.pro secondary industries
- Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)
Keywords
Where Antrocel is headquartered
LocationHeadquarters
- HQ city
- Siauliai
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Antrocel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cellulose Fiber Products: Sale of specialized cellulose fiber products (Antrocel-G, Antrocel-P, AntrocelBond, Antrocel-AAK) for asphalt road construction applications. Products are sold directly to road construction companies and through OEM partnerships with equipment manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Antrocel product offering
Product offeringCore offering
Antrocel manufactures and sells specialized cellulose fiber products and adhesion promoters for asphalt road construction applications. Its product portfolio targets Stone Matrix Asphalt (SMA) mix designs, providing reinforcement, stability, and improved binder-aggregate bonding to extend the durability and longevity of paved road surfaces. The company sells directly to road construction firms and supplies cellulose fiber formulations under OEM/white-label partnerships with asphalt equipment manufacturers.
Product overview
Antrocel is a cellulose fiber manufacturer specializing in products for Stone Matrix Asphalt (SMA) and road construction applications. The company offers a portfolio of four distinct products: Antrocel-G, Antrocel-P, and Antrocel-AAK are core cellulose fiber additives that provide reinforcement and stability to asphalt mixtures, while AntrocelBond is an adhesion promoter that improves bonding between asphalt components. Together, these products address different aspects of asphalt performance, including mix design, durability, and longevity of road surfaces.
Differentiator
Problem solved
Functional benefit
Brands
- Antrocel-G: Cellulose fiber product for asphalt applications
- Antrocel-P
- AntrocelBond
- Antrocel-AAK
Products and services
- Antrocel-G A cellulose fiber product designed for Stone Matrix Asphalt (SMA) applications, providing reinforcement and stability to asphalt mixtures for road construction companies and contractors.
- Antrocel-P A cellulose fiber product for pavement and asphalt applications, designed to enhance performance characteristics of road surfaces for asphalt construction firms.
- AntrocelBond An adhesion promoter that improves bonding between asphalt binder and aggregate, enhancing pavement durability and longevity for asphalt mix designers and road builders.
- Antrocel-AAK A specialized cellulose fiber formulation for advanced asphalt applications, supporting enhanced road construction quality and mix performance for asphalt contractors.
- OEM/White-Label Manufacturing Service An original equipment manufacturing service that lets asphalt equipment manufacturers source Antrocel's cellulose fiber formulations under their own brand, cutting capital costs and letting partners focus on product development, marketing, and sales.
Companies that use Antrocel
Customer profileSegments2 records
Ideal customer profiles1 record
Antrocel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Antrocel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Antrocel competitors and assessment
Company assessmentBroad incumbents
- Kraton Corporation: Manufacturer of SBS and other styrenic-block-copolymers used as polymer-modified asphalt binders (PMB). Competes with Antrocel in the broader asphalt-performance-enhancement space, but with synthetic-polymer rather than cellulose-fiber technology.
- Arkema: French specialty-chemicals producer offering binders, adhesion promoters, and additives for asphalt and road construction. Comparable customer base in pavement engineering, but with broader chemistry portfolio beyond cellulose fibers.
- International Paper: Large pulp and paper producer whose cellulose fiber technology could be redirected toward industrial/asphalt applications. Far broader product portfolio, but cellulose-fiber sourcing positions it as a potential competitor or supplier upstream of Antrocel.
- BASF: Global chemical major with a broad asphalt-additives portfolio (including Butonal SBS latex emulsions and other modifiers). Indirectly competes with Antrocel across many of the same road-construction customers but as part of a much wider specialty-chemicals portfolio.
Others
- IMCD: Global specialty-chemicals distributor that handles asphalt additives and construction chemicals among its broader portfolio. Acts as a channel partner/competitor to producers like Antrocel in reaching road-construction customers across multiple regions.
Direct peers
- CFF GmbH & Co. KG (Cellulose-Fiber-Forschung): CFF specializes in cellulose fibers for Stone Matrix Asphalt and fiber-modified asphalts — virtually the same niche as Antrocel. Direct competitor with comparable product positioning in the European SMA additives market.
- J. Rettenmaier & Söhne (JRS): JRS is one of the world's largest producers of cellulose fibers (including their JRS Arbocel line used as asphalt reinforcements and SMA additives). Most directly comparable peer: similar cellulose-fiber technology, overlapping asphalt-additives product lines, and global industrial distribution.
- Borregaard: Norwegian specialty cellulose producer (Exilva, lignosulfonate-based binders) serving industrial applications including construction materials. Overlap in cellulose-based specialty additives for road construction and adjacent industrial uses.
Emerging players
- Dynasol: Producer of synthetic rubber and SBS polymers for asphalt modification, including crumb-rubber and modified-binder products. Comparable end-market (high-performance asphalt) but different chemistry; represents an alternative technology track competing for the same SMA/mix-design specification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Antrocel social profiles
Digital presenceAntrocel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antrocel leadership team
Management profileNumber of profiles
Antrocel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antrocel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antrocel
What does Antrocel do?
Antrocel manufactures and sells specialized cellulose fiber products and adhesion promoters for asphalt road construction applications. Its product portfolio targets Stone Matrix Asphalt (SMA) mix designs, providing reinforcement, stability, and improved binder-aggregate bonding to extend the durability and longevity of paved road surfaces. The company sells directly to road construction firms and supplies cellulose fiber formulations under OEM/white-label partnerships with asphalt equipment manufacturers.
Is Antrocel a public or private company?
Antrocel is a private company. It is classified as unknown and is currently operating.
When was Antrocel founded?
Antrocel was founded in 2000. It employs 11 to 50 people.
Where is Antrocel based?
Antrocel is headquartered in Siauliai, Lithuania, in the Europe region.
How does Antrocel make money?
One revenue line is on record: cellulose Fiber Products.
Who are Antrocel's main competitors?
Broad incumbents on record are Kraton Corporation, Arkema, International Paper and BASF. IMCD is listed as an others. Direct peers are CFF GmbH & Co. KG (Cellulose-Fiber-Forschung), J. Rettenmaier & Söhne (JRS) and Borregaard. Dynasol is listed as an emerging player.
Does Antrocel have an API?
No public API is recorded for Antrocel.
What industry is Antrocel in?
Antrocel's product category is Asphalt Construction Materials. Its primary akta.pro industry code is EUALAKAH, Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators), with a secondary code of EUALAKAG, Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends). Its NAICS code is 32412 and its SIC code is 2950.