REID Architecture

What REID Architecture does

REID Architecture PLLC is a privately held, founder-controlled architecture firm established in 2018 by AIA Principal Reid Freeman as the successor to Architecture Operations D.P.C. The firm delivers architectural design services across cultural/institutional commissions (university pavilions, visitor centers, memorial structures), commercial retail environments (flagship stores, popups, salons), luxury residential projects, and large-scale mixed-use developments. Core technical competencies include mass timber construction using Cross Laminated Timber (CLT) panels, translucent membrane daylighting systems, structural glass facades engineered to meet Miami-Dade hurricane codes, and passive climate strategies such as solar chimneys.

The business is project-based professional services with fees negotiated per engagement, typically calculated as a percentage of construction cost or as fixed fees for projects ranging from $250,000 (Kinsale Cottage) to $12 million (Thanksgiving Tower, UNC Forest Theatre) in construction value. Go-to-market relies on invited architectural competitions, professional referrals, and repeat client relationships, with no active digital marketing channel. Anchor clients include Duke University, UNC Chapel Hill, Harvard Business School, the Menokin Foundation, Nordstrom, Amyris (Biossance, JVN brands), and Consilient Hospitality. Operating geographies span at least ten US states (Virginia, New York, North Carolina, Massachusetts, Texas, Florida, Oregon, Maine, plus a Portugal project), executed through direct enterprise field sales.

Long-tenured co-design partnerships anchor the firm's delivery model: James Carpenter Design Associates (artist/designer, since 2012), Reed Hilderbrand LLC (landscape architecture), Schlaich Bergermann Partner (structural engineering), and LERA Consulting for engineering on large-scale commissions. The firm has accumulated more than ten industry design awards (AIA New York State, AIA North Carolina, AIA Virginia, CODAawards, SARA, Architizer) primarily on three signature projects — Menokin Remembrance Structure, HBS Schwartz Pavilion, and Duke Bridge Pavilion.

Name

REID Architecture

Legal name

REID architecture PLLC

Website

https://reidarc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

REID Architecture PLLC is a founder-controlled architecture firm delivering bespoke design services in mass timber, structural glass, and passive environmental strategies for universities, cultural foundations, luxury retail brands, and high-end residential clients across the United States.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Architectural design services
• Mass timber construction
• Sustainable building design
• Historic preservation architecture
• Institutional architecture

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architectural Design Services: Professional architectural services for commercial, institutional, and residential projects including design, schematic design, and construction administration. Revenue is project-based with fees calculated as a percentage of construction cost or fixed fee arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

REID Architecture PLLC is a professional architecture firm that provides architectural design services across cultural/institutional, commercial retail, hospitality, residential, and mixed-use development projects. The firm delivers full-service design including concept design, schematic design, and construction administration, with particular specialization in mass timber construction using Cross Laminated Timber (CLT), passive environmental design, daylighting strategies, and the sensitive integration of contemporary additions with historic structures.

Product overview

REID Architecture PLLC is an architecture and design firm offering architectural services across multiple project types. The firm's portfolio includes cultural/institutional projects (pavilions, theaters, campus buildings), commercial retail projects (flagship stores, salons, popup stores), hospitality/residential projects (vacation homes, guest houses, lodges), and urban mixed-use developments. Projects range from small-scale memorial structures and cottages to large-scale multi-block developments. The firm collaborates with structural engineers (LERA Consulting, Leslie E. Robertson Associates), landscape architects (Reed Hilderbrand), artists/designers (James Carpenter Design Associates), and other architectural practices. Notable project categories include mass timber construction, historic preservation/addition, sustainable design, and public space interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ross + Field Mixed Use Development A 1,857,192 SF multi-use development spanning three city blocks in Dallas, Texas, featuring residential (726,628 SF, 700 units), retail (287,848 SF), office (303,738 SF), and parking (416,478 SF) components. Design architect role for a joint venture of three Dallas developers.
• Ross + Field Film Center

Quantifiable outcome

• HBS Schwartz Pavilion received multiple awards including 2020 CODAawards Merit Award and 2019 AIA New York State Design Honor Award
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered supporting, minor and core.

