Apex Circuit Design
Apex Circuit Design Ltd is a UK-based motorsport engineering consultancy that designs and delivers race circuits, automotive test facilities, motorsport destinations, and temporary motorsport events for racing series promoters, manufacturers, developers, and governing bodies including FIA and FIM.
- Company typePrivate
- Founded2006
- HeadquartersBledlow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apex Circuit Design does
Apex Circuit Design Ltd is a UK-based motorsport engineering consultancy founded in 2006 and headquartered in Bledlow. The firm designs and delivers race tracks, automotive test and training facilities, motorsport destinations, and temporary motorsport events for international race teams, racing series promoters (Formula 1, MotoGP, GT World Challenge Asia, FIA World Rallycross), automotive manufacturers (Jaguar Land Rover, Dubai Autodrome), governing bodies (FIA, FIM, CIK), and property developers. Apex operates an enterprise field-sales model via direct client engagement, supplemented by regional representation in the USA/Canada and China, and has delivered over 180 paid commissions across six continents.
The company's offering is organised around four core pillars — Race Track Design, Test Track Design (automotive), Destination Planning, and Event Planning — supported by twelve specialised service modules spanning site appraisal, master planning, motorsport approvals, commercial consultancy, architecture, engineering consultancy, project management, asphalt consultancy, cost consultancy, operational consultancy, and race track simulation. Its proprietary 3D driver-in-loop simulation platform emulates FIA and FIM review processes and ingests telemetry data shared by F1, GT, Supercar, BTCC, Formula 3, Formula 2, Superbike, and karting teams to validate sight lines, signage, vehicle speeds, run-off requirements, and spectator experience before construction.
Apex monetises through bespoke, project-based consultancy engagements with pricing tailored to scope, ranging from turnkey circuit delivery to targeted advisory modules. It holds the highest 3-star rating under the FIA Environmental Accreditation Programme — the first circuit engineering firm to achieve this — and has embedded long-standing legal, financial, and infrastructure partnerships (Pillsbury Winthrop Shaw Pittman, Bayliss Ware, AECOM) to support complex multi-jurisdiction project delivery. The firm operates with a lean specialist team led by founder Clive Bowen, Managing Director Dafydd Broom (15+ years tenure), Design Director Jack Wheeler, and Engineering Director Andrew Wallis.
Apex Circuit Design firmographics
Firmographics- Name
- Apex Circuit Design
- Legal name
- Apex Circuit Design Ltd.
- Website
- https://apexcircuitdesign.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apex Circuit Design Ltd is a UK-based motorsport engineering consultancy that designs and delivers race circuits, automotive test facilities, motorsport destinations, and temporary motorsport events for racing series promoters, manufacturers, developers, and governing bodies including FIA and FIM.
- Ownership category
- akta.pro rank
Apex Circuit Design industry classification
Industry- Product category
- Motorsport Engineering Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
Keywords
Where Apex Circuit Design is headquartered
LocationHeadquarters
- HQ city
- Bledlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Apex Circuit Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Motorsport Engineering Consultancy: Bespoke professional services including site appraisal, master planning, race track design, motorsport approvals, commercial consultancy, architecture, engineering consultancy, project management, asphalt consultancy, cost consultancy, operational consultancy, and race track simulation. Services range from turnkey to bespoke engagements tailored to client needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Apex Circuit Design product offering
Product offeringCore offering
Apex Circuit Design is a motorsport engineering consultancy that designs and delivers world-class race tracks, automotive test and training facilities, motorsport-integrated destinations, and temporary motorsport events. Services span permanent and street circuits, kart circuits, rallycross, drag strips, motocross, motorcycle speedway, and integrated commercial/residential/leisure developments. Engagements range from site appraisal and master planning through design, FIA/FIM approvals, simulation, project management, and operational consultancy.
