Korea Housing & Urban Guarantee

What Korea Housing & Urban Guarantee does

Korea Housing & Urban Guarantee Corporation (HUG, 주택도시보증공사) is a South Korean government-owned public corporation established under the Housing and Urban Guarantee Act and supervised by the Ministry of Land, Infrastructure and Transport (MOLIT). Headquartered in Busan International Financial Center with 501-1,000 employees, HUG is the country's sole statutory housing guarantee institution, issuing a comprehensive suite of personal and corporate guarantees covering Jeonse deposit return protection, Jeonse security loans, rental deposit guarantees, housing sales guarantees (apartments, mixed-use, officetel), project financing (PF) for housing developers, construction completion and defect guarantees, urban regeneration and remodeling financing guarantees, and specialized programs such as the Deundeun Jeonse Housing social rental program and estate administrator support for fraud victims.

The company's technology stack centers on the Ansim Jeonse mobile app and Internet Guarantee platform (khig.khug.or.kr) for digital subscription, the HOUSTA Big Data Open Portal for housing market data, and a PF Shared Platform connecting lenders and project operators. Distribution combines a nationwide branch and service-center network, a national call center (1566-9009), trust-bank channels (Shinhan, KB, Woori, IBK, NH Nonghyup, Hana), and integrations with Korea's largest fintech super-apps (NaverPay Real Estate, KakaoPay, Toss, Shinhan SOL), enabling paperless Jeonse guarantee subscription with an average 7-day processing time.

HUG's revenue model is built on guarantee fee income — calculated as guarantee amount × fee rate × contract period/365, with rates varying by product, credit rating, debt-to-asset ratio, and property type (e.g., 0.097%-0.211% for Jeonse deposit return guarantees, 0.073%-1.107% for rental guarantees) — supplemented by National Housing Urban Fund management income from interest spreads on housing loans. Discounts apply for social priority groups (low-income, multi-child, disabled, elderly, newlyweds, national merit recipients) and electronic contracts. HUG also executes MOLIT-directed policy programs including urban regeneration professional training, scholarship programs, and field grievance resolution, positioning it as both a financial guarantor and a policy implementation vehicle.

Name

Korea Housing & Urban Guarantee

Legal name

Korea Housing & Urban Guarantee Corporation

Website

https://khug.or.kr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Korea Housing & Urban Guarantee (HUG) is a South Korean government-owned statutory corporation that issues personal and corporate housing guarantees — including Jeonse deposit return, rental deposit, housing sales, and project financing — serving renters, landlords, developers, and government housing policy.

Ownership category

akta.pro rank

Product category

Housing Financial Guarantees

SIC

Surety Insurance (6351)

akta.pro primary industry

Mortgage Credit Enhancement Wraps & Financial Guarantees (Bond/Wrap Insurance) (FSALAJAG)

akta.pro secondary industries

Guarantee, Insurance & Risk Mitigation Facilities (BPADACAK), Facultative Engineering & Construction (CAR/EAR) Reinsurance (FSAOAFAE)

Keywords

• Housing guarantee services
• Jeonse deposit protection
• Rental deposit guarantee
• Housing project financing
• Urban regeneration guarantee

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. 보증료 수입 (Guarantee Fee Income): HUG's primary revenue stream is guarantee premiums charged to customers. For Jeonse deposit return guarantees, fees are calculated as: guarantee amount × fee rate × contract period/365. Rates vary by guarantee amount bracket, property type (apartment vs. other), and debt-to-asset ratio (70%, 80%, or above). For corporate guarantees, fees range from 0.073% to 1.107% annually based on credit rating and debt ratio. These are one-time or renewable fees collected at issuance.
2. 분양보증 및 기업보증 수수료 (Housing Sales & Corporate Guarantee Fees): Fees for corporate housing development guarantees including housing sales guarantees, project financing (PF) guarantees, and construction guarantees. These are charged based on guarantee amounts, construction credit ratings, and project progress stages, typically at issuance and renewal.
3. 기금운용수익 (Fund Management Income): Income from managing the National Housing Urban Fund (주택도시기금), including interest spreads on housing loans and fund deployment for government housing policy programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Korea Housing & Urban Guarantee Corporation (HUG) is Korea's designated statutory housing and urban guarantee institution, issuing guarantees that protect Jeonse tenants from deposit default, cover rental deposits for landlords, secure housing sales contracts for buyers, and provide project-financing and construction guarantees for housing developers and urban regeneration associations. Its product portfolio spans personal guarantees (Jeonse deposit return, Jeonse loan repayment, rental deposit return, rent payment) and corporate guarantees (housing sales, mixed-use, officetel, PF, fund construction loans, defect repair, subcontractor payment, post-sale loans, mortgages), complemented by social programs such as Deundeun Jeonse Housing and the Ansim Jeonse Portal.

