Ent of Georgia

What Ent of Georgia does

ENT of Georgia (also operating as ENT of Georgia North) is a physician-owned, multi-location otolaryngology medical practice serving the greater Atlanta metropolitan area. Founded around 2002 and headquartered in Atlanta, the practice operates 14+ office locations spanning Alpharetta, Atlanta, Cartersville, Decatur, Johns Creek, Lawrenceville, Marietta, Roswell, Sandy Springs, Snellville, Suwanee, and Woodstock, supported by a dedicated ambulatory surgery center (ENT Surgery Center of Atlanta). The clinical team comprises 19+ board-certified otolaryngologists with subspecialty depth in pediatric ENT, facial plastic and reconstructive surgery, rhinology, sleep medicine, and head and neck surgery, plus four advanced practice providers and an in-house audiologist. Core services include general ear, nose, and throat care, allergy testing and immunotherapy, audiology and hearing aids, sleep disorder treatment (including Inspire implants), facial plastic surgery (rhinoplasty, facelifts, injectables), pediatric ENT, and in-office advanced procedures such as Balloon Sinuplasty, RhinAer, VivAer, and endoscopic sinus surgery with image guidance.

The business operates on a fee-for-service revenue model with insurance billing and direct patient payments, supplemented by cash-pay services such as facial plastics and hearing aid sales. Patient acquisition is driven by physician referrals, community reputation, individual physician social media presence, and a content marketing engine of 150+ patient education blog articles targeting organic search. The practice holds admitting and surgical privileges at Northside Hospital System, Children's Healthcare of Atlanta, Emory Johns Creek Hospital, and Northside Gwinnett, enabling pediatric and complex adult cases to be managed within affiliated inpatient infrastructure. Operationally, ENT of Georgia runs on the Modernizing Medicine (EMA) EHR platform for patient portal, scheduling, and clinical documentation, and offers multi-channel booking via phone, text, and online request forms.

The practice maintains an active physician roster with recent additions (e.g., Dr. Melissa Oh in 2023, Dr. Michael Sylvester in 2026), runs a public career page for audiology recruiting, and refreshes its digital presence regularly (most recent branding update in December 2025). Ownership remains with physician partners; there is no indication of venture capital, private equity, or institutional investment, and no subsidiaries, parent company, or M&A activity is disclosed. Geographic operations are confined to Georgia, and the company is privately held with no public-market listings or ticker symbols.

Name

Ent of Georgia

Legal name

ENT of Georgia North

Website

https://entofga.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ENT of Georgia is a physician-owned otolaryngology medical practice operating 14+ locations across the greater Atlanta metropolitan area, delivering comprehensive ear, nose, throat, allergy, sleep, audiology, pediatric, and facial plastic surgery services through 19+ board-certified specialists.

Ownership category

akta.pro rank

Product category

Otolaryngology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Pediatric Otolaryngology (HLAKAMAB), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Sleep Surgery & Snoring (ENT) (HLAKAMAH), ENT / Otolaryngology Surgery Centers (HLAFAIAJ)

Keywords

• Otolaryngology services
• Allergy treatment
• Sleep medicine
• Facial plastic surgery
• Audiology services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Services Revenue: Revenue generated from patient consultations, diagnostic services, and medical procedures including office visits, surgical procedures, allergy treatments, audiology services, and facial plastic surgery. The practice operates on a fee-for-service model with billing through insurance and patient payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ENT of Georgia is a multi-location otolaryngology medical practice providing comprehensive ear, nose, throat, allergy, sinus, sleep, audiology, and facial plastic surgery services to adult and pediatric patients across 14+ locations in the greater Atlanta metropolitan area. The practice operates as a unified service portfolio with over 19 board-certified physicians and advanced practice providers delivering both in-office procedures (e.g., Balloon Sinuplasty, RhinAer, VivAer) and hospital-based surgical care (e.g., Inspire Sleep Apnea implants, FESS, thyroid and head/neck surgery).