Product overview
Apex Circuit Design Ltd is an award-winning motorsport engineering consultancy offering a comprehensive suite of design and delivery services. The company operates as a unified consultancy platform organized around four core service pillars: Race Track Design Services (permanent and temporary circuits, kart circuits, rallycross, drag strips, motocross, and motorcycle speedway), Test Track Design for automotive clients (brand experience centres, driver training centres, test/proving grounds, off-road facilities), Destination Planning (integrating hotel, leisure, sport, commercial, retail, residential, and industrial developments with motorsport venues), and Event Planning for motorsport events. These core offerings are supported by twelve specialized service modules including Site Appraisal, Master Planning, Motorsport Approvals, Commercial Consultancy, Architecture, Engineering Consultancy, Project Management, Asphalt Consultancy, Cost Consultancy, Operational Consultancy, and Race Track Simulation. The company has delivered over 180 destination design commissions across 6 continents and holds the highest 3-star FIA Environmental Accreditation.
Differentiator
Problem solved
Functional benefit
Products and services
- Race Track Design Services Comprehensive design and delivery of permanent race circuits, temporary street circuits, race resorts, kart circuits, rallycross/autocross, drag strips, motocross, and motorcycle speedway facilities for motorsport organisations, race teams, and circuit operators.
- Test Track Design (Automotive) Design of automotive brand experience centres, driver training centres, test and proving grounds, and off-road facilities for vehicle manufacturers such as Jaguar Land Rover.
- Destination Planning Master planning and design of motorsport destinations integrating hotel leisure and sport, commercial and retail, residential, and industrial developments for property developers and destination operators.
- Event Planning (Motorsport Events) Global event design and project-managed delivery of street circuits and temporary motorsport events, including Formula 1 Miami Grand Prix and Kuala Lumpur Grand Prix.
Quantifiable outcome
- Every venue delivered in the past continues to enjoy success
- +2 more outcomes
Companies that use Apex Circuit Design
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Apex Circuit Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apex Circuit Design partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- FIAcoreFédération Internationale de l'Automobile - Motorsport governing body. Apex works with FIA for design approval of circuits and achieved first-ever FIA Environmental Accreditation for a circuit engineering firm. Collaboration on FIA Grade 6R status for rallycross venues.
- FIMcoreFédération Internationale de Motocyclisme - International Motorcycling Federation. Apex works with FIM for design approval of motorcycle racing facilities including Speedway.
- Formula 1coreFormula 1 World Championship - Apex has designed circuits for F1 events including Miami Grand Prix. Data sharing relationships for simulation modelling.
- MotoGPcoreMotoGP World Championship - Dorna managed series. Apex collaborates on design projects with data sharing for simulation.
- FIA World RallycrosscoreFIA World Rallycross Championship. Close association with promotors of highest level rallycross sport. All Apex designs achieved FIA Grade 6R status.
- CIKcoreCommission Internationale de Karting - karting governing body. World leader in kart facility design with recommendations from karting organisations.
- AECOMmajorMajor infrastructure and design consultancy. Listed as one of Apex's great friends and partners on team page.
- Dubai AutodromemajorMajor motorsport destination in Dubai. Apex has delivered circuit designs and ongoing project work.
- Pillsbury Winthrop Shaw PittmanmajorInternational law firm. James Campbell is a partner at Pillsbury and acts as legal counsel to Apex, advising on contracts and strategic growth.
- Bayliss WaremajorChartered accountancy firm. Perry Bayliss, Non Executive Director, manages Apex's tax planning, compliance, financial arrangements and annual accounts.
- Jaguar Land RovermajorAutomotive manufacturer. Apex has worked with Jaguar Land Rover on brand experience and test facility designs.
- ACG ArchitectsminorArchitecture firm listed as partner on team page.
- IMGmajorInternational sports and entertainment company. Listed as partner with involvement in motorsport events.
- DornacoreMotoGP and World Superbike promoter. Listed as great friends and partners.
- FIA Industry Working GroupcoreIndustry working group collaboration on standards and best practices.
- M-SportminorMotorsport engineering company. Listed as partner.
