Hitchcock's Motorcycles
Hitchcock's Motorcycles is a UK-based specialist distributor of replacement parts and accessories for Royal Enfield motorcycles, operating an e-commerce platform with over 2 million parts across 31,000 product lines and shipping to over 100 countries worldwide.
- Company typePrivate
- Founded1939
- HeadquartersSolihull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hitchcock's Motorcycles does
Hitchcock's Motorcycles (legal entity: Hitchcocks Motorcycles Ltd.) is a UK-based, privately-held specialist distributor of replacement parts and accessories for Royal Enfield motorcycles, operating from Chadwick End, Solihull. Founded in 1939 and registered as a private limited company in England (Company Number 04532658), the company maintains an inventory of over 2 million parts across 31,000 product lines, covering Royal Enfield models from 1945 to the present day across both Redditch-era UK production and Indian-manufactured variants. It has expanded its catalogue to include adjacent classic British marques (Triumph, BSA, Norton, AJS, Velocette) as well as selected modern offerings from KTM, Husqvarna, and CF MOTO.
The company's core commercial asset is its e-commerce platform at accessories.hitchcocksmotorcycles.com, which integrates interactive factory parts books with exploded-view diagrams covering models from 1946 through current production. Customers can identify exact parts through model/year selection tools, browse by motorcycle model or category, and complete transactions via website or phone order. The platform supports worldwide shipping to over 100 countries and processes more than 750 orders weekly, with local click-and-collect from the Solihull showroom. The company is an Official Royal Enfield Parts & Accessories Distributor, a relationship that anchors its access to genuine OEM parts for the modern Royal Enfield lineup.
Revenue mechanics are straightforward retail: per-item unit pricing on parts and accessories, with margins earned on resale of both new aftermarket components and used parts/whole motorcycles sourced from vintage stock. Payments are processed via Worldpay, JCB, Visa, and PayPal, with VAT applied only to UK orders. The go-to-market is direct-to-consumer, supplemented by community engagement through the Royal Enfield forum, email newsletters, and an active Twitter (@HitchcocksM) presence. There is no disclosed parent company, external institutional investment, or M&A activity, and no public revenue figures are available in the source materials.
Hitchcock's Motorcycles firmographics
Firmographics- Name
- Hitchcock's Motorcycles
- Legal name
- Hitchcocks Motorcycles Ltd.
- Website
- https://accessories.hitchcocksmotorcycles.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hitchcock's Motorcycles is a UK-based specialist distributor of replacement parts and accessories for Royal Enfield motorcycles, operating an e-commerce platform with over 2 million parts across 31,000 product lines and shipping to over 100 countries worldwide.
- Ownership category
- akta.pro rank
Hitchcock's Motorcycles industry classification
Industry- Product category
- Motorcycle Parts and Accessories Retail
- NAICS
- Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Hitchcock's Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Solihull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hitchcock's Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Parts and Accessories Sales: Retail sale of motorcycle parts and accessories through e-commerce platform. One-time transaction model for individual parts purchases. Includes both new aftermarket parts and used parts inventory.
- Used Parts and Bikes: Sale of used motorcycle parts and complete motorcycles from their used parts inventory. Includes engines, gearboxes, frames, and other components for vintage Royal Enfields and other classic British motorcycles.
- Gift Certificates: E-gift certificates available for purchase, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual parts pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hitchcock's Motorcycles product offering
Product offeringCore offering
Hitchcock's Motorcycles is an independent retailer and authorized Royal Enfield Parts & Accessories Distributor that sells new aftermarket and genuine replacement parts, accessories, and used parts/bikes for Royal Enfield motorcycles spanning models from 1939 to present day, with secondary coverage of Triumph, BSA, KTM, Husqvarna, and CF MOTO models. The business operates primarily through its e-commerce platform backed by interactive digital factory parts books that allow customers to identify correct components for their specific motorcycle. Inventory comprises over 2 million parts across 31,000 product lines, with worldwide shipping to over 100 countries.
Product overview
Hitchcock's Motorcycles operates as a specialized motorcycle parts and accessories distributor, offering a unified e-commerce platform that combines an Accessory Shop for parts and accessories sales, Parts Books Online for interactive factory parts identification, and a dedicated Amal Carburettors section. The company serves Royal Enfield motorcycles spanning models from 1939 to present day, along with supporting Triumph, BSA, KTM, Husqvarna, and CF MOTO brands. Their product portfolio encompasses over two million parts across 31,000 product lines, complemented by used parts and bikes, e-gift certificates, and special promotional offers. The Accessory Shop functions as the primary retail channel while Parts Books Online provides technical documentation support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 750 orders processed weekly from customers worldwide
Companies that use Hitchcock's Motorcycles
Customer profileSegments2 records
Ideal customer profiles2 records
Hitchcock's Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hitchcock's Motorcycles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal EnfieldcoreOfficial Royal Enfield Parts & Accessories Distributor. Authorized to supply genuine and aftermarket parts for Royal Enfield motorcycles spanning models from 1939 to present day.
