Kingraf Indústria Gráfica

What Kingraf Indústria Gráfica does

Kingraf Indústria Gráfica is a privately held Brazilian high-end packaging manufacturer founded in 1965 in Curitiba, Paraná, by Egon Selow and Antonio Markowicz, and still controlled by the two founding families. The company specializes in custom premium packaging for enterprise clients across four primary verticals: cosmetics, food and beverage, pharmaceutical, and jewelry. Core production combines offset and digital printing with an in-house catalog of specialized finishes including hot stamping, embossing and debossing, gofragem, UV varnish, water-based varnish, lamination, specialized collages, and braille finishing. The firm employs between 51 and 100 people and operates from a single headquarters in Curitiba.

The business model is B2B project-based manufacturing with bundled technical consulting. The company runs a structured seven-step engagement process spanning immersion and briefing, co-creation, prototyping, durability testing, validation, production, delivery, and post-delivery performance tracking. Pricing is quote-based and not publicly disclosed, with minimum order volumes starting at 10,000 pieces across three reference tiers (up to 10,000, up to 50,000, and over 50,000). Distribution is exclusively direct enterprise field sales with personalized consultation; no marketplace, reseller, or e-commerce channels are used. Marketing relies on a content-led strategy via blog, LinkedIn, Instagram, and an extensive published case-study portfolio.

Kingraf's most commercially significant relationships are exceptionally long-tenured: a 48-year strategic partnership with Grupo Boticário covering O Boticário, Quem Disse Berenice?, Contém 1g, and NaturaCo brands; and a 17+ year partnership with Schwan Cosmetics. Other named enterprise clients include China in Box, Renner, Panvel Farmácias, Hinode, NaturaCo, and Prata e Arte. The company has accumulated a portfolio of sustainability credentials including FSC certification since 2010, Carbon Neutral status, Soy Ink certification, GHG Protocol registration, and the CLIMA PARANÁ 'Selo A' 2024. Award history includes the 2024 Fernando Pini Best Promotional Packaging prize, the 2017 ABRE Gold in Sustainability, and 2008 ABIGRAF finalist and success case recognition for the Zaad perfume cartouche. No external investors, funding rounds, acquisitions, or geographic expansion beyond Brazil are evidenced.

Name

Kingraf Indústria Gráfica

Legal name

Kingraf Indústria Gráfica

Website

https://kingraf.com.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Kingraf Indústria Gráfica is a privately held Brazilian high-end packaging manufacturer founded in 1965 in Curitiba, producing custom premium folding cartons and rigid boxes with offset and digital printing plus specialized finishes for enterprise clients in cosmetics, food, pharmaceutical, and jewelry.

Ownership category

akta.pro rank

Product category

Commercial Printing & Premium Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Commercial Printing (2750)

akta.pro industry

PRIMARYIMALAKAH

Folding Carton & Paperboard Packaging Printing

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMALACAI

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMALACAL

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMAMAHAB

Folding Cartons & Paperboard Packaging Converting

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• High-end packaging
• Offset printing services
• Premium packaging manufacturing
• Specialty finishing services
• Commercial printing solutions

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Packaging Production: B2B manufacturing of high-end packaging solutions including offset and digital printing, special finishes (hot stamping, relief, UV varnish, lamination), and complete packaging development from concept to delivery. Revenue generated through project-based contracts with minimum volumes starting at 10,000 pieces.
2. Technical Consulting and Co-creation Services: Specialized consultancy in graphic packaging production with complete process monitoring, including market analysis, technical development, durability testing, and performance validation services bundled with packaging production.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Kingraf Indústria Gráfica manufactures high-end packaging for premium brands using offset and digital printing combined with specialty finishing techniques such as hot stamping, embossing, UV varnish, lamination, and braille. The company serves industries including cosmetics, food and beverage, pharmaceuticals, and jewelry, delivering fully integrated packaging production from co-creation and prototyping through to finished product.