Product overview

HUG (Korea Housing & Urban Guarantee Corporation, 주택도시보증공사) operates as Korea's primary housing and urban financial guarantee institution, offering a comprehensive suite of guarantee products organized into two main categories: Personal Guarantees (개인보증) and Corporate Guarantees (기업보증). The personal guarantee portfolio centers on jeonse (lump-sum rental deposit) protection, including 전세보증금반환보증 (jeonse deposit return guarantee) and 전세금안심대출보증 (jeonse security loan guarantee), supplemented by housing purchase/lease financing guarantees, remodeling and renovation project financing, and single-family housing quality/completion guarantees. The corporate guarantee portfolio covers housing sales guarantees (주택분양보증, 주상복합주택분양보증, 오피스텔분양보증), project financing (주택사업금융보증, PF보증, 기금건설자금대출보증), post-construction guarantees (하자보수보증, 임대보증금보증), and subcontractor payment guarantees (하도급대금지급보증). HUG also operates supplementary programs including the 든든전세주택 (Deodeun Jeonse Housing) social rental program, the 안심전세포털 (Ansimgwan Jeonse Portal) digital fraud prevention platform, the internet guarantee platform (인터넷보증), and the HUG 빅데이터 개방 포털 (HUG Big Data Open Portal) for open data access. Support services include auction/forced sale assistance, inheritance estate administrator appointment support for fraud victims, and urban regeneration professional training programs.

Differentiator

Problem solved

Functional benefit

Brands

• 든든전세주택 (Deundeun Jeonse Housing): Rental housing program where HUG purchases homes through auction/legal procedures and rents them at 90% of market price for up to 8 years to victims of jeonse fraud.
• 안심전세 (Ansil Jeonse)
• HUG 인터넷보증
• HOUSTA (Housing Information Portal)
• 기금e든든

Products and services

• Jeonse Deposit Return Guarantee (전세보증금반환보증)

Quantifiable outcome

• 전세보증금반환보증 상품 — 보증한도: 주택가격 × 담보인정비율(90%) − 선순위채권 (수도권 7억원, 그외 5억원 한도)
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record.

• 네이버페이부동산 (NaverPay Real Estate)Channel Partner/ Reseller/ DistributorHUG partnered with NaverPay Real Estate to offer Jeonse deposit return guarantee subscription through the Naver platform. This partnership enables Naver users to easily purchase Jeonse guarantees without visiting a bank or HUG branch, as part of HUG's digital distribution strategy. Effective April 15, 2026, Naver joined KakaoPay, Toss, and Shinhan SOL as an authorized digital channel for guarantee subscriptions.
• 카카오페이 (KakaoPay)Channel Partner/ Reseller/ DistributorKakaoPay serves as a distribution channel for HUG's Jeonse deposit return guarantee, allowing users to subscribe through the KakaoPay app. This partnership expands HUG's reach into the Kakao ecosystem, one of Korea's largest mobile platforms, enabling seamless guarantee purchases integrated into users' daily financial activities.
• 토스 (Toss)Channel Partner/ Reseller/ DistributorToss, operated by Viva Republica, distributes HUG's Jeonse deposit return guarantees through its financial super-app. The partnership allows Toss users to access Jeonse guarantee products directly within the app under the '부동산 > 내 전세금 지키기' section, supporting HUG's goal of making guarantee services more accessible to the general public.
• 신한SOL (Shinhan SOL)Channel Partner/ Reseller/ DistributorShinhan Bank's SOL platform serves as a channel for HUG's Jeonse deposit return guarantee distribution. As part of HUG's expansion of digital distribution channels effective April 2026, Shinhan SOL joins other fintech platforms in offering online guarantee subscription for apartments and officetels.
• 한국토지주택공사 (LH Corporation)Strategic or Co-development PartnerHUG collaborates with Korea Land and Housing Corporation (LH) on joint housing policy initiatives including the 기존주택전세임대사업 (Existing Home Jeonse Rental Program), where HUG provides deposit return guarantees for landlords who lease through LH and tenants who pay in Jeonse form. LH operates as both a policy executor and guarantor beneficiary in this arrangement.
• 국토교통부 (Ministry of Land, Infrastructure and Transport)Strategic or Co-development PartnerHUG operates under the supervision of the Ministry of Land, Infrastructure and Transport (국토교통부) as Korea's designated housing guarantee corporation. MOLIT oversees HUG's operations, approves major policy changes, and collaborates on housing welfare programs including the urban regeneration training program (도시재생 전문인력 양성사업) where HUG selects and funds participating universities.
• 우리은행 및 하나은행 (Woori Bank & Hana Bank)Channel Partner/ Reseller/ DistributorHUG has designated Woori Bank and Hana Bank as authorized distributors for its 개인임대사업자 임대보증금보증 (Individual Rental Business Deposit Guarantee). These banks distribute the guarantee through their branch networks, mobile apps, and Naver Real Estate, enabling landlords to easily obtain rental deposit guarantees as part of their loan and property management services.
• 한국감정평가사협회 (Korea Association of Property Appraisers)Technology or IntegrationHUG partners with the Korea Association of Property Appraisers for its 감정평가기관 추천제 (Recommended Appraiser System), where the Association selects and supervises property appraisal firms used in HUG's guarantee underwriting process. This ensures independent and verified property valuations for guarantee eligibility assessments.
• 한국주택협회, 대한주택건설협회, 한국디벨로퍼협회, 한국부동산원Strategic or Co-development PartnerHUG collaborates with major housing industry associations including the Korea Housing Association, Korea Housing Builders Association, Korea Developers Association, and Korea Real Estate Board (부동산원) on housing supply field surveys and grievance resolution programs (주택공급 현장 애로 해소). These partnerships facilitate communication between the government and the housing industry regarding project approvals and implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/khgc6300
• YouTubeyoutube.com/channel/UCXXERp2lKuALHbyuXIpLqzw
• Facebookfacebook.com/khgc6300
• Instagraminstagram.com/khug_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea Housing & Urban Guarantee