Scale indicators4 records
Hitchcock's Motorcycles competitors and assessment
Company assessmentDirect peers
- Wemoto: UK-based online motorcycle parts and accessories retailer offering multi-brand motorcycle spares with worldwide shipping. Highly comparable to Hitchcock's as a similar-sized UK-headquartered D2C motorcycle parts specialist.
- Andover Norton: UK specialist parts and service business for classic British motorcycles (Norton, with adjacent classic marques). Highly comparable specialist-retailer profile focused on discontinued British motorcycle parts, with similar restoration-community customer base.
- BikeBandit: Large US-based online motorcycle and powersports parts retailer with multi-brand aftermarket catalogs. Directly comparable business model (e-commerce parts retailer serving enthusiast riders) though broader in brand coverage and larger in scale.
- M&P Direct: UK motorcycle parts and accessories retailer with multi-brand catalog and click-and-collect showroom, similar geographic base and D2C + showroom hybrid model to Hitchcock's Solihull operation.
- Motorcycle Storehouse: European motorcycle parts, accessories, and custom parts distributor serving dealers and retailers across multiple marques. Comparable specialty parts distribution model, though more B2B-leaning than Hitchcock's D2C focus.
- Feked: Royal Enfield-focused aftermarket accessories specialist serving modern Bullet, Himalayan, and 650 platforms. Closest direct competitor given overlapping Royal Enfield specialization and similar enthusiast target customer.
Broad incumbents
- Rocky Mountain ATV/MC: Major US powersports aftermarket retailer covering motorcycle, ATV, and UTV parts and accessories. Comparable specialty e-commerce distributor model, but diversified across off-road and multiple vehicle segments.
- Royal Enfield: The OEM itself; Royal Enfield operates its own global parts e-commerce and authorized dealer network. Comparable as the brand Hitchcock's distributes parts for, and a structural risk as Royal Enfield expands direct parts sales.
- Chaparral Motorsports: Large US powersports retailer offering parts, accessories, and gear for motorcycles, ATVs, and side-by-sides via e-commerce and physical superstore. Comparable multi-brand parts e-commerce model but broader category and larger scale.
- RevZilla / Comoto Holdings: US-based motorcycle gear and parts e-commerce leader, part of Comoto Holdings. Comparable motorcycle enthusiast D2C platform, but operates at vastly larger scale with broader motorcycle apparel and accessory mix.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hitchcock's Motorcycles social profiles
Digital presenceHitchcock's Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hitchcock's Motorcycles leadership team
Management profileNumber of profiles
Profiles1 record
Hitchcock's Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hitchcock's Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hitchcock's Motorcycles
What does Hitchcock's Motorcycles do?
Hitchcock's Motorcycles is an independent retailer and authorized Royal Enfield Parts & Accessories Distributor that sells new aftermarket and genuine replacement parts, accessories, and used parts/bikes for Royal Enfield motorcycles spanning models from 1939 to present day, with secondary coverage of Triumph, BSA, KTM, Husqvarna, and CF MOTO models. The business operates primarily through its e-commerce platform backed by interactive digital factory parts books that allow customers to identify correct components for their specific motorcycle. Inventory comprises over 2 million parts across 31,000 product lines, with worldwide shipping to over 100 countries.
Is Hitchcock's Motorcycles a public or private company?
Hitchcock's Motorcycles is a private company. It is classified as unknown and is currently operating.
When was Hitchcock's Motorcycles founded?
Hitchcock's Motorcycles was founded in 1939. It employs 11 to 50 people.
Where is Hitchcock's Motorcycles based?
Hitchcock's Motorcycles is headquartered in Solihull, United Kingdom, in the Europe region.
How does Hitchcock's Motorcycles make money?
Three revenue lines are on record. Parts and Accessories Sales are the primary driver. The others are used Parts and Bikes and gift Certificates.
Who are Hitchcock's Motorcycles's main competitors?
Direct peers on record are Wemoto, Andover Norton, BikeBandit, M&P Direct, Motorcycle Storehouse and Feked. Broad incumbents are Rocky Mountain ATV/MC, Royal Enfield, Chaparral Motorsports and RevZilla / Comoto Holdings.
Does Hitchcock's Motorcycles have an API?
No public API is recorded for Hitchcock's Motorcycles.
What industry is Hitchcock's Motorcycles in?
Hitchcock's Motorcycles's product category is Motorcycle Parts and Accessories Retail. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441330 and its SIC code is 5013.