• Madden & Baughman Engineering, Inc.supportingTechnology or Integration · 1 January 2023Structural engineering partner on Oregon Beach House project. Provided structural engineering services for renovation and addition to 1920s shingle style house in Gearhart, Oregon.
• Frenchtown Youth OrchestraminorStrategic or Co-development Partner · 1 January 2023Pro bono design work for nonprofit community organization. REID Architecture PLLC provided concept design on a volunteer basis to help the Frenchtown Youth Orchestra develop materials for fundraising, grant applications, and planning for a new community center, cafe, and music school in Tallahassee, Florida.
• Amyris Creative TeamcoreStrategic or Co-development Partner · 1 January 2021Ongoing design collaboration with Amyris' internal creative team for retail brand environments. REID Architecture serves as designer on multiple Amyris brand projects including Biossance, JVN, and Amyris flagship stores. Partnership involves concept development, brand environment design, and execution of physical retail spaces.
• Reed Hilderbrand LLCcoreStrategic or Co-development Partner · 1 January 2020Landscape architecture partnership on campus and cultural projects. Collaborated on UNC Forest Theatre (with Theatre Projects), Duke Bridge Pavilion, Ross + Field Film Center, and Ross + Field Mixed Use Development. Reed Hilderbrand provides landscape architecture services integral to site design and campus planning.
• CallisonRTKLsupportingImplementation/ SI/ Consulting Partner · 1 January 2017Interior retail architect on Nordstrom flagship project at 1776 Broadway. CallisonRTKL provided interior retail architecture services while REID/Architecture Operations provided exterior facade design and core/shell work.
• Schlaich Bergermann PartnersupportingTechnology or Integration · 1 January 2017Structural engineering collaboration on HBS Schwartz Pavilion and Duke Bridge Pavilion. Provided specialized structural engineering for pedestrian bridge and pavilion structures including thin concrete roof systems and support columns.
• Gensler (Dallas)supportingImplementation/ SI/ Consulting Partner · 1 January 2015Architecture of Record partnership on Thanksgiving Tower Lobby/Plaza Renewal project. REID Architecture Operations D.P.C. served as Design Architect while Gensler Dallas acted as Architect of Record for local code compliance and documentation.
• Architecture Operations D.P.C.coreStrategic or Co-development Partner · 1 January 2015Former professional affiliation of principal Reid Freeman. Architecture Operations D.P.C. is credited as Design Architect on Ross + Field projects, Thanksgiving Tower, Duke projects, and HBS Schwartz Pavilion Phase 1. REID Architecture PLLC was established in 2018 to continue this work.
• James Carpenter Design AssociatescoreStrategic or Co-development Partner · 1 January 2012Long-term design partnership on major institutional and cultural projects. James Carpenter serves as artist/designer on Ross + Field Mixed Use Development, Ross + Field Film Center, Duke Bryan Center, Duke Bridge Pavilion, Thanksgiving Tower, and HBS Schwartz Pavilion. Collaboration focuses on light-responsive materials, structural glass systems, and sculptural building elements.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Annabelle Selldorf / Selldorf Architects: Selldorf Architects is a New York boutique known for cultural institutions, museums, galleries, and refined residential work—sharing REID's positioning in the cultural/cultural-foundation segment. Both firms serve nonprofit and institutional clients with distinctive material sensibility and have built reputations through craft-forward design rather than scale.
• Ennead Architects: Ennead (formerly Polshek Partnership) is a New York architecture firm with comparable scale and a strong institutional/educational portfolio that overlaps with REID's university work. Both firms are recognized for campus additions and cultural facilities, and Ennead's project mix of libraries, museums, and academic buildings is highly analogous to REID's higher-ed and cultural foundation engagements.
• KieranTimberlake: KieranTimberlake is a Philadelphia-based architecture firm with parallel expertise in mass timber/CLT construction, building science, and sustainability—the most direct technical peer to REID. Both firms occupy a similar boutique scale and combine rigorous material research with award-winning design across cultural and institutional typologies.
• TenBerke (formerly Deborah Berke Partners): TenBerke is a New York architecture firm with a comparable mix of cultural, institutional (especially higher-ed), and residential commissions. Its scale and project typologies—campus buildings, cultural centers, and high-end residential—closely align with REID's portfolio, and the two firms frequently compete for similar boutique institutional clients.
• Handel Architects: Handel Architects is a New York firm with deep expertise in large-scale mixed-use, residential, and urban developments—directly comparable to REID's Ross + Field Mixed Use Development and Thanksgiving Tower urban-design work. Both firms handle the intersection of residential towers, retail podiums, and downtown urban context.
• Steven Holl Architects: Steven Holl Architects is a New York firm known for cultural, educational, and campus architecture with a strong emphasis on materiality and light—closely paralleling REID's Menokin and university work. Both firms compete for similar institutional/cultural commissions where material innovation and contextual integration drive selection.
• Bohlin Cywinski Jackson: Bohlin Cywinski Jackson is a Pennsylvania-based firm with a parallel mix of institutional (notably higher-ed), residential, and cultural work that closely mirrors REID's project typologies. Both firms are known for restrained craft, contextual sensitivity, and strong client relationships with universities and private clients.
• Tod Williams Billie Tsien Architects | Architects: Tod Williams Billie Tsien is a Chicago/New York-based firm known for cultural and institutional commissions (the Obama Presidential Center, Barnes Foundation, LeFrak Center) that directly parallels REID's cultural-foundation work. Both firms occupy a similar boutique scale with comparable fee structures on signature cultural projects.

Broad incumbents

• Snøhetta: Snøhetta is a larger international practice whose signature cultural, educational, and public-space commissions overlap with REID's portfolio of pavilions, cultural centers, and campus additions. Both firms emphasize contextual integration and material craft, though Snøhetta operates at materially greater scale and geographic reach.
• Studio Gang: Studio Gang (Jeanne Gang) is a larger Chicago/New York firm with an institutional, cultural, and sustainability-focused portfolio. While broader in scale, its emphasis on material innovation and civic/cultural commissions overlaps with REID's signature work in pavilions, campus buildings, and civic projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REIDarchitecture
• LinkedInlinkedin.com/company/reid-architecture-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REID Architecture