Direct Mobile Imaging

What Direct Mobile Imaging does

Direct Mobile Imaging (DMI) is a privately held, Las Vegas-based provider of mobile diagnostic imaging services operating in Nevada. The company delivers on-site X-ray, ultrasound, EKG, echocardiography, and PICC vascular insertion services to physician practices and healthcare facilities that lack the capital, staffing, or patient volume to justify in-house imaging capabilities. DMI's technology stack centers on state-of-the-art digital wireless DR X-ray machines and wireless ultrasound systems paired with a web-based platform (MediMatrix) that supports online ordering, image viewing, and exam reporting. Examinations are read remotely by board-certified radiologists and cardiologists, with results typically delivered within minutes through secure internet transmission and faxed back to the requesting facility.

The business model is a B2B, per-service-day arrangement with healthcare practices. DMI absorbs the full operational burden — credentialing, accreditation, equipment, staffing, supplies, HIPAA compliance, and billing/coding — in exchange for a fee that leaves the practice with a margin between DMI's service-day cost and the amounts billed to payers. The company markets directly through a single VP of Business Development (Brian Pinegar, 25 years of mobile diagnostic experience), supplemented by a website and direct phone/email contact. No paid marketing channels, partnerships, or institutional investors are disclosed; the company appears to be bootstrapped and founder-controlled by the Schlesinger family. Operating geographies are limited to Nevada, although the leadership team has prior operating experience across Nevada, Arizona, Colorado, and Utah.

Name

Direct Mobile Imaging

Legal name

Direct Mobile Imaging

Website

https://directmobileimaging.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Mobile Imaging is a Las Vegas-based mobile diagnostic imaging provider delivering on-site X-ray, ultrasound, EKG, echocardiography, and PICC vascular services to physician practices on a turnkey, per-service-day basis.

Ownership category

akta.pro rank

Product category

Mobile Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Mobile Imaging Services (HLAFAKAC)

akta.pro secondary industries

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)

Keywords

• Mobile diagnostic imaging
• Mobile x-ray services
• Echocardiography services
• Ultrasound imaging
• Vascular access services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Mobile Diagnostic Imaging Services: Direct Mobile Imaging charges healthcare practices for mobile diagnostic service days. The service is structured so that every service day results in a profit for the practice. Revenue is generated per service day based on clinical volume, frequency of service days, studies performed, and office location. The provider handles credentialing, accreditation, equipment, staffing, supplies, HIPAA compliance, and billing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Direct Mobile Imaging provides mobile diagnostic imaging services, including digital X-ray, ultrasound, EKG, echocardiography, and PICC vascular insertion, delivered on-site at healthcare practices and medical facilities on scheduled service days. The company supplies all equipment, board-certified technologists and sonographers, licensed radiologists and cardiologists for interpretation, and handles credentialing, accreditation, supplies, HIPAA compliance, and billing support. A web-based platform enables online ordering, online exam image viewing, and online exam reporting with results available within minutes.

Product overview

Direct Mobile Imaging is a mobile diagnostic services provider offering a portfolio of imaging services including X-Ray, Ultrasound, EKG, Echocardiography, and PICC Vascular Insertion. These core diagnostic services are delivered through a web-based platform that enables online ordering, image viewing, and exam reporting. The company uses state-of-the-art DR x-ray machines and digital wireless equipment with board-certified technologists and radiologists/cardiologists providing interpretations. The portfolio also includes supporting platform features for online ordering, image viewing, and reporting that tie the diagnostic services together.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Ray Services Digital and wireless full-body X-ray examinations delivered on-site at healthcare practices and facilities using DR x-ray machines with reduced radiation exposure and instant QA high-quality images. Results are immediately available for online viewing and are faxed to the facility, with X-ray images provided on CD for orthopedic appointments.
• Ultrasound Services Full-body digital and wireless ultrasound examinations delivered on-site at healthcare practices, including vascular, arterial, carotid, pelvic, abdominal, and small body parts studies. Provides rapid diagnosis for conditions such as deep vein thrombosis (DVT) and blockages within minutes of the study.
• EKG Services 12-lead EKG examinations delivered on-site at healthcare facilities with computerized preliminary diagnosis followed by a cardiologist's report. The technologist leaves an original copy of the EKG study with facility nursing staff for the attending physician.
• Echocardiography Services 2D echocardiography with color-flow imaging delivered on-site using digital and wireless ultrasound systems, providing detailed images of the heart, para cardiac structures, and great vessels to the patient's bedside. Designed for cardiology practices and facilities requiring on-site cardiac imaging.
• PICC Vascular Insertion Services Pressure Injectable PICC (Power PICC), PICC, and Midline placement services delivered on-site at healthcare facilities, providing a safe and cost-effective method for delivering infusion therapy and avoiding invasive surgical procedures for long-term central catheter placement.

Quantifiable outcome

• Reduced patient travel time through on-site mobile imaging services
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Direct peers

• TridentCare: TridentCare is one of the largest U.S. mobile diagnostic imaging providers (X-ray, ultrasound, EKG, echocardiography) delivering on-site services to skilled nursing facilities, physician offices, and home health patients. It directly competes with DMI in the mobile diagnostic imaging space and serves as the closest national benchmark for DMI's model.
• Shared Medical Services: Shared Medical Services provides mobile diagnostic imaging — including MRI, CT, and related modalities — to hospitals and clinics on a scheduled basis. While MRI/CT-focused, it competes for the same on-site imaging budget and healthcare-provider relationships as DMI.
• MobilexUSA: MobilexUSA operates a national mobile diagnostic imaging network offering X-ray, ultrasound, EKG, and related services to nursing facilities, hospitals, and physician practices. Its service mix, customer segments, and on-site delivery model closely mirror DMI's offering.

Broad incumbents

• RadNet: RadNet operates a large network of outpatient diagnostic imaging centers and offers teleradiology and AI-enabled imaging workflows. It is a broader incumbent in the same diagnostic imaging category rather than a direct mobile-services competitor.
• Alliance HealthCare Services: Alliance HealthCare Services provides diagnostic imaging (MRI, CT, PET) and radiation therapy services to hospitals and clinics, including mobile imaging deployments. It overlaps DMI in the on-site/mobile diagnostic imaging category at the multi-state hospital and physician level.
• Akumin: Akumin is a national outpatient imaging operator offering fixed-site diagnostic imaging services (MRI, CT, X-ray, ultrasound) across the U.S. It is broader than DMI but competes for physician referrals that DMI serves through on-site mobile visits.
• SimonMed Imaging: SimonMed is a large U.S. outpatient diagnostic imaging center operator offering X-ray, ultrasound, MRI, and CT services. It competes for the same physician practice referrals and offers an alternative to DMI's mobile delivery model.

Emerging players

• Digirad: Digirad provides diagnostic imaging services and products (including mobile imaging solutions and cardiac/ultrasound). It is comparable to DMI as a diagnostic imaging services provider in select modalities.
• US Imaging Network: U.S. Imaging Network works with physician practices to bring imaging services (MRI, CT, etc.) on-site, similar in concept to DMI's mobile model. It serves as a comparable emerging player in the on-site physician-practice imaging category.

Regional players

• InHealth Group: InHealth Group is a UK-based provider of diagnostic and preventive health services, including mobile/community diagnostic imaging. Comparable to DMI as a mobile diagnostic services operator but in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/direct-mobile-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Mobile Imaging