Product overview

ENT of Georgia is a multi-location otolaryngology (ear, nose, and throat) medical practice providing comprehensive healthcare services across 14+ locations in the Atlanta metropolitan area. The practice operates as a unified service portfolio rather than a platform architecture, offering core ENT care alongside specialized departments including Allergy & Sinus Services (with RhinAer and VivAer procedures), Sleep Specialist Services (including Inspire Sleep Apnea Treatment), Facial Plastic Surgery, Pediatric ENT, and Audiology & Hearing Aids. Additional treatments include Balloon Sinuplasty, Functional Endoscopic Sinus Surgery (FESS), and various in-office procedures. The practice employs over 20 physicians and advanced practice providers serving both adult and pediatric patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Ear, Nose & Throat Care Comprehensive ENT services including treatment of ear infections, hearing loss, nasal conditions, throat disorders, head and neck surgery, and thyroid issues for adult and pediatric patients.

Quantifiable outcome

• Minimally invasive Balloon Sinuplasty provides sinus relief with reduced recovery time compared to traditional surgery
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Northside Hospital SystemcoreOthersDr. Jeffrey Goldberg has privileges at Northside Hospital System facilities including outpatient facilities. The hospital system provides surgical and inpatient support services for complex cases requiring hospital-based care.
• Children's Healthcare of AtlantacoreOthersDr. Jeffrey Goldberg has privileges at Children's Healthcare of Atlanta Hospital System and outpatient facilities, enabling pediatric patient care requiring hospital services.
• Emory Johns Creek HospitalcoreOthersDr. Jeffrey Goldberg has privileges at Emory Hospital System at Emory Johns Creek Hospital for patient care requiring hospital admission or specialized services.
• Northside GwinnettcoreOthersDr. Donald Browning has surgical privileges at Northside Gwinnett hospital for procedures requiring hospital-based surgical facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Modernizing Medicine (ModMed): ENT-specialty EHR and practice management software vendor whose EMA platform is used by ENT of Georgia for patient portal and clinical workflows. Comparable as a key technology enabler for ENT group practices.
• Inspire Medical Systems: Manufacturer of the FDA-approved Inspire hypoglossal nerve stimulator for obstructive sleep apnea, which ENT of Georgia implants. Strategic supplier relationship and a leading indicator of procedure volume growth in sleep surgery.

Direct peers

• US ENT Partners: PE-backed national platform aggregating ENT and allergy practices. Directly comparable as a multi-physician, multi-location otolaryngology group practice model seeking regional density — the most natural acquirer of a group like ENT of Georgia.
• Aspire Allergy & Sinus: Multi-location allergy and sinus specialty practice offering RhinAer, Clarifix, and immunotherapy services. Overlaps on the allergy/sinus and minimally invasive in-office procedure offering that is a core part of ENT of Georgia's portfolio.
• Centers for Advanced ENT Care: Large multi-location otolaryngology group practice in the Mid-Atlantic offering general ENT, allergy, audiology, and facial plastic surgery across numerous offices. Highly comparable specialty mix and group-practice operating model.

Broad incumbents

• Emory Healthcare Otolaryngology: Academic health system with a comprehensive otolaryngology department based in Atlanta, including subspecialty coverage across head and neck surgery, otology, and pediatric ENT. Competes for complex referrals and physician recruiting in the same metro.
• Northside Hospital ENT: Major Atlanta-area health system where several ENT of Georgia physicians hold surgical privileges. Represents both a referral/privileging partner and a competitive risk via system-employed otolaryngologists.
• Wellstar Health System ENT: Large Atlanta-area integrated system with employed otolaryngology coverage. A regional incumbent competing for general and subspecialty ENT referrals in overlapping suburbs.
• Children's Healthcare of Atlanta Pediatric ENT: Specialty pediatric hospital system in Atlanta with a pediatric otolaryngology program. ENT of Georgia physicians hold privileges here, but the system also competes for pediatric ENT cases.

Regional players

• Piedmont Healthcare ENT Services: Atlanta-based integrated health system with otolaryngology services. Regional incumbent in the same metro that competes for the same patient base and physician talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jgoldbergmd
• Instagraminstagram.com/jgoldbergmd
• Xx.com/ENTofGeorgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ent of Georgia