Product overview

Kingraf develops complete high-end packaging solutions for companies in cosmetics, food, pharmaceutical, and jewelry industries. The company operates as a strategic partner offering personalized service, treating packaging as the key piece for business sales success. The core offering includes a full-service workflow: immersion and briefing, co-creation and prototyping, durability testing, validation, production, delivery, and performance tracking. Specialized finishing services (Hot Stamping, Braille, UV varnish, Water-based varnish, Embossing, Lamination, Special adhesives) are performed in-house to ensure quality. Founded in 1965, the company has maintained partnerships exceeding 40 years with clients like O Boticário.

Differentiator

Problem solved

Functional benefit

Products and services

• High-End Packaging Premium packaging solutions manufactured for cosmetics, food and beverage, pharmaceutical, and jewelry brands. The core product combines offset and digital printing with specialty finishes to produce finished retail-ready packaging.

Quantifiable outcome

• 48-year partnership with Grupo Boticário
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Grupo Boticário (O Boticário)flagshipStrategic or Co-development Partner · 1 January 1977Kingraf has maintained a 48-year partnership with Grupo Boticário, starting as one of the first suppliers for O Boticário fragrance packaging. The relationship evolved from single-color cartridge packaging to strategic supplier for all brands within the group, including O Boticário, Quem Disse Berenice?, Contém 1g, and NaturaCo. The partnership includes co-creation of packaging solutions, technical innovation, and sustainability initiatives such as the first recycled packaging line.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Crown Holdings: Global metal packaging leader serving beverage, food, and personal care customers with printed and decorated metal containers. Adjacent to Kingraf in decorative packaging and customer overlap in personal care, but different substrate (metal vs paperboard).
• Smurfit Kappa: Global paper-based packaging leader with significant Latin American operations, including folding carton and specialty packaging. Overlaps with Kingraf on paperboard packaging and sustainability credentials but operates at much larger scale across multiple end markets.
• Sonoco Products: Global diversified packaging manufacturer with paperboard, rigid plastic, and consumer packaging segments. Comparable in serving personal care, food, and pharmaceutical customers with paperboard-based packaging formats.
• Verallia: European leader in premium glass packaging for beverages and food, with a strong luxury finishing and decoration capability. Adjacent premium-packaging peer serving similar global beauty and spirits brands, though glass-based rather than paperboard.

Direct peers

• Albea Group: Global leader in beauty and personal care packaging, including paperboard cartons, fragrance packaging, and finishing services. Highly comparable to Kingraf given the shared focus on premium cosmetics customers and value-added finishing (hot stamping, metallization, decoration).
• Quadpack Industries: European beauty packaging manufacturer with strong paperboard, finishing, and turnkey solutions for cosmetics and skincare brands. Closely comparable in product mix (cartons, decoration, premium finishes) and consultative go-to-market.
• AptarGroup: US-listed global provider of dispensing systems and packaging components for beauty, personal care, food, and pharma. Comparable in serving premium beauty and pharmaceutical customers with differentiated, design-led packaging solutions.
• Antilhas Embalagens: Brazilian packaging converter producing folding cartons, corrugated boxes, and finishing services for large consumer brands. Comparable in end-market exposure (cosmetics, food, pharma) and scale within the Brazilian market.
• MM Gráfica: Brazilian printing and packaging converter serving consumer goods customers with folding cartons, labels, and finishing services. A like-for-like Brazilian competitor in the converted paperboard packaging market.

Regional players

• Zottis Gráfica: Brazilian printing company producing packaging, labels, and promotional materials for consumer brands. Comparable as a Brazilian B2B printing peer serving similar end markets but with a broader portfolio spanning commercial printing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInbr.linkedin.com/company/kingraf-ind%C3%BAstria-gr%C3%A1fica
• Instagraminstagram.com/kingrafindustriagrafica
• Facebookfacebook.com/profile.php

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingraf Indústria Gráfica