- Al ForsanmajorMotorsport and lifestyle destination in Abu Dhabi. Partner for motorsport facility design.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Apex Circuit Design competitors and assessment
Company assessmentBroad incumbents
- Populous: Global sports architecture firm designing stadia, arenas, and motorsport venues (e.g., grandstand, masterplanning, hospitality). Broader incumbent than Apex with multidisciplinary delivery and significantly larger scale.
- Mott MacDonald: International engineering consultancy with motorsport and major events infrastructure work, including circuit-related advisory. Larger, multidisciplinary incumbent offering infrastructure, PM and engineering services overlapping Apex's engineering consultancy module.
- AECOM: Global infrastructure and design consultancy that has executed motorsport and major destination projects. Listed as one of Apex's partners, but operates at much larger scale with full multidisciplinary delivery across architecture, engineering and PM.
- Egis: International engineering and operations group with motorsport and event infrastructure experience, including circuit operations support. Comparable incumbent with both engineering and operational service lines overlapping Apex's operational consultancy work.
- Buro Happold: Engineering consultancy with motorsport and major venue credentials, providing structural, MEP and infrastructure engineering. Comparable as a multidisciplinary incumbent that can be engaged alongside or instead of a boutique like Apex on destination projects.
- Arcadis: International design, engineering and consultancy firm active in mobility, destination development and major event infrastructure. Comparable broad incumbent competing for destination masterplanning mandates that Apex pursues.
- WSP: Global professional services consultancy providing engineering, planning, and project management for transport and event infrastructure including motorsport-adjacent venues. Comparable as a broad incumbent that can deliver destination/infrastructure programmes.
Direct peers
- Tilke Engineers & Architects: Tilke is the dominant global motorsport circuit design firm, responsible for most modern Formula 1 venues. It is the closest direct peer to Apex Circuit Design, offering race track design, simulation and masterplanning for promoters and governing bodies worldwide.
- Driven International: Driven International is a motorsport venue design and advisory firm covering permanent and temporary circuits, karting, rally and off-road facilities. Comparable to Apex in offering FIA/FIM-grade design, simulation and consultancy for racing promoters and developers.
- ICON Design Lab: Italy-based motorsport engineering firm specialising in circuit design, vehicle simulation, and homologation support. Comparable niche boutique peer to Apex for motorsport venues and simulation-led design approvals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apex Circuit Design social profiles
Digital presenceApex Circuit Design compliance and trust
Trust signalCompliance1 record
Apex Circuit Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Circuit Design leadership team
Management profileNumber of profiles
Profiles15 records
Apex Circuit Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Circuit Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Circuit Design
What does Apex Circuit Design do?
Apex Circuit Design is a motorsport engineering consultancy that designs and delivers world-class race tracks, automotive test and training facilities, motorsport-integrated destinations, and temporary motorsport events. Services span permanent and street circuits, kart circuits, rallycross, drag strips, motocross, motorcycle speedway, and integrated commercial/residential/leisure developments. Engagements range from site appraisal and master planning through design, FIA/FIM approvals, simulation, project management, and operational consultancy.
Is Apex Circuit Design a public or private company?
Apex Circuit Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apex Circuit Design founded?
Apex Circuit Design was founded in 2006. It employs 11 to 50 people.
Where is Apex Circuit Design based?
Apex Circuit Design is headquartered in Bledlow, United Kingdom, in the Europe region.
How does Apex Circuit Design make money?
One revenue line is on record: motorsport Engineering Consultancy.
Who are Apex Circuit Design's main competitors?
Broad incumbents on record are Populous, Mott MacDonald, AECOM, Egis, Buro Happold, Arcadis and WSP. Direct peers are Tilke Engineers & Architects, Driven International and ICON Design Lab.
Does Apex Circuit Design have an API?
No public API is recorded for Apex Circuit Design.
What industry is Apex Circuit Design in?
Apex Circuit Design's product category is Motorsport Engineering Services. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAE, Race Tracks, Circuits & Motorsport Venues. Its NAICS code is 711212 and its SIC code is 7948.